"I don't know what the managers think about publishing community newspapers?" Wen Ye, who had been silent all this time, suddenly threw out a sentence.

"Director Wen, it must be a good idea for Mr. Xu to come up with this idea! But, how to solve the expenses for publishing a newspaper? I heard that it is not easy to publish a newspaper!"

A manager from the property management office asked Wen Ye this, and looked in the direction where Xu Zihui was sitting.

"Don't worry, everyone. Since I proposed this plan, there must be a way to implement it. Let's discuss it together and see if this is possible."

Xu Zihui once again explained her thoughts to everyone: first, everyone hugged together to keep warm, and together they published a newspaper. The name of the newspaper was "Xu's Property", and the newspaper must be distributed to every household in every community managed by Xu's .

"News clues for newspapers are provided by the property management offices, and the planning department is responsible for editing and typesetting. After the newspaper is printed, the property is responsible for distributing the newspaper to every household. Everyone can do it, right?"

"The planning department is fine."

"There is no problem with the property."

Seeing that everyone was full of confidence, Xu Zihui went on to say: "Maybe everyone is thinking in their hearts, where does the money for printing newspapers come from? This is what we will focus on next."

"Manager Chen, I would like to ask, there are many businesses around the community, such as after-school tutoring and housekeeping companies, do they want to advertise to every household in the community?"

"Mr. Xu, what you said is really the same thing. Many businesses have come to me, saying that they set up stalls or distribute leaflets in the community we serve. It's just because they consider the feelings of the owners, they dare not accept it."

"That's right, the owner hates pure advertising. But if we publish the advertisement of the merchant on the "Xu's Property" newspaper and charge a certain fee, do you think the merchant will agree?"

This question really enlightened everyone: Xu's real estate in T City has [-] to [-] owners. If it is true that every newspaper can be delivered to every owner's home, no matter how stupid the business is, it can As you can imagine, this kind of peer-to-peer advertising is very effective.

"According to Mr. Xu's thinking, I think that the advertising fee of each issue of the newspaper is enough to cover the printing fee of the newspaper, and there may even be a surplus, which can be used to pay the author's publishing fee."

Wen Ye was full of confidence, but Xu Zihui poured cold water on everyone at this moment:

"To be honest, I'm not worried at all about the advertisements in the previous issues. Our newspaper can publish eight pages, leaving two special pages for advertisements. Other pages can also insert soft advertisements in the form of column specials. In a fashionable word In other words, that’s called placement advertising.”

After hearing Xu Zihui's words, Chen Hu felt that what she said had deep meaning, so he asked, "Mr. Xu, what you mean is that the newspaper does not have to worry about advertisements in the early stage, but there will be difficulties in the later stage."

"Whether the advertising business in the later period is good or not depends on whether everyone sitting here works hard." Xu Zihui took a sip of tea, smiled sweetly, and looked at all the participants meaningfully.

"Mr. Xu, don't you mean that all the property managers under us are advertising and doing business? There are specialties in the art industry. As the saying goes, every line is like a mountain. They may do a good job in property management and do advertising business. It may not work!"

The one who boldly said this was Chen Hu, the general manager of the property company.

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