Technology derived

Chapter 302 Huawei's Values
Huawei Shenzhen headquarters.

Yu Chengdong was inspecting the chip research and development department, with a somewhat excited expression on his face.

In the past six months, Huawei has developed rapidly, and its mobile tactics are addictive. Many new phones have been launched one after another, with almost one new phone every month and one flagship every season.

Even if the technology of the Honor branch company is not mature enough, resulting in a leak in the full Netcom version of Honor 7, and it is temporarily passive, but the final impact is not too great.

The brand premium of Huawei's mobile phones has further stabilized, and its recognition at home and abroad has continued to increase.

For Xiaomi, the biggest competitor in China, Yu Chengdong can also breathe a sigh of relief.

Use the low-end brand of Honor to compete with the high-end of Xiaomi.As for the more high-end Huawei series, it must be in line with Apple and Samsung, and compete with international giants to be truly high-end.

At present, compared with international giants such as Apple and Samsung, Huawei's brand gap is constantly narrowing, and so is its recognition.

Especially in China, the older generation has a high degree of recognition of Huawei, the pride of the nation!

The biggest gap at present is the chip!
The chip performance is too poor. The level of Huawei HiSilicon is similar to that of MediaTek, and there is still a big gap between Qualcomm, Samsung, and Apple.

There is no way to dare to mention it before, just like the focus at that time-the 2K event on the screen.

Is 2k really useless?
Of course not, it's just that the current HiSilicon chip GPU is too weak to drive it.

Well now, the next-generation flagship Kirin 950 has greatly improved performance, especially the GPU part. Although it still can’t catch up with Apple, Samsung, and Qualcomm, the gap has been greatly narrowed. At least it can drive a 2k screen, which is not a problem.

Once the 950 is launched, Huawei can also feel proud and launch a mobile phone with a 2k screen.

It’s just that Yu Chengdong said before that 2K is useless and meaningless, it will only consume more electricity and generate more heat.Now that Huawei is launching another 2k mobile phone, it is really slapping itself in the face.

But there is no way, at this time and at that time, marketing needs it!

As for the face issue, who would care if he could achieve the position he is in today?

However, another biggest problem right now is the cdma baseband integration problem.

Huawei has been authorized by cdma, and can make a full-netcom baseband integrated with cdma, and can finally get rid of the 55nm old antiques in VIA's inventory, and even catch up with Qualcomm and Samsung.

After all, it was too difficult to compete with the 55nm baseband chips of Qualcomm and Samsung with the old 20nm baseband chips, and it was not a product of an era at all.

However, the future is bright, but the road is tortuous.

Obtained authorization, invested manpower and material resources in R&D and integration, but the result is hard to say.

Lianfa Branch is the best example.

Some time ago, Lianfa launched a full Netcom chip with integrated CDMA, 6753.

But the result was tragic. Due to the immature technology, the performance of this chip was greatly reduced, and it was not as good as the previous generation 6752!

It can even be said to be a disabled product!
No way, the integrated baseband seems simple, but it is actually difficult. After all, Lianfa is not Qualcomm, and it does not have the technology and background of Qualcomm.

Similarly, Huawei is comparable to Lianfa in terms of chip design, and it may not be able to completely avoid Lianfa's dilemma.

However, the recent success has made Yu Chengdong think a little more. In addition, Huawei is good at communication basebands as a base station. Therefore, there is hope for direct success!
"How about a chip with integrated CDMA baseband?" Yu Chengdong said to the chief engineer.

Ren Yi, chief engineer, frowned slightly and shook his head: "Not ideal."

Yu Chengdong's face turned cold instantly, and the smile on his face froze completely: "What's going on!"

"Our technology in this area is not mature enough, just like the Lianfa Technology. As a result, the heat is too high and the battery life is not strong." Ren Yi did not hide anything.

"How big is it? Can it keep up with 810?" Yu Chengdong asked, his tone a little anxious.

It would be really fun to have a semi-disabled full Netcom baseband like Lianfa.

"No!" Ren Yi shook his head: "If it is high-end, it will be hotter than 810."

"Is there no way to solve it!" Yu Chengdong held on to his last hope.

Ren Yi then shook his head: "Unless, like Lianfa, the performance of the GPU is greatly reduced, the main frequency of the CPU is greatly reduced, and a castrated version of the low-end full Netcom chip is provided. Or, continue to research and postpone the release for half a year!"

Yu Chengdong's face was very ugly.

There is no doubt that Huawei also failed, and did not escape the defeat of Lianfa Technology!

Yu Chengdong's face was stern, and the accompanying personnel did not dare to speak out.

This leader, the president of Huawei Terminal, although he likes to brag in the outside world, has the title of "Yu Dazui".But internally, he is a complete bull!

As for the praise of Huawei, including the explosion of Apple's ten streets at the press conference, it is all marketing needs!
After a long time, Yu Chengdong sighed: "Huawei does not allow failure, let alone exposure of failure. Postpone the release of the full Netcom chip, and release it when the technology is mature! As for the CDMA baseband problem, continue to buy VIA. Remember, Huawei does not need Temporary profit, but brand value is important, and defective products must not be listed on the market for short-term profit, which will lower Huawei's image!"

It is this very different concept that makes Huawei HiSilicon and Lianfa, two chip manufacturers of comparable level, a world of difference.

Although LianTek and Huawei have similar chip performance, technology, and manufacturing processes, their brand images are quite different.

Huawei's high-end chips are only used for its own mobile phones, and are only used on its own high-end mobile phones.

Lianfa's high-end chips are directly supplied to the outside world, and Xiaomi has used them on Redmi again and again, constantly lowering the grade.

Just imagine, who can accept a 3500 mobile phone and a 799 mobile phone with the same chip?

Just like the 300 million Ferrari and tens of thousands of Alto, the same engine, most people will not agree.

Under such circumstances, even though Banana uses Lianfa’s mid-range chips in its flagship machine, it still cannot improve Lianfa’s brand.

What Lianfake wants is profit, and would rather count money with tears in their eyes than laugh while sitting on a bicycle!

As a result, Lianfa released high-end chips again and again, clamoring to be high-end.

But again and again for the sake of money, the chips that were originally positioned as high-end were sold to Xiaomi and used in Redmi.

No way, Redmi has a large shipment volume and makes a lot of money.

However, Huawei's values ​​are just the opposite. In order to prevent such incidents from happening, it is better not to take out a chip, but also to ensure a high-end image!
"Go to Wei Rui Dentsu, no, it's Mortal Semiconductor, and buy all the baseband chips for the second half of the year!" Yu Chengdong reluctantly ordered.

…………

Mortal Technology Chairman's Office.

Wang Fan and Shen Sining touched each other with lips and teeth, but there was no unnecessary movement, they just embraced Shen Sining like that.

Shen Sining stared at Wang Fan who was close at hand, still at a loss.

Until Wang Fan reacted and was about to make further moves.

Only then did Shen Sining come back to her senses, and bit Wang Fan's lip hard, causing him a burst of pain, then pushed him away all of a sudden, and kicked him as if on conditional fire...

Wang Fan's face changed drastically, he could only raise his hand to protect his head, waiting to be hit by Shen Sining.

However, for a long time, Shen Sining still did not move.

Wang Fan put down his hands, but saw Shen Sining pouted and staring at him, looking a little angry and aggrieved...

(End of this chapter)