Football giants

Chapter 715 Success Can Be Replicated
Knock~knock~knock

"Come in!"

With an old response from inside, Sanchez, the general manager of Real Madrid, pushed open the door of the chairman's office and walked in.

"Mr. Perez, are you looking for me?"

Florentino, who was sitting behind the desk, raised his head slightly. He seemed to be writing something. With his hand holding the pen, he pointed to the chair in front of the desk, "Sit!" Then he buried his head and wrote.

Sanchez hummed, walked over, gently pulled the chair away, and sat down.

On the desk in front of him, there is a newspaper freshly released this morning, Real Madrid's mouthpiece, Aspen.

But the headlines on the front page had nothing to do with Real Madrid, but Southampton, England.

As a subordinate, Sanchez was able to experience the two dynasties of Calderon and Florentino, and this official became bigger and bigger. A large part of the reason is that he knows how to read words and actions in addition to being able to handle affairs.

At least, he saw early on that Calderon had no way to take charge of Real Madrid at all, so he also bet on Florentino early on, and even made great contributions to the latter's return to the chairmanship of Real Madrid.

Now, he can naturally see that Mr. Chairman wants him to read the newspaper first.

It's okay not to look at it, but when he saw it, he was startled.

Southampton actually want to adopt a free ticket policy?
How is this possible?
Could it be that Yang Huan is crazy?

According to the attendance rate of Southampton, according to the fanaticism of the Saints fans, and the capacity of the new stadium, the income of a game is at least 500 million pounds, and it is tens of millions a year, or even more than [-] million.

Free tickets?

Only a fool would do that!

But soon Sanchez realized the problem, which was the points system.

"How is it? Do you see anything?" Florentino raised his head, gently covered the pen in his hand, and gently placed it on the table in front of him. He clasped his hands and looked at Sanchez opposite him.

Sanchez was a business development talent introduced by Florentino from Real Madrid when Florentino was in the first phase of the Galaxy Battleship.

There is no way, Calderon is a pussy, and there is no talent in this area at all, so he can only continue to reuse Sanchez.

This also gave Sanchez the opportunity to help Florentino return to the Bernabeu after three years.

So, after thinking about it for a while, Sanchez understood what Florentino meant.

"This is a very good idea. Fans usually want to eat, shop, and entertain, but they may not be willing to go to Harrods, Pizza Hut, KFC, Wangjiang Pavilion and other stores to spend. Therefore, Southampton uses this method to attract these potential customers, and then achieve a win-win situation between fans, clubs and businesses."

Florentino couldn't help but nodded, "Well, keep talking."

"But this is only at the design level. At first glance, the feasibility is very large, but in actual operation, there may still be quite a lot of difficulties and problems in the specific situation. After all, it involves too much."

Florentino nodded again.

"However, Yang Huan is really powerful, and he has a lot of talents under him. Even such an idea can be figured out by him. If it is realized, it will simply turn Southampton into a large platform that connects various resources in society."

Florentino nodded again when he heard this, "Since he proposed this idea and formulated such a system, the plan itself has been more than half successful. As for what you said, they are all minor problems!"

"Yes!" Sanchez also understood, "As long as Southampton is determined to push forward, as long as the merchants do not lose confidence in Southampton, as long as there are fans who want to watch Southampton's football, then this plan cannot fail!"

Florentino let out a long sigh, and stood up from his seat, feeling a bit embarrassed.

"Yang Huan is indeed a talent. Back then when he asked for free tickets, everyone took him for a fool, but now, look, he has already made it, and it will be implemented soon. I am really worried!"

"Worried?" Sanchez was a little confused.

Southampton is far away in the UK and has nothing to do with Real Madrid. What is the chairman worried about?
"Professional football has always been a rather deformed existence. You say it is closed, but its every move attracts the minds of countless fans all over the world. But if you say it is open, it still stubbornly sticks to its traditional circle on many levels, such as so-called tradition, so-called loyalty, and so-called sentimentality!"

In the eyes of Florentino, who is a businessman, these are stumbling blocks that seriously hinder the development of professional clubs.

Just like a family-managed business, a group of laymen are leading a group of insiders to do things, which is completely informal!

"In my opinion, the rapid development of professional football in the past ten years or so seems more like a passive process of scouring, baptizing and repeated transformation from various resources in society, rather than an active self-reform!"

"However, the emergence of Yang Huan and Southampton has broken this situation from the very beginning. His initiative to seek changes time and time again, and his drastic reforms time and time again, make people amazed and brighten his eyes. And every change he makes is enough to make professional football think deeply!"

Sanchez knew that Florentino had always admired Yang Huan for a long time.

After the first one-on-one conversation between the two, Florentino was full of praise for Yang Huan when he came back, thinking that Yang Huan saw many characteristics of young people and saw many new ideas.

Now it seems that the chairman's vision was really accurate!

"My concern is that if Southampton is not successful, that's okay, but if it is successful, will Atletico Madrid's new stadium in the east of Madrid and the surrounding commercial city become the second artificial island of Southampton?"

Sanchez almost lost his voice when he heard this.

Yes, in theory, this kind of success can be replicated.

Then if Atlético Madrid followed suit and made such a move, their income would definitely skyrocket.

According to the preliminary estimate of Aspen, according to Southampton’s point plan and the information the reporter found from some merchants, although the tickets for Southampton’s new stadium will be free, the team will get at least [-] million pounds in rental income from all merchants on the artificial island every year.

If you include a series of other supporting service charges provided by the team to merchants, it is estimated that it will reach [-] million pounds.

In other words, Southampton tickets are free, but they earn more than ticket fees.

If the sponsorship fee and the broadcast fee income are included, Southampton's income will leapfrog to European powerhouses such as Real Madrid, Barcelona, ​​and Bayern Munich.

And this is just the beginning. With the operation and accumulation of the whole set of models, the future development potential is quite amazing.

Just imagine, Southampton can do it, what about Atletico Madrid?
If the Sheets Corps also comes in like this, and their income skyrockets, it doesn't need to be much. As long as they double the current base of more than 1 million to more than [-] million, then Atletico Madrid will firmly become the third pole of La Liga.

"The plan to transform the Bernabéu stadium must be started immediately!" Florentino also attaches great importance to this.

Sanchez nodded and said: "I have already asked someone to estimate. If the renovation of the new stadium is completed, it is estimated that our financial income will be increased by about [-] million euros on the current basis!"

Florentino nodded, he was also quite optimistic about this.

"Mr. Perez!" Sanchez suddenly had a doubt, "Southampton's approach is actually to imitate the approach of New York's Madison Square Garden to develop the commercial resources around the stadium to the extreme. Through hotels, restaurants and other supporting facilities, the stadium is turned into a commercial center. There are various commercial forms in the surrounding area, providing great convenience for fans."

"The channel through which fans enter the stadium is built into a huge commercial corridor. In this way, even if fans come to the stadium earlier or leave the stadium later, even if they come on a non-match day, it will not matter. It is not like the traditional business model of European stadiums, where they come before the game and leave after the game."

Florentino listened, nodded with a smile and praised, "Well said, Sanchez, you are absolutely right."

Sanchez nodded politely, "Then can we do the same? The Bernabeu commercial corner contract is about to expire. With that extra land, although it is not as good as Southampton, we can completely turn the Bernabéu stadium into a commercial center like them, because our geographical location is the most unique advantage!"

The Bernabeu Stadium is in the center of Madrid. If the Bernabeu Stadium is turned into a commercial center, it will be a money-making machine!

After hearing this, Florentino shook his head and smiled wryly, "I know what you're thinking, it's indeed very tempting, but you should know that it's not easy because of the huge interests involved."

Sanchez listened with a sluggish expression, because he understood.

As a wealthy family, Real Madrid's interior is by no means as monolithic as the outside world sees, or Florentino's monotonous. On the contrary, Real Madrid's internal factions are full of factions, full of intrigue and exchange of interests.

For example, there have been many injuries in Real Madrid recently. Many people say that there is a problem with the medical department. Some players even don't trust the team doctors. Why can't the club fire the team doctors? They can only play down the treatment?

Because this team medical team was recommended by a member of the board of directors, and Florentino, as the chairman, needs to be responsible like these [-] board members. All decisions need to be approved by them, so this involves an exchange of interests.

There are [-] members in the board of directors. You recommended the team doctor, I recommended the lawyer, and he recommended the public relations staff.

Even many people will participate and intervene in the transfer operation of players.

It can almost be said that there are already many factions within the management.

When Calderon was in charge of Real Madrid, why was it so chaotic?
Even if he is a bastard, Mijatovic is also a bastard, but can these two bastards make Real Madrid like this?
This is also an overestimation of the two of them.

The main and core reason is that Calderon and Mijatovic can't hold back the votes of the board of directors!

Are there no examples like Calderon?
The former president of Barcelona, ​​Gaspart, was the best vice-chairman in the history of the club, but he turned out to be the worst president in the history of the club, bringing Barcelona the darkest years. Isn't that the reason?
Even if it is as strong as Florentino, he can only barely hold on to the situation, and he has to compromise everywhere and exchange interests in exchange for a relatively stable management situation.

"You should make full preparations for this matter first, and I will mention it to the board of directors when the time is right."

Sanchez listened and nodded, "Okay, I know how to do it."

"It's already February, and there is one thing that is very important, so hurry up and do it!"

After hearing this, Sanchez immediately looked serious, "Mr. Perez, if you have anything to do, just tell me, and I will do my best to handle it!"

(End of this chapter)