Football giants

Chapter 410 This Is Yang Huan's Purpose!

The elevator that Jeremy Dallock was sitting on slowly ascended.

Looking ahead, the elevator door was so bright that it was like a mirror, which could reflect his expression at this moment.

Nervous, apprehensive, uneasy, and pretending to be calm.

He is clutching a document in his hand, which is a request from his immediate superior.

With a ding sound, the elevator arrived.

One of his hearts also tugged.

Step out of the elevator and walk into a spacious and bright office.

All the offices in the whole building have signs on the gates, but this one office does not.

However, this office is the largest and the best.

Outside the door of the office is a front desk secretary.

"Hello, Mr. Darlock!"

The front desk secretary stood up when he saw Jeremy Dallock, "He's already waiting for you!"

The secretary walked to the door of the office, knocked lightly a few times, and waited for a sound to come in before she opened the door.

"James, Mr. Darlock is here!"

Inside is a 40-year-old man with glasses who looks very gentle and capable.

He is the youngest son of News Corp. Chairman Rupert Murdoch, James Murdoch, the former chairman of Sky TV.

At the beginning of this year, he was forced to apologize and resign because of the wiretapping incident, but he is still in charge of the big and small affairs of Sky TV.

Everyone also knew that once the old Murdoch left, the prince would be his successor.

"Oh, Jeremy, here we come!"

James Murdoch was playing golf in the office. When he saw Jeremy Dallock coming in and had just made a hole-in-one, he put it away and walked over with a smile.

"James!" Jeremy Dallock greeted tremblingly.

He knew that the rumored number one heir of the Murdoch family actually had a very bad relationship with his father.

Even he doesn't like others to call him Mr. Murdoch, but likes others to call him James.

However, no one would deny the prince's future.

That is to take over the entire huge news corporation!

Ever since he took over Sky TV, everyone has decided on this!
Because Sky TV is the core business of News Corporation!
"He called early in the morning and asked, what's the situation in Southampton?" James asked immediately as soon as he sat down.

Only those who have been in constant contact with James can understand that he here refers to old Murdoch.

Chairman of News Corporation, a world-renowned media tycoon!
In fact, the old Murdoch would call almost every day to inquire about the situation of Sky TV, because this is so important to News Corporation!

It is so important that he makes at least one phone call almost every day to inquire about the company's situation, and every major decision must be approved by him before it can be implemented.

In Jeremy Dallock's view, James Murdoch was lucky.

His predecessor, Donny Burr, created a very good situation for him. Taking advantage of the exclusive management of the Premier League broadcasting rights, he won 700 million users. Each user paid an annual fee of 30 pounds a year, and this amount of income was nearly [-] billion pounds.

And what James needs to do after he takes office is very simple, it is enough to keep this core business!

As the son of Murdoch, although everyone knows that the relationship between James and the old Murdoch is very bad, at least he is not a playboy who has accomplished nothing, so he quickly used the influence of the old Murdoch to secure his position in the company.

But all of this is still inseparable from the guidance and supervision of the old Murdoch behind the scenes.

Jeremy Dallock is also used to having these conversations with James.

This has been done in the past, they don't know how many times.

"This is the information I collected this morning." Jeremy Dallock handed over the documents in his hand.

James took it and flipped through it casually, from top to bottom, page by page, looking at it carefully and seriously.

This is also his consistent style of doing things.

I believe it is also what the old Murdoch valued most about him!

"So, Southampton intends to coerce the Premier League to compromise?" James smiled slightly.

This is interesting!
In the past so many years, I have never seen such a tyrannical newly promoted horse!
Jeremy Dallock smiled wryly, "Do they have such courage?"

"Hehe, Jeremy, never underestimate other people's ambitions!"

James smiled and pointed to a paragraph in the report, "Look at this!"

Jeremy Dallock took over immediately, and it was Yang Huan's speech when he was interviewed by the media at the gate of the hotel.

"This is a diplomatic rhetoric. An in-depth exchange of views means that the two sides quarreled fiercely, but each had their own ideas and failed to reach an agreement. He also affirmed the role of the round table and the Premier League, which is an attitude!"

Jeremy Dallock immediately raised his head to look at the prince.

"My bottom line has been drawn. If you are sincere, we can talk again!"

Speaking of this, James couldn't help laughing, "This Yang Huan is really interesting. They Chinese people like to talk in secret like this."

Jeremy Dallock suddenly realized at this time, clapped his hands vigorously, "Yes, I was still weird before!"

"what's up?"

"Yesterday afternoon, Peter Kenyon, CEO of Southampton, called me about the transformation of the broadcast system at St. Mary's Stadium. He also called the engineering department to urge him, saying that work must start today."

James couldn't help nodding, "That's right, if you really want to retire, what's the point of reforming?"

When he said this, James couldn't help but frowned again, as if he had thought of something.

When Jeremy Dallock left the report and got up to leave, James Murdoch picked up the mobile phone on the table and made a call.

"Daddy!"

There is no doubt that on the other side of the phone is the world-renowned media tycoon, Chairman of News Corporation Rupert Murdoch!
This is a powerful person in the field of news media, who can cause a big earthquake by stomping his feet!
James Murdoch crackled on the phone describing his findings.

This is a very interesting exchange between father and son.

The English they speak has a very complicated accent.

A bit of an Aussie accent, but with a Boston accent mixed with overt American English, and a little Indian.

The difference is that James also has some Hong Kong accent mixed in.

Murdoch, who is nearly eighty years old, has been silently controlling News Corporation behind the scenes, and he has no intention of retiring so far.

When he heard about it from his youngest son, he couldn't help but smile playfully on the other side of the phone.

"What a sly kid!"

James couldn't help frowning, which didn't sound derogatory, but admiration!

"The reason why England's top teams had the courage to break away from the First Division and create another Premier League was because of the support of our Sky TV station, and even contributed to the flames. At that time, we urgently needed football to gain a firm foothold in the UK."

For this period of history, James is very clear.

If the core business of News Corporation is Sky TV, then the core business of Sky TV is the Premier League.

Even though Sky TV has made countless efforts over the past few years, they still have not been able to get rid of their dependence on the Premier League.

Who made Britain up and down, almost all regard football as a religion?
Football in the UK is not just a sport, it has been integrated into all areas of British society, and they are inseparable!
"We and the Premier League are interdependent and indispensable. However, since the establishment of the Premier League, the broadcast fee has been rising steadily in the 20 years since the establishment of the Premier League. The broadcast fee for a single game has rapidly increased from 63 pounds in 430 to [-] to [-] million pounds today, which is nearly seven times."

James listened silently. In this regard, he was not as transparent as his father.

Because my father is the witness and even the creator of all this.

"For us, this has the benefits of deterring potential competitors and building up copyright barriers, but it is also continuously increasing our operating costs. We already knew enough about this as early as [-]!"

The first Premier League broadcast contract was from 63 to [-], and the broadcast fee for a single game was [-] pounds.

It is also this contract that established Sky TV's leading position in the British pay TV field.

When it came to the second contract, from 270 to [-], with the rapid growth of Sky TV, the Premier League's single-game broadcast fee quickly increased to [-] million pounds.

And the third contract from 360 to [-] was raised again to [-] million pounds.

In [-], they began to negotiate the fourth Premier League broadcast contract, that is, the one from [-] to [-]. Sky TV realized that it could not go on like this. Coupled with the EU's anti-monopoly, the Premier League broadcast rights had to be divided.

In the fourth contract, the number of Premier League live broadcasts in a single season quickly increased from 130 to 240, which were divided into three packages in total, but the broadcast fee for a single game dropped rapidly, only [-] million pounds.

Even the overall broadcast rights fee has shrunk.

But since [-], more and more TV organizations have invested in the competition, especially after the Premier League realized Sky TV's intentions, they responded quickly, allowing other TV stations to jointly bid, and divided the broadcast packages into seven parts, consciously and more reasonably allocating the existing resources of the show, and striving to maximize the benefits.

So in 410, the broadcast rights of the Premier League reached as high as [-] million pounds per game, setting a record high.

In 430, it climbed to [-] million pounds again, a new high, and at the same time, the number of broadcasts in a single season increased again.

It can be said that in this competition, Sky TV was almost forced to compromise again and again.

Although Sky TV has also passed on huge broadcast fees and operating costs to fan users in a way that almost monopolizes the Premier League broadcast rights, but in the final analysis, this is not a long-term solution.

Because of the endless price increases, users will speak with their feet sooner or later.

Especially with the rise of potential competitors such as British Telecom, the pressure on Sky is even greater.

Murdoch has been waiting for an opportunity.

Wait for an opportunity at a reduced price!

"Although this is a bit of a suspicion of helping Southampton, James..."

"Daddy!" James Murdoch habitually obeyed.

"You told Darlock to put pressure on the Premier League, refuse to raise prices, and refuse to increase the number of live broadcasts. The reason is that that cunning brat has already found it for us!"

When James Murdoch heard this, he suddenly realized.

It turned out that this was Yang Huan's goal!
"However, the other contenders..."

Murdoch didn't let him continue, "If they are smart, they will know what to do. If they are not smart, then what do we have to be afraid of?" After finishing speaking, he regained his usual self-confidence and smiled.

James Murdoch couldn't help nodding, "I see, Daddy!"

"Also, I heard that Yang Huan's Miracle Media acquired IMG after acquiring Infront, which has been approved."

"What?" James Murdoch was taken aback.

Although they are in different fields, the market value of IMG is not cheap.

This was acquired?

Is that Chinese too ambitious?

"I heard that they are contacting several European giants to organize an International Champions Cup and a European Youth Championship. You should pay attention to it. If the price is right, take it!"

These resources are all scarce, and once they are put into operation, they will benefit for life.

Back then, didn’t Murdoch bet heavily on the Premier League and Sky TV?

"I understand!"

"You might as well make a trip to Southampton yourself!" Murdoch explained on the phone.

"Hehe, I heard that the Chinese food in Wangjiang Pavilion is world-famous, so go and try it!"

"Okay, let me contact you!"

"Well, that's it, I'm tired!"

(End of this chapter)