The rebirth of the giants: the reversal queen

"Don't worry, Xiaoling, we are not ignorant people, but we are just looking forward to the things you made with your heart! We believe that your luckystar will definitely be able to bring luck to everyone. wonderful things!"

After Linda William, Gu Yuanling recruited several designers one after another, and now their team has begun to take shape. For the design of the first phase, after setting the theme, almost every designer has invested in it. She began to design with her own hard work, even Guo Rong, with the encouragement of Gu Yuanling, picked up the paintbrush and started the first design in her life!

Naturally, a series of clothing cannot bloom like this. The reason why Gu Yanling made such a decision is just to see the style of each of their designers and see what each of them suits. Can let every designer get the best performance!

Soon, a lot of time passed, and the luckystar team also completed the creation of the first season of products.In the end, after integrating the works of each designer, seven themes were set under the theme of the Boys and Girls series, and each theme is characterized by different colors. Girls can choose a suit that suits them!

Before the product was put into the market, Gu Yuanling did not invest too much in advertising, because she felt that this series was aimed at a specific group of people, and the advertising that spread the net like that outside might not be suitable.

And different from Yuanfan's low-key, Mo's began to lay out their own advertisements at the beginning of the brand's establishment, just like the high-profile personality of Mo's people!

And this is also Mo Shanshan's proposition. She hopes to let everyone know that Mo's will make the best-looking clothes, and she will definitely defeat Gu Yuanling!

Especially when she saw that Gu Yuanling's brand was launched earlier than her, and there was no movement until now, Mo Shanshan suddenly felt that she had won!Now not only in G City, there are already many advertisements for Mo's clothing that will be launched in all parts of the country. From Mo Shanshan's point of view, she seems to have won a big market!

However, what she didn't care about was that such a large amount of advertising has already consumed a lot of money, and even if Mo Hongchuan loves Mo Shanshan, he will not let her spend money recklessly, even if it is This project was handed over to Mo Shanshan to test the waters, and the investment amount had already been determined at the beginning. Mo Shanshan spent more than half of this large sum.

When it was actually used for design and production, it was discovered that there was already a shortage of funds!

Despite Mo Lang's repeated reminders, Mo Shanshan remained unmoved. In her opinion, as long as everyone has a high degree of awareness of their Mo's clothing brand, are they afraid that they will not like it at that time? It is said that many people are already looking forward to it!

Mo Lang naturally understood that the greater the hope, the greater the disappointment. However, the stubborn Mo Shanshan did not listen to his advice at all, and even used the identity of the person in charge to suppress him in the end, reminding him repeatedly that he must not Lang is just a dog raised by the Mo family, as long as he knows how to be obedient and obedient, don't try to influence his master's behavior in vain!

Mo Lang is not a person without self-respect. Mo Shanshan's words undoubtedly violated Mo Lang's bottom line. Since then, she doesn't want to care about her anymore. She can't defeat the entire Mo family!

Gu Yuanling puts the target on the students of major colleges and universities. The audience of the boys and girls series is mostly on campus, and college students have just left high school life, and their nature needs to be liberated. It will definitely fill their field of vision for the first time!

Just imagine, after leaving the rigid high school life, entering the colorful university life for the first time, all kinds of novelties are just like the colorful lights, which are lovable!

Gu Yuanling selected several colleges and universities in each city. In the early stage, he had already arranged people in each major colleges and universities to conduct detailed questionnaires, and investigated the preferences of young people today, as a standard for the designers under his door.

At the beginning of the clothing release, at the welcome parties of major colleges and universities, luckystar under Yuanfan, as a sponsor, kindly sponsored the performance of students' clothing.Just imagine, the welcome parties of major colleges and universities basically include all the students of the school. The display of these series of clothes is the most intuitive way to advertise!

After that, Yuanfan began to publicize the luckystar brand aggressively, and the publicity targets were still college students. You must know that the publicity of the students is very strong, and the communication among classmates, friends, and relatives has been achieved. Best Word of Mouth Spread!

Soon, the brand reputation of luckystar spread among the public, and the first shot fired among the younger generation achieved very good results!Most importantly, the initial investment did not take up too much of the capital!

On the other hand, Mo's, the high advertising investment in the early stage did bring certain effects at the very beginning, but it is precisely because Mo's spent a large amount of money on advertising, and really left it on design and manufacturing. The cost is running out, but the products that came out in the end disappointed the public. After the initial high sales, soon, it began to gradually cool down!

At this time, Yuanfan has gradually established the brand status of luckystar by virtue of its high influence among college students.

After that, what Gu Yuanling needs to do is to continue to expand the brand market while stabilizing the current situation.

What luckystar wants to do is not just the boys and girls series, what Gu Yuanling originally thought was to let this brand cover all the clothing market segments!

After the design draft of the first season was finalized, the designers belonging to luckystar were quickly divided into groups in their respective areas of expertise. These groups happened to be the mother and baby series that Gu Yuanling wanted to start in a short time. , children's wear series, elite series, white-collar series and so on!

Luckystar was successful at the beginning. While bringing fame to the brand, it also attracted a lot of designers who came here. The team of luckystar is constantly growing!And in the process of growing his team, Gu Yanling will never forget that as long as they are suitable, they are not greedy for too much!

Therefore, those who can stay in luckystar must be elites!