To become the richest man from the beginning of the game

Chapter 1003 Large Experience Store

In the afternoon, Liang Qingfan came outside Mr. Pei's office and knocked on the door lightly.

Recently, he has been busy with the design of the food market and supervising the construction on site.

The preliminary design work has been completed, and many game-like elements have been added according to Bao Xu's suggestion, so Liang Qingfan's work is basically over, as long as there are no problems in supervising the on-site construction, he can perfectly reproduce himself The design scheme is fine.

This time, Liang Qingfan just heard Mr. Pei say that he was going to design a store, but Mr. Pei didn't elaborate on what kind of store it was.

Liang Qingfan thinks that this is probably a relatively simple job, as for the store, it is at most the level of Moyu Internet Cafe, just design it casually and it will be OK.

"Mr. Pei." Liang Qingfan entered the office, just in time to see Mr. Pei frowning slightly, with a solemn expression, looking at the computer screen, wondering why he was worried.

Seeing Liang Qingfan coming, Pei Qian closed the webpage about "Mission and Choice" on the computer, and said, "Here you come? Sit down wherever you want."

After the two briefly chatted about the current situation of the sloth apartment, they quickly got to the point.

Pei Qian thought about his wording for a while, and then said: "I plan to open a Tenda store in Jingzhou, to show Tenda's products a little bit, and to provide customers with a channel to communicate with sales."

Liang Qingfan nodded: "Understood, a store similar to 'Tengda Home', right?"

"In your estimation, Mr. Pei, what is the size of this store? Where is it located?"

Pei Qian thought for a while: "Thousands of square meters, tens of thousands of square meters? It's not too much, and the design is bigger."

Liang Qingfan: "..."

He originally thought that it would be a store like Shenhua Group or Pineapple Mobile in a shopping mall, which would only be a few hundred square meters at most, but if, as Mr. Pei said, thousands of square meters and tens of thousands of products, it would be similar to many home furnishing markets. Similarly, several floors of a whole building may be filled with various products of our own, and the scale will be much larger.

Liang Qingfan thought about it, and it seemed more reasonable. After all, the stores opened by mobile phone manufacturers in shopping malls only need to display mobile phones and various smart products, and the store currently planned by Mr. Pei is obviously to display all products of Tenda Group. .

There are not only digital products such as mobile phones, but also their own game demos, furniture in the sloth apartment, food for Moyu takeaway, smart home products of Outu Technology, etc., which must occupy a relatively large area.

Liang Qingfan said: "Then I understand, in short, it is an experience store similar to all products of the entire Tenda Group, right?"

"Mr. Pei, you said just now that you want to provide customers with a channel to communicate with sales. Does that mean there will be sales in the store?"

Pei Qian nodded: "Yes, there will be a batch of sales. But they are different from sales in the traditional sense."

"The salesmen of other brands are always standing in the store, ready to introduce products to customers at all times, but our salesmen spend most of their time in the store enjoying and experiencing products, only when customers ask. Introduce to customers."

Liang Qingfan was stunned: "Ah? This is sales?"

Pei Qian nodded: "Yes, this is Tenda's sales. Tenda's sales will not use eloquence to win customers, but use practical actions to make customers feel how fun and easy-to-use Tenda's products are!"

"Or you can think of them as...experimenters? They take customers through the product."

"So you treat this store as a 'sales home' and make sure that the salesmen can play comfortably in this store. Don't save all kinds of space, give as much as you can, it must be spacious, bright, high-end, atmosphere!"

Pei Qian's idea is very simple, that is to turn this store into a paradise for salesmen, let them eat and dress well in it, eat, drink, have fun and enjoy themselves every day, and then keep this store and spend money all the time.

After this store opens, Pei Qian will observe for a while, and after confirming that the salesmen in the store have lost their fighting spirit and cannot afford sales at all, they will start to open more stores and burn money together.

As for what to do if there are customers visiting the store or shopping, Pei Qian thinks that this kind of thing should be unavoidable. As long as Tian Mo and his sales team can always keep in mind the content written on the small note, then the few days sold This item is absolutely unable to make up for the huge daily expenses of the store.

Liang Qingfan nodded: "Okay President Pei, I understand."

"Then let me briefly plan the Tenda industry that needs to be arranged in this store."

"First of all, it must be Tenda's game and film departments, including Tenda Games, Shangyang Games, and Feihuang Studio."

"In the store, you can use a special game experience area, and a viewing area, where you can experience Tenda's latest games at any time."

"The second is Moyu takeaway. We can set up a dining area like Yijia Mall, so that customers can go to the dining area to experience Moyu takeaway and the 'food and harmony' diet when they are tired from shopping."

"Then there is the home living area. Here we can also refer to the design of Yijia Mall to show our decoration style in the sloth apartment, arrange various cooperative furniture, and match it with some smart homes developed by Outu Technology in the future. "

"As for other physical stores, such as Moyu Internet Cafe, hosted gym, etc., since there are already physical stores, there is no need to put them in the store, it is a bit unnecessary."

Pei Qian shook his head immediately: "That won't work! How could it be unnecessary?"

"You have to think about this situation. What if there are customers who have never been to Moyu Internet Cafe or Managed Gym, and it is the first time they come to our store?"

"Isn't that a lost opportunity to introduce our physical industry to him?"

"Plus, all of them must be added! There will be a special area for Moyu Internet Cafe, Hosted Gym, and even Headwind Logistics."

"Of course, there's no need to make it a commercial one, and it should be based on experience."

"In this way, even customers who have never experienced our physical store at all can see how good our physical industry is when they come to this experience store for the first time!"

Pei Qian doesn't plan to set up a branch of Moyu Internet Cafe in this store, because it is very likely to make money.

Just taking advantage of the opportunity of opening a store, I set up a Moyu Internet cafe, but there is no charge. Wouldn't this burn more money?

Liang Qingfan couldn't help being awed.

Sure enough, Mr. Pei's perspective on problems is always so different.

But the question is, are there any customers in Jingzhou who have never been to Tenda physical stores such as Moyu Internet Cafe and Moyu Takeaway?

Hmm... There should be some, then what Mr. Pei said makes sense.

He thought about it quickly, and then concluded: "I understand, Mr. Pei, the store you are going to open now is closer to an experience store in nature. It is not only a place to display and sell goods, but also a place to A window for all customers to display our products."

"In this case, this experience store can roughly have the following divisions:"

"The first is the game experience area, including Moyu Internet Cafe, ROF installation, and all games can be placed in this area."

"The second is the viewing area, which can play some film and television works of Feihuang Studio, including movies, documentaries, etc."

"Then there is the home living area, which can be decorated in the style of a sloth apartment. Whether it's a sofa or a cabinet, it can be arranged in a minimalist style, and a full set of smart homes can also be arranged."

"Then there is the digital area, which differs from the home living area in that the home living area can only display our latest smart home products, including TVs, stereos, etc., and only a limited number of them can be placed. The digital area is It will display all our mobile phones, computers, and other digital products on sale, just like the stores of many, many mobile phone manufacturers."

"Then there is the peripheral product area. Some peripheral products related to Tenda, such as game-related figures, pillows, and all kinds of gadgets sold at the Scary Inn, can be sold here."

"Finally, there is the dining area. We arrange the takeaway food from Moyu. Customers can eat here when they are tired from shopping. Including the food in the future food market, some of them can also be arranged here."

"There are six districts in total. These six districts must be very spacious, occupy a relatively large area, and be full of life."

"Moreover, the layout of these six districts should also be well planned, so that customers will not easily get lost after shopping, and at the same time, they can quickly find the district they want to go to."

"Mr. Pei, is that what you mean?"

Pei Qian nodded: "Well, it's very close."

"However, let me add one more point, that is, when you design, don't think of it as an experience store in your mind, but as a normal livable space. When no customers come to the door, the salesmen will also You can have fun in there, understand?"

Liang Qingfan nodded immediately: "Understood, it means to be as close to the breath of daily life as possible, and not to create a sense of isolation for customers, especially to prevent them from feeling the gap between 'buyer show' and 'seller show' .”

"Strictly speaking, our sales are not 'sales' but 'displays'. We should naturally show the best side of our products to players, instead of deceiving players with eloquent words."

Pei Qian: "...Almost."

Although Pei Qian's original meaning was obviously off the mark, Pei Qian didn't bother to correct it.

Liang Qingfan silently wrote down all the requirements, and then said: "Okay, then Mr. Pei, I will go to choose the site first. The entire design may indeed cover an area of ​​several thousand square meters. If the space is small, it will not be able to be used. Relatively petty, not effective."

"When I find a suitable place, I will hurry up and come up with a specific design plan. After the plan is out, I will report to you as soon as possible!"

Pei Qian nodded: "Well, let's go!"

"When choosing a site, try to choose as big as possible, and don't consider the issue of funding!"

　Today's jdg game really made me feel like having a cerebral hemorrhage...

　　

　

(End of this chapter)