To become the richest man from the beginning of the game

Chapter 1129 The propaganda plan that wants to suppress first

Friday, January 6th.

Pei Qian sighed in front of his notebook in the large living room of his residence.

In the three days after returning from Chixing Studio, he did not go to the company, but closed at home, thinking seriously about the promotion plan of VR glasses next month.

Although Pei Qian had a calm look in front of everyone in Chi Xing's studio and Meng Chang before, only he knew how flustered he was.

Although Meng Chang was temporarily intimidated by his super god-level acting skills, it was only temporary.Whether he can scare Meng Chang for a long time, let him continue to work for him, and retain the only good brother in the entire Tenda Group, depends on whether the next publicity plan can be successful.

This is too difficult.

Because VR has its own gimmicks, coupled with the golden brand of Tenda Group, the attention is naturally high.

And Pei Qian also saw the sample of VR glasses, and also played the demo of the game, all of which are currently first-class in the industry.

No matter how you look at it, it's an unassailable dead end.

Now, even if this propaganda plan is given to a person who doesn't know anything, if he does it casually with his feet, the effect will not be bad.

It was precisely because Meng Chang was very clear about this that he gave up his job.

Pei Qian took over this mess and wanted to clean it up, which was easier said than done.

But fortunately, Pei Qian is talented in this regard, coupled with a deep understanding of Tenda Group, and the experience accumulated by fighting wits and courage with the system for three years...

Thinking about it now, I finally got a little bit of a brow.

"In order to achieve this goal, we generally have to do a 'three-step' process. If you go to publicity, you will definitely die."

"The first step is to separate Tenda's reputation from this product."

"Now players are stunned. When they hear the words 'Tengda Games', no matter what type of game or product it is, a group of people will buy it without thinking."

"It's very bad."

"After the release of Doubt VR glasses and "Animal Island", everyone heard that this is a Tenda game, and people like Qiao Laoshi shouted, no matter how hard they tried to persuade the publicity plan, it would be submerged in the players In the voice of 'buy, buy, buy'."

"So, let the players know that the glasses and the game are all made by Chixing Studio, and the relationship between Chixing Studio and Tenda is just an investment relationship, so everyone should not have too many expectations."

"Propaganda for a period of time, and when the voice of doubt appears a little, you can carry out the next plan."

Pei Qian stood up and walked a little on the balcony.

"The second step, the third step, I have to think of a special way."

"Meng Chang's publicity failed many times before, and the reason was that he wanted to promote first, and he was too low-key. As a result, as soon as the game or product came out, it instantly met everyone's psychological expectations and exceeded it. I can't handle it."

"So, we must work hard to achieve the effect of suppressing the desire first!"

"First find a way to raise everyone's psychological expectations indefinitely and brag about it unreasonably, so that when the actual product comes out, it does not meet everyone's expectations, and the effect will naturally be greatly reduced."

"The second step is to raise everyone's psychological expectations, and the third step is to find a way to reduce the influence and effect of the product after it comes out."

Pei Qian sat back in front of the computer and quickly recorded his thoughts.

"The second step is to make a very stream-of-consciousness, very cool promo. In this promo, try to show everyone the ultimate and most outrageous scene of virtual reality."

"And bring some suggestive propaganda words such as 'the future has come', and use some exaggerated descriptions such as 'unparalleled in the world', 'unprecedented', 'there will be no products surpassed in three years' ."

"Go buy some more navy and blow it hard."

"In this way, everyone's psychological expectations have been infinitely raised. Even if they don't use the black technology of brain intubation, their brain-enhancing pictures will definitely be completely higher than the actual effect of Doubt VR."

"At the same time, the harder it is to blow, the easier it is to attract black."

"What's more, Chixing Studio and Tenda Games have been separated in the first step before, which leaves an impression of Chixing Studio's exaggerated work, headline party, and excessive marketing, which further reduces the score. ."

"Then the most crucial third step, trying to make the VR glasses fall short of players' expectations when they are released."

"I have to have a batch of VR glasses on the market within two weeks, but definitely not more."

"Although it is also possible to choose not to release the product at all within two weeks, this publicity plan will still have a publicity effect, and it may become uncontrollable when it becomes more and more popular."

"So, it's better to be three or four days in advance when the deadline is approaching, and at a higher node, open the conference and release a batch of products, so that most players can see but not play. They will Very disappointed, there will also be many voices of doubt on the Internet, and the publicity effect will naturally be poor."

"Also, my promotional plan is only for glasses, not games."

"So, it's entirely reasonable to release the glasses first and then release the game a week later."

"And the first batch of glasses released must not be too many, because there are more products released and more people buying, the online evaluation will tend to be fair, and it is not easy to muddy the water."

"It's best to give it to some players, including UP masters. Find some UP masters who have black material to collect money, and give them some money to talk good things about."

"Although what they said was really good, in the eyes of the players, they were embarrassing to collect money."

"If you release less products, you will be scolded for playing monkeys again."

"Finally, let's find some navy troops to make a splash on the Internet, and incite the anger of the players. Isn't this all alive?"

"Although it is impossible to hold on to the full commission for one month, it should be no problem to hold on for two weeks."

"It's just... I don't know how Meng Chang, who witnessed this operation, would feel."

"Forget it, no matter what he thinks, as long as he continues to stay as the head of my propaganda department."

Thinking of Meng Chang, Pei Qian suddenly had an idea and had a new idea.

"And... can I take advantage of the bad impression Meng Chang left on everyone before?"

"Although many people inside Tengda already know the news that Meng Chang is working in Tengda and 'rehabilitated', and there have been some similar claims on the Internet before, most people's impression of Meng Chang is still at the initial coldness. The time of the face girl."

"Everyone thinks he is still the one who has no bottom line for popularity."

"Then, if everyone knows that this publicity plan was actually made by Meng Chang, and Chixing Studio has reached a cooperation with Meng Chang, they will naturally wear colored glasses for the entire publicity plan, and even the product itself!"

When the two cooperate, after all, the more famous party will affect the less famous party.

If Tenda Group cooperates with Meng Chang, then everyone will think whether Meng Chang has changed his mind.

However, Chixing Studio is a newly established company, and it does not have much reputation at all. If it cooperates with Meng Chang, everyone will only think that this company is colluding with Meng Chang.

Taking advantage of Meng Chang's stereotype on everyone does make this plan more likely to succeed.

As for Meng Changle's dissatisfaction...

He has nothing to be unhappy about, this is his original style of doing things.Besides, he had to be happy if he didn't want to.

Pei Qian checked his plan from beginning to end again.

Although it is not perfect, it is the best solution that can be used so far. If this solution fails again...

Then fail, Pei Qian has no choice.

The result of the failure is nothing more than that Meng Chang insisted on running away, and then he would think of other ways.Anyway, his debts are still in hand, there is always a way to arrange him clearly.

Now that the task is set, hurry up and implement the first step: clear the relationship with Chixing Studio.

It is the most direct and effective way for Tenda Group to issue a statement.

But the timing of this announcement must be carefully considered.

If there is no reason to make such a statement inexplicably, it will arouse suspicion among players.

No one paid attention to Chixing Studio, why did you make a statement about your relationship with it?Oh, just right, take this opportunity to learn about Chixing Studio!
That's not the end of the calf.

Therefore, someone must cooperate with this operation, and it is enough to sing the double reed.

Create a miniature version of the routine of urge suppression first, and try the effect.

Please navy to blow it up, Tenda's new game "Animal Island" is about to be released, this kind of positive blow, the system is reimbursed, you can do it casually.

Of course, not too much, just enough.

After simply blowing it for two days and the popularity a little bit, I immediately arranged for the official Tenda to issue a statement: Tenda officially did not develop the game "Animal Island", and Tenda Group and Chixing Studio have an investment relationship.

Although what is said is true, it will give players an illusion that Chixing Studio is trying hard to gain the popularity of Tenda Group, and Tenda Group hastened to release a statement to clear the relationship.

In this way, it can not only reduce everyone's expectations, but also affect the first impression of Chixing Studio in everyone's heart!

Hmm, I feel like I'm out of luck!
First find a way to clear the relationship, and at the same time, starting next Monday, Meng Chang will be arranged to shoot a promotional video for VR glasses. How does the stream of consciousness come, and the players must be fooled into the clouds and fog.

Before the promotional video was released, let Meng Chang post a message on his Weibo, saying that he was cooperating with Chixing Studio and was responsible for shooting the promotional video.

After the promotional video is released, everyone will naturally feel that this is another project that is just bragging and not doing anything because of the stereotype of Meng Chang.

Mmm, perfect!

The more Pei Qian thinks about it, the more suitable it is. It's Friday, hurry up and arrange the preparatory work in the early stage. Next month will usher in the real challenge!

(End of this chapter)