Football giants
Chapter 451 The money is rolling in
Chapter 451 The money is rolling in
The last time James Murdoch appeared in the conference room of the South Coast Ritz-Carlton Hotel in Miami, it was two months ago, and he was also sitting in this place waiting, with a stack of newspapers in front of him.
At that time, the International Champions Cup had just completed a massive group draw ceremony, which attracted the attention of the entire United States and even the football world, and made the name of the International Champions Cup in one fell swoop.
But even so, there are still many people who are full of doubts about this event.
After all, everyone knows in their hearts that the United States has always had the title of football desert.
Even in the past few years, batch after batch of European giants came to the United States to play commercial games, but they still failed to arouse the enthusiasm of Americans for football. Could a so-called International Champions Cup be able to do it?
Today, two months later, sitting in this conference room, in the stack of newspapers in front of me, almost every one puts the International Champions Cup on the most important page.
In the past half a month, a number of European giants, including Real Madrid, Barcelona, Manchester United and Southampton, have played a total of more than a dozen games in the United States, with footprints all over the city clusters on the east and west coasts.
The subsequent semi-finals went directly to the middle.
In the end, Southampton defeated Juventus in the semi-finals, while Barcelona defeated Manchester United. The two teams finally met in this game, which will be held in the final at Sun Life Stadium in Miami tonight.
This can be described as a highly anticipated final!
After half a month of competition, the duel between Southampton and Barcelona has attracted the attention of everyone in North America, and Southampton has won the affirmation of countless American fans by virtue of its outstanding performance in the past half a month.
There is no other reason, this team is thinking about attacking at any time!
This aggressive team will always be the most fascinating team!
As the live broadcaster of the International Champions Cup in North America, Fox has also made a lot of money from the broadcast of this event.
Speaking of the broadcast fee, the International Champions Cup broadcast fee is not expensive, and Miracle Media even only considers recovering the cost.
What they value more is the promotion and publicity of the event!
Therefore, Fox won the broadcast rights with almost no cost, and invested a lot of resources to operate it.
As a result, the ratings of this event in the United States are quite high, directly leaving countless Major League Soccer games in the dust.
The higher the ratings, the higher the advertising revenue, and Fox really made a lot of money.
No, before the game is over, before the finals are played, Fox is already considering broadcasting rights for next year, or even the next three years, and Sky TV is also considering winning the broadcasting rights in Europe for the next three years.
But don't think that Miracle Media has suffered a big loss, as everyone knows, what they value is long-term interests.
A very important point is that they use the TV station's broadcast to expand the influence of the event in a short period of time.
This makes the International Champions Cup more attractive when attracting investment, and can attract the interest of big-name sponsors including Coca-Cola and Adidas.
At first glance, the broadcasting rights were lost, but in the field of sponsors, they made a fortune.
And from another point of view, TV broadcasting is tantamount to indirectly helping the event organizers to cultivate the market and promote the brand.
To put it bluntly, the ownership of the event is owned by Miracle Media, and the TV station is now making wedding dresses for them. When the event stabilizes in the future and becomes famous, at that time, some TV stations will come to grab it.
The broadcasting rights of Sky TV and the Premier League were quite cheap in the first few years, but after the success of the Premier League, everything changed, and Sky TV had to buy the broadcasting rights at higher prices every time.
Every time he thinks of this, James Murdoch can't help admiring from the bottom of his heart.
"What a group of shrewd Chinese!"
Just when he was amazed, the door of the meeting room was opened, Yang Huan was standing outside the door, just about to come in, but was stopped by Sun Yue who was chasing after him.
"Master Huan!"
"What's the matter?" Yang Huan stopped.
"Mr. Cook from Apple called and hoped that you could meet with you before returning to the UK. At the same time, he also invited you to Apple's headquarters."
Yang Huan thought for a while, nodded and said, "Okay, you tell Cook, before I go back to England, I will go to Silicon Valley."
It’s also good to meet Cook, after all, the biggest income of the WeChat game platform and WeChat games comes from the Apple Store.
Seeing Master Huan turning around to enter the conference room, Sun Yue hurriedly stopped him.
"Early this morning, the president of Intel also called, hoping to sponsor Southampton and meet with you!"
Yang Huan frowned slightly, meeting again?What's there to see?
"Go and see my itinerary, if you can get in, go!"
"There is more!" Sun Yue stopped Master Huan again.
"MetLife also wants to sponsor our team."
"Insurance company?" Yang Huan was a little surprised, "How's your strength?"
You know, since the subprime mortgage crisis in the United States, the insurance industry has been hit hard.
Just like Manchester United's sponsor, AON Insurance, almost suffered in the subprime mortgage crisis.
Yang Huan attaches great importance to the two brands of Southampton and Saints, and the selection of sponsors is also very strict.
"MetLife is the only insurance company not only not affected by the subprime mortgage crisis in the United States, but also bucking the trend. They named the stadium for the first match of our International Champions Cup. In recent years, they are aggressively entering Asia-Pacific and Latin America and other regions."
After hearing this, Yang Huan nodded, "That's fine, you can figure it out!"
"Okay!" Sun Yue nodded, "In addition, we plan to discuss cooperation with Microsoft in terms of sponsorship and software development. The famous American casual clothing brand Tommy Holfiger is also very interested in sponsorship. We have also been in contact with Cadbury, a British snack industry giant, and KFC..."
Yang Huan became a little impatient when he heard it, "Okay, okay, you go talk to Peter and Ron about these things!"
Now Southampton is not only popular in North America, but also popular all over the world.
As Yang Huan said before, what Southampton has created is a brand that caters to young consumers, which can easily attract the interest of more like-minded sponsors.
In fact, it's not just Southampton.
"By the way, how is the negotiation between Manchester United and Chevrolet going?" Yang Huan asked concerned.
Although Manchester United failed to qualify in the group stage of the first International Champions Cup, they were brilliant in the first game and won the praise of countless fans.
Seeing the upsurge of the International Champions Cup in North America, GM Chevrolet is also interested in sponsoring football. It first contacted Southampton, but the Saints' car sponsor is Aston Martin Lagonda, which is Master Huan's own brand and will not change.
So Miracle Media went from there to give Chevrolet operation to Manchester United, and the two sides hit it off.
"It's almost there. It is estimated that the average annual sponsorship fee will be as high as 5000 million pounds!" Sun Yue said with a smile.
The higher the sponsorship fee, the higher the commission for Miracle Media.
Furthermore, by signing such a large sponsorship order, Manchester United is actually helping to promote the International Champions Cup, telling all the rich teams to participate in the International Champions Cup, not only the appearance fee is generous, but also the big prize!
"Wow, 5000 million pounds?" Yang Huan got goose bumps when he heard that
After the team was upgraded, Southampton's current sponsor Qatar Airways only gave 3000 million pounds a year, which is too far behind Manchester United.
But that's Manchester United.
If it were Southampton, the opponent would certainly not be willing to pay such a high price.
The reason is simple, this must be a long-term contract, and a newly emerging team like Southampton, who knows what will happen to you in a few years?
"Okay, I see!" Yang Huan nodded.
"Oh, by the way, Old Sun, hurry up and talk, it's best to try to negotiate a few contracts after the finals, so as to gain momentum!"
Of course Sun Yue understood, "I see, young master!"
After saying that, he turned around and left.
Yang Huan walked into the meeting room with a smile, and looked at James Murdoch who had already stood up and waited.
"I'm sorry, James, to keep you waiting!"
He and Sun Yue were talking outside just now, and he wasn't afraid of being heard by James Murdoch.
"It's okay, Mr. Yang Huan!" James? Murdoch smiled and shook hands with him.
He had already expected that Yang Huan would be very busy.
No, it should be said that the money is rolling in!
"Come, sit!"
Yang Huan was the host and greeted James Murdoch to sit down.
"How is it? I heard that the ratings of Fox and Sky TV are very good."
James Murdoch nodded, "Yes, and the ratings of the two or three football talk shows we specially produced are also very good, thanks to the people Mr. Sun helped find!"
At that time, Fox was going to do a talk show and wanted to find a few superstars to be interviewed. Southampton dispatched Ibrahimovic, Drogba, Neymar, Gareth Bale, Toni Kroos and Neuer.
In addition, Wayne Rooney and Van Persie of Manchester United, Cristiano Ronaldo and Mourinho of Real Madrid, Messi, Harvey and Iniesta of Barcelona, etc., all actively cooperated with their program recording.
"You're welcome, let's all work together!" Yang Huan said with a smile.
"James, come this time, what's the matter?"
James Murdoch nodded slightly, "In view of the success of the first cooperation, our group is very satisfied. We hope to continue to cooperate with Miracle Media and continue to broadcast the International Champions Cup live in the next few years."
"Of course, we will show our sincerity in terms of price!"
After hearing this, Yang Huan shook his head, "James, you underestimate me!"
James Murdoch was taken aback. Could it be that the other party has such great ambitions that they only held a successful session, like wanting a lion to open his mouth?
"I am very satisfied with the cooperation with Fox and Sky TV. Even if you don't come, I will find someone to talk to!"
This sentence directly reassured James Murdoch.
It can be seen that although this Young Master Huan is young, his vision is very poisonous, and his mind is very clear, and he is not blinded by the achievements in front of him.
"I'm still saying the same thing. I don't value broadcast fees. What I want is promotion and publicity. You should understand what I mean."
After a pause, Yang Huan nodded again: "If Fox and Sky TV can meet our requirements, I am happy to renew the three-year contract with you!"
Everyone has tasted the sweetness, of course they must continue.
Yang Huan knew very well in his heart that the competition had just started, and it had been a successful season, but it was nothing special. If it couldn't continue steadily in the next few years, it wouldn't take long for this competition to go on.
Because the International Champions Cup is different from major events such as the European League, World Cup and European Cup, the schedule is too short, and it has the nature of a warm-up match, so there is definitely no way to run it too hastily.
James Murdoch understood what Yang Huan meant, "Okay then, I'll arrange someone to come over to talk later, and I wish us a happy cooperation!"
"Of course, happy cooperation!" Yang Huan agreed with a smile.
At this moment, Long Wu from outside knocked on the door and came in.
"Master Huan, it's almost time, it's time to go to the stadium!"
(End of this chapter)
The last time James Murdoch appeared in the conference room of the South Coast Ritz-Carlton Hotel in Miami, it was two months ago, and he was also sitting in this place waiting, with a stack of newspapers in front of him.
At that time, the International Champions Cup had just completed a massive group draw ceremony, which attracted the attention of the entire United States and even the football world, and made the name of the International Champions Cup in one fell swoop.
But even so, there are still many people who are full of doubts about this event.
After all, everyone knows in their hearts that the United States has always had the title of football desert.
Even in the past few years, batch after batch of European giants came to the United States to play commercial games, but they still failed to arouse the enthusiasm of Americans for football. Could a so-called International Champions Cup be able to do it?
Today, two months later, sitting in this conference room, in the stack of newspapers in front of me, almost every one puts the International Champions Cup on the most important page.
In the past half a month, a number of European giants, including Real Madrid, Barcelona, Manchester United and Southampton, have played a total of more than a dozen games in the United States, with footprints all over the city clusters on the east and west coasts.
The subsequent semi-finals went directly to the middle.
In the end, Southampton defeated Juventus in the semi-finals, while Barcelona defeated Manchester United. The two teams finally met in this game, which will be held in the final at Sun Life Stadium in Miami tonight.
This can be described as a highly anticipated final!
After half a month of competition, the duel between Southampton and Barcelona has attracted the attention of everyone in North America, and Southampton has won the affirmation of countless American fans by virtue of its outstanding performance in the past half a month.
There is no other reason, this team is thinking about attacking at any time!
This aggressive team will always be the most fascinating team!
As the live broadcaster of the International Champions Cup in North America, Fox has also made a lot of money from the broadcast of this event.
Speaking of the broadcast fee, the International Champions Cup broadcast fee is not expensive, and Miracle Media even only considers recovering the cost.
What they value more is the promotion and publicity of the event!
Therefore, Fox won the broadcast rights with almost no cost, and invested a lot of resources to operate it.
As a result, the ratings of this event in the United States are quite high, directly leaving countless Major League Soccer games in the dust.
The higher the ratings, the higher the advertising revenue, and Fox really made a lot of money.
No, before the game is over, before the finals are played, Fox is already considering broadcasting rights for next year, or even the next three years, and Sky TV is also considering winning the broadcasting rights in Europe for the next three years.
But don't think that Miracle Media has suffered a big loss, as everyone knows, what they value is long-term interests.
A very important point is that they use the TV station's broadcast to expand the influence of the event in a short period of time.
This makes the International Champions Cup more attractive when attracting investment, and can attract the interest of big-name sponsors including Coca-Cola and Adidas.
At first glance, the broadcasting rights were lost, but in the field of sponsors, they made a fortune.
And from another point of view, TV broadcasting is tantamount to indirectly helping the event organizers to cultivate the market and promote the brand.
To put it bluntly, the ownership of the event is owned by Miracle Media, and the TV station is now making wedding dresses for them. When the event stabilizes in the future and becomes famous, at that time, some TV stations will come to grab it.
The broadcasting rights of Sky TV and the Premier League were quite cheap in the first few years, but after the success of the Premier League, everything changed, and Sky TV had to buy the broadcasting rights at higher prices every time.
Every time he thinks of this, James Murdoch can't help admiring from the bottom of his heart.
"What a group of shrewd Chinese!"
Just when he was amazed, the door of the meeting room was opened, Yang Huan was standing outside the door, just about to come in, but was stopped by Sun Yue who was chasing after him.
"Master Huan!"
"What's the matter?" Yang Huan stopped.
"Mr. Cook from Apple called and hoped that you could meet with you before returning to the UK. At the same time, he also invited you to Apple's headquarters."
Yang Huan thought for a while, nodded and said, "Okay, you tell Cook, before I go back to England, I will go to Silicon Valley."
It’s also good to meet Cook, after all, the biggest income of the WeChat game platform and WeChat games comes from the Apple Store.
Seeing Master Huan turning around to enter the conference room, Sun Yue hurriedly stopped him.
"Early this morning, the president of Intel also called, hoping to sponsor Southampton and meet with you!"
Yang Huan frowned slightly, meeting again?What's there to see?
"Go and see my itinerary, if you can get in, go!"
"There is more!" Sun Yue stopped Master Huan again.
"MetLife also wants to sponsor our team."
"Insurance company?" Yang Huan was a little surprised, "How's your strength?"
You know, since the subprime mortgage crisis in the United States, the insurance industry has been hit hard.
Just like Manchester United's sponsor, AON Insurance, almost suffered in the subprime mortgage crisis.
Yang Huan attaches great importance to the two brands of Southampton and Saints, and the selection of sponsors is also very strict.
"MetLife is the only insurance company not only not affected by the subprime mortgage crisis in the United States, but also bucking the trend. They named the stadium for the first match of our International Champions Cup. In recent years, they are aggressively entering Asia-Pacific and Latin America and other regions."
After hearing this, Yang Huan nodded, "That's fine, you can figure it out!"
"Okay!" Sun Yue nodded, "In addition, we plan to discuss cooperation with Microsoft in terms of sponsorship and software development. The famous American casual clothing brand Tommy Holfiger is also very interested in sponsorship. We have also been in contact with Cadbury, a British snack industry giant, and KFC..."
Yang Huan became a little impatient when he heard it, "Okay, okay, you go talk to Peter and Ron about these things!"
Now Southampton is not only popular in North America, but also popular all over the world.
As Yang Huan said before, what Southampton has created is a brand that caters to young consumers, which can easily attract the interest of more like-minded sponsors.
In fact, it's not just Southampton.
"By the way, how is the negotiation between Manchester United and Chevrolet going?" Yang Huan asked concerned.
Although Manchester United failed to qualify in the group stage of the first International Champions Cup, they were brilliant in the first game and won the praise of countless fans.
Seeing the upsurge of the International Champions Cup in North America, GM Chevrolet is also interested in sponsoring football. It first contacted Southampton, but the Saints' car sponsor is Aston Martin Lagonda, which is Master Huan's own brand and will not change.
So Miracle Media went from there to give Chevrolet operation to Manchester United, and the two sides hit it off.
"It's almost there. It is estimated that the average annual sponsorship fee will be as high as 5000 million pounds!" Sun Yue said with a smile.
The higher the sponsorship fee, the higher the commission for Miracle Media.
Furthermore, by signing such a large sponsorship order, Manchester United is actually helping to promote the International Champions Cup, telling all the rich teams to participate in the International Champions Cup, not only the appearance fee is generous, but also the big prize!
"Wow, 5000 million pounds?" Yang Huan got goose bumps when he heard that
After the team was upgraded, Southampton's current sponsor Qatar Airways only gave 3000 million pounds a year, which is too far behind Manchester United.
But that's Manchester United.
If it were Southampton, the opponent would certainly not be willing to pay such a high price.
The reason is simple, this must be a long-term contract, and a newly emerging team like Southampton, who knows what will happen to you in a few years?
"Okay, I see!" Yang Huan nodded.
"Oh, by the way, Old Sun, hurry up and talk, it's best to try to negotiate a few contracts after the finals, so as to gain momentum!"
Of course Sun Yue understood, "I see, young master!"
After saying that, he turned around and left.
Yang Huan walked into the meeting room with a smile, and looked at James Murdoch who had already stood up and waited.
"I'm sorry, James, to keep you waiting!"
He and Sun Yue were talking outside just now, and he wasn't afraid of being heard by James Murdoch.
"It's okay, Mr. Yang Huan!" James? Murdoch smiled and shook hands with him.
He had already expected that Yang Huan would be very busy.
No, it should be said that the money is rolling in!
"Come, sit!"
Yang Huan was the host and greeted James Murdoch to sit down.
"How is it? I heard that the ratings of Fox and Sky TV are very good."
James Murdoch nodded, "Yes, and the ratings of the two or three football talk shows we specially produced are also very good, thanks to the people Mr. Sun helped find!"
At that time, Fox was going to do a talk show and wanted to find a few superstars to be interviewed. Southampton dispatched Ibrahimovic, Drogba, Neymar, Gareth Bale, Toni Kroos and Neuer.
In addition, Wayne Rooney and Van Persie of Manchester United, Cristiano Ronaldo and Mourinho of Real Madrid, Messi, Harvey and Iniesta of Barcelona, etc., all actively cooperated with their program recording.
"You're welcome, let's all work together!" Yang Huan said with a smile.
"James, come this time, what's the matter?"
James Murdoch nodded slightly, "In view of the success of the first cooperation, our group is very satisfied. We hope to continue to cooperate with Miracle Media and continue to broadcast the International Champions Cup live in the next few years."
"Of course, we will show our sincerity in terms of price!"
After hearing this, Yang Huan shook his head, "James, you underestimate me!"
James Murdoch was taken aback. Could it be that the other party has such great ambitions that they only held a successful session, like wanting a lion to open his mouth?
"I am very satisfied with the cooperation with Fox and Sky TV. Even if you don't come, I will find someone to talk to!"
This sentence directly reassured James Murdoch.
It can be seen that although this Young Master Huan is young, his vision is very poisonous, and his mind is very clear, and he is not blinded by the achievements in front of him.
"I'm still saying the same thing. I don't value broadcast fees. What I want is promotion and publicity. You should understand what I mean."
After a pause, Yang Huan nodded again: "If Fox and Sky TV can meet our requirements, I am happy to renew the three-year contract with you!"
Everyone has tasted the sweetness, of course they must continue.
Yang Huan knew very well in his heart that the competition had just started, and it had been a successful season, but it was nothing special. If it couldn't continue steadily in the next few years, it wouldn't take long for this competition to go on.
Because the International Champions Cup is different from major events such as the European League, World Cup and European Cup, the schedule is too short, and it has the nature of a warm-up match, so there is definitely no way to run it too hastily.
James Murdoch understood what Yang Huan meant, "Okay then, I'll arrange someone to come over to talk later, and I wish us a happy cooperation!"
"Of course, happy cooperation!" Yang Huan agreed with a smile.
At this moment, Long Wu from outside knocked on the door and came in.
"Master Huan, it's almost time, it's time to go to the stadium!"
(End of this chapter)
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