The strongest loan system

Chu Yitian's next goal is the game promotion department, which will be his main battleground. After all, he has to attend the press conference. Now he hasn't even gone to the promotion department to take a look. I don't know, how can you make big news?

Ding Yong is already a little accustomed to Chu Yitian's sudden desire to visit a certain department. You must know that this guy's brain circuit is different from ordinary people. Dare, even the process that others have to go, he has to take an unusual path.

Ding Yong immediately called the propaganda department and told the department that Chu Yitian will be here soon!

Although the game design department has never heard of this name, because Ding Yong has already made Chu Yitian's attendance a planned arrangement on the game promotion department, the entire game promotion department has long known that Chu Yitian is going to attend. , It's just that I haven't seen what this guy who is so valued by Mr. Ding looks like?
The game promotion department can be regarded as a large department in the current game company. After all, there are too many games now, and the promotion methods are too extensive. If there is no good publicity, no matter how good your game is, you may not be able to sell it. .

After Chu Yitian went in, he didn't talk nonsense, and went directly to the publicity director: "Please show me the entire plan of the publicity process that your company expects tomorrow!"

The other party quickly opened a file on the computer, and arranged for a beautiful young lady to show it on the big screen for Chu Yitian while explaining it.

"Mr. Chu, our press conference tomorrow is divided into several stages, and I will explain the specific process to you one by one."

First of all, it is of course the favorite performance of young players. Nut Network Company invited some members of SNH48, which is well-known in the magic city, to perform live singing performances. Of course, the song they sang was the theme song of "League of Legends" that year— — I love heroes!
Ding Yong spent 100 million yuan to find a record company to produce this song. He wrote a song for a game and invited members of the youth idol group SNH48 to perform live. The 100 million yuan can be said to be in the game industry this winter in Shanghai. Here, it is already considered a big handwriting.

Then there is the introduction of the press conference. The chief designer of American Riot Games will personally attend this part, explaining in English on the spot, and adding on-site translation to let every player know the important content of this press conference.

Of course, because of the new ranking system that Chu Yitian just arranged, he will focus on explaining it next. After all, it was designed by him himself, and it will be very clear when explained by the designer.

Then there will be a 10-minute on-site question and answer session. There will be game page reporters from major traditional media, as well as some website media reporters who specialize in games. It is estimated that about five questions can be asked on the spot.

Of course, it must be answered immediately!This cannot be arranged in advance. If it is arranged in advance, it is obviously not very creative. You must know that the game conference cannot follow the traditional conference mode of the past. Questions are prepared in advance, and which company asks what The problem has been determined. Nut Network is determined not to do this kind of thing.

Then there is the COSPLAY session. This is a session that the majority of players love to see. You can see the handsome girls and guys, and you can also see them dressed up as your favorite characters in the game, which can directly push the entire atmosphere of the scene to a climax.

The next step is the lottery draw. In order to enhance the interaction with the players on site, ten big gift packages will be drawn on the spot, all of which are composed of rare props, skins, etc. in the game, which will make the lucky players hooked.

In the end, everyone counts down together to welcome the launch of the new version. So far, the entire press conference has come to a successful conclusion!
Chu Yitian listened to the beautiful young lady's explanation, and looked at the screen without saying a word.

Although the young lady kept a professional smile on her face all the time, seeing that Chu Yitian didn't express anything after her explanation, she was still a little guilty. She didn't know what opinion Chu Yitian had on this plan.

So she plucked up the courage and said to Chu Yitian: "I don't know what you think of this publicity plan?"

Chu Yitian only had one sentence: "It's too ordinary!"

His voice was not low, and his words obviously reached the ears of the entire propaganda department office. They put down their work one after another, and focused their eyes on Chu Yitian in unison.

What is Chu Yitian thinking at this moment?

As a press conference, if you want to get a very sensational publicity effect, it is obviously impossible to use ordinary means to promote it.

As for the whole process that Miss Sister just described, to be honest, except for the theme song that cost 100 million to create in the first session and the appearance of the idol group SNH48, it can be said that there is a little bit of trouble, the following process is in Chu Yitian’s eyes. , and the press conference of other games is actually not much different.

To put it bluntly, this is completely a conventional method!
Conventional means, used for regular periods, are perfectly fine.

But only Chu Yitian knows, through the memory of his previous life, he is very aware of the huge impact this new version of the ranking system will have on "League of Legends" and the players who love this game!
For such a huge change, it is only shown through a regular press conference. Can this achieve the expected effect?The answer is definitely: no!

Even if Chu Yitian has a brand-new ranking system boo head, which can give people a shocking impact, but it is only a press conference of this level. After the press conference is over, every player will immediately want to rush to play. The effect of qualifying is almost negligible.

At this time, it is necessary to use some seemingly traditional, but actually promising means.

What is the most common means of publicity?
I have to admit that finding a big star to endorse or displaying products on site is the simplest, most direct and most effective means of publicity!
Of course, SNH48 has to say that the cards are not bad, but just now Chu Yitian also heard from the introduction of the little sister, they just sang the theme song and signed the contract, and did not endorse this game, that is to say, as of now, League of Legends doesn't have a single star who endorses it!

Chu Yitian has already remembered that in the previous parallel world, there was a national-level superstar singer who liked to play the game League of Legends very much!
Not only did he personally write the theme song "Heroes" for this song, he even spent a huge sum of money to buy all the shares of J-TEAM, a League of Legends e-sports club, and become his own boss!

This is not over yet, this superstar often even plays games by himself, going to internet cafes to compete with others, and even open a live broadcast platform to broadcast his games live to netizens!

Later, after he liked this game more and more, he finally chose to endorse this competitive battle game which is extremely popular among young people!
That's right, this superstar is well known in China - Jay Chou!

Wanting to create such a sensational publicity effect at a press conference, the first thought in Chu Yitian's mind was to find Jay Chou and ask him to play a brand new ranking game on the spot and bring everyone a new ranking game. Different shock!

Not only does Jay Chou exist in this parallel world, but he is also vaguely more powerful than in the previous world!
Although he had never met Jay Chou, the superstar of heaven, in this world before, Chu Yitian had the feeling that he would fall in love with this game just like before!

Now Chu Yitian only has one thing on his mind, how can he get in touch with Jay Chou right away! !
Chu Yitian's first thought was to rely on Nut Network's own strength. After all, this company is not small, and they have certain financial resources and communication skills.

After all, in today's society, stars and games are often inseparable.

However, Jay Chou and an idol team like SNH48 are obviously not at the same level. Everyone knows that Jay Chou is currently the number one male superstar in China!
Chu Yitian thought for a while, and said to the director of the publicity department: "I think the biggest problem in this publicity plan is that there is no superstar spokesperson!"

The supervisor looked at Chu Yitian and replied in surprise: "Isn't SNH48 already hired?"

Chu Yitian shook his head and said: "I know you invited SNH48, but their wrists are not big enough! Besides, they are just singing songs, and there is no other interaction or process for them in the session, right?"

The supervisor nodded and said, "Yes!"

Chu Yitian immediately threw out his trump card: "In my opinion, if we want to achieve the best publicity effect in the shortest time, we must find a big-name celebrity to endorse and attend the press conference on the spot!"

The supervisor took a breath and said, "It's...Master Chu, it's not that we don't want to invite him. Mr. Ding has considered this issue before, and he also planned to invite someone with a higher reputation, but he contacted several big names from performing arts companies. Brokers, they don’t have any schedule recently, besides, their endorsement fee... is really not low, at least it starts at 500 million RMB, I don’t know if this budget can be approved by the board of directors..."

Chu Yitian glared at him and said: "So, your vision is still too short-sighted, and this game will make a lot of money in the future! If you are reluctant to invest in this critical stage, how can it be successful? Your current planning budget is a total of How much?"

The supervisor looked around and wanted to tell Chu Yitian that this was a company secret and it involved financial issues.

But seeing Chu Yitian's posture, he had to say something, so he whispered in his ear: "The entire on-site planning, plus the cost of SNH48 and the cost of renting the venue, is a total of 220 million yuan."

Chu Yitian asked: "What is the maximum budget you allow?"

The supervisor looked at Chu Yitian, and said with a little confidence: "President Ding said, within 400 million, he can make a decision. If you want more, you have to go to the board of directors!"