Football giants

Chapter 252

Marcus Bowman did not expect that Yang Huan would hold on to such details.

For a long time, there has been a consensus on jersey design between sponsors and teams.

First of all, sponsors don't care about whether the jersey design is good-looking or not, and care about the purpose of the jersey.

The only thing they care about is the return of sponsoring this team, how many jerseys can be sold, and how much sponsorship cost can be recovered.

So, from a certain point of view, sponsors even wish that all sponsored teams wear the same clothes to participate in the game.

The reason is simple, it can save a lot of design costs.

And in this way, the advertising effect is leveraged.

From the perspective of team owners, they generally don't pay much attention to the design of jerseys.

They only care about one thing, how much money the sponsors give.

It can even be said that as long as the money is given enough, they will wear ugly jerseys.

As for fans buying jerseys, whether they think it is a good deal and whether it is worth it is obviously not within the scope of the team's consideration.

To give a simple example, Real Madrid's jersey sales are unparalleled in the world. How many pieces can they sell in a year?

100 million!

One piece costs 6000 euros, that is to say, the sales volume is [-] million euros.

Leaving aside Adidas' costs and various expenses, and deducting taxes, how much can Real Madrid share?

Up to four euros.

Obviously, the so-called selling jerseys to make money is not something the team considers at all.

Therefore, there has always been a tacit understanding between the team and the sponsors.

What kind of jerseys are provided by the sponsors, what kind of jerseys they will wear.

And what about sponsors?
They will consider designing better jerseys as possible for some influential and sales teams.

But even if they hire someone to design, they will try their best to consider the cost and save as much as they can, anyway, Kaizi will pay for it.

To put it bluntly, this is an act of blackmailing fans!

And the fans are the saddest, because they have no choice.

Even some die-hard fans, they love this team and support this team, so no matter whether the jersey is practical or not, no matter whether the jersey is beautiful or not, they will buy it for collection.

To put it bluntly, it is not so much selling jerseys as it is consuming fans' loyalty and affection for the team.

Yang Huan doesn't know how to do this kind of thing, and doesn't even bother to do it!
The Southampton red and white arrow shirt in front of him is not bad from the perspective of the jersey.

But such clothes are useless at all.

At the very least, this kind of clothes can't be worn out at ordinary times!

Adidas is not without design ability, but they are unwilling to do so.

Yang Huan also knew in his heart that Adidas also had its own difficulties.

After all, their high sponsorship of Southampton has already caused controversy among other teams. If they invest more money to design jerseys for the Saints, the controversy will probably be even greater.

But his idea is also very simple.

"These jerseys need to be redesigned!" This is Yang Huan's attitude.

Marcus Bowman smiled wryly, but he didn't dare to agree on the spot.

"Or, from now on, our jerseys will be designed by ourselves, but the share will change!" Yang Huan said.

Marcus Bowman thought for a while, nodded and said, "Yes."

In fact, Southampton's jersey sales have been very unsatisfactory.

Even in the last season, the jersey sales hit a record, but it was only around [-], almost all supported by a group of diehard fans.

With such a small sales volume, Adidas did not lose much if the share was mentioned.

And where adidas is really looking at Southampton is in the virtual training center.

Today, there is an additional smart jersey and supporting patented technology.

"How much can you mention?" Yang Huan asked.

When it comes to business, it must be ugly first.

Otherwise, you will have to worry about it in the future.

"Five euros!"

Yang Huan laughed out loud.

Only five euros?

"Master Huan, now for the giant teams including Real Madrid and Barcelona, ​​the sales share of a jersey is only four euros at most, more often it is three euros, or even two euros, and some simply don't have any share."

Of course Yang Huan knew about it, but he felt that it was too cheap to negotiate a share of two euros after working so hard!

"Why don't we just do this, we will be responsible for providing raw materials, garment technology, production and sales channels, and you will be responsible for the design. If the sales volume is less than 30, the share will be three euros, if the sales volume is between 30 and [-] pieces, it will be divided into five euros, and if the sales volume is more than [-] pieces, it will be divided into ten euros. Master Huan, what do you think?"

Yang Huan thought about it, and felt that this proposal was okay.

"Okay, let's do it like this!" Yang Huan made a decision on the spot.

That is, the hundreds of thousands of euros.

"Look back, I will ask Nicola Cortez to draw up a new sharing agreement with you!"

Marcus Bowman nodded, "Then, I don't know who Master Huan plans to ask for design?"

Inviting a big-name designer to design a piece of clothing, the design fee is quite high.

And these years, those famous designers will not accept such jobs, because the restrictions are too great.

Designing a jersey is not designing a fashion, it is much more restrictive than fashion.

First of all, sports performance must be considered, and the traditional elements of the team must also be considered. If, as Yang Huan said, leisure must also be considered, then I really don't know who is willing to take on such a job.

Even if it is picked up, the price must be frighteningly high.

Yang Huan thought for a while, picked up the phone, and called Norman Foster directly.

"Hey, Norman, it's me." Yang Huan said with a smile.

Marcus Bowman felt a little strange when he heard this.

Norman?

Is there a famous costume designer named Norman?

Norman Foster was discussing something with Huang Ying at this time, and he was a little surprised when he received the call, "Master Huan, call me, what's the matter?"

As soon as Huang Ying heard that it was Master Huan, Huang Ying immediately eavesdropped intently.

"It's nothing, I just want to ask you, are you interested in playing a ticket?" Yang Huan asked with a smile.

"One ticket?" Norman Foster chuckled, "Let's hear it."

"I'm going to find someone to design the jersey, but in the end, I can't think of who to look for for a while. Are you interested in playing?"

"Me?" Norman Foster smiled wryly, "Master Huan, I'm an architect, not a fashion designer."

Can this be the same?

Huang Ying on the side giggled, she understood.

She wondered if Master Huan did it on purpose?
Why in his eyes, all designers are interconnected?

Could it be that to know how to design architecture, one must know how to design clothing?

"Didn't you say it all? Playing tickets, just playing, I can't find anyone temporarily, so I will ask you to make up the number."

Norman Foster really wanted to fall over, but he couldn't find anyone!
"I read newspapers before and heard them say that many architects are excellent fashion designers, and they also said that fashion design and architectural design have a lot in common, so I naturally thought of you."

Norman Foster heard it, and felt that it really made sense.

Many famous fashion designers have always believed that architectural design experience is very helpful for fashion design.

Besides, didn't Master Huan also say that?
Let's play!
Today's architects are no longer the isolated group they used to be. Now they emphasize openness and pay attention to culture, nature and society.

Therefore, it is not bad to design clothes and play a ticket.

What's more, it was Master Huan who called in person.

"Master Huan, let me tell you first, I haven't designed clothes before, especially jerseys."

Yang Huan immediately laughed, "It's simple, you have so many friends who are famous fashion designers, ask them, what are the latest popular elements, ask about the future trend, I don't have many requests."

Norman Foster immediately picked up the pen and prepared to write it down on paper.

"It starts with reflecting our traditional Southampton colours, the red and white arrow stripes."

"Well, I made a note!"

"Secondly, it has to be practical. It doesn't have to be like the current jerseys. They are usually under-the-box goods. They are only taken out to dry on match days. They have no practicality at all. I want the kind that can be played on the court and can also be worn on the street."

"Okay, I'll try my best!"

"Also, think more about the needs of different customers and different groups of people. Men, women, fat, thin, old, and small, all have to be designed, and it is best to form a series."

"Well, I'll give it a try."

"Finally, forget it, there is nothing final, that's all, keep it simple!"

Norman Foster is really dumbfounded. Each of these three requirements is rare and astonishing. How can this be called simple?
However, since he agreed, he would definitely not break his promise.

"Norman, can it be done in a month?" Yang Huan asked.

"One month?" Norman Foster lost his voice.

He originally planned to wait until he had time to toss this matter slowly.

After all, designing clothes is not his main job.

Moreover, he had to design the stadium and the hotel.

Recently, the architectural firm had financial problems, and he was having a headache.

"Yes, one month. The new season is in a hurry. I'll ask them to send you the materials later. You can also ask someone to help!"

After the end, Yang Huan smiled again.

"Norman, I heard that your company has had some financial problems recently."

Norman Foster listened, and then looked at the student Huang Ying in front of him, his wry smile seemed to be crying.

"Don't worry, I have already asked Zhao Yuanfang to start preparing, maybe if you turn around, I will buy you!"

Norman Foster was taken aback.

Since the subprime mortgage crisis, with the outbreak of the European debt crisis, the construction industry has become more and more bleak.

Foster Law Firm is losing money every year, and the number of employees today has dropped by more than half compared to its heyday.

This is also the reason why Norman Foster attaches so much importance to Yang Huan's new stadium and hotel project.

If it is bought by Master Huan now, with Master Huan's wealth and connections in China, I heard that their family is engaged in real estate, then wouldn't it be...

Thinking of this, Norman Foster felt relieved.

But at the same time, he also attaches great importance to the jersey design project given by Master Huan.

After all, this project is well done, and Master Huan is happy, so maybe he will increase his support for the architectural firm.

After hanging up the phone, he laughed immediately, boosting morale.

"Huang Ying, it seems that we will have to work overtime for the next month!"

Huang Ying showed a playful but helpless expression.

Who told us to share Young Master Huan?

"It's done!" Yang Huan breathed a sigh of relief after hanging up the phone.

"Master Huan, who do you invite to design?" Marcus Bowman hurriedly asked.

"Norman Foster!"

"Norman... Foster?!" Marcus Bowman lost his voice in shock.

"Sir the architect?"

"Yeah, what's the matter?" Yang Huan felt strange, was there any need to make such a fuss?
Isn't that a jazz?
These days, there are a lot of Jazz, but how many are really popular?

Didn't you see that Norman Foster is still in the forefront for the company's debts?

It's pitiful enough, if the old man hadn't been unable to let go of his life's painstaking efforts, since he is not short of money, there is really no need to work so hard.

But it's not hard to see from this that the good old days in Europe are over.

The future economy of the world depends on our great China.

Only by clinging to China's thick thigh can we have a future.

Marcus Bowman's old face can't tell the difference between crying and laughing.

What's the matter?
Master Huan, that is a British national treasure-level architectural design master.

Are you so calm?

Just a few words, let him come to design your jersey?
Is there still a one-month deadline?

If this gets out, the saliva of his fans all over the world will probably drown you!
Master Ke Huan just doesn't have this kind of self-awareness.

"He's a nice guy, and he can do what he promised. After a month, let's go to see the design drawings, and you guys hurry up and make the clothes. As for me, I'll find a few more models to walk the catwalk to create momentum."

Marcus Bowman almost knelt down!
Master Huan, who will develop the new jersey for the football club?
At most, it is to take a few photos in the team and send them to the Internet to post them.

But you are lucky, you still want to find a model, and you still want to run a show?

Really want to hold a fashion show?

He wondered if he had heard it wrong.

Neither Real Madrid nor Barcelona have done this before, but you, Young Master Huan, want to do this?

Can it be successful?

But soon, he wanted to understand.

This young master just likes to toss.

Didn't the newspaper say it before?
He wants to recruit a thousand members for Southampton, and the annual membership fee is [-] pounds.

This has all been laughed to death in the media.

To put it bluntly, this is not recruiting members at all, but poor and crazy people are robbing money.

Marcus Bowman certainly didn't think that Master Huan was poor and crazy.

Just, like tossing is for sure.

"Okay, that's it, if there's nothing else, I'll go first!"

Yang Huan still has something to do.

He didn't forget that he didn't have time to go to Charlene Lahiri to collect debts.

Even though this girl can't escape from his Wuzhi Mountain, no matter what, she still has to get her debt back as soon as possible.

When he walked out of the meeting room, he happened to see that Charlene Lahiri finished the interview for Harvey Martinez.

Judging by her appearance, it was obvious that she was going back.

Yang Huan immediately walked downstairs quickly and chased after him.

　Thanks to the three book friends [No·End·No·Le], [Ordinary People] and [Feixu's Track] for their rewards!

　　Thanks to [Feng Xiaoxiao], [Book Friends 44****], [What is Life] and [Book Friends 1808598197] for their monthly tickets!

　　
　
(End of this chapter)