Football giants

Chapter 899 Collective Carnival
Yang Huan never denied that everything he built was based on one premise.

He is a time traveler!
Without this premise, it is impossible for him to choose Bielsa, and it is impossible for him to introduce a large number of outstanding potential stars with such a low price advantage to create Southampton today.

These two points can be said to be crucial.

You must know that in recent years, with the arms race between Barcelona and Real Madrid, and the strong involvement of local tyrants such as Manchester City and Paris Saint-Germain, the supply of talents for top European football stars has been in short supply.

This is also the main reason why, in recent years, the transfer value of first-line stars has been rising steadily.

According to the law of the market economy, if it is scarce, it will naturally become expensive.

So, if Yang Huan is not a traveler, how could Southampton buy this group of stars?
Even if you can buy it, how much will it cost?

Giants such as Manchester United keep saying that they want to recover, and have invested so much money. As a result, is the team formed competitive?

This is what Yang Huan mentioned, the attractiveness of Premier League teams in terms of human resources is declining.

So what is the reason that led to the decline in the attractiveness of the Premier League?
Anyone who has a deep understanding of player transfers knows that there are many factors that affect player transfers, but those are the most important points.

One of the easiest to be excluded first is the league level.

It is impossible for the popular stars of the five major leagues to go to the second-tier leagues such as the Portuguese Super League and the Eredivisie.

However, when the Premier League and La Liga, Bundesliga, Serie A and Ligue [-] are almost at the same level, the team's performance, technical and tactical style, personal salary and treatment, as well as the positioning of the team, have become the key to determining player transfers.

Looking at it this way, the problem of the Premier League is very simple.

The team's performance is not satisfactory, the overall environment of the league is fiercely competitive, and the technical and tactical style is incompatible with the mainstream of Europe. All these directly lead to the lack of attractiveness of top players in the Premier League's giants.

You know, in the years from [-] to [-], the technical and tactical level of the Premier League was still quite high.

The playing style of Mourinho and Benitez at that time was considered advanced in continental Europe. In addition, the pressure of competition in the Premier League was not so great at that time, so it was still very attractive to players.

So at that time, the Premier League gathered a group of popular European stars such as Harvey Alonso, Cristiano Ronaldo, Henry, Cesc Fabregas, Vidic, Makelele, etc., which all depended on the overall environment of the Premier League at that time.

But in the past few years, earth-shaking changes have taken place in European football. Has the Premier League made any progress?

Another point, I am afraid few people have noticed, is the increase in the tax rate of the Premier League and the weakness of the pound in recent years.

As we all know, Euros are used in continental Europe, but the Premier League is settled in British Pounds. However, the trend of the pound in recent years is obvious to all. In addition, the British government has increased the tax rate, making the Premier League the league with the highest tax rate among the four major leagues.

Just imagine, under the influence of these two aspects, if the Premier League team wants to offer a player the same salary as other leagues, how much will it cost?

Scudemore is very familiar with the points mentioned by Yang Huan, and he is quite clear.

But these are not what he can change.

It's like talking about the tax rate. It's about the British government and the law. What can he do?
Also, the well-known labor certification, which also makes the Premier League teams helpless, doesn't it?

"Actually, I personally think that the weakness of the Premier League giants is also related to the Premier League's broadcast sharing system." Yang Huan looked at Scudemore and said slowly.

Scudemore frowned, "I don't quite understand."

This problem is not a small one. If a bad one spreads out, it will be said at any time that Master Huan is attacking the Premier League broadcast rights distribution system, which is not a trivial matter.

"Many people say that the Premier League's broadcast fee sharing system is an innovation, but in fact, it is a product that existed before the establishment of the Premier League. At that time, the benefit distribution system of England's top league had already begun to emphasize the equalization of the rich and the poor."

The distribution system of England's top league at that time seems to be quite weird now.

For example, the game day income has to be taken out, and the home and away teams are divided.

Just imagine, would those big teams be willing?
They worked so hard to attract sponsors, advertise, and attract fans, but the money they earned was divided with the small teams that came to play?
Why?

Oh, just because you came to play a game with me?

Damn hippie, it's good that I don't dislike your poor level, how dare you say that you want to split the money?

As a result, in the 80s, teams in England's top leagues began to quarrel, and finally the equal-point system was abolished.

But in today's FA Cup matches, there is still such a tradition, so many wealthy teams would rather go to small teams to play away games, why?
First of all, the FA Cup is not very attractive, and the income is not much, and if you score a point with the away team, I'll fuck it, how much money will you have left?
But the home facilities of the giants' teams are so advanced, how much does it cost to maintain?How much is the labor cost?
After all the calculations, not to mention making money, it would be nice not to lose money.

Therefore, when the big teams play away games in the FA Cup, some simply don’t even want the share, so they are cheaper than the away team.

There is also broadcast fee sharing.

You know, at that time, the four levels of the English league were maintained by the broadcast fees of the top league.

In other words, you can only share half of the broadcast rights income of the League One League, the second level of the League Two is divided into 20.00%20.00, and the third and fourth level leagues are divided into the remaining [-]%[-].

This is enough to call the League One team depressed.

Because compared to the high operating costs, facility maintenance costs, and player and labor salaries of the top leagues, the money allocated to small teams in low-level leagues can almost be said to be something for nothing.

Even at that time, I didn't know how many small team owners kept the team alive for this sum of money.

Because of this, the League One teams, with the support of the broadcasters, rebelled collectively and created the Premier League.

But in fact, even now, the Premier League still allocates a large sum of money every year to support low-level league teams. This is the condition that was negotiated since the establishment of the Premier League.

From the current point of view, the glorious legend of English football history is precisely based on this distribution.

Therefore, Nottingham Forest can rise as a small team, can create opportunities for newly promoted teams to win the championship, and can successfully defend the title in the European arena, because behind Nottingham Forest is the equal distribution of game-day income of big teams and the distribution of broadcasting rights.

So, does that make sense?

Does it mean that we should go back to this time and rejuvenate English football?
From the perspective of small teams, of course, there is no doubt that this is their spring.

But for big teams, that is a nightmare.

Although this kind of system has created the rise of small teams, which have been upset one after another, it has also created the reluctance of big teams to make progress.

As the most prosperous big city in the UK, London, which also has the highest spending power and the hottest football market in the UK, has never achieved good results in football. Why is this?
Manchester United's re-emergence was in the 90s. Many people said it was Ferguson, the Class of [-].

But behind this, is it really that simple?
Therefore, after the establishment of the Premier League team, they adjusted the profit distribution model.

This directly leads to the fact that small teams like Nottingham Forest have no chance at all to compete with big cities like London, Manchester and Liverpool, so they are eliminated.

The gap between the Premier League and teams in several other leagues has gradually widened and become more and more obvious.

Even within the Premier League, there are also divisions. A group of well-managed and excellent teams led by Manchester United and Arsenal have risen strongly and established their status as giants.

However, the distribution model of the Premier League still has the taste of equal wealth in those days.

For Yang Huan's analysis, Scudemore has a different opinion.

"Master Huan, of course there is nothing wrong with what you said, but you should also see that the current distribution model of the Premier League is far more reasonable than it was back then."

After a pause, Scudemore said: "You must know that the distribution of the League One back then was, in the final analysis, ignoring the differences in team management and objective environment, and adopting a simple and crude method to achieve the goal of equalizing the rich and the poor. To put it simply, it is to exploit the big teams and subsidize the small teams, so that the rich will not be rich and the poor will not be poor."

"But now, we recognize and encourage differentiation. Through various operating methods, we will make the big cake of the Premier League bigger and stronger, and then through reasonable distribution, the rich will get richer and the poor will not be poor, so that all teams in the league can be satisfied."

Yang Huan nodded, "Yes, Richard, what you said is absolutely right, but I'm not trying to doubt this set of distribution methods, but to illustrate a fact, that is, when the poor in the Premier League are not poor, but the poor in other leagues are still poor, and our rich are not richer than the rich in other leagues, what changes will it bring?"

At this moment, Scudemore became silent, and he began to think about the meaning of Master Huan's words.

Exploitation, perhaps, should not be called exploitation, but differentiation, which is the basis of a market economy.

In La Liga, Real Madrid and Barcelona are the only ones in the Spanish Super League. The two teams occupy half of La Liga's resources and interests, so they can take whatever they want from other La Liga teams.

The same is true for Bayern Munich in the Bundesliga. Backed by large consortiums and large state-owned enterprises, they can attract all Bundesliga players with treatment conditions that other teams cannot afford.

But they are all products of full competition in the market economy. Who can say otherwise?

"We have noticed that in the past few years, even the relegated teams in the Premier League have been able to receive an astonishing broadcast share every year. This money can allow them to buy their favorite players in the transfer market, improve their own competitiveness, and shorten the gap with the top teams."

"We all know that if a team wants to upgrade from relegation level to mid-range, or even mid-upper, there are two completely different difficulties, right?"

Scudemore finally understood what Master Huan meant.

It is well known that the top four in the league are barriers.

And what Master Huan means is that when the downstream teams have enough purchasing power to be able to sign in at over 3000 million or even [-] to [-] million in the transfer market, the cost performance of their signings must be higher than that of the strong teams.

Because the bigger the star is, the scarcer it is, and the premium tends to be more outrageous.

But the problem now is that the strong teams have encountered problems in recruiting and are unattractive, but the middle and lower reaches of the team have no such problems, and they are recruiting aggressively.

Yes, ten years ago, the competition was indeed fierce, and the distribution was still in accordance with this model. However, ten years ago, the local broadcast fee of the Premier League was only one billion pounds in three years, but ten years later, it is as high as more than 30 billion pounds. Even the next contract is estimated to be higher than this. It is estimated that it will definitely exceed 45 billion pounds.

Moreover, ten years ago, local broadcasting fees were almost all broadcasting rights income, but now, overseas markets accounted for one-third, and the Internet and other media platforms also accounted for a considerable amount.

What will happen when a relegated team from the Premier League earns as much as the giants in other leagues?
That was a very unreasonable and crazy group carnival!
(End of this chapter)