I am the rich second generation

As the saying goes, rare goods can be lived in. If Xu Ran allows Jiang Ke to continue the large-scale exposure immediately after the concert, the popularity can indeed be maintained, and the popularity will reach a new high.

But doing so is not conducive to long-term development and momentum.

Keeping a certain sense of mystery can make Jiang Ke always the object of discussion and pursuit, and major manufacturers will also hope to let her endorse and cooperate for themselves.

Although Xu Ran would not agree to any of these companies, their actions indirectly brought heat and topics to Jiang Ke. Xu Ran reaped the benefits in the end and was the biggest winner.

Major authoritative entertainment newspapers and periodicals have also published several articles in succession, recognizing Jiang Ke as the new female singer, and saying that Jiang Ke's strength has been accumulated for many years, and it is well deserved to be able to reach today's position.

But the real one is Xu Ran, the boss behind the scenes.

It can be said that Xu Ran discovered Jiang Ke, a rare music genius, and made her famous again, and quickly climbed to the top of the Chinese music scene.

People who were still skeptical at first changed their views after seeing the data of Jiang Ke's songs on the music charts, especially the famous song "Chasing Dreams and Hearts", which has become the most popular search keyword on major video portals. No.1.

Many Chinese-speaking singers performing abroad have also posted news on their online accounts, or directly liked the concert video posted by Xu Ran on wb. All actions show that they recognize Jiang Ke's title of female singer and strength.

As the influence of the incident continued to ferment and spread, a group of blond and blue-eyed foreigners also gathered together to participate in a TV program hosted by a TV station in a certain authoritative MBA college on the other side of the world.

The content of the program is to allow these authoritative people to analyze the classic case of Xu Ran's promotion of Jiang Ke as a female singer in the music world, and dig deep into the real mystery of Xu Ran's success this time.

"Professors, the person in this photo is Jiang Ke, a popular female singer who has recently become popular on network TV in the Asian region." At this time, the program was being broadcast live, and the host put Jiang Ke's photo on the back of the big screen. vote on.

"Professor Ferrante, I still don't understand why this Asian female singer can become so famous overnight, and her concerts are also a big success. Although her songs are very good, they are not in line with what we had before. The results of the research." A young blond professor asked suspiciously to the old man on the podium.

"Mike, your question is very good. In the case we studied before, if a concert is held without sufficient social reputation and popularity capital as accumulation, even if the organizer invests a lot of money and contacts Propaganda operations cannot be successful.”

The old foreigner with a white beard looked at the big screen seriously and said, he began to manipulate the computer to slide the screen, at this time a large string of text and picture explanations appeared on the screen, the content was extremely detailed.

The old man changed the subject, and suddenly showed an expression of admiration. "However, the boss behind this female singer, Xu Ran, is a very powerful businessman and capitalist. He is the biggest credit owner for this subversive and classic success story."

"You see, during the initial stage of preparation for this concert, the businessman made the following decisions, the first of which is to define the nature of the concert as free." The old man looked at the document. The content, even the voice trembled uncontrollably.

"It turns out that free concerts are a very risky business method, but this method sometimes arouses contempt and resentment from consumers. How does he avoid all these risks?" a slightly older Some professors suddenly realized.

He began to understand the brilliance of this business case, and at the same time, he couldn't help but feel a little puzzled.

"That's right, if this kind of business method is used improperly, it may not be possible to recover the invested funds, and it will also lose a lot of social prestige and even be ridiculed by the media and the public." The old man smiled and nodded, his eyes gradually brightened.

"However, this Huaxia businessman has a very flexible mind and knows the psychology of consumers well. He knows that holding a free concert must not be connected with public welfare or humanistic feelings, otherwise he will dig his own grave." During the explanation, the old man also released a video.

The content of the video is just before the start of the concert, when Xu Ran finds a reporter for an interview. The whole conversation, interaction, and wonderful reversal moments are all specially edited.

"According to what I found, Xu Ran is not only a businessman, but also a natural speaker. He is very good at inciting other people's emotions and emotions, so as to arouse inner sympathy." color.

Such a talent was born in another country, which is undoubtedly a huge torture for this group of professionals who are still working on special and classic business cases all day long.

"That's right, this oriental man is very cunning. He didn't deny that he is a profit-seeking businessman, but he also emphasized that the female singer under his banner is singing to stick to his dreams, and even the core of his propaganda is based on music. Mainly." Lu, a female professor wearing gold-rimmed glasses, analyzed after watching the video.

"In this way, his behavior has become an irrational and impulsive investment. In the eyes of young people nowadays, he is undoubtedly an alternative existence among the rich. On the contrary, his affinity has been enhanced, and he has been sought after and admired by countless people. "The analysis of professionals can always hit the nail on the head.

Xu Ran's seemingly ordinary actions during the whole process were actually a precise layout, which was progressive and interlocking.

"Ms. Emma, ​​your analysis is right. This businessman's strategy is what their country calls the golden mean. He has the world's top business planning capabilities." The old professor summed up all the analysis and opinions, and finally The conclusions obtained are also amazing.

Xu Ran, in fact, has been pretending to be a pig and eating a tiger from the very beginning!

From the initial positioning as a free concert, and then the media was recruited to promote it, but there was no intentional emphasis on feelings, intentional sensationalism, but only hinted at the media that they were willing to invest, and created a seemingly stupid but extremely friendly image of investors.

The post-concert promotion, as well as the content itself, are also centered around pure music, rather than crazily extracting value by seizing the heat.

"The introduction of this female singer's music journey also reflects the brilliance of this businessman." Of course, the most admirable thing for this old professor who has received numerous degrees and honors is Xu Ran's decision .

During the publicity process, Xu Ran did not sell Jiang Ke's past hardships, and did not fabricate her an unfounded background and identity. The seemingly ineffective actions made her occupy an absolute position in the Internet public opinion. leading position.

Whether it is ridiculing Jiang Ke's newcomer status or discriminating against her past experience, such remarks will be criticized and stopped by other netizens soon. Xu Ran's move can be called a stroke of genius.

"God, why did you let the world produce such a great business genius!" At the end of the program, the host with brown hair and high nose bridge sincerely sighed.

The analysis about Xu Ran was so shocking that the host could barely speak during the whole process, and could only silently worship this young businessman from the East.