To become the richest man from the beginning of the game

Chapter 1114 The profound meaning of ultra-low pricing! (Added 23 for the leader, Mr. E)

Liang Qingfan smiled: "You can rest assured."

"Working in Tengda, you just need to give full play to your ingenuity. As long as President Pei chooses you as the person in charge, and hands over the project to you, it means that President Pei has already calculated that you can successfully complete it. "

"With Mr. Pei's bottom line, what's there to worry about?"

Zhang Yahui nodded immediately: "Yes, yes, with President Pei's bottom line, the project cannot fail."

While the two of them were talking, they walked back to the entrance of the snack market.

It will be officially opened soon, and there is still a lot of follow-up work to be dealt with.

For example, according to President Pei's request, change the price list of all the food stalls and get a [-]% discount.

Just as Zhang Yahui was about to continue with the work at hand, he heard someone calling him from behind: "Yahui!"

Turning to look, it turned out to be Qi Yan, the person in charge of the cold noodle girl, and a young man she didn't know next to her.

Zhang Yahui was a little surprised: "Hey, Mr. Qi, aren't you in the imperial capital? Why did you come to Jingzhou?"

Qi Yan smiled: "I heard that the snack market is about to open, come and see and learn."

"By the way, let me introduce, this is Rui Yuchen, the person in charge of Moyu Takeaway."

Zhang Yahui shook hands with Rui Yuchen: "Hello, hello, I have seen the name in the responsible group before, but I can't match the number."

Rui Yuchen also responded to President Pei's call to "enter the super first-tier cities", and opened Moyu takeout to the imperial capital, and he also went to watch it for a while.

Now that the business of Moyu Takeaway in the imperial capital has basically stabilized, Rui Yuchen also took a break from his busy schedule, ran back to Jingzhou to have a look, and stopped by to visit the snack market, a project hand-picked by President Pei.

Liang Qingfan said: "It's a bit unfortunate that the two of you came here. President Pei has just left. If you can come half an hour earlier, you can meet President Pei."

Qi Yan was a little annoyed: "Ah? That's a pity! I haven't seen President Pei for a long time, and the cold-faced girl just has a few questions to ask him."

Rui Yuchen didn't pay much attention to this, but asked, "Mr. Pei just came to see it? Do you have any suggestions or requirements for the snack market?"

Zhang Yahui thought for a while: "Uh... It doesn't seem like there are any special requirements."

"The only requirement is to ask the snack market to set the price a little lower. All the snacks were not very profitable in the first place, and now they are directly sold at a [-]% discount."

"A serving of roasted cold noodles was originally planned to sell for ten yuan, but now it only sells for six yuan, which is the same price as the roasted cold noodles on the street."

"Oh?" Rui Yuchen rubbed her chin, "It's exactly what I thought."

Qi Yan also showed a knowing smile: "Indeed."

Zhang Yahui was stunned for a moment: "Huh? Do you know the deep meaning of President Pei's move?"

Rui Yuchen couldn't help showing a smile from someone who had come over.

Obviously, Zhang Yahui has just become the person in charge, and he has not been able to see the deep meaning and extraordinary vision of President Pei.

As for Liang Qingfan... He is a professional in construction, but he is still far behind in the field of catering, and it is normal to not see it.

In fact, when President Pei confirmed this personnel transfer, selected Zhang Yahui as the person in charge, and asked him to prepare the snack market, Rui Yuchen had already guessed President Pei's intention and analyzed it in detail with Qi Yan.

That's why Qi Yan cooperated fully and sent the stall owners over.

And today, after hearing that the only guidance that President Pei gave to the snack market was to lower the price, Rui Yuchen was even more sure of his speculation.

Next, it is natural to call Zhang Yahui a little.

Rui Yuchen explained: "In fact, when President Pei arranged for you to be the person in charge of the snack market, a very grand blueprint was already created."

"Just as Meng Chang, the original founder of Leng Noodle Girl, planned, Leng Noodle Girl and Moyu Takeaway are actually on two different tracks: one is daily food and the other is snacks."

"There is a difference in the positioning of the two. Moyu Takeaway pursues balanced nutrition and health, while snacks pursue characteristics and are delicious enough."

"The combination of Moyu Takeaway and an unnamed restaurant has achieved success in the field of regular catering, but it has not yet been involved in the field of snacks."

"It's a pity that Meng Chang is just bragging and not doing real things. This theory is only to fool investors, so the cold noodle girl did not achieve this effect at all."

"And Mr. Pei bought the cold noodle girl, obviously to continue along this line of thinking. Mr. Pei doesn't mind helping him realize the awesomeness that Meng Chang blew out."

"The relationship between the cold noodle girl and the snack market is equivalent to the relationship between the fish takeaway and the nameless restaurant."

"One focuses on mass-produced, fast-food flavors, and the other focuses on authentic high-end flavors. The two complement each other perfectly, plus the influence of the documentary "Street Stalls"... This is a complete snack ecology !"

"In addition, it is easier to improve the taste of the stall owners by concentrating the stall owners in the snack market, allowing them to contact customers from all over the world every day than being locked in a laboratory..."

Rui Yuchen explained the theory that Qi Yan had analyzed to Zhang Yahui and Liang Qingfan again.

Especially combined with the case of Moyu Takeaway and the nameless restaurant, combined with the experience of Moyu Takeaway's turnaround and development under the wise guidance of President Pei, these words are particularly convincing.

Zhang Yahui nodded frequently.

Is that so?
Sure enough, the people in charge of Tenda are all talented, and after a lot of exchanges, they have benefited a lot!
Not only are they outstanding in personal ability, but more importantly, because they joined Tenda earlier, it can be said that they have grown up with various industries, so they have been with President Pei for a long time and have a deeper understanding of President Pei.

These valuable experiences with President Pei enable them to better understand President Pei's business wisdom, and then guide the next business.

Take this incident as an example, if you don't communicate with Rui Yuchen, how could Zhang Yahui guide the development and growth of Moyu Takeaway, and Mr. Pei's business wisdom has played such a big role?

I'm afraid it's hard to think that the snack market seems to be poaching people from the cold noodle girl. It is a competitive relationship, but in fact it is a perfectly unified cooperation and complementary relationship!
Rui Yuchen continued: "Knowing this, it is not difficult to understand the matter of price reduction."

"Let's think about the positioning of snack markets and cold noodle girls."

"The cold noodle girl is positioned as a chain and fast food brand. It can open stores all over the country. As long as the number increases, each store can make a lot of money."

"The positioning of the snack market is the original high-end taste, and its existence is a demonstration of samples, which makes customers understand that the delicious snacks recorded in the documentary "Street Stalls" are real. , it can also give cold noodle girls more high-end value."

"To put it bluntly, the cold noodle girl is a mass product, and the snack market is a centralized display of samples."

"In this case, does it matter whether the snack market makes money? It doesn't matter at all!"

"Even if it's purely subsidized, and there will be more chain stores opened by the cold noodle girl in the future, the money that goes in can be earned back ten or a hundred times."

"There are at least three benefits to having a low price."

"First of all, this exaggerated low price will stimulate customer discussions and create a super-high popularity online, which naturally means saving publicity expenses."

"Secondly, this low price may not have much impact on customers in other cities. After all, their main expenses for a trip are air tickets and hotels, and these few dollars for cheap snacks are not strong for them."

"But for the local people in Jingzhou, snacks are cheap, and they will come to eat more frequently, so that the flow of people in the entire snack market can always be kept at a high state, making it more lively."

"Finally, this ultra-low pricing strategy is a treat for new stall owners."

"If the snacks are very expensive, most customers will be more price-sensitive, and they will choose carefully when they go to the food street. Because there are too many delicacies, they will choose those snacks that have a particularly good reputation."

"But if the snacks are particularly cheap, their perception of the price will decrease, and they will buy various snacks more frequently, which will increase the sales of the entire snack street..."

Although the human stomach is limited, not all tourists who go shopping in the snack street will eat enough.

Some people pick and choose to eat seven minutes full, then stop eating, and would rather go to a restaurant to eat some serious food when they are hungry.

In fact, there are two reasons: one is that the quality of the snacks in the snack street is mixed, and the taste is good or bad; the other is that the food in the snack street is generally expensive.

Customers are afraid of buying expensive and not very tasty snacks, so they will carefully screen and screen them when buying snacks.

But there are few snacks in the snack street that are particularly unpalatable, so in the final analysis, I still feel that the cost performance is not high, and the taste is not enough to support its price.

And price reduction is one of the most direct ways to improve the cost performance.

As long as the price is low enough, customers will feel that they have made a lot of money when they eat particularly delicious snacks; they will also feel that they are so cheap when they eat ordinary snacks, and they are not at a loss.

This can comprehensively enhance the overall experience of customers on the snack street, improve their psychological state of shopping in the snack street, and let them put down their guard.

Experience will affect word of mouth, and word of mouth will further affect the cold noodle girl.

Rui Yuchen finally concluded: "So, this pricing strategy is completely in line with President Pei's entire layout!"

"It's a pity you didn't realize this earlier."

"If you could have thought of it earlier, you should have set the price at this level before Boss Pei came. In this way, Boss Pei will definitely appreciate you greatly!"

Hearing this, Zhang Yahui couldn't help but feel a little remorse.

"Hey, it seems that I still think too much!"

"If only you had come two days earlier!"

Rui Yuchen smiled: "It's okay, it's not a big problem."

"As the person in charge, it is the first time to be in charge of a project, and it is already very good that President Pei can only give one opinion."

"As long as you continue to work hard, President Pei will definitely see it in his eyes!"

Qi Yan nodded: "You have successfully completed the task on the snack market side, and then you have to look at the cold noodle girl!"

"Don't worry, I will make good arrangements, and I will never disappoint you and President Pei!"

　Ask for a monthly pass!

　　
　
(End of this chapter)