Football giants

Chapter 972 To or not to?

With Michael Ashley taking the lead, many other people in the conference room also expressed their opinions.

Yang Huan kept smiling all the time, nodded, and said: "Everyone's argument is not unreasonable, but can you please listen to me?"

When everyone heard this, they fell silent again, wanting to hear what Master Huan had to say.

Yang Huan also thought about it and organized his thoughts.

"As I said just now, in a professional league, it is impossible for every team to be equal, and in the entire European football world, it is impossible to maintain a balance between leagues."

Everyone also nodded, and even a very small number of people vaguely caught the meaning of Young Master Huan.

To put it simply, Master Huan is playing a big game of chess!
"With the increase in broadcasting fees, in a new contract, the Premier League's relegated teams will be able to share about [-] million pounds in broadcasting revenue. What is the concept?"

Yang Huan smiled slightly, "Let me give you an accurate positioning. If calculated in terms of purchasing power, as long as the Premier League's relegated team controls their salary structure better, their purchasing power can be compared to Dortmund in Bundesliga, Naples in Serie A, and Valencia in La Liga!"

On this point, everyone generally agrees, and there is no big opinion.

"That is to say, according to this new contract, our relegated team can completely keep pace with the middle and upper reaches of other leagues, and even the first-tier teams."

This also means that the mid-range teams of the Premier League will be able to poach high-quality stars unscrupulously from non-rich teams in other leagues.

In fact, this kind of thing has been done by mid-range teams in the Premier League in the past.

However, limited by objective factors such as team influence and media attention, and other leagues know that the Premier League is seriously inflated, it is difficult to recruit popular stars. Even if they do, they generally put forward higher requirements in terms of transfer fees and annual salary.

It should be said that there are more or less people in the Premier League who are rushing for money and money.

But to some extent, this is also a kind of necessity.

“The problem with the Premier League now is that the middle and lower teams have the purchasing power and strength of the upper and middle teams in other leagues, but the rich teams have completely lost their competition with Real Madrid, Barcelona and other teams.

To some extent, Yang Huan's remarks also explain the difficulties faced by the Premier League in the past few years.

Especially the poor performance of the strong teams in the European war.

In the final analysis, it is the lack of strength!
Of course, there are many reasons for the lack of strength, and even different teams have different reasons, but this is the case in general.

The gap in strength within the Premier League has narrowed, resulting in fierce internal competition. Coupled with the lack of high-quality high-level stars, the giant teams are weak in competition in the European arena, which directly leads to a bottleneck in the overall development of the Premier League.

When many people analyze the lack of competition in the Premier League, they ignore a very important factor, that is, European football is a whole, an ecosystem that circulates with each other.

When the Premier League has monopolized three seats in the Champions League semi-finals for three consecutive years, what is the environment in European football?
At that time, the European debt crisis had not fully erupted, and the middle and upper reaches of the other three European leagues still had excellent purchasing power.

At that time, the Premier League's overseas copyright income was very small.

From 800 to [-], the Premier League's overseas copyright income was [-] million pounds.

In the 500-[-] season, overseas copyrights were sold for [-] million pounds.

But in the 500-[-] season, this number increased significantly, jumping to [-] million pounds.

In the 14-700 season, it doubled again, reaching [-] billion pounds.

From 10,000 to [-], it skyrocketed again, reaching £[-]+.

Starting from 30, the overseas copyright revenue in the next three years is expected to exceed [-] billion pounds.

What you need to know is that the income from overseas copyrights is not distributed according to the local distribution model, but is divided equally among the twenty teams.

In other words, in terms of this huge benefit, the Premier League is absolutely equalized.

It is precisely the distribution of overseas copyrights that has greatly shortened the income gap between the strong and weak teams in the Premier League.

In the [-] season when overseas copyright income was not obvious, the team with the highest income in the Premier League was probably more than twice that of the team with the least income, but now, it has shortened to [-] times.

More importantly, with the outbreak of the European debt crisis, the purchasing power of teams in other European leagues has generally declined. However, under such circumstances, the purchasing power of the middle and lower reaches of the Premier League has increased rapidly, which directly led to the rapid improvement of the overall strength of the middle and lower reaches of the Premier League.

Therefore, the current problem in the Premier League is that the middle and lower teams have generally reached the upper and middle levels of Serie A, Bundesliga, and even La Liga, but the upper reaches of the team are limited by the lack of competition with the giants in other leagues.

As for why?
The answer is simple. Professional players are also pyramid-shaped. Second-tier stars are often easier to find than first-tier stars, and there are more first-tier stars than top players.

With teams such as Real Madrid, Barcelona and Bayern Munich controlling top stars, it is difficult for the Premier League giants to find a way out, and they can only be dragged into the fierce competition by the middle and lower teams.

It is entirely foreseeable that if the overseas copyright distribution model is not adjusted now, soon, the Premier League will be weak in overseas market development due to the poor record of the rich teams and lack of influence and attractiveness.

Or it is to further develop overseas markets and further shorten the gap between the rich teams and the mid-lower teams.

As for the business development income that the rich teams have more than the middle and lower reaches of the teams, compared to the expensive salaries, high transfer fees, and talent reserves that the rich teams have to pay to resist risks, this piece of income is not obvious.

What's more, the so-called commercial development does not require investment.

Therefore, what Yang Huan is saying now is to take this opportunity to reform overseas copyright income, divide it according to the local distribution method, and appropriately widen the income gap between strong teams and weak teams, so that strong teams can compete with strong teams in other leagues for the highest level of stars.

"We Chinese have an old saying that a snake can't do without a head!"

Yang Huan smiled and said to everyone.

"In a league, a strong team is the head. If the Premier League wants to develop overseas markets, it needs a leader. It needs a team that can play the influence of a Premier League team in the European arena. With outstanding results and excellent stars, it will attract the attention of fans all over the world."

"Everyone knows how big the overseas market is. In the past few years, we have basically lived on what we have done in the past few years. The century derby between Real Madrid and Barcelona has attracted the attention of fans all over the world. I don't need to say more about it, and this is exactly what we currently lack in the Premier League."

"In terms of purchasing power, our mid- and lower-level teams have completely outperformed the mid-range teams in other leagues. In terms of tactical styles, the tactical styles of the Premier League in the past few seasons have been varied. Various styles and genres have flourished. It is nothing short of wonderful."

"And what we're missing is the emergence of teams like Real Madrid, Barcelona and Bayern Munich that have amazing appeal all over the world."

"I can guarantee that if we have a team that can keep pace with Real Madrid, Barcelona and Bayern Munich, or even overwhelm them, then the development of the Premier League will be better and better than it is now, and we will be able to go to the huge overseas market and collect money as much as we want."

I have to say that the blueprint outlined by Yang Huan is indeed very gratifying and reasonable.

The Premier League does lack a true leader.

There used to be Manchester United, but now, Manchester United has also collapsed.

Judging from the current situation, Southampton is the most promising.

Manchester City and Tottenham Hotspur are close behind, and Manchester United and Arsenal are fully capable of catching up again if they seize the opportunity.

The overseas market is indeed huge, and it is growing at a rate of [-]% almost every year.

Whether it is in the TV, Internet, or mobile fields, the most important thing is to have high-quality content.

Content is king, this is the consensus of all.

And sports events are the king among the kings.

Today, the whole world, whether it is rich North America and the Middle East, or Asia, the engine of future world economic development, or South America and Africa, there is still an amazing demand for high-quality football resources.

This is why Yang Huan said that the future overseas market is quite amazing.

This is a big piece of cake, and it is also a carrot that Yang Huan throws in front of the management of all Premier League teams.

To, or not to?

Everyone in the conference hall fell into a deathly silence.

Everyone was thinking silently, reminiscing about what Yang Huan said just now, looking around, looking at the colleagues around them, as if they wanted to perceive each other's meaning from each other's eyes and expressions.

For or against?

After two or three minutes of silence, Richard Scudemore stood up from his seat.

"OK, everyone, it's almost time!"

The CEO of the Premier League said solemnly.

"Before everyone votes, I have to say one thing. According to the agreement reached between us and the FA, after the signing of the new contract, we will increase investment in youth training. At the same time, we are considering launching a youth training policy to support mid-stream and low-level league teams. This is part of the league's sustainable development plan."

The ones mentioned by Yang Huan before, and the current ones, are completely ignored by the Premier League bosses.

Compared with the interests of billions at every turn, the investment of tens of millions has to stand aside.

Besides, investing in youth training is also beneficial to the entire Premier League, so after signing the new contract, everyone is more open about this aspect.

"Okay, now let's vote!"

Richard Scudemore said in a deep voice to the crowd below.

As soon as he finished speaking, the atmosphere in the conference hall suddenly became tense.

Everyone started to look left and right, and even one or two people started talking about it, and the topic was all about the choice of reform or not.

"According to the regulations of the Premier League, any major decision must go through the votes of [-] teams and obtain two-thirds of the votes in favor before the decision is officially passed."

Speaking of this, Richard Schudmore reminded again: "That is to say, we have [-] teams present, and [-] teams must agree, and the reform of overseas copyright income can be officially launched from the [-] to [-] season."

"Let's start voting!"

Scudemore himself was also a little nervous, because he knew that this was a major vote related to the future development of the Premier League.

He is a housekeeper and has no decision-making power, so he can only hand it over to the twenty big bosses in front of him.

"Those in favor of reform, please raise your hand!"

(End of this chapter)