To become the richest man from the beginning of the game

Chapter 1293 An Image Profile of Various Live Streaming Platforms

After returning from Mr. Pei's side, Zhao Xuming immediately returned to his office and began to draw up a plan.

This plan has been dragged on for a long time, mainly because Zhao Xuming has been entangled, unable to completely finalize the general direction, and it is impossible to talk about some details.

Now that Mr. Pei has made a decision, it will be easy to perfect these details.

The whole plan was proposed by Zhao Xuming, and Mr. Pei only made some minor changes to the plan, so it was written very quickly.

While Zhao Xuming quickly smoothed out the plan, he dug deep into the meaning of Mr. Pei's change.

"Mr. Pei did not make major changes to the content of the plan, which shows that my understanding is correct, and Mr. Pei quite agrees with this."

"It's just that there are some small flaws in my plan, which were pointed out by Mr. Pei."

"I have to analyze it carefully."

Zhao Xuming started from the original purpose of his plan, combined with the adjustment plan given by Mr. Pei, and made a comprehensive analysis.

First of all, the purpose of this plan is definitely to give up some short-term benefits in exchange for longer-term benefits.

To be more precise, it is to use part of the money from selling broadcast rights in the short term in exchange for the popularity of GOG games.

It would be even better if the Tuwei live broadcast could get some heat.

Zhao Xuming did it based on this idea.

How can the heat be higher in the long run?
Obviously, the more live broadcast platforms there are, the more people will be able to watch the game.

A small number of spectators are used to watching games on a certain platform. Once they change platforms, they may not be used to it; moreover, some spectators may simply forget the official start date of the game, or pay little attention to it before, but in their usual If you see it on the platform, you will naturally click in.

Therefore, in order to maximize the popularity of the GOG Global Invitational, it is best that there are live broadcasts on all live broadcast platforms, and they are all placed on the homepage, that is the best.

If the exclusive broadcast rights are really sold and only one platform can broadcast, then in the short term, it will definitely make more money, but the popularity will be slightly affected.

Of course, it doesn't matter whether it's right or wrong. After all, many viewers just need to watch this World Championship, and it's just a big deal to change the platform.Even if the exclusive broadcast is sold, it may not necessarily reduce the popularity a lot.

How to choose between popularity and money is a more complicated question. Every company has different answers, and these answers may not be considered wrong, it is just a matter of choice.

But for Pei, who always takes a long-term view, the future heat obviously takes priority over short-term profits.

That's why Zhao Xuming proposed this plan.

The central idea of ​​this plan is to lower the threshold as much as possible, so that small platforms can also obtain the rights to broadcast events at a relatively affordable price.Under the premise of ensuring a minimum value, small platforms spend less, and large platforms spend more, and the price is within the range that everyone can afford.

Moreover, allowing various platforms to use promotional resources to discount prices is also exchanging short-term benefits for long-term popularity.

Many people think that the live broadcast platform has bought the broadcasting rights of the game at a huge price, so it will definitely throw all the best publicity resources on it, right?

That's not necessarily true.

Because the live broadcast platform is also more complicated in the consideration of recommended positions, it will be affected by many factors.

Although the enthusiasm of the competition is high, what it brings to the platform is enthusiasm, not necessarily real income.Give a recommendation, the price/performance ratio may not be high.

If the same resources are given to an anchor that the platform wants to promote and can drive viewers to recharge money, maybe raising such an anchor can bring more value to the platform.

And recommending this thing has a diminishing marginal effect. For example, there are three big recommendations on the homepage. The first big recommendation is given to GOG's game. .

And if these resources are given to other events, or some big anchors, the combined benefits may be better.

Therefore, after the live broadcast platform buys the right to broadcast the game, it may not necessarily fill up all the recommended resources, but will make adjustments based on the actual situation of the platform.

Some platforms even deliberately suppress recommended resources.

Because they feel that the players who watch the game are just in need, just like the group of people who buy appliances in the mall. Since they come in, even if they are on the top floor, they will definitely go.

The same is true for the players who are watching the game. They have already been on this platform. Just put an entry in the corner of the homepage. As long as everyone can find out where the GOG Global Invitational is, everyone will click in.

Therefore, the best recommended position is for the GOG Global Invitational, which is a bit redundant. It is enough to directly give a scrolling banner, and the other recommended positions just take this opportunity to give other anchors, to boost revenue for the website, and to praise yourself people.

It would be fine if GOG is the only one, but now there is still ioi after all, and the world championships of the two games are being played at the same time.

There must be some competition on the live broadcast platform, which leads to the inability to maximize the recommended resources that GOG can get.

With the current plan, the required recommended positions can be written in the contract in a legitimate way. After all, on the surface, Tengda has already made concessions on the money issue.

If it is a one-shot deal with a clearly marked price, and then ask for a recommendation from these platforms, it will be a little bit unfair.

Zhao Xuming smoothed out the idea of ​​the whole plan and was very satisfied.

It's amazing how I came up with this plan in such a short time!

Of course, he didn't forget that, in the final analysis, it was because of Mr. Pei's reminder.

At the beginning, Zhao Xuming's thinking was not open at all, and the three proposals he proposed were all relatively conservative and well-regulated proposals.

After Mr. Pei gave a little inspiration, Zhao Xuming's mind was suddenly opened, and only then did he come up with such a special plan.

Now Zhao Xuming understands why the people in charge of Tengda are so aggressive.

Because every time you make a plan, you can get the guidance of Mr. Pei, which is all precepts and deeds!

Accumulated over time, this improvement is no joke.

Of course, there is still one aspect of the whole plan that Zhao Xuming doesn’t quite understand for the time being, which is the change Mr. Pei pointed out: it is required to change the charging rules, from charging based on the actual number of people watching the game on the platform to based on the live broadcast of the game on the platform Room heat charges.

There will inevitably be a loophole in such a change: some platforms may deliberately lower the popularity so that they can spend less money.

"Perhaps Pei finally got it right. These live streaming platforms will slap swollen faces to pretend to be fat. They would rather pay more to turn up the heat?"

"Well, there is a possibility."

"After all, these big live broadcast platforms are most concerned with face. The higher the popularity, the better the financial report, which makes it appear that their own platforms are now thriving."

"Whoever takes the initiative to lower the heat, the face lost can basically be equivalent to the actual loss, because sending a relatively negative signal to the outside world will have many negative effects."

"But is that all?"

"Those big platforms may be very face-saving, but small platforms may not necessarily!"

Zhao Xuming felt that this might be one of the reasons, but it should not be the whole reason.

Because this article has a certain binding force on large platforms, but not necessarily on small platforms.

The popularity of the small platform is not high, so what if it breaks the jar?Anyway, let's talk about the rights to broadcast the GOG Global Invitational Tournament for nothing.

"Boss Pei didn't think of this? Or don't you care about the white prostitution of small platforms?"

"That shouldn't be the case."

"Boss Pei has always been merciless to competitors, and will not be lenient just because the opponent is a small platform."

"Understood!"

"The request this time is not only binding on those big and famous platforms, but also binding on those small platforms that don't value reputation so much!"

"This matter should not be specific to a small platform, but should be extended to the overall situation!"

If you only look at it from the perspective of a small platform, it is nothing more than shameless, lowering the popularity, prostitution of GOG broadcasting rights, and less money for Tenda. This is an unavoidable situation no matter how you look at it.

But if the angle of view is raised, the situation will be different from a global perspective!

Because the broadcasting rights are given too widely this time, almost every platform has a share, so there will naturally be a certain degree of competition between platforms.

If a small platform lowers the popularity data, it will not only lose face, but more importantly, it will trigger a chain reaction.

First of all, everyone will definitely take this opportunity to make a horizontal comparison of the situation of each platform through the popularity of the GOG Global Invitational Tournament.

Before, everyone was hot and fake, and they all wore underwear.

But if you take the initiative to turn down the heat now, it is equivalent to taking the initiative to take off your own underwear!
The popularity of the competition on your side is low, which means that the popularity of your entire website is low, and you will not be ranked in the live broadcast circle.This will directly affect the audience and hosts' first impression of the platform.

Secondly, this popularity will in turn cause viewers to question the popularity of other live broadcast rooms.

If the platform lowers the popularity of the GOG Invitational, and then raises the popularity of other live broadcast rooms, then the data falsification will be too obvious.

Everyone didn't believe in the popularity of other live broadcast rooms, and now they don't believe it even more.I even suspect that the entire platform has become cold, and the popularity is all fake.

In other words, this is not just a matter of face, it will also have a major impact on other live broadcast rooms on this platform, as well as rankings with other platforms!

A large platform suppresses one's own heat, which is equivalent to changing from hot to cool; a small platform suppresses one's own heat, which is equivalent to adding cool to cold!
Zhao Xuming continued to dig deeper along this line of thought, and suddenly found that what Mr. Pei dumped on these platforms was actually a dilemma.

And the information highlighted by the choice of this dilemma is also valuable!

"In addition to this, there should be another purpose, and that is to test!"

"Boss Pei should take this opportunity to test the behavior of these live broadcast platforms."

"In the future, when the Tuwei live broadcast will develop its strength, it will be possible to carry out targeted attacks against the style of these live broadcast platforms."

If the live broadcast platform chooses to swell the face to pretend to be fat, and would rather pay more to create more popularity, it means that this platform attaches great importance to popularity.

And if the live broadcast platform deliberately lowers the popularity for free prostitution rights, it means that the platform is relatively short-sighted, or the economic situation is indeed very worrying.

This is all very valuable data!

Under normal circumstances, the live broadcast platform will not make such a difficult decision, and even before this kind of thing actually happens, the platform itself does not know how to make the decision.

Tengda naturally cannot obtain this information.

But when faced with this kind of choice about money, the choice made by the live broadcast platform is definitely the most real.

When you really become hostile to a certain platform, these can be used as a tactical reference.

This is equivalent to an image profile for all live broadcast platforms.

Just like when Mr. Pei competed with ioi before, why did he hold on to ioi's weakness?Have been engaged in various promotional activities and price wars?
It is because the Dayak Group behind ioi is obsessed with money, internal opinions are not unified, and the perseverance and determination to burn money are far inferior to Tengda.

And this plan can be said to be a thorough understanding of all live broadcast platforms.

According to their behavior in this event, we can determine the temperament of these live broadcast platforms, and divide their threat level to Tuwei live broadcast into grades and grades, so as to prepare for the future.

Zhao Xuming didn't know exactly what kind of backhand Mr. Pei left to deal with these live broadcast platforms, but thinking of this, he already shuddered a little.

A picture appeared inexplicably in front of his eyes.

In the jungle, a lion and a tiger are licking their wounds while looking at each other, ready to attack each other at any time.

And beside them, were the corpses of cheetahs, jackals, and various other animals.

Farther away, some small animals were shivering. They were either wounded or born young, unable to participate in this cruel competition.

But among the shivering little animals, there is a little rabbit that looks harmless to humans and animals, but behind it is an old hunter hiding in the bushes with a cold light reflecting from the muzzle.

"Boss Pei's move is a bit ruthless."

"Maybe this is the strength of President Pei?"

"If you want to make such a decision, you must first make up your mind to give up many immediate interests."

"Ordinary people can't do it precisely because they are blinded by immediate interests and controlled by inertial thinking."

"However, Boss Pei can be completely unaffected, and his sober mind and decisive decision-making are all things I have never seen before."

The more Zhao Xuming thought about it, the more he felt that Boss Pei was really scary.

It seems that he doesn't care about anything, and he doesn't care about anything, but in fact he knows everything in his heart, and even thought of countermeasures early in the morning.

So here comes the question, is this plan planned by Boss Pei, or is it a temporary idea?

Either way, it's scary...

Zhao Xuming was a little lucky, fortunately, he was now on Tengda's side.

If this continues to stay in Longyu Group, after the ioi global finals, I am afraid that I will have another big blame!

Zhao Xuming could only sigh silently: "Old colleagues, please don't blame me for being serious, I can't help myself..."

　Four thousand words first, there are more today

　　
　
(End of this chapter)