super storm

Chapter 969 Protection Umbrella

Regardless of whether it is the first phase of the Galaxy Battleship or the second phase of the Galaxy Battleship that began in [-], Florentino advocates the introduction of a modern enterprise management model in the Real Madrid Club, a reasonable and professional division of labor and cooperation, and everyone performs their duties.

Many people think that Florentino likes to exercise power, but in fact he is not.

On the contrary, as a leader who manages the largest construction group in Europe and even in the world, Florentino's management ability, club planning and skill are far superior to the leaders of all football clubs in the world.

Moreover, he has been a die-hard Real Madrid fan for decades, he loves Real Madrid, and he understands football.

In [-], many fans who didn't know what was going on were wondering why the members of Real Madrid couldn't forget Florentino?Why did Valdano become Florentino's partner again in [-] despite being fired in the first phase of Galacticos?
The reason is simple. Real Madrid members can get close to Florentino and understand what he thinks and does. They clearly know Florentino's ability and what he can bring to Real Madrid.

To put it bluntly, Real Madrid has truly become different, precisely because the first phase of the Galacticos is defined as a failure in the eyes of many people.

The two Champions Leagues in three years when Sanz was the chairman did not make Real Madrid different. At that time, Real Madrid was not only heavily in debt, but its brand value was far inferior to the Red Devils Manchester United. However, under Florentino's management, Real Madrid not only paid off the old debts in one fell swoop, but also made Real Madrid the most resounding super brand in the world.

Although Valdano was fired, he still maintains a good personal relationship with Florentino. He also admires Florentino very much. He knows very well that Florentino has summed up his experiences and lessons and made a series of changes after experiencing the setbacks of the first phase of Galacticos. He is approaching success.

Facts have also proved that after Florentino returned to take charge of Real Madrid, Real Madrid has achieved amazing success in both business and sports in the past two years.

All of this comes from Florentino's planning and management, Manuel Redondo's daily management, and Valdano's control at the competitive level. More importantly, Real Madrid has an impeccable superstar in business and sports.

Yang Yang!

……

Valdano used to be a successful professional star. After retiring, he became a successful professional head coach. Later, he became Florentino's assistant and became a club management. All these gave him a deep understanding of professional football that outsiders can't imagine.

As Florentino's advisor, Valdano has been very firm in promoting Yang Yang to join Real Madrid from the very beginning, not only because Yang Yang is the future leader appointed by Florentino, but also because he has seen a valuable quality from Yang Yang.

Selfless!

There is no doubt that for an attacker, excessive selflessness is not good for oneself, so it is often said that a striker needs some egoism, but if it exceeds a certain limit, it is not good.

Because football is a team game, in a team, if there is a player who is too selfish and disregards the interests of the team, it is a very, very scary thing. For example, the situation of Cristiano Ronaldo in Manchester United is a bit like this. Many times the ball that should be passed is not passed, which will naturally lead to controversy and even infighting.

But Yang Yang is an attacker who can perfectly combine selflessness and selfishness. He knows how to get along with his teammates. He knows how to give gifts to teammates and staff during the holidays. He knows when to pass the ball to teammates and when to do it himself on the court.

Why would Real Madrid's offensive firepower drop sharply without Yang Yang?
Putting aside the technical and tactical aspects, there is another very important factor, that is, without Yang Yang, Ibrahimovic and Robben will release their inner selfishness to the greatest extent, and when Yang Yang appears on the court, they will choose to cling, because Yang Yang is the undisputed king of Real Madrid!
But Yang Yang is obviously not blindly arrogant. For example, he has assisted five goals in two consecutive games recently, but he missed one goal, just to help Zlatan Ibrahimovic complete consecutive hat-tricks and help Robben score goals. These are his selfless performances.

Whether it is the stadium, the training ground or the locker room, having such a leader in the team is crucial to any team. This is also the key factor for Real Madrid to achieve consecutive results in the past two years, and even in the future.

So according to the normal situation, Real Madrid should do their best to maintain the current situation, because whether it is Yang Yang, Ibrahimovic or Robben, they are all top football stars in the world today.

Why did Real Madrid not renew the contract with Zlatan Ibrahimovic?
The Swedish center forward is not too old, and his physical fitness is quite good. According to the team doctor, he will have no problem playing for another five years. Moreover, he is Yang Yang's friend and has such a good relationship with Yang Yang. Renewing his contract with him can keep Real Madrid's forward line stable to the maximum extent.

Why not renew the contract?

This is obviously not a matter of consideration at the competitive level, but from a long-term strategic perspective.

As the management of the team, Florentino, Redondo and Valdano received information, and the height and breadth of the problems they saw were beyond the imagination of fans and players. They are the managers of the club, and they know the current situation better than anyone else. Real Madrid even has a dedicated team to predict the situation in the next few years.

What will the future look like?
Major economies such as the United States, China, and the European Union are all launching quantitative easing policies one after another. Hot money will continue to pour into European football crazily. This is a historical practice, so that there is a saying that the worse the economic crisis, the hotter the football market.

Now there are signs of this. After Chelsea in the Premier League tightened their money, local tyrants in the Middle East bought Manchester City. Then the Premier League sold high-priced copyrights. The purchasing power of major teams soared.

Even La Liga has local tycoons like Malaga. Atletico Madrid has been attracting investment in recent years, and at the same time cooperates with Mendes and other big players. Falcao is such a product.

So, what will be the situation in European football in the next few years?
The answer is already obvious.

The value of players will soar, and to what extent, no one knows, and they dare not predict.

At present, the initial judgment of Florentino and Real Madrid's team is that the price will be doubled or even tripled.

In other words, the most valuable player now is Yang Yang, worth [-] million euros, but in the next few years, a player like Yang Yang may reach [-] million or even [-] million euros, which is absolutely unbelievable and astronomical.

Therefore, Real Madrid couldn't wait to renew the contract with Yang Yang, offered a high salary, and increased the liquidated damages to [-] million, which also had this aspect in mind.

On the one hand, the player’s value and salary are high, and on the other hand, Florentino has to maintain the operating pressure of Real Madrid’s salary structure at around 50.00%. Then there will inevitably be a problem. Real Madrid can no longer introduce superstars like they did in [-].

In the past two years, almost every summer, Real Madrid will contact Manchester United's Cristiano Ronaldo. The Portuguese superstar himself and his agent have also shown favor to Real Madrid through various channels, but Real Madrid has remained unmoved.

First, Valdano worried that the arrival of Cristiano Ronaldo would break the balance of Real Madrid's current locker room with Yang Yang as the core, because the Portuguese is obviously more self-centered than Yang Yang. Second, Real Madrid is not willing to pay too high a salary and transfer fee for the Portuguese.

At that time, Florentino refused to pay a transfer fee of 20 to 1000 million euros for the 500-year-old Kaka, but six years later, he paid him a sky-high transfer fee of [-] million euros. Many people thought that Real Madrid was taken advantage of, but in fact, this is Real Madrid's business strategy.

What Florentino wanted was a Kaka of 500 million euros, not Kaka of 1000 or [-] million euros, and the chairman of Real Madrid knew with certainty that when Kaka matured, Real Madrid would be able to afford him, so he was not in a hurry.

But it's different now, Florentino is no longer sure whether he can afford "Kaka" in the future, so the best choice is to buy them when "Kaka" are only worth 1000 to [-] million euros.

But then came a brand new question, how to cultivate a "Kaka" with 1000 and 500 million euros into a "Kaka" with [-] million euros?
These are two completely different business concepts, but they are also changes that Real Madrid has to adapt to the future football situation.

As the helm of Real Madrid's sporting affairs, Valdano is very clear that geniuses need protection, they need an umbrella, someone needs to cover them, withstand the pressure for them, and let them grow in the game and make mistakes.

Through the past few decades, different teams have proved one thing, the heyday of glory is the best time for newcomers to join, because at this time the newcomers have the opportunity to grow under protection, avoid bearing too much pressure, and play in an unbalanced state.

Now, Real Madrid is in such a critical transformation stage, in a glorious period, and Yang Yang is the biggest umbrella over the team, but the team still needs to introduce more young players in various positions, give them opportunities, and let them grow.

Morata, Jesse, Varane, Herrera, Carvajal, Di Maria, Modric...even the rumored Neymar are all Real Madrid's talent reserves for the next period.

This is Real Madrid's strategy.

And Yang Yang is the core of Real Madrid's strategy for the next few years.

Unfortunately, Zlatan Ibrahimovic doesn't fit into that strategy, especially with the hefty salary he's asking for.

　Before uploading this chapter, I re-read it and changed it back and forth for a long time. I mainly want to explain some business ideas of Real Madrid in the next few years and the changes in transfer routes. You can also take a look at Real Madrid in the past few years in combination with reality.

　　
　
(End of this chapter)