super storm

Chapter 1309 Doer

Yang Yang's plan to inject capital into Ajax was kept strictly confidential and did not disclose any news.

Even if the capital injection is successful in the future, Yang Yang hopes to keep a low profile as much as possible to avoid unnecessary troubles.

Of course, paper cannot contain fire, and Yang Yang never thought of hiding it from everyone.

Besides, he is not worried at all about any problems that his own capital injection into Ajax will bring. At most, there may be some disputes on the sponsor side, but these are not big problems for him, just keep a low profile.

On the contrary, Ajax showed great enthusiasm for Yang Yang's arrival.

Chairman Hans Viers personally led the team. Leo van Wijk, the next chairman candidate, Dolph Kore, who will soon take over as executive director, Lichhardt, member of the supervisory board, Van der Sar, technical core supervisor, Overmars, technical core team member, and Menno Heron, director of the business department, all came to the hotel suite early to wait.

When they saw Yang Yang, they all showed 12 points of enthusiasm.

Seeing them, Yang Yang himself felt very embarrassed.

When he was at Ajax, he was just a player. Even if he hadn't played out his worth later, he would not be worth mentioning in the eyes of this group of management, and he might not even have heard of it.

But now, in their eyes, he seemed like a savior who fell from the sky.

What will happen in the future, Yang Yang doesn't know, but at least at this moment, he really has the feeling of returning home, and the old saying can't help but appear in his heart, if you don't return home, it's like walking at night in brocade.

……

Ajax is short of money, but Yang Yang has money in his hands, which is the basis for the two sides to sit down and negotiate.

After a while of pleasantries, both parties did not gossip too much, and directly entered the topic.

Chairman Hans Viers briefly introduced the current situation of Ajax to Yang Yang, but it is obvious that the set of rhetoric he gave to Yang Yang, just like the report he made at the shareholders meeting, was all embellished.

This kind of report is the same as a woman's makeup. It doesn't depend on whether it is applied, but on how thick the foundation is.

Vies said that Ajax began to seek changes a few years ago. In terms of finance and business, the club is steadily rising and has also achieved good results. In terms of sports, although Ajax did not perform well in the Champions League, its results in the Eredivisie are quite good.

At present, the team's first team, reserve team and youth training teams at all levels are also performing well. Many players valued by the club have signed long-term contracts. He was afraid that Yang Yang would not understand the inside story, so he specially reminded Yang Yang that this is very important.

In addition, he also introduced the core executives of Ajax who were present, thinking that they are all experienced teams who are very familiar with Ajax. Yang Yang can trust Ajax to them to manage.

"We have every reason to believe that in the next few years, Ajax will usher in a revival and return to the highest stage in Europe, and all of us are working hard for it."

After all, it is the person who has served as the leader for a long time. Hans Viers' speech is indeed very contagious. If Yang Yang hadn't got the news from Wei Zheng in advance, he might have been confused, thinking that Ajax really had a bright future as Viers said.

But in fact, competitive performance and club management have always been two different things.

Yang Yang didn’t get too entangled in this topic. He already had an understanding of Ajax’s situation and had his own analysis. He didn’t pay much attention to what Vies said about the increase in Ajax’s financial revenue. The reason is simple. When looking at the club’s financial statements, the income from selling players must be considered.

Selling is a one-shot deal. If you sell it this summer, you won't be able to sell it next summer.

For example, when Ajax sold captain Blind for 500 million euros, can they sell it again this summer?

The answer is, no, unless it is to sell someone else.

Therefore, if you want to look at the basics of the club, then don’t look at the so-called financial revenue growth, but look at the club’s income from matchdays, commercial sponsorships, and broadcast fees after excluding transfer income, as well as the growth rate over the years.

As a listed company, Ajax's financial statements are very transparent, and Wei Zheng has already analyzed them clearly.

In the past few years, Ajax's matchday income has not been ideal. It is foreseeable that after losing the Champions League this year, this segment will decline significantly, because the ticket price and attractiveness of the Champions League have always been considerable.

Broadcast fee income will also drop a lot due to the loss of the Champions League. Only in the field of commercial sponsorship, under the management of Menno Herron, it has gradually increased in recent years, but due to the poor foundation, it is actually not particularly impressive.

This should also be the reason why Wei Zheng recognized Menno Heron's ability.

Yang Yang is also very clear that the financial aspect is not clear at all, and it will only get more and more troublesome, so he doesn't want to talk about it at all.

"Now I really want to know how Ajax plans to spend the money after receiving the capital injection?" After Yang Yang finished speaking, his eyes fell on Dolph Corre and Edwin van der Sar.

Obviously, they are the protagonists in how to spend the money.

Dolph Corey had been prepared for this, but he did not answer in person, but Menno Herron, director of the Ministry of Commerce, came forward.

"The importance of the business sector to clubs is constantly increasing. We are all aware that in the past few years, commercial income has become an important source of income for European clubs, because not every team can receive a large amount of broadcasting fees every year like the Premier League teams. Even in the Premier League, giants such as Manchester United attach great importance to commercial operations."

"So, we hope to go further in terms of commercial sponsorship, ticket sales, marketing and merchandise sales. Among them, we will focus on global promotion, especially in the Asian and Chinese markets. We are looking for partners in the Chinese market, and we have already made initial contacts. We will put the Chinese market in the most important position."

Yang Yang kept nodding his head. He didn't know whether Heron said that deliberately to cater to him, or he really thought so, but one thing is certain, Ajax is indeed looking for a partner in the Chinese market, and is currently in contact with many companies such as Leshi and Penguin.

After Heron finished speaking, Van der Sar also took out his own plan and handed it to Yang Yang.

"In the past period of time, our technical core team has not been idle. We have visited other European teams with excellent youth training to observe their talent training mechanism. We are also constantly studying Ajax's own talent training system. We will make adjustments and modifications in many specific details."

"For example, we plan to cancel the age group. Players who reach this age standard in the future will directly enter the reserve team and participate in the reserve team league after meeting the club's requirements, because our reserve team is currently in the Dutch second league and will work hard to stay in the Dutch second league in the future. This is quite valuable for our young players."

Yang Yang kept nodding his head. He also agreed with Van der Sar's proposal.

The most important thing for young players is to train in games. Although the Dutch second league is a second-tier league, the value of training is still very high. If young players perform well in the reserve team, they can enter the first team at any time. This is a very good training mechanism.

Of course, not only Ajax's reserve team, PSV Eindhoven's reserve team is also in the Dutch second league. Ajax's satellite team, Almere, where Yang Yang played before, is also in the Dutch second league.

It can be said that Ajax still has a lot of channels in echelon training.

"According to our plan, if we receive a capital injection of 5000 million euros, we will definitely invest at least 4000 million euros in youth training, not only to improve the software and hardware of youth training, to improve the training and ability of coaches, but also to further improve our scouting network, but the most important thing is to recruit the best young players from the Netherlands, Europe, and even the world."

"We all know very well that today's European football belongs to the era of big capital, and the transfer fees and annual salaries of players are getting higher and higher. For a team like ours, we can't afford to fight for financial resources, and we can't afford to fight for influence. We also don't have enough platforms to attract those outstanding players, so we can only fight for youth training."

"Excellent youth training is our Ajax DNA. Over the years, we have always focused on the cultivation of young players. In the past few years, we have somewhat deviated from the original track, but I think we need to rediscover our own path and accurately position ourselves in European football."

Yang Yang nodded repeatedly when he heard it. Van der Sar's words were undoubtedly very insightful, and he and the technical team could also see that he and the technical team had put in a lot of effort in this regard, and he really wanted to do something in Ajax.

It can be said that from the meeting to now, Yang Yang is most satisfied with Van der Sar's plan and Heron's business plan, and especially Van der Sar's plan makes Yang Yang the most optimistic.

This proves that Ajax's technical team is indeed looking for a change, and they all know very well that youth training is like Ajax's hematopoietic function. Only when the youth training is alive can Ajax truly come alive.

Without youth training and living in a league like the Eredivisie, Ajax will not be able to support themselves anyway. In the end, it will only become more and more difficult. In the end, it may completely become a team in the middle and lower reaches of European football, just like the status of the Eredivisie in European football.

Of course, Yang Yang would not believe in the plans of Van der Sar and Menno Heron so hastily. He and Wei Zheng also began to communicate with Van der Sar about some problems in the two proposals, asking them various details and feasible plans.

In the end, Yang Yang came to the same conclusion as Wei Zheng. Van der Sar and Menno Heron are both doers of the Ajax management, and both of them sincerely want to initiate a change in Ajax.

And Yang Yang's 5000 million euros is equivalent to their start-up capital, giving them a chance to implement.

(End of this chapter)