Football giants

Chapter 702 The Miracle Continues!

Chapter 702 The Miracle Continues!

Can a costume war film that has no big-name stars, the main creative team is all newcomers, and the investment is only 2000 million, and it is also known as box office poison, be able to gain a foothold in the Chinese film market?

This should be a question that all filmmakers are concerned about before the release of Da Ming Jie.

And Da Ming Jie proved with the facts that as long as you put your heart into it, as long as the quality of your movie is excellent, not to mention gaining a foothold, it will be fine if you hit it!
Do not believe?

Take a look at the box office of Daming Jie!
On the first day of its release, Da Ming Jie had a screening rate of about 20.00% nationwide, and only had more than 700 screenings in Beijing, only half of the gravitational force of Hollywood blockbusters, and much less than the gangster film Anti-Drug, but it created a box office of more than 800 million!
This is a rather astonishing number, because it means that the attendance rate of each game is quite high!
But even so, the movie theaters still dare not let go of the film schedule easily. After all, there are still many diehard fans of this type of movie.

So on the second and third days, that is, two days on the weekend, the film schedule of Da Ming Jie only rose slightly, but the box office was not affected at all, breaking through the 3000 million mark at the highest.

For a film with an investment of only 2000 million, this has already recovered its cost!
But is it just that?

You know, Daming Jie's reputation on the Internet is overwhelming, especially with the popularity of the movie, major media and websites, as well as word-of-mouth from movie fans have also come out.

As a result, with this release, Daming Jie's box office for the second week quickly soared to more than 4000 million. In addition to becoming the weekly box office champion, it also raised the total box office for the week to a high point of more than 4 million.

This also made everyone realize that as long as you make a movie with your heart, no matter how low the cost is, no matter how toxic the movie type is, you can get a high box office.

In the third week, despite the release of another commercial blockbuster [Storm] from Miracle Pictures, the film schedule of Da Ming Jie remained unabated, which was comparable to that of Storm, but in the end Da Ming Jie still showed signs of decline.

After all, Storm is a commercial blockbuster with a lot of money and investment!

Storm earned more than 2 million at the box office in the first week of its release, while Da Ming Jie only had more than 2000 million.

But even so, the total box office of Da Ming Jie soared to 5000 million.

For a movie with an investment of only 2000 million and no big-name stars joining, this is simply a miracle.

Then, in the fourth week, with the release of the Lunar New Year blockbuster [Private Order], the film schedule of [Da Ming Jie] was once again greatly compressed, and finally the box office fell to more than 4000 million that week.

After that, with the arrival of fierce competition in the Lunar New Year file, the number of films scheduled for Da Ming Jie became less and less, but the box office has always performed well.

In the end, relying on the film's high reputation and amazing vitality, it finally won a domestic box office of more than 6000 million.

Although it failed to make it into the top ten box office of the year, it successfully counterattacked the Hollywood blockbuster [Gravity], which also aroused heated discussions in the domestic film circle. At least everyone began to believe that as long as the film is made with heart, the low cost can still kill Hollywood commercial blockbusters!
Ancient costume box office poisons like Da Ming Jie can do it, so why can't other genres do it?

But the miracle continues!
Not long after the Da Ming Tribulation was drawn, Miracle Pictures began to focus on promoting the ancient costume martial arts film "Xiu Chun Dao".

It is also a new director's work. Although there is Zhang Zhen in the starring lineup, as a low-key and powerful actor, Zhang Zhen's box office appeal is obviously not high.

As a result, this movie with an investment of 4000 million yuan earned an astonishing box office of more than 8 million yuan for Miracle Pictures at the beginning of [-]. It was amazing and directly shocked the entire film industry.

Some people even think that if it weren't for the riots at the Tiangong at the beginning of the year that were also harvesting the box office, I am afraid that the box office of Xiuchun Dao would be even higher.

Two films, with an investment of 6000 million, have a box office of more than one billion. May I ask, besides Miracle Pictures, which other film company can do it?

With the hot sales of Da Ming Jie and Xiu Chun Dao, costume films in the film market have once again received attention, especially costume films directed by a group of newcomers have approved their projects one after another, and there is a great rush to follow suit and earn box office.

On the other hand, Miracle Pictures released two blockbuster period blockbusters, Da Ming Jie and Xiu Chun Dao, which grossed more than one billion yuan at the box office, and then released more urban-themed films.

Throughout [-], there was only one "White-haired Witch" that belonged to ancient costume martial arts, and the blockbuster dramas were Ning Hao's "Heart Blossom Road", Xu Ke's "Taking Tiger Mountain by Wisdom", Chen Kexin's "Dear", and Wang Jing's "Macao Wind and Cloud".

But there is no doubt that with the big sales of Daming Robbery and Xiuchun Dao, it has sparked heated discussions and reflections in the domestic film market.

Whether it is a film company or a film industry, they are all thinking about the reasons behind the popularity of these two films.

And when the two films were selling well in China, Yang Huan was also not idle.

He began to practice in seclusion, traveled back and forth between Europe and China, convened football youth training experts and education experts in various fields, conducted in-depth research on the feasibility of establishing a youth training camp in China, and led a team to conduct on-site inspections.

Since this project is also very important, and it is of great importance, Yang Huan participated in the whole process and was responsible for decision-making.

Not only that, when the mayor of Milan visited Longhai, he specially invited Yang Huan to accompany him in person. He also visited the WeChat company and made a speech, expressing his welcome to WeChat's decision to establish a branch in Milan.

Accompanied by Yang Huan, he visited Aston Martin's car manufacturing plant, engine research institute, and automotive industry design institute. Many engineers and R&D personnel from the latter two institutions are from Italy.

After receiving the mayor of Milan, the plan for campus football was almost ready. Yang Huan personally brought a team of experts to the capital, handed over the plan to Zhuang Mingyang, and held talks with various government departments.

The talks were finally over, and January [-] also came to an end.

In February, the draw for the International Champions Cup was also long overdue.

The difference from the past is that this time the International Champions Cup will be divided into two major regions, one in Asia and the other in North America. Among them, the Asia region includes mainland China and Hong Kong, as well as several countries in Southeast Asia.

The venue for the Asian Finals was arranged to be held at the Bird's Nest in Beijing.

The competition in North America continues to use the competition system and schedule that have been perfected in the past two years.

But the participating teams have changed.

Among them, after the North American Division is grouped, the four teams in Group A are Manchester City, Atletico Madrid, Juventus and Borussia Dortmund, while Group B is Arsenal, Tottenham Hotspur, Paris Saint-Germain and Naples.

Although there are no super strong teams like Barcelona and Real Madrid, none of them are underdogs.

The Asian region is a bit of a surprise.

The four teams in Group A are Southampton, Liverpool, Real Madrid and Inter Milan, while in Group B are Manchester United, Barcelona, ​​Bayern Munich and Monaco.

What makes many people question is undoubtedly Monaco!

Because although this newly promoted Ligue [-] team performed well in Ligue [-] this season, Martino relied on a group of young players to play brilliantly in Ligue [-]. It was a joy to compete with Paris Saint-Germain for the Ligue [-] title.

But Monaco is a declining nobleman, why can it participate in the International Champions Cup?
In the end, the media believed that it should be related to Monaco being acquired by a Chinese consortium. After all, the International Champions Cup will focus on developing the Asian market, and China is undoubtedly the top priority!
However, after the lottery, the general reaction from the outside world is still quite enthusiastic.

Despite the fact that the International Champions Cup has only been successfully held for two times, it has sparked a huge upsurge in watching games in the United States. It has successively set the number of spectators for North American football games, which has surprised fans all over the world.

And last year's Asian Invitational Tournament, although it was held in a bit of chaos, it also attracted considerable attention.

Especially considering that the teams participating in the Asian Invitational Tournament last year were generally not rich teams, so this time, Miracle Media simply adjusted Southampton, Real Madrid, Bayern Munich, Barcelona and other teams with great appeal all over the world to the Asian region.

In addition, there are old giants such as Manchester United, Inter Milan, and Liverpool. Although they have temporarily declined, their influence and appeal in Asia are still quite amazing.

Using such a lineup to compete in the Asian region is undoubtedly to open up the situation in the shortest possible time.

As for the competitions in North America, more consideration is to continue to consolidate the brand foundation of the International Champions Cup and manage the good situation created by hard work in the past two years. Therefore, it is enough to arrange such powerful teams as Manchester City, Juventus, Arsenal, Tottenham Hotspur and Paris Saint-Germain.

Facts have proved that Miracle Media's strategy is correct.

As soon as the lottery ceremony was over, and the list of all participating teams and the results of the lottery were released, it immediately caused a huge response in football all over the world, and fans and the media also gave great enthusiasm and attention.

The final of the Asian region was arranged in the capital, so Capital TV will also broadcast the entire International Champions Cup Asian game live, and Miracle Media also gave a considerable concession in terms of broadcast fees. The purpose is to use the influence of Capital TV to quickly expand the brand of the International Champions Cup.

After that, Miracle Media signed broadcast agreements with many domestic TV organizations one after another, while the Internet copyright was still handed over to WeChat Video, which is the same operation mode as the Premier League broadcast rights.

In addition, including Hong Kong, Singapore, South Korea, Japan, Australia, India, Indonesia, Malaysia and other countries and regions, there are also heavyweight TV organizations expressing their willingness to broadcast the event live.

As for the Middle East, although it is a pity that the International Champions Cup still failed to move to the Middle East, Yang Huan reached a consensus with Qatar Prime Minister Hamad before, obtained an understanding, and promised that when the time is right, he will definitely move to Qatar.

Al Jazeera, which has considerable influence in the Middle East and Africa, also announced immediately that it will broadcast the International Champions Cup live.

In this way, the simultaneous live broadcast of the International Champions Cup on five continents including Asia, Africa, Europe, Oceania and North America will undoubtedly take a big step forward compared to last year.

Especially in terms of government subsidies, the Australian government arranged two group matches in Sydney in order to attract the International Champions Cup, and even gave a government subsidy of 1000 million euros, which can be called a generous amount.

On the contrary, in countries and regions such as China, Hong Kong, Singapore, South Korea, and Indonesia, Miracle Media did not set too high requirements for government subsidies in line with the needs of developing markets and building cup brands.

After all, for such an event that has only been held for two years, the most important consideration is not how to make a profit, but how to build its own brand in the shortest possible time and win the recognition of fans and media all over the world.

Both Yang Huan and Sun Yue have a very clear understanding of this point!
It's just that it's one thing to have this kind of understanding, but it still can't stop some people from sending you money eagerly.

You don't charge?
If you don't accept it, he will not be happy!
Just like the person in front of Yang Huan at this moment!

(End of this chapter)

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