Ten billion wealthy daughters

After a round of low-key publicity, "囧囧" finally officially released on the eve of the Spring Festival.

Apart from Xia Jin, it can be said that there are no big-name actors in this drama. The total investment amount is about 3000 million, and this amount is mainly used for Xia Jin's salary.

Compared with the movies released in the same period, this investment is really too small.

Because of the Lunar New Year file and the gradual prosperity of the Chinese New Year film market, in recent years, Chinese domestic films are very fond of big stars, big directors, big investments, and a gorgeous team, and then released in the Lunar New Year file; Due to the support of domestic films, it is impossible for films such as Hollywood blockbusters to be released during the Lunar New Year. In this case, audiences can only watch domestic films during this time period.

This has also created a situation, that is, even if this is a gorgeous mess, a garbage mess, no screenwriter and no content, as long as there is a big director's brand, plus a group of stars, you can make a lot of money.

This has been the case for several years, which has made the audience extremely disgusted with the so-called domestic blockbusters, but large film and television production companies have not realized this problem, and still prepared several large-scale productions with large investment and cost and so-called big directors in this year's Lunar New Year. Intensive propaganda and bombing was carried out, and this kind of high-cost propaganda was everywhere.

"囧囧" was squeezed quite pitifully, not only was the publicity not strong enough, but the seating rate given in theaters was not high, even under the premise that the producer vigorously fought for it, there was only a pitiful 20.00% seating rate .

This is probably the lowest first-day attendance rate in Xia Jin's movie history.

But what can be done?

Released at the same time as "囧囧" is a super powerful production. The director is known as the god of the Lunar New Year. The producer is also the largest film production company in China, and has a very good relationship with the cinema.

They accounted for 60.00% of the seats. Simply put, if the audience goes to see a movie during the Lunar New Year, [-]% of the space is given to the director's production.

Moreover, this Lunar New Year director, uncharacteristically, did not direct his best satirical comedy, but directed a disaster film "[-]".

Some film critics questioned that it was inappropriate for him to release this movie during the Lunar New Year, and the other party said lightly: "Do you know the box office?"

This is showing off his past brilliant box office results, and at the same time implying everyone that even if a disaster movie is released during the Chinese New Year, with his brand, he will definitely be able to get a high box office!

In fact, this "[-]" is indeed qualified to be proud, because the director has indeed had a brilliant record, and the strongest film and television production company, the strongest cinema relationship, and the first-class cast are indeed proud Simultaneous films.

In contrast, the movie "囧囧" is indeed weak in other aspects, except that Xia Jin can be used as a promotional hotspot, and Xia Qingan's first electric debut can be promoted.

The screenwriter is a newcomer, and the director has no previous box-office record of brilliant commercial blockbusters. The production team is a film and television media company that is still developing. Because of Xia Jin's relationship, the theater's film scheduling rate barely reached 20.00%.

Everything is not going so smoothly, it seems that the box office this time should not be too good.

Cong Rong: The second update, I will write the third update right away, and there is no way to be sure about the fourth update; because my boyfriend insisted on making up a movie for me, we were on Valentine's Day yesterday, and I didn't feel well, I didn't go out to play. ⊙﹏⊙b Khan