super storm

Chapter 577
Fleet Street, or Fleet Street, is synonymous with British media.

As the leader of the modern media industry and the birthplace of the paparazzi, this street is only 500 meters long, connecting Downing Street, the political center, and the City of London, the financial center. It has been a crowded street that has prospered for 200 years. There are only 100 house numbers in total, but it gathered more than [-] newspaper offices in its heyday.

Times, Guardian, Financial Times, Daily Express, Daily Mail, Mirror, Daily Telegraph...

Almost all the newspapers that can be named have gathered here.

But time has changed, with the development of technology and the progress of the times, more and more newspaper offices choose to leave Fleet Street.

The Times was the first to leave. Newspaper tycoon Rupert Murdoch introduced advanced Internet technology from the United States. Several newspapers under his command left Fleet Street one after another, followed by the Guardian, the Daily Mail and many other media.

In [-], Reuters moved out, and the last newspaper office left Fleet Street. The peak news street has completely entered history. The Daily Telegraph headquarters, which once attracted countless media professionals, has now become the London headquarters of Goldman Sachs, and the original newspaper offices have become courts and law firms.

A little further east on Fleet Street, Wapping and Canary Wharf, became the new gathering place for newspaper offices.

However, although Fleet Street in reality has become history, Fleet Street is still synonymous with British media.

……

In the UK, someone once described the readership of major newspapers in such a vivid way.

The Times reads the man who runs the country; the Mirror reads the man who thinks he is running the country; the Guardian reads the man who thinks he should run the country; the Daily Mail reads the wife of the man who runs the country; the Financial Times reads the man who owns the country.

And the readers of The Sun don't care who runs and owns the country, they just want Page [-] girls to have big boobs.

After 200 years of development, the newspaper offices that managed to survive the fiercely competitive Fleet Street have their own fixed audience, which leads to the distinct style of each newspaper office.

But the competition is still very fierce. Every newspaper office still tells them in the first class of training new reporters that the reporters in Fleet Street used to have four pennies and a knife.

A penny is for making a curb call, a knife is for puncturing a competitor's tire.

But at the same time, they would tell new reporters the old stories of the restaurants and cafés on the Fleet River, not just how Dickens and Samuel Johnson wrote, but how the newspapers communicated and exchanged news with each other.

Times have changed, but many things have not.

For example, the newspaper offices gathered in Wapping and Canary Wharf were still frantically rushing for news.

Or, the bigwigs from various newspapers would get together from time to time to chat about something, but the place would change from a crowded Cheshire cheese restaurant or cafe on Fleet Street to an upscale five-star hotel near Canary Wharf.

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"When did the wind change? Even your Sun newspaper started blowing about Liverpool players?"

"Ha, yes, have you changed your taste recently?"

"If you ask me, I can understand that the Daily Mail switched to Yang Yang. After all, I heard that he is very popular among female readers in the UK recently. He surpassed Mourinho and became the most popular man among women. However, the Sun newspaper has changed. Could it be that he is also popular with the third page girls?"

There was a roar of laughter in the conference room.

Whether it is outside or inside Fleet Street, there is still a bit of a chain of discrimination.

Even though the sales volume of the sun newspaper is the largest, their status in Fleet Street is not very high, and they even occasionally become the object of ridicule of each other, just like today.

"The need to generate sales." Stig Abel of The Sun said indifferently. "Besides, our report is not wrong. I think it is well written and neutral and objective."

Neutrality and objectivity, these two words seem to have changed somewhat from the mouths of the people of The Sun.

But everyone present seemed to have gotten used to it, and it passed with a smile.

……

The meeting was chaired by Evans of the Times and Henry Winter of the Daily Telegraph.

These two people are old people in Fleet Street, and they are both out-and-out hardcore Liverpool fans, so that some people say that if you want to enter the editorial offices of The Times and the Daily Telegraph, you must first become a Liverpool fan.

It's as if the editorial department of The Independent only accepts Arsenal fans.

Although the position of The Sun is not clear, it is obviously more in favor of Manchester United. At the beginning of the Ferdinand drug test incident, it was the Sun who had been making voices to defend Ferdinand.

As for the Daily Mail, their audience is mostly Chelsea fans, so much so that they did not hesitate to poach Martin Samuel from The Times with an annual salary of 25 pounds, because the latter not only has a good column, but also Lampard's best friend, and is also a Chelsea fan.

Henry Winter is a close friend of Gerrard, and Martin Samuel is the one he hates the most, and the two have often clashed in the column.

Of course, Martin Samuel wasn't eligible for their party today.

……

"I invite everyone to come today, mainly because we hope that we can reach a consensus as much as possible." Henry Winter said.

Everyone looked at each other in blank dismay, "What consensus?"

"Yes, how can you say that?"

Henry Winter signaled everyone not to worry, "I believe everyone will not deny the fact that Yang Yang has become the veritable number one star in the Premier League and the most appealing star at the same time."

The Sun's Stig Abel opened his mouth as if to say something, but ultimately fell silent.

Although he was quite aggrieved for Manchester United's Cristiano Ronaldo, Henry Winter was also right.

Judging from the current situation, the Portuguese are indeed slightly inferior to the Chinese.

Other newspapers have no opinion, because this is an unacknowledged fact.

Otherwise, many media such as the Daily Mail, The Sun, and even The Independent all focused on Yang Yang.

The audiences of different newspapers may be different, but the enthusiasm for football is the same, and Yang Yang is the most influential and appealing star in the current Premier League.

Among other things, Yang Yang's girlfriend, Su Ye, is now the most popular member of the Premier League's wives group, and she often appears in major newspapers. In the fans' selection, she even received more attention than Cheryl, the wife of Chelsea left-back Ashley Cole, and Kuran, the girlfriend of Gerrard. She only lost to Beckham's wife, Victoria.

And to a certain extent, the attention of the British media is equivalent to the attention of the media around the world.

"What are you trying to say?" Stig Abel asked.

Henry Winter smiled, "No player in our Premier League has ever won that award!"

World Footballer of the Year, born in 17, has a history of [-] years. There have been twelve World Footballer of the Year, because Ronaldo has won it three times, and Zidane and Ronaldinho have won it twice.

But what is unacceptable is that all of them are from Serie A and La Liga.

And even the so-called more professional European Golden Globe Award, from [-] to now, the Premier League has only won it once, that is Michael Owen in [-], with his outstanding performance in Liverpool.

Although no one wants to admit it, they have to accept the fact that the European Ballon d'Or is gradually declining.

"The twelve World Footballer of the Year all come from La Liga and Serie A, but the French have won it, the Germans have won it, Portugal and the Netherlands have also won it, only the Premier League and the English have not won it."

Everyone present nodded. There was a chance in [-], but Michael Owen's cards were obviously not as big as Figo's.

"I received news that AC Milan has stepped forward, and the Italian media have unified their direction. They want to promote Kaka, and they want to start building momentum for Kaka."

As soon as Henry Wenger finished speaking, everyone present was unhappy.

"What do you mean? How does Kaka compare with Yang Yang?"

"That's right, in terms of achievements, championships, and performance, he is inferior to Yang Yang."

"However, there is no way to say that such a precedent is not without."

"I think Yang Yang's biggest weakness is that he was born in a weak football country."

"Yes, there are only [-] World Player of the Year awards in total, and seven of them were given to Brazil. Players from non-football powers won the award only once, and it was George Weah who played for AC Milan in [-]."

"AC Milan was able to build momentum for Shevchenko and finally succeeded, and it will definitely do the same this year."

"The operation ability of the rich teams is still very good. The most typical ones are Real Madrid and Barcelona. These two clubs are quite powerful in this respect."

"That was Real Madrid under Florentino, not Real Madrid now."

"But I think Henry is right. This year is indeed a great opportunity. Yang Yang's performance was so good last season, and his performance is so outstanding. Now he is in full form. If we add another fire..."

"If he wins the prize, we will also benefit from it, won't we?"

"Yeah, this award is like a halo. After getting it, Yang Yang is like an inexhaustible treasure house. We don't need to worry about not having any hype material in the future."

"What did Liverpool say?"

Evans, who had been silent all this time, nodded and said: "Rick Parry expressed his opinion that Liverpool will do their best to support Yang Yang."

This is not surprising, because as long as Yang Yang gets this honor, the commercial value of Liverpool will also be greatly improved. Even if he wants to sell it in the future, he can sell it at a higher price.

"I think it can be considered."

"I also support it. In the future, we will remain the same internally, but we must have the same goals externally."

"In addition to the Italian media, we should also pay attention to the Catalan media, stepping on Yang Yang to praise Messi all day long."

"One of them has been playing for more than half a year with five people in a row, and they are still playing."

"I really hope that Yang Yang will also come and beat five people in a row. They are disgusting to death."

"We'll talk about this later, let's reach a consensus now."

"I don't think it's a problem."

"Me too."

"I support it too."

……

(End of this chapter)