To become the richest man from the beginning of the game

Chapter 1034 515 Game Festival

Early the next morning, after Pei Qian had breakfast, he came directly to the company.

Today is Friday, and tomorrow is the rest day, so the matter of burning money must be arranged as soon as possible.

After watching the press conference held by Finger Company and Longyu Group yesterday, Pei Qian only spent half an hour thinking of a counterattack plan.

Anyway, as long as it involves spending money, Pei Qian is more active than anyone else, and the original procrastination immediately disappeared, replaced by extremely high action efficiency!

Because this plan involved many departments, Pei Qian called Assistant Xin directly.

"This is the general planning plan for the '515 Game Festival'. Take a look and improve it a little bit, and then arrange for relevant departments to do it."

Pei Qian handed a document directly to Assistant Xin.

Assistant Xin reached out to take it, and took a quick look.

There was also a slight fluctuation in her usually calm expression.

Assistant Xin asked: "Boss Pei, is this a measure to deal with Longyu Group's price war?"

Pei Qian nodded: "Well, it can be understood in this way."

Assistant Xin hesitated for a moment and said, "President Pei, I think it is necessary to remind you that if we follow this plan, our capital chain will have certain risks."

"My idea is that this series of activities can be done, but it is better to match some revenue activities, which is safer."

"Of course, how to do it depends on your arrangement."

Assistant Xin would not express her opinion in most cases, but this time the plan really made her feel slightly inappropriate, so she couldn't help but remind her a few words with restraint.

The plan given by Mr. Pei can be regarded as a variant of the previous "1024 Digital Festival", but with a different focus.

The previous 1024 Digital Festival can be summed up in three words, which is "big rewards", subsidizing customers in various industries, burning money to gain popularity, and enhancing brand awareness.

However, the 1024 Digital Festival is mainly concentrated in the physical industry, such as: discounts on take-out dishes and free delivery fees when you touch fish; you can get express fee reductions and exemptions for courier delivery with NFL, and cancel the pick-up fee for other courier companies; ROF installed machines are delivered to your door for free Service and installation costs, and can also be randomly upgraded...

Afterwards, the 1024 Digital Festival every year basically followed this plan, but some new content was added. For example, after having the OTTO E1 mobile phone, there was also a subsidy purchase activity during the 1024 Digital Festival.

Because the official promise that the price of the E1 mobile phone will not be reduced, I still buy it at the original price, but I will give some gifts after buying it.

Another example is that after having managed gyms and sloth apartments, customers can also get certain discounts when spending in these industries during the 1024 Digital Festival.

But even if this 1024 Digital Festival has undergone some changes, its main focus is still on physical stores and digital products.

The "515 Game Festival" given by Mr. Pei this time shifts the focus of promotional activities to games and game-related industries.

The specific regulations are as follows.

515游戏节为期一周，从5月15日到5月22日。

During this period, anyone who plays with friends in online games such as "Sea Fortress" and GOG can get a gift bag every day, and randomly get in-game props, including epic weapons, rare skins and other props.

During this period, anyone who purchases stand-alone games such as "Return to the Shore", "Struggle", and "Mission and Choice" has a certain chance of being free of charge.

Accumulate online time in any Tenda game, as long as it reaches one hour a day, you can get a random red envelope cashback, the minimum is 0.1 yuan, and the maximum is 888 yuan, and it is not a token, but a direct cash!
Watch the GPL game live on the rabbit tail, and you can get a gift from the website.And these gifts are all paid gifts. After rewarding the anchor, the anchor can receive real money.

Watching the game at the GPL site, there is still a chance to win a lottery, which may be free tickets on the spot, or it may be to get rare skins or limited figures, etc.

Another very important point is that G1 mobile phones and smart fitness drying racks are also required to be stocked in large quantities.

There are also some miscellaneous details, but that's the main thing.

As far as Assistant Xin is concerned, she can see that these regulations are obviously to deal with the price war between Zhitou and Longyu Group.

At yesterday's press conference, Zhitou and Longyu Group were aggressive, and Mr. Pei responded quickly. This is a normal behavior.

However, there are two very obvious problems in Mr. Pei's series of measures.

The first question is that almost all activities have no threshold, and these activities are not discounts, but free.

There is a big difference between a discount and a free gift!

Take the game as an example, whether it is the game body or the skins and props in the game, if the discount is discounted, even if the discount is [-]%, the game company will still make money.

After all, after the game is developed, there is no cost to sell more copies. It is nothing more than copying and pasting the same code countless times.

Therefore, most game manufacturers often engage in promotional activities, and no matter how big the discount is, they can still make money.

It is even possible that because the discount is relatively strong and more players are attracted, it may earn more than the original price.

But Mr. Pei's behavior is not a discount at all, but a free one!

There is no discount or promotion at all. Instead, you will get something when you log in, or even give cash directly!

Although giving free items seems to have no cost, but the player who originally planned to buy a certain item happened to be given this item, which means that he will not spend the money again, and it is still an overdraft for game developers. future income.

In short, they are all burning money to buy heat. This kind of behavior basically cannot return blood, and the heat burned may not be converted into income in the short term. desire.

The second question, why did Mr. Pei specifically emphasize that there should be more stocking of G1 mobile phones and smart fitness drying racks?What does this have to do with the activities of the "515 Game Festival"?
In the final analysis, these two problems are actually one problem, that is, the pressure of money is very high!

Assistant Xin is very aware of the company's current financial situation. Although Tenda Group has always been rich, recently, "Mission and Choice" has invested a large amount of money and has not been able to return the money for the time being, and then Chixing Studio has contributed again. A lot of money, plus miscellaneous expenses for artificial intelligence labs and other projects, the company's available funds are actually not as abundant as they used to be.

This "515 Game Festival" subsidy is all real gold and silver, and it is impossible to beat it. I am afraid that it will be in units of [-] million. If you add the stocking of mobile phones and smart fitness drying racks, the amount of funds required will be even greater. Horror.

Although Tengda's various industries are still making a steady stream of money so far, this behavior is like dancing on the tip of a knife. It is easy for a sum of money to turn around quickly, and problems will arise.

What's more, if Finger Company and Longyu Group hold another press conference and burn more money, will Tengda follow or not?

Although this risk can be solved in a way, in the final analysis it is one sentence: it is not necessary.

Anyway, it’s all about burning money. Why take risks if you can burn money safely?

So Assistant Xin couldn't help mentioning that he hoped that it could be done in conjunction with operational activities, and that blood transfusions would be done at the same time, which would be safer.

Pei Qian smiled slightly: "Cooperate with operational activities? Of course not!"

"What is a 'festival'? The meaning of a festival is to celebrate and be happy. With a lot of marketing activities, is it to celebrate the festival for customers, or to make money from customers in disguise?"

"Usually we can engage in promotional activities, but in the '515 Game Festival' and '1024 Digital Festival', what we have to do is to fully subsidize, give back to customers, and let customers get 100% real benefits out of their own pockets!"

"If you engage in business activities secretly and make money while subsidizing, it will violate the original intention of this festival. This so-called 'festival' will not be highly recognized by customers, and it will only end up being the same as other ordinary businesses. There are 'big promotions' that no one will remember."

"Isn't that an act of picking sesame seeds and throwing watermelons?"

"As for the issue of funds, don't worry at all."

"Tengda's various industries are still making money continuously. Even if there are some financial problems, there are solutions. For example... Isn't it enough to sell buildings?"

Pei Qian's wishful thinking has long been resounding.

Of course he knew that this set of combined punches would put a lot of pressure on Tengda's funds, but the problem was that if there was no pressure on Tengda's funds, then he would be under great pressure when he settled the settlement!
When other people calculate these problems, they will subconsciously give a little more advance.

For example, if the company has 6000 million in its account, it only dares to spend 4000 million at most, leaving at least [-] million for emergency.

What if money is urgently needed for something?
But when Pei Qian thinks about the problem, he always thinks too much.

There is 3000 million in the company's account, so it has to spend [-] million.

Because the facts have proved that the Tenda Group's inexplicable ability to make money is too strong. This 5000 million has just been spent, and maybe the Tenda Group has already earned another [-] million!
Therefore, Pei Qian gave enough advance this time.

As for the risk, it is nothing more than insufficient funds, and some activities are stuck in the middle and cannot be advanced.

But this little risk is nothing to Pei Qian, because he bought a few buildings for the sloth apartment before, and these buildings have all appreciated in value.

According to the rules of the system, fixed assets are equivalent to a large reservoir. When Pei Qian has too much system funds on hand, he can quickly consume them by buying buildings; These buildings can be sold and turned into funds again.

The only problem is that if too many buildings are bought, the proportion of fixed assets in the system funds may be too high, and the personal property converted from losing money will shrink.

Selling one or two buildings can reduce this risk, so why not do it?

What's more, Pei Qian still has a backhand, which is the mysterious reward of this cycle of the system: consumption of personal property can increase the amount of profit sharing of a certain industry, the ratio is 1:100, and the maximum consumption of personal property is 10.

That is to say, if the money cannot be burnt out, Pei Qian will grit his teeth and throw 10 yuan in anger, and then instantly increase the amount of 1000 million profit sharing for a certain industry, all for free.

The 1000 million is a pure profit for no reason, even if it is directly given to the customer in cash, the system will not stop it.

At present, Pei Qian has not used this rule.

Because that is 10 yuan, if you can spend all the system funds without using this rule, why bother to pay for it yourself?

These current money-burning policies are all within the range allowed by the system.Because Tenda Group is facing external competition, it is normal to be forced to burn some system funds as a counterattack. After a dynamic evaluation, the system believes that this is a reasonable behavior.

That is to say, without the cash-burning competition between Zhito and Longyu Group, the system would not approve activities like the "515 Game Festival".

That's why Pei Qian is so grateful to Eric, because Eric's behavior is simply a timely help!
Even Pei Qian can't wait to see Eric burn more money, because the more money the system allows Pei Qian to burn, plus the 1000 million unreasonable pure profit Amount, this time around, Mr. Pei is going to lose money!
(End of this chapter)