Football giants

Chapter 218 God Logic
"What? A million pounds?"

In the office of the Adidas branch in London, England, Marcus Bowman shook his hand and stood up in fright.

My dear, that's £3000 million.

You know, when Adidas sponsored Liverpool in the early years, it was only 1000 million or [-] pounds a year.

Crazy, just crazy!
"Jack, come into my office!" Marcus Bowman pressed the internal phone code.

In less than a minute, a middle-aged German in his 1s knocked on the door and came in.

"Did you read this morning's paper?" Marcus Bowman asked at the outset.

Jack nodded, "Yes, almost all the newspapers are reporting it, and I specifically read the report of the Southern Echo. It is said that the sponsor is the Château Clarion in Bordeaux."

"Kalon family? Is it the love village?" Marcus Bowman asked.

The wine label of Karon Shijia Winery is a heart, so it has a nickname called Love Village.

"it's him."

Marcus Bowman was surprised, "This winery has a great reputation in the wine circle, but do they have such strong financial resources to sponsor Southampton? And they even gave out 3000 million pounds a year!"

"I don't know." Jack was also distressed.

"However, I also noticed that there was a big news in the wine circle yesterday."

Marcus Bowman didn't speak, and motioned him to continue.

"Callon Family, which has always been mainly engaged in the en primeur trade, suddenly announced yesterday that it will permanently withdraw from the en primeur trade system, and then there was a high-profile sponsorship of 3000 million pounds for Southampton. Is there any connection here?"

Marcus Bowman felt very distressed. Who can tell clearly about business matters?

What's more, people are separated like mountains, who knows what happened in the wine circle?
But this time, with such a high-profile sponsorship of Southampton by the Karon family, I am afraid it will become popular.

Everyone in the wine circle knows that they don't have this ability, but the question is, who knows outside the wine circle?
Those who don't know will definitely think that this is the world's top luxury brand just after reading the news.

What even Lafite and Latu couldn't do, but they managed it.

"Earlier, there have been rumors that the former owner of the Calon family wanted to pass on the winery to his descendants, but the inheritance tax was astonishingly high, nearly [-] million euros, so he finally decided to sell it."

Marcus Bowman raised his head when he heard that, "You mean, some big local tycoon bought the Calon family, and then spent money to sponsor Southampton in a high-profile way?"

"It should be right!" Jack also guessed.

"The 3000 million pound sponsorship of Southampton has created an unexpected and amazing effect. Now the whole of Europe, and even in China, the media are frantically hyping this matter, because it is too shocking. This will definitely increase the brand value of the Calon family."

Yang Huan has never been involved in the acquisition of the Kailong family, so who knows the twists and turns?

"Anyway, we're in trouble now!" Marcus Bowman felt embarrassed.

"Who says it's not?" Jack also smiled wryly.

"Southampton received a sponsorship of 3000 million pounds, and their reputation has skyrocketed. Who wants to sponsor this team in the future, and they have to weigh their own weight first? They sold 3000 million for a cuff advertisement. What about your chest? What about the jersey?"

Marcus Bowman shook his head and sighed, "If it wasn't for the Calon family in France, I really doubt that all of this is a drama that Southampton wrote and acted on its own, that is, moving the venture capital method to club sponsorship."

Such a practice of slaughtering fat sheep is generally popular in the field of venture capital.

A company wants to attract investment, so it first finds an acquaintance, invests several million to tens of millions, takes a pitifully small share, and raises the company's valuation as much as possible.

When real investors come in, the negotiation will be much more beneficial. What is the valuation of a certain company and how much money has been invested? At least your valuation should not be too low, right?
Okay, let me give you a [-]% discount, the price is human, there can be no less.

But the problem is, the [-]% discount is still ridiculously high!

When Jack heard this, he smiled wryly. Who can do it?
"Did Liverpool sign with Warriors Sports?" Marcus Bowman asked with concern.

"Signed!" Jack replied.

"How many?"

"Twenty-five million pounds, one year!"

Marcus Bowman really has the urge to scold his mother. Don't these Yankees consider input and output?
After the miracle in Istanbul, Adidas snatched Liverpool's jersey sponsorship from Reebok. The annual price is 1000 to [-] pounds and will expire next year.

But in the past few years, Liverpool's record has been unsatisfactory, but they have a great appetite for sponsorship negotiations.

Adidas originally wanted to deal with it coldly for a while, but they didn't expect that the Warriors' sports slashed out and abruptly won Liverpool at twice the price. Adidas was caught off guard by this move.

"The headquarters has clearly asked us to complete the new round of layout as soon as possible, otherwise, by next summer, we will only have Chelsea as a team!" Jack reminded.

Marcus Bowman himself knows this very well.

Nike and Adidas have always been tit-for-tat, neck-and-neck.

But now, with the strong intervention of several brands in the United States, including Warrior Sports, this balance of power is gradually being broken.

"I heard that Nike is using Umbro's relationship to start negotiations with Manchester City." Jack reminded again.

If this matter is not handled well, Adidas is likely to return to the passive situation at the beginning of the new century.

In those years, Adidas almost disappeared in the Premier League, all dominated by Nike, Reebok and Umbro.

This also caused Adidas' influence and share in the British market to be greatly compressed.

If Chelsea hadn't appeared later, the situation would have been unimaginable.

But if a year later, Adidas only has Chelsea left, it will become a dominance situation, too passive.

"Southampton, must win!"

This cutting-edge team is too dazzling, and it is likely to be a sharp weapon to break the situation in the Premier League next year.

If it is won, even if Manchester City cannot be dealt with, as long as Southampton is upgraded, at least there will be Chelsea and Southampton in the Premier League next year, and Adidas can still gain a firm foothold.

"Price increase!" Marcus Bowman made a prompt decision.

"Price increase?" Jack was a little surprised.

"Start talking from £300 million!"

"Three million?" Jack was shocked.

That's more than Liverpool's offer.

Is there a sense of revenge in this?
"I will go to the head office and say, this time, no matter what, we must win Southampton. This step is very important!"

What Marcus Bowman saw was not money, but market share!
…………

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"Adidas raised prices?"

A day later, also in London.

Bert Hoyet received such a message from his assistant.

"Not only has Adidas raised its price, but Heineken has also raised its price. Look at today's newspaper. Southampton's official website announced that it has signed a £500 million sponsorship contract with Heineken. The details were not disclosed."

"500 million pounds?" Bert Hoyet was really surprised.

"The contract between Manchester United and Budweiser is only £600 million?"

"Ah."

"Crazy, the world is crazy!" Bert Hoyet had a hard time understanding this market.

Isn't the money of these people money?
"I heard that Adidas' Marcus Bowman rushed back to the German headquarters early this morning. In addition, after Warrior Sports won Liverpool, they are also gearing up to sponsor Southampton. It is said that the price offered is not bad."

Compared with the bad situation of Adidas, Nike's situation is not very good, but it is not too bad.

In the past few days, they have negotiated very well with Manchester City. As long as they win Manchester City, even if one of Manchester United and Arsenal rebels, they will have enough support.

"Mr. Hoyett, what shall we do now?"

Bert Hoyet pondered for a while, and hesitated for a long time.

"We've also increased our offer, £500 million!"

Football clubs are a rare commodity, especially the top giants, which are even more luxurious.

Just like teams like Real Madrid and Barcelona, ​​once they want to renew their contracts, they will definitely do everything possible to raise their requirements.

That is unavoidable.

If Barcelona asks for 5000 million, as long as Nike thinks it is acceptable, they will not refuse.

The reason is simple, there is only one Barcelona in the world!
The same is true now for Southampton.

Although this is just a Championship team, what is more important is the future.

…………

…………

As Southampton officially announced the completion of two major sponsorship contracts for two consecutive days, it immediately caused an uproar in the entire English football world, and even attracted strong attention in European football and the world.

Clarion Family Winery sponsors Southampton with £3000 million!
Heineken's £500m sponsorship of the Saints!
Both news came as a shock.

If it is said that Kailong Family is not very famous, and it may be a bit tricky, what about Heineken beer?

Heineken beer was announced by the official press conference and gave Southampton a high evaluation.

Therefore, the whole world has come to the conclusion that Heineken is very bullish on Southampton.

This suddenly made Southampton's market soar.

Many fans and the media even believe that Southampton will sign a record-breaking jersey sponsorship.

"From all the signs in the past, the sponsors are optimistic about the Saints. One of the important reasons is the advertising effect and influence. When Clarion Family Winery sponsored Southampton and became popular all over the world overnight, those sponsors who want to promote the brand, who would not want to achieve such an advertising effect?"

But there are also many people who believe that this is purely a kind of propaganda, a kind of bubble.

"The sponsorship contract between Manchester United and Budweiser is only 600 million pounds, but Southampton is as high as 500 million pounds. It is hard for me to imagine that Southampton can bring Heineken the kind of advertising effect that is close to Manchester United."

"The brand effect is far inferior to the Red Devils Manchester United, even on the pitch. At least Manchester United can appear in the Premier League live broadcasted all over the world every week, and appear in the much-anticipated Champions League. Can Southampton do it?"

These are some judgments of professionals or media reporters.

But for ordinary fans, who cares about your messy things.

Especially for Southampton fans, does this have anything to do with them?

On the contrary, Southampton signed a huge amount of sponsorship fees, which are all their awesome talk.

Whoever dismantles their platform will have trouble with them!

"No matter how much those reporters and media say, it's all nonsense. In a word, Southampton is a cow. How about it?"

"That's right, if you have the ability, pull another team out and kill Manchester United in the FA Cup final, and I will be convinced!"

"That's right, as a team in the third tier league, creating more than 100 years of English football history, winning the FA Cup, and representing English football in the Europa League as a team in the second tier league, who says Southampton is not good?"

"Those who say Southampton can't do it are sour grapes."

"Manchester United, Man Utd, they're a fart, haven't they been beaten down by us?"

"That's right, your defeated general, what can you say?"

"On weekdays, these reporters say that the strength of the football field is the real chapter, but we beat Manchester United on the football field. Shouldn't we also catch up with or even surpass Manchester United in terms of sponsorship fees?"

But soon someone came out against it.

"Those who support Southampton, do you know what a rich family is?"

"They are nouveau riche and have never been rich in their entire lives. How could they know what a wealthy family is?"

"Do you know how much influence our Manchester United has in the world?"

Southampton fans quit.

"We don't know how much influence you have, we just know, we will kill you!"

"What about the promised triple crown?"

"Ferguson is too good at making excuses. We lost to Southampton in the FA Cup final, saying that we lost to the referee, and lost to Barcelona in the Champions League final, saying that it was because we fought too hard against Southampton. Damn, it's really logical!"

"Understand that Manchester United fans are just as stubborn as Ferguson."

"This is the era of young people, and it also belongs to the era of Southampton!"

"Manchester United fans, just keep sleeping on your laurels, we're moving on!"

When everyone had mixed opinions about Southampton, the Saints official website announced again.

Aston Martin, a local British luxury car brand that has just made a splash in China, will sponsor Southampton, with an annual sponsorship fee of more than eight figures, which once again shocked the entire English football world.

Soon, Sunseeker Yachts officially announced that it has reached a sponsorship agreement with Southampton, and the specific sponsorship details will not be made public.

These pieces of news are undoubtedly pushing Southampton further into the limelight of public opinion.

The world's media has shown unprecedented enthusiasm for Southampton.

And this trend is also rapidly fermenting.

Not only does it affect professional football, but it also affects those companies and brands that have a relationship with Southampton.

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(End of this chapter)