To become the richest man from the beginning of the game

Chapter 1120 Mr. Pei's exquisite layout
Everyone immediately became interested: "Mr. Li, please talk about it!"

For these people, being able to listen to Mr. Li's own words about the way of investing and the secrets of shopping malls is definitely something that can be encountered but not sought after. Of course, we must seize the opportunity!

Li Shi was also in a good mood, and just wanted to share with these people his extremely wise investment this time.

He was playing with the chopsticks that came with the snack, with the logo of "Cold Noodle Girl" engraved on it.

When the cold noodle girl became popular, this pair of chopsticks was also an important part of Meng Chang's hype. At that time, it was also scolded with blood along with the expensive and unpalatable grilled cold noodles.

But after such a long time has passed, you can only feel that the workmanship of the chopsticks is really good when you start to gently rub the chopsticks.

In other words, the brand of cold noodle girl actually does a good job in the details, the only problem is that it is not delicious enough.

"This snack package was ordered on the Moyu Takeaway app. It was delivered from the nearest Moyu Takeaway store. The meals in it were all recipes provided by the cold noodle girl."

"And the cold noodle girl is also Tengda's industry now. President Pei holds more than [-]% of the shares and has absolute control."

"It's easy to infer from this information that Pei always wants Moyu Takeaway to reinvigorate the cold noodle girl brand."

"The snack package is provided in Moyu Takeaway. After everyone tastes it, it is delicious, which will reverse the stereotype of the cold noodle girl."

"But at present, there is only one store for Leng Noodle Girl, and there is no store in Jingzhou in the imperial capital. Therefore, Moyu Takeaway should train their own chefs in their own stores through the recipe provided by Leng Noodle Girl, so that they can make these by the way. snack."

"These are not difficult to deduce."

Everyone nodded.

Li Shi's words changed: "But you must remember that right and wrong in some things are not absolute, and they will change as the situation changes."

"Doing the same thing before you're fully prepared is wrong; doing it after you're fully prepared is right!"

"The important thing is not 'President Pei uses fish takeaway to drive cold noodle girls'. Anyone can think of such an idea. The key depends on how Mr. Pei prepares and prepares!"

"The reason why I can now conclude that the cold-faced girl will come back to life is because what I saw was not just this move by President Pei, but the general trend formed after each previous move was connected!"

Everyone pricked up their ears and listened, with extremely serious expressions.

Li Shi explained: "I will show you all the operations from the beginning to the end. President Pei brings the cold noodle girl back to life."

"When Lengmian Girl was at an absolute low point and everyone including Meng Chang had completely given up, she aggressively bought more than [-]% of Lengmian Girl's shares to ensure her absolute control."

"Only when absolute control is ensured can we proceed completely according to our own plan."

"When I first took over, the cold noodle girl can be said to have nothing. In terms of recipe, the roasted cold noodles are not as good as some delicious stalls; in terms of reputation, it has become a negative example of excessive marketing. Being scolded online can’t hold your head up; there are no assets, only liabilities.”

"But Mr. Pei obviously saw that the cold noodle girl is not useless, it is still valuable: the only value is that it once had a very high popularity, and this logo has been seen by too many netizens!"

"That is to say, assuming that word-of-mouth can be reversed in a certain way, then these negative enthusiasm will instantly become positive, and there is no need to promote it slowly at that time."

"But it's easier said than done to reverse word of mouth."

"So, President Pei came up with such a 'whitewashing plan' that spanned more than half a year!"

"The first step is cold treatment to reduce the heat."

"The cold noodle girl is completely in the vortex of negative public opinion. Netizens' inertial thinking is too strong. At this time, no matter what they do, it will not have a good effect, so wait for the negative public opinion to subside."

"Then, President Pei held a food stall competition."

"Now it seems that this food competition has at least three purposes: first, to criticize the taste of cold noodle girls, and to make a cut with the cold noodle girls in the past; second, to let netizens have a good understanding of snacks through the display of excellent snacks. This kind of catering culture generates more intense interest; thirdly, through this event, it attracts and attracts specialized snack talents.”

"As far as I know, Zhang Yahui, the current head of the snack market, was recruited at this stage."

"But this is obviously not enough. There is also a crucial issue, which is the taste of cold noodle girls."

"The previous failure of the cold noodle girl was because she paid too much attention to marketing and did not pay attention to her own taste. If you want to change people's impression of the cold noodle girl, it is obvious that it will ultimately fall on the taste."

"Moreover, the taste cannot be simply improved, but it must be very good and excellent, otherwise the customer's feeling will not be obvious, and how will the word of mouth be reversed?"

"So, President Pei decided to shoot the documentary 'Street Stalls'. On the one hand, it is to continue to show excellent snacks, create topics, and let netizens pay more attention to and understand the snack culture, and on the other hand, it is also to continue to attract and attract more. Snack talent.”

"Finally, more and more stall owners joined. They are good at all kinds of snacks, and they have all been tested by the taste of the masses."

"Using their formula to improve the cold noodle girl's meals, although it is impossible to achieve the absolute original taste, it can finally reach the standard of 'delicious'."

"Then the most critical step: how to connect these ingeniously?"

"President Pei's answer is, the snack market!"

"By gathering these stall owners in the snack market, a cluster effect was formed all of a sudden, so that people who liked these delicacies when they saw 'Street Stalls' came to taste it. Not only did such a delicacy be created in the old industrial area The area also allowed netizens to deeply connect 'Tengda' and 'snacks' together for the first time."

"With the existence of the snack market, people will never doubt whether Tenda can make snacks."

"After all these preparations have been done, Moyu Takeaway will launch a snack package, allowing everyone to taste the taste of the cold noodle girl's snacks. After eating it, everyone found that the taste has indeed improved a lot, and the price has also come down. The original, expensive and unpalatable cold noodle girl has changed her past, and it is completely the same style as Moyu Takeaway, and the word of mouth will naturally be reversed!"

Everyone suddenly nodded.

That's it!

This last step is actually pretty easy, and most people want it.

But if there is no previous foreshadowing, even if you use Moyu Takeaway to force the cold noodle girl's snacks, the effect will definitely not be good, but it may also drag Moyu Takeaway into the water.

So, whether an idea can work or not depends on how it works!
At this time, someone asked suspiciously: "But, Mr. Li, isn't this repeated?"

"According to President Pei's original positioning, Moyu Takeaway sells daily working meals and healthy meals, while Cold Noodles girls sell snacks and fast food. The positioning of the two is different and does not constitute a competitive relationship."

"But now Moyu Takeaway also sells snacks, isn't the positioning confusing?"

Li Shi shook his head slightly: "Of course not!"

"If I'm not mistaken, Moyu has the most takeaways and only sells these two kinds of snack packages, that is, the current six kinds of snacks that are more common, meet the taste of the public, and are easy to make."

"The cold noodle girl will provide a wide variety of snacks, and the two are not of the same order of magnitude."

"There are specialties in the art industry. The chefs who fish for takeaways have to do normal working meals. It is okay to take time to make a few snacks according to the recipe, but it is impossible to make all kinds of snacks because of time and energy. not enough."

"Moreover, the positioning of Moyu takeaway and cold noodle girls are naturally different. Most customers will only need one thing at a time. If they want to eat healthy, they will not order snacks."

"So, whether it is merging stores or merging APPs, it is very inappropriate, it is best to separate them."

"What if customers want to order both work meals and snacks to satisfy their cravings? This is actually a good solution. The Moyu Takeaway store in the Imperial Capital has already told us the answer."

"Moyu Takeaway and Cold Noodle Girl are next to each other. If you order food on both sides at the same time, they can be delivered together, which not only saves time, but also helps customers save delivery costs, which is a very appropriate solution to this kind of simultaneous ordering. Case."

"At this stage, it is only an expedient measure to make snacks from Moyu Takeaway. In the future, if every Moyu Takeaway can be accompanied by a cold noodle girl, then the tasting snacks ordered by Moyu Takeaway can also be provided by the cold noodle girl. It's gone!"

"So, once the reputation of the cold noodle girl is reversed and the taste is recognized by most people, President Pei will continue to expand like the original fish takeaway!"

"Near the core Moyu takeaway stores, all of them have opened Lengmian girls' stores to complement each other."

"Moyu Takeaway only sells two kinds of snack packages. If customers feel delicious after eating them, they will naturally go to the cold noodle girl to try more snack flavors!"

"You said, if this step is really reached, will the cold noodle girl be completely brought back to life?"

"And we still have more than [-]% of the shares in our hands..."

Speaking of which, Li Shi showed a "you know" smile, hiding his merit and fame.

There is no need to say what happened later, if you say it, it will not be forced.

According to the development of this script, the cold noodle girl will definitely continue to expand. Like fish takeaway, stores will be opened all over the country.

And the money earned by the cold noodle girl, Fuhui Capital can get dividends!

I used to drink soup, and I was not very full. After all, I could only enter some other derivative industries related to the Tengda industry.

For example, seeing that the snack market is going to be popular, go to the surrounding shops to buy and buy.

But this method is still not direct enough after all, separated by a layer.

This time, I directly got the shares of the cold noodle girl, which is equivalent to drinking the first sip of soup. This kind of meaning is incomparable!

And his employees listened with bright eyes.

It's so arrogant!

Although this share is owned by the company and has nothing to do with me as a wage earner, listening to Mr. Li talk about the situation in these shopping malls can be regarded as broadening our horizons and increasing our knowledge!
When the guarantee is not complete, will this knowledge come in handy?
(End of this chapter)