To become the richest man from the beginning of the game

Chapter 1321 Pei's Propaganda Fatianke Popularity Marketing Method!
He Desheng's understatement made Yan Qi dumbfounded.

What?Mr. Pei has seen it?

And also highly recognized?
Originally Yan Qi was shocked by Li Yada's energy, but after thinking about it, it might not have much to do with Li Yada.

Even if Li Yada and He Desheng have a personal relationship, but such a large investment involves hundreds of millions of funds, He Desheng can't make the decision, and he must ask Mr. Pei for instructions.

In other words, Li Yada and He Desheng are both sounding boards, they can't decide anything, and in the end it's up to Mr. Pei to make the final decision.

The boss behind Yuanmeng Venture Capital is Mr. Pei. This is something everyone knows, so it is not unusual for Mr. Pei to see this design draft.

What surprised Yan Qi was that Mr. Pei didn't laugh it off, but read it seriously. He not only highly recognized it, but also offered to increase the budget!

What kind of trust is this!

After all, Yan Qi and Mr. Pei have never met each other, and they don't know each other at all. Just relying on a design draft of the game, do you trust so much?
In this way, Yan Qi felt a romantic spirit.

Just like in ancient times, although two poets were thousands of miles apart and did not know each other, after reading each other's poems, they would naturally feel a sense of sympathy for each other.

And in this case, apparently the romance of the game designer!
It can be said that Mr. Pei, who gave this investment, is not really an investor at this time, but a big designer who is full of care for the younger generation, and has a feeling of "benefiting the world".

Isn't it good for Mr. Pei to use this money to develop games?

In terms of Mr. Pei's high success rate in developing games, it's more cost-effective than throwing it at a small studio.

But Mr. Pei did not do this, but generously handed over the money to Yan Qi, showing full trust and expectation.

Although Yan Qi didn't see Mr. Pei's appearance when he made this decision, he could roughly make up his mind.

Mr. Pei must have a warm smile on his face, as if a god is overlooking the world.

For the domestic game industry, Mr. Pei is the savior!
Yan Qi couldn't help being encouraged, and immediately expressed his determination: "Mr. He, don't worry, even if I risk my life, I will definitely make this game a good one, and I will definitely not disappoint Mr. Pei's trust and expectations!"

……

In the afternoon, Advertising and Marketing Department.

Meng Chang continued to look at the reactions to the promotional video on the Internet.

Three days have passed, and the controversy over the promotional video on the Internet is basically finalized.

It was barely achieved the effect Meng Chang wanted, but it was still far from the best effect.

First of all, on the surface, this promotional video seems to promote how hard and difficult it is for the intermediary staff, but it is actually difficult for most people to empathize with this.

Secondly, because Meng Chang deliberately used some special techniques when shooting this film, the audience will always feel a little uncomfortable after watching it carefully.

The current public opinion on the Internet can be said to be a small curse.

Many people are analyzing why this film makes people feel wrong, and then extended to all kinds of chaos in the intermediary industry, but if you really want to say that the scolding is bloody, it hasn't reached that level.

After all, the content of this film is quite satisfactory, and it has not yet caused public outrage.

But Meng Chang didn't have a good solution. The delicate balance couldn't be broken by him now, because it would be too deliberate and it would easily backfire.

At this moment, Yu Yao suddenly said: "Brother Meng, look quickly, Jujia Group also released a promotional video!"

Meng Chang froze for a moment: "Huh?"

He just clicked on the link sent by Yu Yao, and found that Jujia Group did post a video, and it was longer than the one he made!

"Zhujia Group is committed to providing high-quality rental life for young people..."

"The professional intermediary team created by Zhujia Group is always on call to analyze the actual needs of tenants and provide a large number of real housing sources, so that countless young people who come to big cities to work hard can find a place to live..."

Accompanied by the consistent clean and tidy background image of the promotional film, a deep and elegant male voice speaks eloquently.

The whole video is relatively long in the promotional video, with more than seven minutes, roughly divided into three parts.

The first part is about data such as the growth rate, market share, and number of tenants and landlords signed by the housing group. As one of the largest groups in the industry, the data in this area are obviously very good-looking.

The second part is about the young people’s experience of renting in Jujia Group, especially the "Anxinfang" project. From choosing a house, seeing a house to signing a contract, declaring that the house is a real house source, patient service, whether it is an intermediary or a housekeeper. It is a professionally trained team, so that young people can work hard outside without any worries.

The third part is similar to the promotional video shot by Meng Chang. It focuses on the emotional card and focuses on some trivial matters in the daily work of the intermediaries and housekeepers of the Jujia Group. After hard work, it is not understood by others, but still maintains positive energy. Such a high-spirited attitude.

After seeing the promotional video made by Meng Chang before, Jujia Group directly called Lin Wan from Chixing Studio. After being rejected, they did not bother, but chose to shoot the promotional video themselves.

Obviously, Jujia Group also knows very well that the popularity is fleeting, and we must seize the opportunity, so we rushed to work day and night, and produced this promotional video in a very short period of time.

But Meng Chang didn't know that Jujia Group had approached Chixing Studio for cooperation, so he was a little surprised to see this promotional video at this time.

Meng Chang frowned slightly: "Coincidence?"

"No, this is obviously prepared!"

Meng Chang is so clever that he understood the intention of Jujia Group in an instant.

During this period of time, Meng Chang has spent a huge amount of publicity funds for the promotional video he made, which has given him a sense of presence in front of netizens, but this promotional video does not directly promote "Real Estate Agency Simulator" or rental companies such as Sloth Apartment. On the surface, it seems that it has nothing to do with any brand, it simply reflects the life of the agency.

Therefore, this heat is equivalent to an unclaimed heat.

The Jujia Group obviously saw this opportunity. In this state of overwhelming enthusiasm, if they also took the opportunity to promote together, wouldn't it be logical to absorb the enthusiasm to themselves?
After all, the promotional video shot by Meng Chang looks quite pure, harmless to humans and animals, and there is no danger.

As for being scolded, the Jujia Group has been scolded too much, and they are actually not afraid of being scolded.

As long as a lot of publicity funds are spent and the heat is aroused, it will always increase the popularity of Jujia Group.

Sure enough, not long after the video was released, there was a commotion below, and it was far more intense than the promotional video Meng Chang sent!
"Fuck, the whole thing is a scam advertisement!"

"Aren't you really mocking yourself? Real listings? Patient service? Ask yourself which one you are related to?"

"Hehe, Zhujia Group has created a professional cheating intermediary team, is always on call to cheat people, distorts the actual needs of tenants, deceives tenants with good-looking photos, makes up the numbers with a large number of garbage listings, monopolizes the rental market, and harasses landlords with phone calls. The young people who came to the big cities to work hard took the first lesson and felt the dangers of society..."

"The matter of the formaldehyde room has turned over so quickly? In my opinion, the fine is too small and the punishment is not strong enough. Such a company that ignores the safety of the tenant's life should go bankrupt on the spot!"

But the comment area is not overwhelming, and there are still many people speaking for Jujia Group.

"It's almost done. It's said that the formaldehyde room was caused by the local branch. Now the fine has been fined, and the rectification has been rectified. At least the service of the Anxin room has been raised. Is it too much to keep blacking out? ?”

"To be honest, Jujia Group is pretty good among the rental companies I've met. At least the intermediaries are serious and responsible. Those small intermediary companies are really deceitful and ignorant. I can't wait to eat you up to the bone!"

"It's just a normal promotional video, so it shouldn't be so hostile, right? Keyboard warriors are so angry, you can also go directly to buy a house or find a landlord. Who forced you to rent a house from Home Group? There is a platform for you Are you still picky about providing services?"

It can be seen that there are signs of controlled comments and troll activities here, and many comments with high praise and scolding disappeared in a blink of an eye, but no matter what, the popularity of this video has grown rapidly.

Many people felt that the video that Meng Chang posted earlier had a bad taste, but since the young lady is very cute and the content of the video was not particularly excessive, they did not put out all their efforts.

But this time the video was posted by Jujia Group, so it's different!

All the anger that had been pent up before was drawn out.

But Jujia Group obviously doesn’t care, the higher the popularity, the better. Anyway, I control the commentary and add the water army to guide the wind direction. The negative popularity is also to increase my popularity. A few netizens scolded a few words on the Internet, what kind of climate can it become?
Meng Chang looked at the message below the video, his eyes suddenly lit up.

Good cooperation!

When I was worrying about not enough heat and topics, the intervention of Jujia Group solved the urgent need!

In Meng Chang's view, the Jujia Group's decision is actually not a mistake. If it was him before, standing in the Jujia Group's position, he would have made the same choice.

After all, at that time, he believed that the so-called marketing was to use the least amount of money to get the most popularity at all costs.

But now, after Meng Chang has studied Pei's propaganda method in depth, he no longer thinks so.

Meng Chang even suddenly realized that Pei's publicity method seemed to be a marketing method that dictated this kind of desperate hype?

Not only will all the enthusiasm be taken back in the end, but also a dimensionality reduction blow will be formed from a higher dimension, so that while gaining both fame and fortune, it will also make the other party lose everything!
At this moment, Meng Chang suddenly had a feeling.

Now he is just like Mr. Pei in the past;
And the current Jujia Group is just like him in the past.

"It turns out that I was so vulnerable in front of Mr. Pei in the past. I didn't even take the initiative to attack. I just set up a very simple trap, and the other party jumped in..."

Meng Chang suddenly regained his energy, because he realized that this was not only a great benefit to this publicity plan, but also an excellent opportunity for him to practice Pei's propaganda method of "killing everything"!

Now that Jujia Group has taken the bait, the next question is how to be steady, accurate and ruthless when taking the hook, so as to catch a big fish as much as possible!
　Chapter 2 may be a little later

　　
　
(End of this chapter)