soccer king

Qin Xiong admired the style of doing things for large companies. At least part of the business plan is to introduce in detail the summary of Liverpool's internal development in the past 20 years and the real situation of the club.

This part of the information will give investors a relatively transparent analysis.

Liverpool's previous boss was David Moores, a highly respected old man. He took over the club in September 1991. Six months ago, due to the resignation of head coach Kenny Dalglish, the Liverpool team also fell into trouble. low tide.

Moores has been committed to bringing the team back to the glory of the 80s and [-]s, and his efforts have also paid off, such as Houllier's five-time crown era and Benitez's European Champions Cup peak.

However, the Liverpool club's outdated management system and backward business operations have hindered the further development of the club.

The British media had an extremely vivid metaphor at the time: "Mr. Moores has always been a hard-working driver, but he can no longer drive Liverpool, an increasingly cumbersome old cow."

In the summer of 2006, Benitez wanted to sign the Eredivisie's golden boot, Jimmy Dirk. Feyenoord offered about 900 million pounds, but the cash-strapped Liverpool could only pay 300 million. Nites led his team to the UEFA Champions League group stage.

However, the Champions League group stage only started in September, when the transfer market was closed, Moores had no choice but to mortgage his real estate to the bank to raise money for Benitez to buy Dirk.

This incident strengthened Mr. Moores' determination to sell the club. He handed over the sale to Rick Parry, who finally recommended George Gillett from the United States. However, the old man did not have enough money. , So it brought in business partner Tom Hicks.

Both men had their own teams in the United States, and Parry took a fancy to this and persuaded Moores to sell the club to them.

If only Mr. Moores could have foreseen all the things that will happen in the future.It is estimated that he would rather continue to use real estate as a mortgage than invite these two American plague gods.

Around 2007, American capital slowly entered the Premier League. Manchester United was the first to be acquired by the American tycoon Glazer, because the club was overwhelmed by the high debt.

Manchester United fans have never given up on being "anti-American". Therefore, when American capital entered Anfield, Liverpool fans were also very dissatisfied.

but.The Liverpool club is worried about whether Americans can understand England's football cultural traditions.

In early 2007, the two American owners completed the acquisition of Liverpool.

At that time, Gillette, one of the bosses in the United States, had relatively few words. The reporter asked for a long time but didn't get anything out. Mostly, he was very professional and decent.

Not Hicks, Gillette's partner, who puts it beautifully.For example, building a new stadium in Stanley Park and signing three or four top players for the club every year.

Hicks speaks clearly. Although many words are not rigorous, it can be seen that he is a person with a quick mind.

Mr. Moores is basically an old routine, that is, he talks about his inability to lead Liverpool to greater progress now, and hopes that the Americans can fulfill his wish.

The Echo is the largest newspaper in Merseyside, England, when it comes to football.It has the metaphor of the second official media of Liverpool and Everton.

Generally speaking, before an important news event occurs in the club, some gossip will be spread in the "Echo" to gauge the public's reaction.Second, it is also a warm-up.Therefore, the "Echo" has also become one of the ways for many media to pay attention to Liverpool.

On the day after the successful acquisition, Anfield held a press conference to announce that Gillette and Hicks had officially entered the Liverpool club.

The people in the photo on the front page of the "Echo" are the respective cronies of Gillette and Hicks, and they will become sworn enemies half a year later, thus starting an infighting.

At the press conference, Gillette and Hicks made four commitments:

1 Provide Benitez with a transfer fee of 2000 million pounds per season.

2 tickets will increase in price.The money from the price increase will be used for the construction of the new stadium.

3 Naming rights for the new stadium will be sold.

4 Within two months, construction on the new stadium will begin.

If you read this text more than two years later, you will find that there is a big logical loophole: the first point is the transfer fee of 1 million pounds for Benitez.In fact, more than half of them are obtained by selling players.

Also, the implementation of points 2 and 3 must depend on whether point 4 holds.

then.The final result was that the new stadium was not built, the naming rights were not sold, but the ticket price was ridiculously high...

On June 2007, 6, on the occasion of the 3th anniversary of Liverpool's founding team, Liverpool's new stadium plans took a turning point.

As early as 1892, because of the rent problem at Anfield, the Everton club split, and Liverpool was born.

Now, Liverpool has reached a crossroads because of stadium problems.

Everton has always wanted to share the stadium with Liverpool, but Liverpool refused to agree.

Gillette and Hicks actually wanted to adopt Everton's suggestion. They felt that this would save a lot of money. Everton shared the Stanley Park Stadium" article to test the reaction of the fans, mainly Liverpool fans. Later, seeing the fans' rhetoric fiercely, they decided to extend the construction period. offer higher financing options”.

Liverpool fans thought that Americans were really thinking about the club, so most people still took a wait-and-see attitude, but on the second day after the new stadium was suspended, a supernatural event occurred at Stanley Park.

At around 11:50 p.m., many workers saw the back of an old man in Stanley Park, wearing Liverpool's training uniform from the [-]s, shaking his head disappointedly at the new stadium.

After a while, someone recognized the old man as the late Liverpool coach Bill Shankly. People ran forward one after another, but the old man walked away slowly and disappeared without a trace.

This incident was interpreted by the media as Shankly's nostalgia for the old Anfield stadium, and he did not want the team to move to Stanley Park.

While plans for the new stadium were indefinitely postponed, Liverpool were thriving in the Champions League.

Benitez has been in charge for three years and has brought Liverpool to the Champions League final twice, somewhat diluting the sense of loss caused by the shutdown of the new stadium to the fans.

When the summer transfer window opened, the club signed Torres, Babel and Benayoun one after another, and Benitez entered the honeymoon period with the American boss.

However, this wonderful time lasted only nine months. (to be continued~^~)