Football giants

Chapter 363
"Why?" Yang Huan was a little puzzled.

Charlene Lahiri reorganized, and she found that she was also particularly interested in what Yang Huan said.

The show has been recorded until now, not to mention that the host has been led away by Yang Huan instead.

But it doesn't matter, because she is indeed interested in Yang Huan's remarks.

"I mean, why can't the Premier League, which has the most potential to be a star league, have star teams like Barcelona and Real Madrid?"

After Yang Huan heard this, he chuckled, "I may not be right about this question, and maybe Scudemore will settle accounts with me later, and even think that I am bombarding him!"

Scudemore, chief executive of the Premier League.

"I heard that you and him are very good friends." Charlene Lahiri broke another news.

Yang Huan shook his head and laughed.

"I think, first of all, Spain has had a blowout of local talents in recent years. The World Cup and the European Cup have taken turns. They have a very strong star base, so they have their own advantages, and they advocate offensive football. The strength of La Liga is very different. The more goals, the more fans are attracted, and the more they cater to the hype of the media."

"Barcelona and Real Madrid have a natural advantage in the media's production of entertainment football stars. They are membership-based, have a complicated background, and have strong financial resources. Therefore, they have a better foundation than other teams to produce football stars."

"Florentino is a great football manager. Since the first phase of the Galaxy Warship, he has been focusing on football superstar entertainment. I believe he is still groping for the first phase of the Galaxy. After all, he was just getting into professional football at that time. But in the second phase of the Galaxy Warship, he figured out the road and walked on it resolutely."

"The same is true for Barcelona. From Laporta and Russell, they are unswervingly taking this path, because they know that this is the business model of the new era."

"In fact, star entertainment has brought unprecedented influence to Barcelona and Real Madrid. Even the substitutes in their teams can become the headlines of newspapers all over the world!"

Charlene Lahiri has to admit that the media all over the world are frantically digging for news about Barcelona and Real Madrid.

Not even a little bit of news is missed.

"Let's look at it in reverse. Manchester United was once the most hopeful to achieve it. That was during the Cristiano Ronaldo period. The Portuguese developed from an ordinary star to a football superstar. It was completed in Manchester United, but the transformation from a football superstar to a football star was completed in Real Madrid."

"why?"

Facing Yang Huan's rhetorical question, Charlene Lahiri vaguely figured out the problem.

"Ferguson!"

"Yes!" Yang Huan nodded.

"The Premier League is known as the paradise of the head coach, because it gives the head coach a lot of power, and even allows them to intervene in the management of the team. This has also created star coaches such as Ferguson, Wenger and Mourinho."

"But it is precisely because of this that Manchester United sold Cristiano Ronaldo, because the head coach must first consider football itself. His existence is to win the game. Every decision he makes is for this goal. This limits the entertainment management of the Premier League team!"

No wonder Yang Huan would say that Manchester United's biggest cancer is Ferguson.

It's not completely aimless!

When Charlene Lahiri heard this, she couldn't help but have a doubt.

"Is there no way to complete the business transformation while taking into account the competition results?"

Aren't Real Madrid and Barcelona holding up well on both fronts?

"This is a good question. Both Barcelona and Real Madrid have done it, and both have done it well, but don't forget that in these two teams, the head coach has little power. Let alone team management, even if it is a team transfer, the head coach often only has the right to suggest, not the right to choose!"

"What about the Bundesliga and Serie A?" Charlene Lahiri asked.

Yang Huan still shook his head, "These two leagues are not good. The healthy development of the Bundesliga is tied, so Bayern Munich is the only one in the Bundesliga, but they can't become Barcelona and Real Madrid, even if they are sitting on Franck Ribery and Arjen Robben and other superstars."

"Serie A is even worse. I don't even have the ability to operate the stadium. I am even worried that with the influx of capital, unless there is a change in Serie A, it will decline more and more. On the contrary, Ligue [-] has great potential, because it is relatively looser!"

Charlene Lahiri did not comment on Yang Huan's remarks, but turned to another question.

"I'm very interested. After listening to what you said, I found that you seem to be running Southampton according to your own ideas, and you don't understand football at all, as many media and fans say. On the contrary, I think you are from the perspective of a young man, and you have a farther perspective on the development of professional football."

"So, how are you going to run Southampton?"

Yang Huan smiled slightly, and did not respond modestly to Charlene Lahiri's appreciation.

"Embrace this trend and change. For example, we launched the Saints Fan Club. At the beginning, we wanted to accept [-] members. Everyone thought it was impossible, but in fact, we accepted it, and there are still many people waiting for us to expand."

"I dare say that if Manchester United recruits now, it will definitely not be able to recruit. If Barcelona and Real Madrid recruit, they may not be able to recruit 1000 people."

"Every one of our newly joined players will be required to open WeChat, Facebook and Weibo. We will encourage and even train players to interact and communicate with teammates and fans on social networks. Our team will regularly organize some activities to promote communication and contact between fans and the team."

"Ibrahimovic has more than 1 million WeChat members, known as No.48 on the social network. It has been reported by the media before. We opened a WeChat store for Ibrahimovic. Before Christmas last year, we cooperated with Adidas and launched a customized scarf for Ibrahimovic. In less than [-] hours, [-] scarves were sold out!"

"We launched cute dolls with the same style of WeChat emoticon stamps in Neymar's WeChat store. Ten thousand pieces were sold out in less than a day, and the fans went crazy!"

"In addition to jerseys and scarves, we also have many peripherals, such as socks, gloves, coats, hats, etc., and even daily necessities such as dolls, pencils, and glasses!"

"We launch these, not to make money, but to foster connections between teams, players and fans!"

"It's like now that we plan to launch the IB brand for Zlatan Ibrahimovic. Many Ibrahimovic fans enthusiastically participate in the design of some things, such as clothes, shoes, and daily necessities. The fans will pre-order first, and then we will be responsible for contacting partners, making them, and then selling them on the Swedish WeChat store. Designers can also make money."

Charlene Lahiri knew about these things before, but she didn't pay much attention to them, thinking it was just a marketing campaign.

But now it seems that Southampton is premeditated and planned to engage in this marketing model.

It can even be said that at first glance, these are not profitable.

How much money can [-] scarves make?
After distributing to partners, and then distributing to players and agent teams, how much can the team have left?

However, there is a saying that is right, a small amount makes a lot, and a collection of sand can make a tower!

Besides, Southampton may not make much out of it, but they gain a lot.

The topicality created by the media hype and publicity is enough to greatly enhance the influence and brand value of the Saints, and greatly shorten the relationship with sponsors and partners.

These are all potential benefits.

And for Yang Huan, he doesn't care about making money or not. He can use the media's hype to help his WeChat company create greater influence and attract more users.

Today's WeChat has caught up with Facebook and Twitter and has become an important part of the global social network.

Moreover, with the launch of the WeChat third-party game platform and the testing of the WeChat store, there will definitely be more profit methods in the future.

Some people even speculate that WeChat's current valuation is between 200 billion and 300 billion US dollars.

Therefore, from the team's point of view, Yang Huan really didn't make much money from this move.

But if you look at it from the perspective of WeChat, it is a huge profit.

Especially considering that the huge follow-up effect brought about by Southampton's move has made the WeChat store popular in one fell swoop, making more and more celebrity accounts start planning to open the WeChat store to create a fan economy.

Sometimes when I think about it, Charlene Lahiri has no choice but to admire Yang Huan!

…………

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"Wow, you two are so good at talking!"

When the shooting ended, Paul Yarrow gave a thumbs up in admiration and walked towards Yang Huan and Charlene Lahiri.

"How long?" Yang Huan said with a smile.

After the chat was over and the chat was enjoyable, he noticed that he was facing the camera and the microphone.

"35 minutes, let's modify it a little bit, it will be about 10 minutes!"

"Isn't it?" Charlene Lahiri smiled wryly.

Originally, according to the plan, the length of time was 15 minutes.

Paul Yarrow also smiled wryly, "Didn't I see that you two are chatting vigorously and cooperating so tacitly, so I don't want to interrupt you? Besides, Master Huan's news is one after another. If you send it out, the fans will definitely be interested!"

"That's right, we have a good understanding!" Yang Huan said with a cheeky laugh.

Charlene Lahiri gave him a charming look, her shy eyes seemed to say, don't even look, there are outsiders here!
Chatting is fun, but the time exceeds the limit.

"How about we make two episodes?" She looked at Yang Huan and asked.

Yang Huan thought for a while, "It's not necessary. What we pay attention to is nature. Three ten minutes will be three ten minutes, and we can broadcast as much as we want to talk. What are you afraid of? Besides, if we talk for two and ten minutes, how do you divide it?"

As a fan of self-media in his previous life, Yang Huan hated the practice of dividing episodes into two episodes.

Let's just do it, shall we?

Can you let it all out at once?
I had to hold it in for a long time before I could come up with the next episode, and I was so pissed off.

Charlene Lahiri pouted, not very willingly, but after thinking about it carefully, what Yang Huan said made sense.

"It's a fun chat, but if I send it out, I don't know how many people will scold me!" Yang Huan patted his forehead and smiled wryly.

Under Charlene Lahiri's abduction, he expressed his thoughts bit by bit.

Paul Yarrow laughed, "No, Master Huan, I think what you said is very reasonable, really."

Yang Huan smiled, noncommittal.

Looking at Charlene Lahiri, "The atmosphere of chatting among friends like you is quite good. If you keep at it, it should work!"

"Master Huan is right. I heard it from the beginning to the end. It's really good. I haven't seen a show of this type. It will definitely be popular!" Paul Yarrow was also very excited.

Although he didn't play the leading role this time, at least he also participated in the production.

Yang Huan looked again, he didn't seem to have anything to do here, so he wanted to leave.

"Well, that's it. You are responsible for the aftermath. I have to go back to St. Mary's Stadium."

I just made an agreement with Bielsa, so people have to go to London quickly to finalize the final agreement with Tottenham Hotspur on the transfer of Gareth Bale and Modric, and then have to negotiate a personal agreement with the players.

To talk about a transfer, the most troublesome thing is the personal treatment of the players.

Yang Huan had a hunch that this time it might not be so easy to talk about.

Whether it is Gareth Bale or Modric, these two players are too popular.

Just ask, how could such a player leave the rich team and come to Southampton?
Of course, Southampton is not completely without advantages.

Whether it is Modric or Gareth Bell, they have not reached the height of top stars at all, and they may not be able to become the main force if they really go to a wealthy club.

To some extent, Southampton is now considered a first-team team.

From the perspective of attention and influence, it can even be said to be a quasi-rich family.

Come to Southampton, the salary is high, the opportunities are many, the prospects are gratifying, it is not a choice!

(End of this chapter)