Football giants

Chapter 916 Messi, must buy!
Teacher Ma said in Capital Theory that the economic base determines the superstructure.

This wise saying applies not only to society, but also to individuals, and it also applies to professional football.

Traces of its existence can be seen in almost every aspect of professional football.

The old-fashioned head coaches in the past, like Ferguson and Van Gaal, lived in a simple football environment, without capital predators, and there was no huge gap between the rich and the handsome and the short and the poor. Therefore, it is the construction that determines the strength of the team.

Ferguson's Manchester United and Van Gaal's Ajax are destined to be a dream that has passed away and is difficult to reappear.

Today's professional football relies not on construction, but on management.

Running a football club is like running a company. You have to first understand what you want to sell, who you want to sell it to and how you want to sell it.

They are also for sale, some of them are in and out of five-star hotels, and there are BBA special cars to pick them up, and some even have to pick and choose, and pick up the ones that are pleasing to the eye, and the old lady will not accompany the ones that are not pleasing to the eye.

But some can only stand on the street, no matter young or old, beauty or ugliness, she pulls one when she sees one, licking her face, wishing that others would eat her tofu, take advantage of her, finally recruited a gentleman, and had to do everything possible to please the waiter, looking forward to the next time.

The same goes for football clubs.

Since it is a seller, there must be a distinction between high and low.

In a market economy, scarcity determines value.

In professional football, the top football superstar is undoubtedly the most scarce commodity.

They are not industrial products, and you can make as many as you want.

Especially those unborn geniuses who can be encountered but not sought after are even more scarce.

In today's football, Messi and Cristiano Ronaldo are undoubtedly such unborn geniuses.

Almost since their debut, they have been compared by countless people. As a result, these two players have become the most dazzling superstars in the world.

There was once a survey conducted by an organization specializing in football research, which combined a series of data such as player transfer fees, market quotations, annual salaries, and stadium performance to make an assessment.

Among all professional players in the world, Messi has the highest net worth, reaching 6000 million pounds.

Cristiano Ronaldo's worth is only about half of Messi's, 500 million pounds.

But this is based on factors at the competitive level. However, if you add commercial elements to consider, then the situation is reversed. The value of Cristiano Ronaldo at the commercial level is much higher than that of Messi.

The reason is that Messi is too low-key.

Low-key, he even turned off Twitter, and rarely used WeChat, with an astonishingly small number of fans, but Cristiano Ronaldo is a master of social networks, whether it is WeChat or Twitter, he can use it with ease.

Compared with Messi who pays more attention to protecting his family, Cristiano Ronaldo is very happy for the media and fans to pay attention to his private life, from the romantic history, to the illegitimate child who popped up suddenly, to the breakup incident, everything, everything, he is willing to share it with the outside world, and even hype it.

If it is said that Cristiano Ronaldo lags behind Messi at the competitive level, then the Portuguese superstar has successfully packaged himself from a football superstar to an idol star, and then caught up with Messi again in terms of commercial value, media attention, and social influence, and even surpassed Messi.

It is difficult to say who is better between these two players, and it is not clear whether they are better. It can only be said that they are both the most successful superstars.

And behind the dazzling brilliance of the two superstars, there is no doubt that there are amazing profit chains hidden.

They all represent the most high-end top brands in the world.

Nike, Adidas, Armani, D&G, Tag Heuer, Audemars Piguet, PES, FIFA...

Have you discovered an interesting phenomenon?
Yes, the competition between these two superstars has extended from the football field to the commercial field, and even behind the two superstars has formed a very powerful sponsorship team.

Whether it is the high-profile Cristiano Ronaldo or the low-key Messi, it is inevitable that they will be pushed forward step by step by various interests behind them.

That's why some people say that the two superstars, Messi and Cristiano Ronaldo, are like two sides of the same coin, and if either side is missing, it won't work.

In other words, the two of them rely on this kind of comparison with the outside world, as well as the intentional or unintentional competition between the two sides, to create their influence and commercial value today. Without anyone, it is impossible to achieve it.

Therefore, Yang Huan was even thinking that Real Madrid had just decided to sell Cristiano Ronaldo, and Barcelona's Rosell sold Messi as soon as he turned around, and even Messi took the initiative to show favor to Southampton. Is this a coincidence?

Is it also a coincidence that Tottenham Hotspur, where Cristiano Ronaldo is about to join, is in north London, while Messi's favored Southampton is in south London?
"Master Huan, I got the news that Adidas is already in contact with Tottenham Hotspur. If the North London team wins Cristiano Ronaldo, Adidas will sign a heavy contract with them, and the sponsorship fee will exceed Chelsea."

Peter Kenyon told Master Huan about the information he had collected from Daniel Levi.

"As we all know, Cristiano Ronaldo's sponsor is Nike, but Real Madrid's sponsor is Adidas, and Adidas has always wanted to transform Cristiano Ronaldo into a player under its own command, and gather the two superstars Messi and Cristiano Ronaldo, but it has never been successful!"

Yang Huan laughed when he heard this, "The two of them are also smart!"

"Yeah, even if they are not smart, the team behind them is full of smart people." Ron Gurley also laughed.

If these two players are really classified into Adidas or Nike, the market value of the two will definitely weaken each other and be greatly affected, and the side that loses the two superstars will definitely increase efforts to support another player to compete with them.

In the end, the two joined hands side by side, and the good balance of dominating football was broken.

"Yes, Adidas has been encouraging Bayern Munich and Manchester United to poach Messi for so many years, because they found that they spent so much money to sponsor Messi. As a result, when everyone mentioned Messi, the first impression was Nike, because the jersey he was wearing was Nike, and no one would pay attention to his sneakers."

Yang Huan couldn't help laughing out loud, isn't this nonsense?
When watching the game, who intentionally or unintentionally stares at the sneakers?
But this also understands why many players are now popular with sneakers in bright colors.

The rivalry between Nike and adidas carried over to Messi and Cristiano Ronaldo, and the players, and the teams behind them, took advantage of it wisely.

"So, it is basically impossible for Messi to go to a team sponsored by Adidas. Bayern Munich and Chelsea have never counted on it. After Manchester United signed Adidas, it is impossible. The only ones that are more likely are Manchester City and our Southampton."

In the final analysis, Messi's favor to Southampton may have competitive considerations, but the most important thing is commercial factors.

There is one point that has to be mentioned.

Many people wonder why Nike and Adidas are so desperate to compete for these two superstars, and even offer such a high sponsorship fee?
And these two major brands sponsor so many teams a year and invest so much money, how will they recover the cost?
This is a very realistic, but at the same time, very hanging question.

Any idea why?

Because for Nike and Adidas, I am afraid they have never considered the issue of cost recovery.

In a big company like theirs, when they decide whether to sponsor a team or a player, the most important consideration is exposure cost.

In other words, under the same cost, whichever project has a higher exposure rate, they will sponsor it.

As for cost recovery, that is not what they consider.

If we really want to talk about the cost, it can be said that all sponsorships and advertisements are basically impossible to recover the cost.

And like Nike and Adidas, after sponsoring a team and a player, they not only don't consider recovering the cost, but even invest a huge sum of money in turn to promote the team and player.

Therefore, it is no coincidence that almost all the giants are sponsored by these two brands.

"Master Huan, think about it, when did the commercial value of Messi and Cristiano Ronaldo, and the market value of Real Madrid and Barcelona grow by leaps and bounds?"

What Peter Kenyon said really stimulated Yang Huan.

"what do you mean……"

"Yes, since [-], but not because Barcelona won the Triple Crown, but because Cristiano Ronaldo came to La Liga and competed with Messi!"

now it's right!

Yang Huan slapped his thigh hard.

Since then, every game between the two players, who scored and who didn't, who performed well and who performed poorly, immediately became the focus of fans and media all over the world.

Even, the scoring game between them has attracted the attention of everyone in the world to La Liga.

Otherwise, how to explain that Cristiano Ronaldo before going to La Liga, and Messi before [-], will see their market value and annual salary skyrocket every year after [-]?

Real Madrid and Barcelona are no idiots.

No money to make, they will offer them such a high annual salary?
Thinking of this, Yang Huan suddenly understood what Peter Kenyon meant.

"what do you mean……"

"Yes!" Peter Kenyon nodded, "good things come in pairs!"

Bald strong means that when Cristiano Ronaldo went to Tottenham Hotspur, would Southampton have the nerve not to introduce Messi?
If these two superstars, from La Liga to the Premier League in the same year, continue their past rivalry, especially in such a dynamic business environment in the Premier League, then...

Yang Huan couldn't imagine it anymore, it would definitely make the entire Premier League extremely exciting.

And as long as it works well, Southampton and Tottenham Hotspur will definitely expand their influence greatly.

When Yang Huan decided to buy Cristiano Ronaldo in Tottenham Hotspur, he moved to buy Messi.

It's just that he hid this thought deeply, and only his own people knew about it. Even when Roselle was selling Messi to his face, he refused to let go at all.

Because he wants to take the initiative in the negotiation.

Otherwise, why are there so many rumors about Southampton buying Messi?
But now, several major sponsors have come forward to express their views, and even the partners of Glory Plaza have decided to support it vigorously. Coupled with Peter Kenyon's analysis, Yang Huan has made up his mind.

Messi, must buy!
It's just that before he officially makes a move, he still has to deal with one person!

(End of this chapter)