Technology derived

Chapter 92 Compromised Capital

Regardless of the general trend of smart life or access to the Internet, mobile phones are the core of existence.

It is precisely because it is too important that the competition is extremely fierce.

Wang Fan started from scratch without any foundation, and this aspect is even more difficult.In order to make a strong entry into the mobile phone market, he made several preparations.

The mortal forum is just one of them, gathering users and spreading word of mouth.

As for cracking down on bananas, it is purely unintentional to clear the way for the next step into the high-end market.

The CPU intelligent control software is a sharp sword, that is, to earn funds, and it is also the foundation of Wang Fan's mediation between giants.Even more famous, let the world know that mortal technology is aloof, not a knock-off manufacturer of assembly.

This is crucial and is related to the positioning of the mobile phone.

If you have the same technology as Apple, Samsung, and Huawei, you can do high-end.If you don't have technology, you can only do low-end and mid-end products honestly, selling below 3000.Otherwise, it must be the next banana, and it will be difficult for consumers to buy it.

But it is too difficult for a new brand to become an instant success in the mobile phone industry.It is even more impossible to gain user approval with only one CPU intelligent control software.

Just like the two emerging mobile phone brands in the past two years, they are doing well, but their sales are very limited, let alone their profits. The current situation is very difficult.

Even without capital injection or acquisition, it is difficult to survive.

The mobile phone industry is a matter of scale effect. If the scale is small, it will not work at all.

For example, Meizu can almost be said to be one of the earliest manufacturers of smartphones in China. At that time, M8 and M9 were the kings of domestic mobile phones, closely following in the footsteps of Apple.

Subsequent products have always adhered to the spirit of craftsmanship, taking the small and beautiful route, and each mobile phone sold well.

However, Meizu refused to accept external investment and developed independently, with a limited scale and only one mobile phone a year, but it was surpassed by Xiaomi and others.

Last year, Meizu finally made a change and accepted Ari’s investment.As a result, in the first half of this year, it directly achieved a growth rate of 540%, and the momentum continued unabated.

In an era when the growth rate of the entire industry is slowing down or even regressing, Meizu's pace and explosive growth can be called a myth.

The reason is nothing more than that Meizu has accumulated a lot, but the scale was too small to release energy.

And the scale is what is most needed to make a mobile phone, and so is the popularity.

Therefore, Wang Fan did not rush into the mobile phone industry, but made a multi-directional layout.

Today, mortal technology funding is available.The sales revenue of enterprise-level software is more than 60 billion, plus other income, although a part of the forum promotion is spent, the total funds are still nearly 80 billion.

With sufficient funds, Wang Fan's mobile phone plan can start, but word of mouth is not enough, and brand awareness is not enough.

It is also necessary to give users a booster to convince them of mortal technology and mobile phones.Let users know that it is difficult for other brands, but we mortal technology can do it easily.

And this booster is exactly the camera tuning technique that Wang Fan had been advocating before.

The killer feature that can make the domestic thousand yuan machine take pictures comparable to the new flagships of Apple and Samsung!

That black technology that can affect the structure of the entire mobile phone industry to a certain extent.

The lens modules of domestic flagship phones are not bad, even much better than Apple and Samsung, but they do not have enough ability to adjust and control them, so they are completely blown away by major international brands.

And Wang Fanxin's black technology can just change this situation, and then affect the entire industry.

Just ask, equipped with the black technology of mortal technology, the new domestic flagship machine has better hardware, performance is not bad, fluency is greatly improved, and the camera is better than Apple and Samsung. The key is that the price is half cheaper.So, who will consumers choose?
This black technology had too much influence, Wang Fan was very cautious, and did not take it out immediately, but prepared to use it on his mobile phone.

At present, the scale of Apple users is huge, and Mortal Forum must not give up if it wants to develop into a giant platform.Especially at the critical moment of competing with KOL technology for share.

After a little thought, Wang Fan dialed the phone number left by Su Xueyan: "Hi, hello, I am the chairman of Mortal Technology, Wang Fan."

"Wang Dong. I, Zhong Xiaotian, Vice President of Apple's Huaxia District." Zhong Xiaotian was in a high position, and soon figured out Wang Fan's purpose, but just pretended to be stupid: "I don't know what advice Mr. Wang has?"

old fox!Wang Fan cursed secretly in his heart, but he said: "Our software was going to be launched on the Apple APPStore, but it was rejected. I don't know the reason, and I hope Mr. Zhong can advise."

"Haha. This matter is easy to talk about." Zhong Xiaotian said with a smile: "In fact, we have prepared a perfect promotion strategy for Wang Dong, so we blocked the launch plan of the Mortal Forum, which is also for the benefit of Mortal Technology."

"Oh? What strategy?" Wang Fan asked, not believing that the other party was so kind.

Zhong Xiaotian said: "It means that the mortal forum and the CPU intelligent control software will be launched on the Apple APPStore together. We will make a heavy recommendation, so that your software will get the highest attention and downloads in the shortest time."

It turned out that with this idea in mind, Wang Fan knew: "How will the proceeds be distributed?"

The CPU intelligent control software has not been promoted abroad, mainly because of pricing issues.However, it was not immediately put on the Apple APPStore, and there is also the issue of revenue distribution.

As we all know, Apple APPStore has always adopted a 3:7 share with developers, which means that for every 10 billion software sold by Mortal Technology, 3 million will be distributed to Apple.

This ratio is really high. You must know that other platforms such as Ebay only take a few percent of the merchants' income.And Apple wants 30 points at once.

"Old rules, three to seven points." Zhong Xiaotian said without doubt.

"There is no room for maneuver? You must know that our CPU intelligent control software is different in terms of sales volume and price. The amount is astonishingly large and cannot be calculated according to the conventional ratio." Wang Fan insisted.

Zhong Xiaotian said with a smile: "Our Apple market share is very impressive, with global advancement, [-]% is not too much, Brother Wang."

It turned out that the other party had great ambitions and was aiming at the global market!
Wang Fan shook his head: "I'm sorry, the CPU intelligent control software is not ready for internationalization for the time being."

"You'd better think again, Apple fans also need your software. Although our new mobile phones are very powerful, those previously released mobile phones are very necessary." Zhong Xiaotian said.

"If this ratio remains the same, then I can only say sorry." Wang Fan couldn't accept [-]% of the income all at once.

"I'm sorry, the ratio was issued by the headquarters, and I have no right to modify it. Think again, you must know that Apple has a large number of users. If your forum can be launched, it will inevitably expand on a large scale and defeat KOL technology, otherwise..." Zhong Xiaotian The words are not finished, but the threat is very obvious.

"Then we can only look forward to the follow-up cooperation." Wang Fan hung up the phone directly.If Apple doesn't compromise, how can he bow his head first?
It is inevitable that the CPU intelligent control software will attract the attention of Apple headquarters. You must know that there are more than 5 million Apple users, and the price of CPU intelligent control software is very high. That's 150 billion a year!
For CPU intelligent control software, although Apple users are not as necessary as 810 users, the average quality of Apple users is high.

If you spend more than 5000 to buy a mobile phone, do you still care about the software fee of 150 a year?What's more, optimizing the CPU can also improve battery life in disguise, which is a pain for Apple users.

Therefore, the actual proportion of paying users is only higher than 2%.And 45% of the income is much higher than [-] billion!
When the Apple APPStore goes online, Apple can take a share, but the [-]% ratio is too high.What's more, there is no need to worry about selling software, and there are still a lot of international giants to choose from.

Once this start is made, other giants will follow up and persecute in the future, and Wang Fan will not be stupid.

Moreover, the other party took advantage of the fire and threatened him by going online on the forum, which made him very upset.

More importantly, Wang Fan believes that Apple will be the one to compromise in the end.

He has that capital!

PS: Sorry, something happened, the update is late.

Thanks to Tianlong from the North Pole, Wu Nanjing, Dasanki, Qingsheng Machang and others for their rewards, as well as Huixing and others for their continuous votes.Thanks!
(End of this chapter)