I just want to be a quiet scholar

Chapter 511 The Spread of Knowledge

In universities and scientific research institutes, it is not too difficult to achieve the professor level and write a book to be published in China.

It is too difficult for Chinese scholars to publish academic monographs abroad, especially textbooks, especially textbooks for American universities and basic subjects.

Generally, any Chinese product with a bit of technological content entering the US market will encounter many obstacles.

Americans like to import cheap goods like shirts from China. China exports 8 million shirts to the United States = the United States exports a Boeing plane to China.This is the origin of the so-called "8 million shirts for one Boeing".

When Shen Qi was studying and working in the United States, he went to the home of an American professor as a guest, and saw that the American professor's closet was full of shirts, several rows, of various colors and styles.

There is no so-called careful selection in American shirts, because shirts are too cheap, one dollar or even tens of cents a piece, Americans buy shirts by the dozen, throw them away after wearing them a few times, and buy new ones .

Now the situation has changed. China has produced large civil aircrafts, and China's labor costs have risen. A large number of "Made-in-China" products have become made in Vietnam or Indonesia.

When Shen Qi left the United States, the Americans never mentioned "8 million shirts for one Boeing".

Chinese shirts can occupy the American market, but it is extremely difficult for Chinese high-tech products to occupy the American market.

Even if it is difficult to reach the sky, there are still many Chinese high-tech companies that would rather lose money and enter the US market.

Because everyone knows that when the United States is occupied, it is a little fun to do business.

The United States will not allow any country to threaten their core industries, namely energy, automobiles, ICT.

It is really difficult to use cultural knowledge products, textbooks in universities, and books written by Chinese to educate American students.

Shen Qi did it, and the beauty manager of the American publishing house flew to the capital of China from Washington, begging Shen Qi to continue to cooperate with them.

In fact, Shen Qi has many choices. The second edition of "History of Number Theory" does not have to be published by Springer's American branch.

"The price above US$150 is too high, can it be cheaper?" Shen Qi said to Jennifer.

"Professor Shen, isn't your request too creative?" Jennifer thought she had heard it wrong.

"The first edition of "History of Number Theory" sold for more than 150 dollars in the United States, and many readers with working income were reluctant to buy it. The second edition sold for more than [-] dollars. How can American students afford it?" Shen Qi still has a good understanding of the United States. In the publishing industry, the protection of intellectual property rights in the United States can be said to be the most stringent in the world.

For many American textbooks, especially science and engineering textbooks, publishers publish a new edition every year.

Textbooks of science and engineering are relatively easy to revise. If the text content is not changed, only the exercises are changed, which is considered a new edition.

How to make American colleges and universities choose an academic work as a textbook, American publishing houses naturally have mature sales channels they have established over the years.

Textbooks costing more than $100 are not uncommon in the United States, and textbooks costing $[-] are also available.

There are more than 100 textbooks and so many courses. The cost of textbooks for students is not a small expense.

Don't think that American students are very rich. Many American students study on loans.

It is impossible for Americans to help with small things and receive a tip, because life forces them.

Most American college students buy second-hand textbooks, or they are photocopied.

Fortunately, there are many second-hand bookstores in the United States, and graduates in the flea market sell second-hand books, so that the desire of American college students to study can be maintained.

However, the new textbooks that have just been published cannot be bought second-hand in a short time.

In this situation, American college students can only go to bars a few times less, eat dozens of hamburgers less, and save money to buy new textbooks in order to study.

Shen Qi's second edition of "History of Number Theory" is like this. Your publishing house is so expensive, why don't you let American students study hard?
There is no so-called price bureau in the United States. How much a book sells depends entirely on market conditions. To put it bluntly, it is determined by the publisher.

Jennifer was also very helpless: "Professor Shen, the market situation of American textbooks is like this. If the price is higher, won't you get more share?"

"Can the dissemination of knowledge be measured by money?" To be honest, Shen Qi doesn't care about the small money of hundreds of thousands or millions of dollars a year. The most important thing is to pass on mathematics knowledge to more American students.Occupying the market through high-tech products is a very important strategic step, and the market share of cultural knowledge products is more meaningful.

For academic books in the United States, ordinary professor-level authors can get a sales share of a few percent to more than ten percent.

Generally, it is capped at 30%, which is an exclusive treatment for Philippine or Nobel Prize winners.

For a book worth $150, Shen Qi gets a 30% share, and he earns $45 when he sells a book.

There are many universities in the United States, but there are definitely not many students in the mathematics department.

A "History of Number Theory" can sell [-] to [-] copies a year, which is equivalent to "Harry Potter" in popular novels.

If an author is not short of money and achieves financial freedom, he certainly hopes that his works can be spread more widely.

Shen Qi listed a set of data and said: "Considering that the GDP of the United States achieved positive growth last year, an increase of 0.9%, and considering the spending power of American students, I suggest that the pricing of the second edition of "History of Number Theory" should be set at It is advisable to increase by about 1% on the basis of the first edition."

Miss Jennifer looked at the sky and spread her hands, she was speechless.

I have seen awesome authors, but I have never seen such awesome ones.

He didn't want any money, and only this Professor Shen was left.

But there is no way, there is only one person in human history who has both the Fields Medal and the Nobel Prize.

This man is in front of Ms. Jennifer. After fully considering the economic growth of the United States and the livelihood of the American people, he hopes to publish his academic works with a 1% price increase and sell them in the United States.

"Professor Shen, I need to consult the US headquarters before I can give you an answer." Miss Jennifer said.

Shen Qi nodded: "Yes, please hurry up."

"It will take some time for the headquarters to reply. During this waiting time, how about having a meal together?" Miss Jennifer showed a beautiful smile. American women are very proactive in making friends.

When Shen Qi was trained by the headmaster of the First Party School last time, the headmaster warned the students to be vigilant against scientific research spies, especially the kind of graceful female spies.The higher the position, the more state secrets people have, the more careful they are, and they must not make mistakes, comrades.

Money is hard to seduce Shen Qi, but what about beauties?

Shen Qi smiled and said: "There is an old Chinese saying that there is no righteousness in business, let's go Jennifer, I will treat you to this meal."

(End of this chapter)