Football giants

Chapter 366

"From a marketing point of view, you can't have superstars on a football team."

"But a football team has more than 20 players, and there are 11 players in the starting lineup. This requires us to allocate resources reasonably to each player in the team when marketing the team."

"For example, in Barcelona, ​​Messi is the most charismatic and influential superstar at the forefront. Behind Messi, Xavi and Iniesta form the second square, and behind them are Pique, Puyol, Busquets, Alves and others."

"If Messi is lost, Barcelona's overall commercial value will be cut by at least half!"

Peter Kenyon spoke very confidently and decisively, and everyone thought it was very reasonable.

Although Barcelona is an old-fashioned team, without Messi and superstars, this old-fashioned team may still be invincible on the football field, but it is hard to say how much commercial value it can have.

As for some people who say that without Messi, the big deal is to create another Messi.

This is easy to say, but to do it is as difficult as climbing the sky, even impossible!
"In Real Madrid, Cristiano Ronaldo is also a well-deserved superstar. Benzema and Kaka form the second square, followed by Harvey Alonso, Ramos, Casillas, Higuain, Di Maria and others."

"Kaka's embarrassment in Real Madrid has problems on many levels, both tactical and commercial. That is, as one of the three most charismatic football stars in the world, he has to serve Cristiano Ronaldo after he comes to Real Madrid."

When Yang Huan heard this, he suddenly remembered a sentence.

There is no room for two tigers in one mountain!
Thinking about it again, the reason why Kaka took the risk of playing with injuries in the World Cup in South Africa may be to regain his former prestige and complete his counterattack against Cristiano Ronaldo.

But in Yang Huan's view, unless Kaka leads the Brazil team to win the World Cup with a miraculous performance, it may be difficult to shake Cristiano Ronaldo's position as Real Madrid's number one brother.

The reason is simple, data!

If you want to become a super football star, you must have the most dazzling and charming statistics.

Because for the vast majority of new fans, they will not see how you perform on the football field, and they may not understand it. They only care about the data on your account, such as how many goals you score, how many assists you have, how many times you have threatening passes, and so on!

There is no way to compare performance and strength on the court. This is like Guan Gong fighting Qin Qiong. How to compare?
But data can!

The star you like is better than the star I like, even if there is only one less goal, I can take a piece of data to slap you in the face!
Therefore, the biggest customer of Sky TV OPTA data company is the media!
Thinking of this, Yang Huan couldn't help feeling amused.

This transformation has indeed left countless traditional football people stunned, or even unable to explain it.

Therefore, Florentino will be so mixed.

But even so, Real Madrid is still waving euro checks non-stop, and keeps signing football stars one after another at astonishingly sky-high prices.

"Peter!" Yang Huan looked at Peter Kenyon.

After the bald man looked over, he smiled and said, "Tell me about your plan for our team!"

Peter Kenyon nodded and smiled.

"As I said just now, Cristiano Ronaldo and Messi are insurmountable poles in today's professional football. Among the many professional players, only Zlatan Ibrahimovic is comparable to them!"

When Yang Huan heard this, he curled his lips with a smile, "You can just say this here, don't let him hear it, or he will definitely think you are insulting him!"

Everyone understood the meaning of Yang Huan's words, and immediately burst out laughing.

Zlatan Ibrahimovic never felt like he was losing out to Messi and Cristiano Ronaldo.

"Bayern Munich's Ribery and Arjen Robben, Manchester United's Rooney, Arsenal's Van Persie, these people all have various flaws and deficiencies, there is no way to challenge these two superstars, only Zlatan Ibrahimovic can!"

When Sun Yue heard this, he nodded and smiled, "Peter, your statement coincides with Master Huan's thoughts. We valued this at the beginning, so we introduced Zlatan Ibrahimovic!"

Peter Kenyon and Ron Gourley looked at each other, neither surprised.

They knew about this team when they went south to the Saints, and they were surprised to find that many of the team's practices.

They even have a lot of specific ideas, all inspired by Southampton.

For example, Southampton put the press conference of the players joining and debuting on WeChat; for example, opening WeChat for each player, calling on players to actively interact online and so on.

In the past two years, Southampton has been a great success, and its commercial value has not even lost to any Premier League team, or even a wealthy team.

Now for Southampton, the most important thing is to accumulate and consolidate the existing position.

In the eyes of the younger generation of fans, the Saints are already giants and legends. After a few years, when they mature and become the mainstream in the fan world, Southampton will naturally become a giant.

Even the top giants!
"Ibrahimovic does have the strength and influence to challenge Cristiano Ronaldo and Messi, but he also has a big weakness and a natural deficiency." Now that Sun Yue has said it, Yang Huan is not afraid to speak his mind.

Peter Kenyon listened, and replied blurted out: "Age!"

The Swedish centre-forward turns 31 in October, how long can he remain in form?

This is an answer no one knows!
Judging from the data obtained from the analysis center, Ibrahimovic's physical condition is still quite good.

The question is, one year old, this is the case now, what about the future?
"With the merger of the World Footballer of the Year and the European Footballer of the Year awards, the selection of the Ballon d'Or is becoming more and more like Hollywood's Oscars. If you want to win the Ballon d'Or, you must show convincing personal performance data, and that is goals!"

Yang Huan is still very firm about this trend.

Even, he encouraged Drogba and Zlatan Ibrahimovic's goal competition, also has the intention of catering to this trend.

Take advantage of the trend and get twice the result with half the effort!

"Ibrahimovic is 31 years old, and his successor must also be planned, so I decided to introduce Neymar, Hazard and Gareth Bale."

Everyone agreed with Master Huan's words.

These three players were all around 22. The oldest Gareth Bell was in [-] and is only [-] years old now.

Needless to say, Neymar has developed well and has the potential to become a super football star in the future.

Hazard can be so valued and strongly recommended by Zidane, and it has caused competition among teams including Chelsea, Manchester United, Real Madrid and Barcelona. His potential and strength can be seen.

Although Gareth Bale's skills are a bit rough, he can adapt to the Premier League style, his style of play is tough, and his impact is amazing. In addition, he is trained by Southampton's local youth. Apart from not being handsome enough, he is indeed very promising to become a British football star.

As for Sturridge, James Rodriguez, Isco, Pogba, Toni Kroos and others, no matter how well they develop in the future, they can only be regarded as the second echelon, and it is difficult to become a superstar.

After the baptism of 6000 million pounds, Toni Kroos has now become one of the top stars in Europe. In Southampton, he is behind Zlatan Ibrahimovic and tied for the second team with Neymar and Didier Drogba.

This is the effect of money thrown out!
Thanks Abramovich!

Once Gareth Bale and Hazard are really introduced, plus Neymar, and Ravel Morrison, who has performed well this season, plus James Rodriguez and Sturridge, Southampton's frontcourt can be described as full of talents.

As for who can stand out and become Southampton's thick thighs in the frontcourt attack, it depends on themselves.

Just at this moment, there was a knock on the office door.

The waiter at the front desk of the club opened the door and came in.

"Boss, they're here!"

Yang Huan glanced at his watch, hey, it's past 20:[-].

Almost half an hour late!
This score is not small!

Everyone present looked at me and I looked at you, and they all saw through each other's thoughts.

Yang Huan slapped his thigh hard and stood up.

"Peter, many of your ideas are quite good, make a plan for me, and I will hand over these things to you in the future!"

From what Peter Kenyon said just now, Yang Huan knew very well that this guy really deserves to be the number one marketing expert in the football circle, plus Ron Gourley, an operation expert.

The combination of two swords, coupled with a loyal, impeccable, hard-working Nicola Cortez, Yang Huan is very relieved!
"Yes, boss!" Peter Kenyon immediately stood up and agreed.

Yang Huan laughed, and looked at the front desk lady standing at the door, "Take them all to the conference room!"

The lady at the front desk was taken aback for a moment, but many people present were surprised.

"Master Huan, do you want...to talk together?" Ron Gurley was a little unexpected.

"Yes!" Yang Huan nodded without hesitation.

"I think I have hundreds of thousands of dollars per minute, and I don't have so much time to spend with them. Let's talk together and save some time!"

Ron Gurley smiled wryly, what's the matter?
Especially when negotiations involving a lot of commercial secrets, how to deal with it?
But soon, he guessed Master Huan's intention.

Since they came together, they might have reached some kind of tacit agreement long ago.

Since this is the case, why not just catch them off guard and see how they make moves, and then deal with them one by one!

The big deal is that the negotiation broke down. What's the matter?
After thinking about this, Ron Gurley couldn't help but relax.

"Okay, Master Huan, I'll go get ready first!"

Amid Yang Huan's nodding, Ron Gurley went out first.

Yang Huan and the others chatted for a while in the office, guessing that they should all be seated, then Shi Shi ran out of the office, walked through the corridor, and came to the large conference room.

"Welcome to Southampton!"

As soon as Yang Huan entered the door, he greeted with a smile.

To his little surprise, Mamic came with three assistants in person, but neither Jonathan Barnett nor David Manas came, and a 30-year-old British youth came on their behalf.

Of course, he also had an assistant with him.

"Hello, Mr. Yang Huan, I'm Joshua Barnett, and Jonathan is my father. He has something to do and can't come. He asked me to apologize to you!"

It was Jonathan Barnett's son!

If Lao Tzu didn't come, but let his son come out, it's too insincere to negotiate, right?

From this point, Yang Huan also noticed that, in fact, they had little interest in joining Southampton.

"It's okay!" Yang Huan nodded with a smile.

He was a little unhappy in his heart, being late and absent, this spectrum is exaggerated.

But so what?
It's not worth getting angry about such a small thing like sesame mung beans!
As long as players are signed, sooner or later they will cry!
"Mr. Barnett, I have no time to waste. I wonder if you can fully represent your SG agency, Gareth Bell, and complete this negotiation today?"

"Today?" Joshua Barnett was taken aback.

in such a hurry?
Shouldn't the tentative contact be made first?

How to skip this link and go directly to the topic?
Immediately, this young British man, who had seemed very calm just now, was caught off guard by Yang Huan's note of Ma Wei.

(End of this chapter)