Football giants

Chapter 548
Today's professional football, to put it bluntly, is commercial football and capital football.

Without capital, no one can play professional football, especially football in the top European leagues.

Business, capital and football have been completely integrated.

It is difficult for laymen to imagine how deep the water inside is.

To give a simple example, Barcelona's official sponsor is Nike, but as the team's top star, Messi's sponsor is Adidas, Real Madrid's official sponsor is Adidas, but the team's top star, Cristiano Ronaldo's official sponsor is Nike.

Is this really just an ordinary business practice?

Stop kidding, it's a war!
A battle between Nike and Adidas for the industry leader!

This war is related to billions or even tens of billions of euros. The transfer fees of superstars are only tens of millions, and at most over [-] million euros.

Just operating such a sensational super transfer, the global effect created is much better than their advertising, and the benefits are even more astonishing.

This is how capital football is played in the new era!
"It seems that Roselle is really impatient this time!"

Yang Huan shook his head and laughed.

Everyone else present was also sighing.

Speaking of Russell, he is more familiar with modern capital football than Laporta.

At least, during the few years he has been in charge of Barcelona, ​​Barcelona's commercial influence has been better than that of Laporta's era, and its commercial income has also been rising steadily.

Of course, the price to be paid is that a group of old and stubborn people who can't keep up with the times will accuse Russell's ruling that Barcelona has become full of commercial stink.

As everyone knows, professional teams these days can't survive without commercial operations.

Those who accuse Roselle are standing up and talking without back pain, and they don't know Mi Gui's master if they are not in charge of the family!

"Marcus Bowman from Adidas called me a while back."

Yang Huan glanced at the crowd with a smile, "Guess what he said?"

Without waiting for everyone to answer, Yang Huan took the initiative to solve the riddle.

"If we can introduce Messi, Adidas will pay us a transfer fee of 500 million euros, and at the same time increase the team sponsorship fee by 40.00%!"

"What?" Sun Yue was stunned.

500 million euros?

This amount of money may not be enough to forcefully dig Messi, but the gap is not too big!

Although it was rumored that Messi's transfer fee was as high as [-] million, everyone knew that it was nonsense and not so outrageous.

As for the increase in sponsorship costs by 40.00%, for Southampton, that is more than 1000 million euros, which is also very high.

Calculated in this way, if Southampton poached Messi, the team would not need to pay much at all, at most it would have to bear Messi's high annual salary. After all, Adidas' extra sponsorship fee of more than 1000 million euros could not satisfy Messi at all.

Not to mention, the Premier League has an additional 50.00% personal tax burden.

Peter Kenyon nodded and said with a smile: "As far as I know, in addition to contacting us, Adidas also includes Real Madrid, Chelsea and Bayern Munich. All three of them are obviously interested, and Bayern Munich will change coaches this summer. The head coach is Pep Guardiola!"

Looking at the whole of Europe, there are only a few teams that can attract Messi.

Southampton is still due to their outstanding performance this season. If they do not perform well, they may not be eligible.

As for AC Milan, let’s not talk about the decline of Serie A. Even if it did not, the Nerazzurri can’t afford Messi’s high annual salary, and they will lose to them!
Sun Yue also smiled, "The main reason why Adidas did this is that the sales of the Nike jersey Messi wears are dozens of times higher than the Adidas boots he wears, and everyone's first impression of Messi is often Nike."

"From the perspective of Adidas, the huge sum of money sponsored by Messi every year is tantamount to supporting Nike for nothing, and there is no profit at all. But it is not enough without sponsorship. Nike is eager to win Messi's sponsorship contract, so they will do everything possible to encourage the Adidas camp team to poach Messi!"

Peter Kenyon also agreed with Sun Yue's remarks.

"Things have not progressed yet, but I can be sure that Real Madrid and Bayern Munich are tempted!"

"Real Madrid is going to repeat the Figo incident!" Sun Yue laughed.

From the standpoint of the fans, Figo's jump from Barcelona to Real Madrid seems to be just a successful superstar transfer.

As everyone knows, this transfer has brought Real Madrid amazing off-court revenue and commercial influence.

That is to say, from this transfer, Florentino clearly saw the football model of big capital, big consortium and big business.

Perhaps, many, many years later, when someone writes football history, Figo's transfer event will become a key node in professional football!
"What about Messi's attitude?" Yang Huan asked with interest.

"I don't know, I haven't made any statement, and Real Madrid and Bayern Munich are just planning and have no substantive contact, but even so, they have already put enormous pressure on Russell!"

Who said no?
It's one thing for Barcelona to do well!

For top giants like the Western Super League duo, fans don't just look at your results, but more importantly, how many superstars you have in your team!
As Yang Huan said in Charlene Lahiri's off-court program before, fans in the new era prefer entertainment stars, and entertainment stars are often superstars like Messi, Cristiano Ronaldo, and Zlatan Ibrahimovic.

It is conceivable that if Messi leaves Barcelona, ​​it will be a disaster for Russell!
And Yang Huan now understands that the reason why Real Madrid and Barcelona rob Neymar is for insurance.

Since Adidas will encourage Southampton, Real Madrid and Bayern Munich to forcefully recruit Messi, will Nike also encourage the teams they sponsor to forcefully recruit Cristiano Ronaldo?

Barcelona lost Messi badly and Real Madrid lost Cristiano Ronaldo equally badly.

Therefore, the best way is to plan ahead and introduce a player who can fill the vacancy of Messi and Cristiano Ronaldo at both competitive and commercial levels, and that is Neymar!

To put it bluntly, Southampton's ability to operate in social media and commercial marketing has allowed people including Ibrahimovic, Drogba, Neymar and Gareth Bale to shine, and they have all shown outstanding influence. Attracted the attention of countless fans.

In the WeChat celebrity account, Ibrahimovic has an astonishing number of fans, followed by Kaka, followed by Neymar, Gareth Bale and others, and Cristiano Ronaldo did not even rank in the top ten.

But on Twitter, Cristiano Ronaldo was number one, but Zlatan Ibrahimovic, Neymar, Gareth Bale and others all made it into the top ten, giving a glimpse of Southampton's ability to operate on social media.

It also allowed Russell and Florentino to see the potential and qualifications of a group of young players such as Neymar and Gareth Bale to replace Cristiano Ronaldo and Messi.

Thinking of this, Yang Huan couldn't help laughing.

The laughter was very hearty, as if he had finally sorted out the fog that had covered his eyes for a while, and he could see the road ahead of him clearly.

"Since this is the case, then things are much simpler!"

Peter Kenyon, Ron Gurley and Sun Yue all nodded and smiled in unison.

"There is only one Neymar. Whoever wants it can buy it with money. I will give it to whoever pays more. Anyway, the player can't be kept!" Yang Huan has obviously made up his mind.

Anyway, if it is to be sold, it is better to sell to the party with a higher bid.

Unlike when Neymar was in Brazil in the previous life, part of the ownership was held by himself and a third-party organization. When Southampton introduced Neymar, because the Premier League prohibited third parties from owning player ownership, Southampton directly bought out.

In other words, Southampton now holds [-]% ownership of Neymar.

With the contract still very long, anyone who wants to get Neymar has to come to Southampton to talk!
"Then, Master Huan, can you get to the bottom of it?" Ron Gourley asked with a smile.

Yang Huan suddenly laughed again, "When Manchester United wanted to buy Cristiano Ronaldo, Ferguson told David Gill that even if you offered 5000 million pounds, Real Madrid would still buy it!"

After hearing this, everyone was shocked.

Damn it, Master Huan, your appetite is too big, right?
This is to sell Neymar like Cristiano Ronaldo!

is it possible?
But from a business point of view, scarcity determines value.

There is only one Neymar, and two teams are going to grab it. The situation is obviously completely different from that of Cristiano Ronaldo, who only had Real Madrid as a buyer.

In this case, if Southampton doesn't know how to take the opportunity to raise the price, isn't it a fool?
"Hei, Hei, Master Huan, you are too dark!" Sun Yue laughed so hard that his stomach hurts almost.

Yang Huan put on airs, smiled and slapped him casually, and the kid reacted quickly and snatched it away.

"Of course it's a black spot. What do you think our Southampton is? The number one black shop in Europe, let me tell you!"

Everyone burst into laughter.

Master Huan is thick-skinned, and this black shop is really open with confidence, with his head held high!
However, after thinking about it, that's right, if you despise me for being black and capable, don't come to me to buy it, my players are still unwilling to sell you!
"But, this incident also reminded us that the way the top giants teams play has changed. We are now a mass of sweets, with countless drooling guys staring at us. If there are sponsors to add fuel to the flames, nothing can stop them!"

Yang Huan's words immediately made everyone present nod their heads.

"Ibrahimovic is getting old, although he is getting stronger and stronger, but we have to be careful!"

Peter Kenyon nodded and said: "Once Neymar transfers, I think the most promising player in the team is Gareth Bale, a native British player who is trained in Southampton's youth training. After the transfer, his performance is also quite impressive. His appearance is also quite distinctive, and he has the potential to step up."

Sometimes, from a marketing point of view, either you simply look very handsome, or you simply look unique, or you simply look ugly, but those who look ordinary are not pleasing or popular.

Ronaldo's front teeth and Ronaldinho's big teeth are both ugly, but they are all ugly in their own style!
Gareth Bale's profile is similarly distinctive, with potential to develop.

"After Neymar left the team, Hazard could be on the top. With the addition of two local players, Ravel Morrison and Sturridge, I don't think the impact on the team will be too great."

Yang Huan nodded, "Then let's talk about this matter first, and talk to Bielsa first when we go back."

"Well, well, I remember!" Peter Kenyon agreed.

(End of this chapter)