The strongest loan system

When Chu Yitian asked this question unexpectedly, Fang Yunpeng stammered subconsciously and replied: "Uh...that is... let them learn scientific farming techniques, this is the most practical and latest technology!"

Chu Yitian began to consciously guide the other party: "You are right, Team Leader Fang, but this is just the appearance of the show."

Chu Yitian stood up and saw the small blackboard and marker pens that are commonly used by program groups beside him, so he picked up the marker pen and drew a circle on the small blackboard.

He pointed to the circle and said: "OK, this is what the program embodies, we call it content." Then he wrote four words "breeding technology" inside.

Chu Yitian drew another arrow to the direction of another circle, and then wrote two words "to get rich" with a marker pen in this circle, and talked eloquently: "Then the purpose of learning the latest breeding technology is to get rich. is that OK?"

Fang Yunpeng was brought into the rhythm by Chu Yitian's mode of entering the working state for no reason, and nodded unconsciously: "Yes."

Chu Yitian continued: "So, in order to achieve the effect of program ratings, we must consider the psychological condition of the audience of this program."

Chu Yitian then directly entered the serious analysis mode.

In his opinion, if the program group wants farmers to like to watch this program, it must grasp the core things.

What's at the heart of this show?
That is, farmers who watch this program will become rich, and this is the core of the program!

How can they be convinced of this?

Fang Yunpeng's answer is to find a bunch of experts to give lectures, Barabara, no matter what form he uses, the core of it is this.

But do you think it is useful to find an expert to directly preach on the name of the farmer?Listening to experts can make farmers feel that learning his farming techniques can make them rich?Isn't this fucking too childish?

Not to mention that it is already the 21st century, are there still fewer advertisements and programs on the TV stations with shit "experts" flying all over the sky?

In addition, agricultural breeding technology must involve many professional terms. Farmers know the specific process of breeding, but can they understand the professional terms?Chu Yitian thought with his ass until it was absolutely impossible.

Well, the core of this program is no longer a question of who gives lectures, but how to convince farmers that these farming techniques can make them money!
What do rural people believe most?
People who have never lived in the countryside may think that rural people are honest or even stupid, and they can be fooled by some sophisticated new terms?

Big mistake!This is no longer the countryside in the era of closed information!Rural people are the same as urban people. They use smartphones, surf the Internet, chat on WeChat and so on.

But relatively speaking, what rural people are more willing to believe is the living examples around them.

Chu Yitian said something, which made Fang Yunpeng feel a little confused and couldn't understand the rhythm.

He thought for a while and said: "Then let me give an example, Team Leader Fang. For example, Zhang San is a farmer, and Li Si is next door to him. Originally, Zhang San grows corn, and Li Si grows potatoes. Let's assume Li Si learned how to grow potatoes after watching our show, but Zhang San didn’t know about it. The purpose now is to make Zhang San believe that learning how to grow potatoes can make him rich!”

Chu Yitian continued: "Okay, Li Si told Zhang San, you should plant potatoes this year, and you can earn a lot of money by growing potatoes! But Zhang San didn't believe it, you, Li Si, are a farmer like me, and your family is in I’m next door, I can see it every day, you don’t get as rich as I grow corn from growing potatoes, stop talking nonsense!”

Fang Yunpeng asked: "How can Zhang San believe that growing potatoes this year will make him rich?"

Chu Yitian smiled slightly and said: "It's very simple. When it's harvest time, Li Si drives a new car with his beautiful daughter-in-law, treats the whole village to a big meal, and then Zhang San asks him, brother, how are you?" What's the matter? Li Si said lightly, because I have sold potatoes for a good price this year. Look, I have a car, a wife and a wife. Zhang San, if you want to make a fortune, come grow potatoes with me! Zhang San also You're not a fool, seeing that Li Si next door has grown potatoes and made a fortune without making a fuss, then Nima must follow suit. Isn't that enough?"

Fang Yunpeng was stunned: "This...then what is our program filming?"

Chu Yitian laughed and said, "Isn't it clear what to shoot? It's very simple. We need to find some ready-made examples of using the latest technology to get rich, that is, those farmers who have successfully become rich come forward and talk freely. Farmers watch such programs You will believe that technology is useful!"

wipe?Is that all right?Fang Yunpeng was a little overwhelmed by Chu Yitian's out-of-the-ordinary thinking. He didn't understand why this program was obviously a program about breeding technology, but why did it suddenly become a show when it came to Chu Yitian? What about the show that tells the story of farmers who get rich?

Chu Yitian probably saw the doubts in his heart, and said: "Team Leader Fang, don't always be influenced by the starting point of this program. You must know what our purpose is, to let the majority of farmers learn about the cultivation of the program. Technology, and use it in production, and then get rich through technology, right? So, we have to use vivid examples to convince them that this technology can make them rich! It is true! Then we talk about technology, so that no matter how good your technology is It’s difficult to understand, but they will study hard, because there are ready-made examples in front of them!”

The spittle in Chu Yitian's mouth could not stop: "Also, this program must highlight the important factors of the latest breeding technology on the road to success. We can use some dramatic techniques to express it."

Fang Yunpeng no longer knew what he was talking about: "What is a dramatic technique?"

Chu Yitian smiled and said: "It's also very simple. Let me use the fish farmer as an example. In a program, we have a protagonist who is a fish farmer. So at the beginning, the protagonist uses the most The most common way to raise fish, which is the most common method in the countryside, is the kind that everyone understands when it is released, and then photographs how miserable the farmer is, why the daughter-in-law ran away and owed a lot of debt Ah, all the fish I raised died of illness overnight..."

Fang Yunpeng felt something was wrong when he heard this, and immediately interrupted: "Wait, are there really such miserable farmers?"

Chu Yitian rolled his eyes at him and said, "Of course there are! There are others ten times worse than this one!"

Fang Yunpeng asked suspiciously: "Then where can we find it?"

Chu Yitian rudely interrupted him: "Leader Fang, let's not worry about this for now, can you wait for me to finish talking?"

At this time, Fang Yunpeng nodded obediently like a primary school student listening to the teacher's lecture.

Chu Yitian also realized that his tone just now seemed a bit exaggerated, so he coughed to cover it up, and continued: "Okay, let this farmer use the way of self-narration and add some shots to shoot it, and the next step is the key point. By chance, he came into contact with the latest breeding technology of our program, learned it, and applied it. Well, in the next few months, the fish he raised were large and of good quality, and sold a lot of them at once. Yu, earned a lot of money, married a beautiful new wife, paid off his debts, and did a lot of good things in the village, everyone is full of praise for him! Finally, we will spend a little more time and briefly talk about it Isn’t this kind of technology over?”

wipe?How could an agricultural show do this?
Fang Yunpeng has already begun to understand what Chu Yitian meant, that is, this program must not just be a lecture, but to prove the usefulness of their technology through live examples, and this is the most important point!
Fang Yunpeng thought for a while and had one last question: "Then... let's briefly talk about technology, can the farmers understand it?"

Chu Yitian laughed loudly and said: "Haha, this is the focus of our program, we only talk about a little bit of superficiality, OK, if the farmers watching the program really want to learn, we can contact these agricultural scientists and let them Let’s sell a set of materials, which can solve the problem of funding. Although I don’t know how much our program team’s budget is, I know it’s definitely not much from the current office environment and the number of people in the office...”

Fang Yunpeng blushed a little when he heard the word budget, and said in a low voice: "You're right... The tentative three-month budget for our program is 50 yuan... Hey, the cost of hiring those scientists is not low. , the last time I contacted an opening was 5 yuan..."

Chu Yitian waved his hand and said: "5 yuan is not a big deal, you have to know how many farmers there are in the whole of China? This is the vast majority of our country! As long as this technology can really increase production, farmers will definitely become better than before. Rich, right? Then it’s not normal to use money to buy technology in the current market economy environment! The key is that the technology must be really good and can really increase production!”

Fang Yunpeng thought about it for the same reason, nodded and praised: "Xiao Chu, Xiao Chu! You are indeed a talent, and I knew it would be right to ask you to come to our program team!"

So far, Chu Yitian's entire plan for this new program has been fully released, and by the way, the funding problem that Fang Yunpeng was worried about before was solved.

Chu Yitian knew that farmers watching TV would have absolutely no resistance to this program, because rural people are so simple, they are not stupid, but if they believe in one thing, they will look for it, and they will persist Er Ke is much stronger than the people in the city.

Don't forget, Chu Yitian is also from the countryside!

After Fang Yunpeng got excited, the question came again: "Then, Xiao Chu, I have another question..."

Chu Yitian wondered why you have so many questions, this is a rhythm of [-] whys.