To become the richest man from the beginning of the game

Chapter 1144 Summary of Pei's Propaganda Law
October 7, Wednesday.

Advertising Department.

Meng Chang looked at his computer screen thoughtfully.

This is his own summary, President Pei's whole set of publicity plan, and the effect of this plan.

As the saying goes, live and learn.

Meng Chang originally thought that he was very good at playing with popularity and promoting products, but after seeing President Pei, he realized that he was still far behind.

This time, I have the opportunity to observe President Pei's publicity operations up close. Of course, we must look carefully and carefully!
Just as he was contemplating, the phone beeped a beeping sound of "Di Di".

When Meng Chang picked it up and looked at it, he couldn't help but raise his eyebrows with joy.

Bank card arrival notification, 2000 yuan!

The 2000 yuan is obviously the guaranteed commission for this month!

Because the publicity plan has been released for two weeks, even Meng Chang can see that the publicity effect is really bad.

This time, Mr. Pei's publicity plan is aimed at VR glasses. So far, the reputation of this VR glasses on the Internet is still very general.

Although the people who bought it gave good reviews, the question is, how do those players who didn't buy it tell whether these are really good reviews, or whether the manufacturers bought the navy and brushed it out?
In addition, "Animal Island" has not yet been released, and the glasses are not equipped with any particularly awesome VR game masterpieces, so although a lot of publicity has been carried out, the results have been minimal.

Tenda's work efficiency is so fast, two weeks have just arrived, and the guarantee has already been called.

Considering that there is still a basic salary of 4000 yuan at the end of the month, this means that Meng Chang's income has been properly increased to 6000 this month!

Of course, 6000 is not too much, but for Meng Chang, this is already a historic breakthrough.

"I didn't expect that President Pei would really easily do things that were difficult for me to do."

"This VR glasses project, no matter how you look at it, is a dead project. I didn't expect that President Pei would be able to reverse propaganda successfully under such difficult circumstances."

"I have to say that a genius is a genius, and no matter what you do, you are a genius."

Meng Chang was completely convinced.

This time, Mr. Pei's publicity plan was staring at him all the way. At first, he was worried that Mr. Pei would not engage in some black box operations to make the publicity plan of the VR glasses project an "unreasonable" success.

If that was the case, then Meng Chang would never agree.

But Mr. Pei's series of methods completely opened Meng Chang's horizons, and it seemed that there was no black box operation at all, and it was completely accomplished by hard power.

Therefore, Meng Chang summed up and studied carefully, hoping to use these skills shown by President Pei in future publicity plans.

This kind of feeling is like in many anime or movies, the master reluctantly says to the apprentice who is stuck in the bottleneck: "I only do it once, you can see it."

Such demonstrations are so precious!

If you can learn this method of President Pei, how difficult is it to work hard to get 20 commission every month?

Now Meng Chang has summed up all the techniques used by President Pei and listed them in the table.

But he had only one question.

What is the benefit to Tenda Group for President Pei to do this?

For Meng Chang, he did the reverse propaganda plan entirely to get the commission himself, but for President Pei, wouldn't it reduce Tengda's income by letting Meng Chang reverse propaganda and reduce the popularity of the project?
This question has been plaguing Meng Chang.

Before, Meng Chang was all thinking about the commission, so he didn't go into it.

But now, in order to keep him, President Pei even showed the method of reverse propaganda in person, which made Meng Chang's suspicion intensified.

Is it necessary for President Pei to do this?
What purpose and motivation is driving him?

This made Meng Chang extremely puzzling.

However, after sorting out and listing all of President Pei's reverse propaganda plans, Meng Chang suddenly felt that he seemed to have caught a little bit of direction.

It seems that as long as you carefully study the reverse propaganda plan given by President Pei and carefully figure out the deep meaning of it, you can find out the real motive of President Pei!

Thinking of this, Meng Chang turned his attention to the computer screen again to check the "Pei's Propaganda Method" that he had concluded after careful observation.

……

Article [-] of Pei's Propaganda Law: Selected items, refined cutting.

Throughout Meng Chang's previous failures, a very important reason is that he did not separate different projects.

Although Meng Chang can choose his own propaganda projects, he has never been aware of this, which makes propaganda more difficult.

On the other hand, Mr. Pei, after being promoted by Meng Chang's designated VR glasses project, immediately separated the VR glasses project from the game "Animal Island".

It only promotes glasses and absolutely does not involve "Animal Island" at all.

You must know that Tenda’s projects are highly related, and many departments have natural linkages. If these related projects cannot be separated, the probability of failure of reverse propaganda will naturally increase greatly.

On the contrary, as long as the segmentation is completed, the reverse promotion of a single product is more likely to succeed.

Of course, this division cannot be done casually, and the second point must be done.

Article [-] of Pei's Propaganda Law: In-depth understanding and comprehensive control.

Meng Chang had only been able to understand these projects before, but he had not been able to control them.

In order to promote the VR glasses project, President Pei forced the launch of "Animal Island" to be delayed, which obviously provided a guarantee for the "division" of the first point.

This means that if Meng Chang wants to succeed, he can no longer just focus on publicity as before. He must deeply participate in the projects related to the plan, and even ask for a delay in the launch of the project, so that the success rate will be higher.

Article [-] of Pei's Propaganda Law: Cut word-of-mouth and disassociate.

Tengda's reputation is so good that after a single project is put on Tengda's halo, netizens will naturally have a good impression, and reverse publicity will naturally not be successful.

Therefore, we must find a way to separate the word-of-mouth of this project from the word-of-mouth of the entire Tenda Group, so that netizens can look at it objectively and fairly, instead of subconsciously thinking that this must be a good product.

Article [-] of Pei's Propaganda Law: If you want to suppress first, raise your expectations.

Raise the expectations of netizens, so that when the real thing comes out, netizens will feel lost and feel that this thing is not worthy of the name.Even if it is a good product itself, the response will not be good in the short term, and the reverse propaganda will be completed naturally.

Article [-] of Pei's Propaganda Law: Limit purchases and guide word-of-mouth.

In order to allow this kind of bad reputation to continue, limited purchases must be limited in the early stage, and then public opinion should be guided through the navy.

Most netizens can't buy the products, they are anxious because of purchase restrictions, and they can't judge whether those who say good things online are really trusting. This kind of bad reviews will naturally continue.

Article [-] of Pei's Propaganda Law: Subdivide time and plan accurately.

No matter how much you hide, you can't hide it forever, so be sure to plan your time precisely.Let this state last for two weeks and then until the end of the month, and the reactions of each time node are all accurately calculated to ensure the final success of the plan.

……

Meng Chang found that as long as he did these six points like President Pei, he could indeed complete reverse propaganda stably.

Even if the last point is not so perfect, there are some problems with time control, and it is not a big problem to insist on getting the guaranteed commission for two weeks, and it will not be the same as before.

That is to say, Mr. Pei's propaganda plan is indeed to show him an efficient and feasible method of reverse propaganda.

As long as he does it earnestly, practices more, and keeps imitating, Meng Chang will be able to get the commission steadily, and even after he is proficient, he is hopeful to hit the high commission.

So the most crucial question is, why did President Pei do this?

If Meng Chang learns it, every plan will be reversely promoted in the future, the project will not be popular, and Tengda will not make money, what good will it be for President Pei himself?

This made Meng Chang very incomprehensible.

He vaguely felt something, but the feeling was still vague and unsure.

After these six articles of "Pei's Propaganda Law", there seem to be other things that he did not summarize.

This kind of thing is very important, it can even be said to be the core and essence of the entire "Pei's Propaganda Law", and it is also the ultimate answer to all Meng Chang's questions.

what is it……

Meng Chang's brows were furrowed, and he was lost in thought.

……

At the same time, Pei Qian also let out a sigh of relief in the office.

After confirming that the guarantee commission has been paid to Meng Chang, you can rest assured!
After exhausting every possible means, the reverse propaganda was finally a great success!
Although it seems to be relaxed and comfortable, Pei Qian is actually a little unsure in his heart, and it is also painstaking to last for two weeks in order to reverse the propaganda plan.

He even hired the navy out of his own pocket, which can be said to be at all costs.

Fortunately, all the hard work pays off.

Two weeks have come, and according to the previous agreement, Meng Chang will definitely not leave.

As for what Meng Chang will realize from this demonstration... that is not something Pei Qian can predict or control.

Anyway, a good brother Eric has gone, and he can't lose another good brother Meng Chang.

Knowing this matter, the big stone that Pei Qian had been hanging in his heart finally fell to the ground.

"Okay, the game can be released."

Pei Qian used the internal chat software to send a message to Chi Xing Studio, telling them that "Animal Island" could be officially launched.

In order to ensure that the reverse propaganda plan is foolproof, Pei Qian deliberately found a lot of reasons, such as testing "Animal Island" more, fixing more bugs and then launching it.

It took more than a week.

Now that the guaranteed commission promised to Meng Chang has been obtained, and there are only less than two weeks before the settlement, it is almost time to release the game and cancel the purchase limit of VR glasses.

In such a two-week period, it should not be able to sell many copies, and it is absolutely impossible to recover the cost.

Of course, the pressure on profitability will carry over into the next cycle.

But the next cycle time is so long, we will talk about it later.

(End of this chapter)