The private treasure of the president of the wealthy family Ⅰ

Chapter 578 The Myth We Don't Need Tang Kexin was taken aback for a moment, and raised her head to look at the indifferent Zhuang Haoran. She could only blink her eyes, and said a little embarrassedly: "I'm really sorry, I'm delayed by something today..."

"Kexin is not late. When she entered the lobby, it was exactly [-]:[-]. When she came, it took some time." Xiao Tong looked at Zhuang Haoran and said with a smile.

Zhuang Haoran looked at the document intently.

Tang Kexin and Xiao Tong didn't dare to make a sound, but stood blushing in front of the people in the conference hall, not daring to speak.

Vitas hates people who are late, and doesn't even look at students.

Sitting at the side, Jiang Tianlei found something unusual, turned his head to look at Zhuang Haoran's indifferent expression, and then said slowly to Xiao Tong and Tang Kexin: "Don't be late next time, sit down..."

Tang Kexin and Xiao Tong still didn't dare to move.

Jiang Tianlei looked at these two people so trembling, so he couldn't help laughing and said: "Sit down..."

The two still didn't dare to move.

"President Jiang told you to sit down, just sit down..." Zhuang Haoran only spoke slowly at this time.

Xiao Tong and Tang Kexin breathed a sigh of relief, and immediately walked to the two empty seats next to Zhuang Haoran and sat down. Su Luoheng sat on the side, looked at these two people, and asked with a strange and low voice: "Why are you late? ? We drank until three o'clock last night, and we still sit here and pretend to be dead!"

Xiao Tong turned his head and glared at him fiercely.

Tang Kexin didn't dare to make a sound, but opened the files and materials in silence, then carefully took the laptop handed over by the assistant, and gently opened it. There were materials for today's meeting in it.

Dongying sat on the side, saw that everyone was here, and glanced at Xiao Tong, she stood up lightly, picked up the remote control, and put down the screen gently in the center of the meeting, because today is the Small meetings do not require international connections, so the interpreters from the seven countries were not present. She came carefully behind Jiang Tianlei and said a word.

Jiang Tianlei nodded, then opened the first document in the folder, and said: "I believe that everyone has some understanding of the sudden appearance of bubbles in Lafite. Lafite once occupied a dominant position in the Chinese market, and it is comparable to the middle-level and above restaurants and hotels across the country. , have a strong cooperation chain, but because of the exposed mountain Seraphie, it completely challenged the fragile bottom line of red wine collectors overnight, and there was a large number of irrational selling. It has dropped by 20.00%, even including the excellent Lafite in 2008, it has dropped from 5000 yuan a bottle to more than 7000 yuan a bottle, which is a great loss for our hotel.”

After hearing this, everyone was silent at first, and then the general manager of the hotel raised his head, looked at the two presidents and said: "I have learned about the market situation, and the sudden selling is all caused by Shan Sai Shan Fei, do you want to contact me? Chateau Lafite has contacted me to discuss countermeasures and clarify this matter? Slowly restore the confidence of consumers? After all, the reaction of red wine collectors can cause a strong market reaction."

Listening to these words, Zhuang Haoran remained silent, and continued to browse Lafite's domestic sales.

Jiang Tianlei thought for a while, then asked quietly: "Do you have any other opinions?"

Vitas said softly: "The Chinese red wine market will burst into bubbles as soon as possible."

Everyone looked at him together, and Zhuang Haoran slowly raised his head and looked at him.

With a cold face, Vitas said quietly: "Liquid wine is not a rigid demand, and there are too many counterfeit wine products in China's internal market, and the people don't have a deep understanding of red wine, and too many people still only buy expensive ones. In terms of buying the right consumer psychology, this kind of consumer psychology is inherently unstable and even driven to blindness. Once there is a scandal about red wine, the blind effect will be brought to the extreme. The price reduction is certain."

"But..." The wine manager still put forward his own opinion, saying: "The consumption psychology of Chinese people is unlikely to undergo subversive changes with the price reduction of Lafite. I suggest using some red wine collectors. , send a message, and set a new benchmark”

Tang Kexin looked at the wine manager in surprise.

"Set another benchmark?" Lawrence looked at him with a smile and said, "You mean to set up another brand and create the Lafite effect."

"Yes!!" The liquor manager has a deep understanding of the market, and said to everyone with a smile: "As human beings, we always have a little faith and a goal like a myth, and this kind of goal will not be easily dismissed. Breaking cannot be easily broken. People...need this mentality to realize their superior values ​​towards society and themselves. How many corporate myths have been made by this kind of extravagant values?"

Jiang Tianlei nodded slowly.

Zhuang Haoran silently turned another page of the document, leaned on the president's chair in a very elegant and comfortable posture, and continued to look at the sales situation of this year's middle and low-end red wine, both at home and abroad. Hearing that there was no sound from the audience, he asked softly: "Any other comments?"

"I agree with what Manager Xiao said." The general manager of the hotel nodded and said, "The sudden price drop of Lafite will have a huge impact on our world, because it will drive a series of other product chains. As the largest cooperation with the world's red wine estate businessmen, this bubble will seriously affect our fiscal revenue."

Everyone nodded, only Vitas and Lawrence remained silent.

Jiang Tianlei was still hesitating, and asked Zhuang Haoran quietly, "What do you think?"

Zhuang Haoran remained silent, quickly browsed through the information in the file, and then asked again: "Do you really have any other ideas?"

Everyone was silent, and the sound of flipping the pages was heard. Tang Kexin sat on the seat and looked around at everyone sitting in the seat. There was silence. She bit her lower lip lightly, her eyes flickered, and then slowly Stretching out his hand, he whispered, "I...I have some other suggestions..."

As soon as these words came out, everyone raised their heads and looked at Tang Kexin in surprise, while Zhuang Haoran and Jiang Tianlei also raised their heads and looked at her at the same time.

Tang Kexin's face turned red, but she still persisted.

There was a smile in Vitas' eyes, he looked at the student, and asked lightly: "If you have any opinions, please express them generously."

"Uh..." It was Tang Kexin's first time participating in such an important meeting, and she seemed a little nervous.

Jiang Tianlei looked at her with a smile and said: "If you have any suggestions, just say it. The meeting is to let everyone use their wisdom and ideas. If your idea is a surprise, we will naturally reward and thank you at Universal. Tell me."

Tang Kexin couldn't help raising her head, and saw that Zhuang Haoran still had a cold face, but her eyes were looking at her with a little more scrutiny. No matter how reddened she was, she still mustered up her courage, leaned forward slightly, looked at everyone and said : "I was the secretary of Huan Adam's president for a while, and during this process, I didn't seem to have any other work, but I was responsible for recording the import volume of red wine from around the world every day. When I was recording the domestic sales , found something very interesting."

Everyone looked at her seriously and quietly.

Tang Kexin looked around at everyone and said with a smile: "According to my country's public red wine sales data in 2002, my country ranks fifth in the world's wine consumption countries, but the proportion of high-end red wine is 80.00%, which means that Our low-end consumers' desire for red wine has not yet been awakened."

Jiang Tianlei looked at her with flickering eyes when he heard this.

Zhuang Haoran's eyes revealed an unfathomable light, looking at her.

Tang Kexin looked at everyone again, and continued: "I went abroad in the last month of winter last year, and when I came back this spring, I returned home habitually, so I first checked the sales of red wine at home and abroad, and even reviewed the information about Lafite last night. In the bubble incident, I found a very interesting thing, that is, when there was a large number of sell-offs in Lafite, the sales of mid-to-low-end red wines gradually increased, while the various wines represented by many red wine agencies The sales of Australian wines have increased by 20.00% compared to last year... It also shows that Chinese consumers are driving towards rationality in the red wine market!"

Everyone continued to look at her quietly.

"I was still thinking last night, what caused this?" Tang Kexin looked at everyone, with a focused smile in her eyes, and said, "In today's era of so much information, it is impossible for us to put every consumer, They are all attached to a belief that does not exist, and this belief, in fact, cannot exist for a long time... Is it true that our business must rely on belief and the call of God to obtain considerable profits? The answer is impossible! Because last night The dream of ours, with sunshine, shines into the real world! Only by promoting our own red wine while respecting the wisdom of consumers can we make this red wine market move forward more stably. Think about the 13 billion people in China, who often listen to others In a word, if you personally give me one dollar, I will immediately become a billionaire. The 80.00% of consumers will become our new source of profit in the future..."

"But you have to consider this..." The wine manager looked at Tang Kexin and said with a smile, "We are taking the route of high-end wine around the world. As for red wine that costs hundreds to thousands of dollars, do we need it?"

Tang Kexin looked at him and said with a smile, "Really? Then, Manager Xiao, can you drink 100 million red wine and 1 yuan red wine?"

The wine manager frowned at her.

Tang Kexin raised her face slightly, and said with a smile: "You can't drink it, because what you drink red wine is your feelings, what you drink is the winemaker's persistent pursuit of wind, frost, rain, snow, seasons, and wine liquid. Someone said , Consumers never know what they want. As the largest partner with world-renowned wineries, do we want to break this myth, open the door, and welcome the attractive red wines of many small foreign wineries? Just because of the information Lack of it, we will place too high expectations on the myth of Lafite, but there are not a few small wineries that have won gold medals in the World Red Wine Competition. Chateaus naturally have their precious places, but we cannot ignore that human wisdom is progressing with time!! Why do we... live by other people's myths?"

Zhuang Haoran's eyes flashed, and he looked closely at her.

Jiang Tianlei also looked at her with a smile on his face, and everyone was silent after hearing this.

"Why..." Tang Kexin said sincerely: "Don't we really welcome the precious red wines from all over the world to enter our country? Make this red wine market wider and wider, and let others understand that red wine is not just the alluring aroma of wine , and there are many unknown functions and stories, all of which are waiting for us to discover. When I went to the UK, one thing I sighed the most was that they regard red wine as the blood of God, whether it is 300 yuan of red wine, or Thousands of dollars of red wine, what they love is the wine itself. Breaking the myth is to broaden our vision, why do we have to set up another myth to lock ourselves up? How long can we keep it shut?"

She looks around at everyone.

Everyone was silent.

A smile flashed across Zhuang Haoran's eyes, and he turned his head to read the document.

"Please take a look at this information..." Tang Kexin held up the USB flash drive that she had organized last night for everyone to have a look at, then stood up silently, walked around in front of the two CEOs, inserted it in, and took it Taking the silver whip that Dongying handed her, she unfolded it, and watched the sales coordinate map of Asian red wine appear on the big screen. She walked to the big screen, clicked on one of the data, and analyzed since After the Lafite incident, the trend of high-end wine is gradually declining, and then mid-end red wine is gradually rising. She then analyzes the market situation and believes that the awakening of mid- and low-end consumers is gradually forming, but it does not happen overnight. First of all, we must ensure that Chinese consumers regain confidence in the authenticity of red wine, and then start an agreement with foreign wineries to strengthen counterfeit labels, so as to prevent the formation of a large number of fake wines in the market, and then import red wine from many countries, which will help break the red wine wine Excessive concentration and shocking the market, our countrymen must put on an attitude, that is, what we are longing for is precious liquor, and we don't need your myths! !Take a more sincere attitude to face our consumers! !I believe that in the near future, China will form a more rational and perfect wine country!

"The future!!" Tang Kexin looked at everyone and said sincerely: "We should work together to welcome precious wines from abroad to our country, and bring some correct ideas to the Chinese people through a series of huge publicity such as sommelier competitions. Consumer awareness, let our people be a wise man in life, not a fool!"

After speaking, the audience was silent! !

She looked nervously at the silence of the crowd, clenched her whip tightly, not daring to make a sound.

Soon...

Vitas's eyes revealed a surprise smile, and his pride was overflowing.

Everyone also smiled and nodded, and raised their heads one after another, looking at this little girl in her 20s, marveling at her insistence on red wine and principles, as well as her feelings.

Zhuang Haoran and Jiang Tianlei also looked up at the same time, looking at Tang Kexin in front of the big screen, their eyes were full of affirmation, and they stretched out their hands at the same time to applaud her together.

All the people in the conference hall smiled and clapped their hands, nodding in appreciation.

Tang Kexin stared blankly at the sudden applause from everyone. At the same time, she breathed a sigh of relief and smiled at everyone. Only the wine manager looked at her indifferently...

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That concludes today's update.