Don't provoke the wealthy daughter of rebirth

Jiaxue did the opposite, but Xiang Hanchen immediately understood her plan. The so-called sound of the drum does not need a heavy hammer. His eyes lit up, and he stretched out his hand excitedly to pinch Jiaxue's face: "You ghost , how can I say hello, what you have in your head is really extraordinary!"

This is a way of dying and reviving. At the risk of losing many franchisees and loyal leaders, it can be exchanged for the approval of the public.

Re-recruitment and re-examination, all the risk factors before that will naturally be the first to be eliminated!

The matter suddenly had a direction, and Xiang Hanchen was more excited, and immediately discussed the details with Jiaxue: "The conditions for re-selecting the franchisee and the person in charge, the first is their belief?"

Jia Xue said her thoughts: "Well, in a place like China, the requirement must be no belief, preferably a party member."

Although in the eyes of many ordinary people, only those who are in politics and want to be leaders need to have the identity of a party member, many people don't care so much about whether they join the party or not.

But when it is used here and now, it clearly expresses that their stand is firm and upright.

Xiang Hanchen nodded again and again: "You can have this!"

Jiaxue was encouraged, and said, "As for Western countries, the first requirement is the firmness and purity of their faith. As long as they have faith, they must have a letter of recommendation from a pastor they often contact."

"Well, this greatly eliminates the chance for cult members to sneak inside."

In addition, the boss has changed, although the brand remains the same, the impact can be minimized as much as possible.

Jiaxue: "My idea is like this, of course it needs to be enriched."

Xiang Hanchen agreed: "This recruitment must be publicized. Not only all stores must post reminders, but we will also place advertisements on TV, newspapers, and online media."

It's just that what they put in is a brand promotion advertisement, and what they need to put in is recruitment information.

This is suspected of being a show, but doesn't it mean that the new boss attaches great importance to this matter?

Jiaxue covered her mouth and smiled: "It takes a lot of courage, not just the advertising expenses, but will re-recruitment and franchising make most franchisees take the opportunity to get back their capital and invest in other things because of our breach of contract? If you lose, I am afraid that in the prosperous Tang Dynasty, you will not be able to recover if you only give time."

Xiang Hanchen slightly raised his eyebrows, and the expression on his face showed a bit of indifference: "If I don't even have this bit of courage, what business do I still have?"

Jiaxue admired his spirit.

Xiang Hanchen added: "I will arrange people to make a plan tomorrow, and it will be implemented in a few days."

In Jiaxue's mind, there was still a set of follow-up plans, so she continued: "Didn't you ask me to join in before, is it a dry stock or an investment? I have an idea."

How could Xiang Hanchen really care about this, so he smiled: "Let's hear it."

"I invest, but I don't give you the money. I will use it to make a food show, shoot it in the form of a documentary, and specifically promote the dishes of the Great Tang Dynasty. How about it?"

"Documentary?" This is really a slanted idea.

In the past, even if there were food programs, they were all in the kitchen opened by the studio. The chef and the host cooperated to make delicacies, or filmed them on the spot. What's more, they were directly title sponsors, which played an advertising effect.

Jiaxue is sweating, and only she knows that in a short time, there will be a very popular documentary "A Bite of China". She is taking advantage of her rebirth to make an unprecedented plagiarism!

She believes that she can succeed too!

Although Xiang Hanchen had doubts, Jiaxue was full of confidence: "The cooking show has been overused for a long time, and it's too limited audience, only those who are interested in cooking, even housewives , will pay attention to such a gourmet program, which is obviously completely different from our publicity audience."

The Great Tang Dynasty is a restaurant, what they want is to attract diners, not to teach people how to cook. The chefs and dishes of the Great Tang Dynasty have an advertising effect, and the effect of such publicity is too weak.

Xiang Hanchen still couldn't imagine what kind of food show it would be.

Seeing that he was puzzled, Jiaxue explained: "We made a documentary, just like someone has made a documentary about Peking duck, which comprehensively introduces the history, milestones, and production techniques of roast duck. The most important thing is to evaluate it. The flavor and taste of the show. If this kind of show is done well, it is really for all foodies to watch, and my goal is to make a food show for foodies, not for housewives!"

Xiang Hanchen's keen business vision, coupled with Jiaxue's explanation is very simple, he immediately agreed: "This is really a very good idea! Tell me more about it, do you have a detailed plan?"

Jiaxue talked eloquently: "Make a series of documentaries and broadcast one episode a week -- this is convenient when the program is not well-known, so that it will not be finished immediately without feeling fresh. After the first episode is broadcast, we To build momentum first on the Internet, it is bound to give people a feeling that this film has become popular among the public first, so as to arouse people's curiosity and attract them to watch it."

Xiang Hanchen nodded, but said: "But the most important thing is the content. If it's not exciting, it won't attract too many people's attention. What's more, our promotional video is too obvious."

Jia Xuexiao: "In terms of content, we will not make a promotional video for our restaurant—we will investigate the status and influence of Chinese food in the world's catering industry. In the first episode, we will first introduce the current situation of Chinese food, and then analyze the reasons for its popularity. In the second episode, various dishes will be introduced, especially those with a history of production.”

Now her mind is full of China on the tip of her tongue. As a foodie, it is naturally impossible to forget such a wonderful program: "For example, we can introduce tofu—this is a Chinese characteristic. First introduce the history of tofu, and then talk about All kinds of special tofu, and finally turn to the exquisite dishes that were only available in the prosperous Tang Dynasty, and talk about their production process... Another example, there is a dedicated episode to talk about Chinese food condiments, vinegar, soy sauce, various seasonings, and their characteristics , what to pair with, the process of making, the important role it plays in food and dishes... the most important thing is, how does it adapt to the needs of diners from all over the world and how to improve it..."

Xiang Hanchen heard that she hadn't thought of a direction at all, so she hurried to discuss it with him. In her mind, she had a complete plan.

Just listening to what she said is already so attractive, it must be photographed, it is not difficult to become popular, right?