Wealthy Marriages: The Secret Lovers of Big Celebrities

After "We Are All Watching", Homeless Under Heaven has started a new round of crazy publicity.

As the leading actor, Sheng Xia only needs to cooperate with the company's various promotions. However, as Gu Yichuan's girlfriend, the promotion is not enough.

Before leaving, Gu Yichuan specifically told Wan Zi to let Sheng Xia participate in all meetings between the company and the crew, as well as the formulation of the publicity plan.

So, on the first morning of non-stop arrival in the imperial capital, Sheng Xia participated in the first business-related meeting in his life.The purpose of the meeting is to formulate the first publicity plan.

It's only been half an hour, and everyone at the meeting has already gone through some intense brainstorming.

Some people say that we should select the most American stories of the Republic of China online, let readers write on Weibo or WeChat public accounts, and then pick the right ones, and make them into micro movies before the movie is officially released.

Some people also suggested to follow Wu Zetian's example and set up a nationwide pat-up, taking the stills from Homeless in the World, and promoting it virally on Weibo, Moments, and Koukou.

Wanzi's plan is relatively creative, but the cost is relatively high.His idea is to cooperate with several well-known domestic chain photography agencies to take photos of the Republic of China for fans for free.On the back of the photo, there is a still from Homeless in the World.Of course, there is also a way to control costs in this way, you can find a photography agency for sponsorship.

There are three options, and a dozen people discuss them around.But in the end there is no decision.

"Sheng Xia, why don't you share your opinion? It can be the opinion of the parties, investors or the audience." Everyone discussed for a long time, only Sheng Xia didn't say a word from the beginning.

Wan Zi paid special attention to her from the moment she came in, and called her name at the critical moment.But I was worried that she didn't know how to say it, so I mentioned it carefully.

As soon as Wan Zi spoke, several people who were still arguing just now stopped and followed Wan Zi's question and looked at Sheng Xia in unison.

"Me?" Sheng Xia subconsciously pointed to the tip of his nose, with an obviously incredulous expression on his face, as if he hadn't expected Wan Zi to call his name at all.

Wan Zi looked at her and nodded.

……

Sheng Xia was stupefied, and looked around with panicked eyes.

Everyone present knew that she was the leading role of Homeless in the World. When she first entered the meeting room, there were several strange eyes looking at her, but it was because Wan Zi's eyes were withdrawn.

Now, Wan Zi took the initiative to bring the topic to her, and everyone naturally had the mentality of watching a good show, and suddenly they all became quiet, wanting to see what Sheng Xia had to say.

Sheng Xia is a sensitive person, so she naturally understands it.But she is also a person with a strong personality, so naturally she can't bear other people's strange treatment.

"Cough cough." Sheng Xia coughed twice to conceal the nervousness in her heart, and then said, "I personally prefer Wan Zi...Mr. Wan's idea." Realizing that her address was too casual, Sheng Xia Everyone quickly changed their mouths before they could glance over.

"However, I'm just learning from him. I think the target audience of the photography agency is too single. Generally, the people who go to the photography agency are high-end white-collar workers and people who have some spare time. The general photography agency needs to make an appointment, let alone ten thousand people. ...Mr. wants to cooperate.

Personally, I think it can be more targeted at ordinary people, such as ordinary white-collar workers and students.

Take students as an example. I just checked on Baidu. We now have more than 2400 million students in colleges and universities in China. Assuming half of them have the habit of watching movies, then we have 1200 million potential audiences, and among them , 50.00% are used to watching blockbuster movies, and 50.00% watch movies without purpose.Let me put the homeless in the world into the purposeless student population. Calculated at 30.00%, there will be 200 million viewers, a movie ticket of 30 yuan, and a box office of 6000 million.

If we carry out viral promotion on campus, even if it pulls half of the remaining 1000 million people who watch movies, it will still have a box office of 1 million. If we can pull in another new group of people who don't watch movies..."

"Wait, what if it can't be pulled? Your assumption is too big." Finally, before Sheng Xia could finish his next sentence, some people had already started to object.

"Yes, the spending power of college students is relatively insufficient, the pull is relatively small, and the risk is relatively large."

In addition, someone has already echoed.

Sheng Xia couldn't help resisting this clique-like rebuttal, and she couldn't help frowning.

"Many, how do you know that consumption pull is very small? Have you tried experiments? Do you have younger brothers and sisters in your family? Are they the first to know about new things in society or on the Internet? Today's college students are not like before. Even for me, sometimes no matter how tight the living expenses are, I would go to a movie to relax."

"Sheng Xia, don't worry, just keep talking, I'm very interested in your ideas." Wan Zi has long understood Sheng Xia's character of blowing up when the fire is lit, and the second brother also asked him to mention more points before leaving. midsummer.Of course, besides second brother's confession, it was more about his appreciation for Midsummer when he spoke at this time.

Once again, he felt that Sheng Xia had something to impress him.

Wan Zi added, "Indeed, in the past few people put consumer user groups on college students. This is a good breakthrough."

"Yeah." Sheng Xia received Wan Zi's nod, and his complexion improved a lot, and he pulled back from the direction he had just deviated from, "I think, instead of cooperating with photography agencies, instead of going to our marketing department, we should go to the student unions of the youth league committees or colleges in various districts. Clubs talk about cooperation, post Polaroids, let student clubs and photography enthusiasts or professional students take pictures of the most beautiful temperament campus goddess of the Republic of China and the most chic campus Republic of China male god. Everyone can take pictures, the first one is free, if you want the second The third photo is a symbolic fee of five yuan, and the extra money will be donated by the school league committee to local welfare organizations. We also provide Polaroids and clothing, and we will bear the cost of the film.”

"What about the overall budget?" Wan Zi tapped on the table.

Sheng Xia tilted his head, said with some hesitation and speculation: "I personally think that it should be less than the sponsorship fees we need to participate in various commercial activities and variety shows."

"En." Wan Zi responded, but did not continue to express other opinions.

Sheng Xia thought for a while, guessing that he might have hesitated in his heart, and then bent his head to add, "College students like to take pictures and post them on Moments, and when we use Polaroid to help them take pictures, they will definitely post them on Moments and Weibo , this part of information will definitely spread to other customer groups who are not college students, so we actually have added value. For this part of the audience, we can add a QR code to let them add the homeless The official WeChat account, limited to 500 sets of Republic of China portraits nationwide every day, we provide clothes, and designated well-known national chain photography agencies can solicit sponsorship.

in addition…"

Sheng Xia narrowed his eyes, "We can find some trustees, first post our own photos of the Republic of China, or even the photos of the Republic of China wedding on Weibo in the circle of friends. You can also mobilize the audience to look for the photos of the Republic of China with your grandparents. After that, you can show them on Meitu for things like skins and camera model backgrounds.”

What is viral advertising?That is, a thing, whether you want to see it or don’t want to see it, it can appear where you can see it when you take a shower. Whether you like it or not, it is there, and you will never forget it.What's more, for things like photos, it's about yourself. Everyone should subconsciously want to try it.

"Okay. You can try this plan, and we can continue to use promotion for other similar movies in the future. Your propaganda department will come up with a detailed plan, and you will have a conference call tomorrow morning. I hope that some of you can hold a precise plan and talk to Gu Always make a report."

"Also, Midsummer, you will come to tomorrow's morning meeting."

"Ah?" Sheng Xia was taken aback again.

Wan Zi didn't explain to her again, "When the program is being recorded, the host will select a few photos to release. Take a look, these are selected by the producer and Xu Muming. If there is no problem, the meeting can be adjourned."

As soon as Wan Zi finished speaking, the female assistant next to him went straight to the slide projector, took out a stack of stills including Sheng Xia, and showed them one by one.

Sheng Xia saw the wedding photos of her and Xu Muming in the play.

She frowned slightly, but in the end she didn't express any opinion and let them pass.