To become the richest man from the beginning of the game

Chapter 1346 Crisis Public Relations of Jujia Group
All kinds of non-nutritious barrages filled the live broadcast room, and what's more, there were quite a few barrages discussing the popularity of the live broadcast room.

"The popularity has risen again? But why does it feel like the number of bullet screens has decreased?"

"It's normal for the barrage to be diverted."

"No, after GOG's new game-watching function and ** live broadcast were connected, many people went to ** live broadcast to watch it. I see that the number of people in the live broadcast room over there has skyrocketed by two or three times in the past two days."

The names of other live broadcast platforms could not be typed in Langya Live, and there were blocked words, but all viewers knew that this was the Tuwei Live.

"However, the popularity of the various live broadcast platforms has not decreased, but has increased."

"This is amazing, so which platform did this group of viewers lose from?"

"Anyway, the number of people on the ** live broadcast is absolutely real, what about other platforms, haha."

"According to internal gossip, this time GOG broadcast rights are charged based on popularity."

"Charge for popularity? Can't each platform adjust it artificially?"

"This is where GOG's official business genius comes in! Which live broadcast platform is willing to lower its popularity? They are all swollen faces to pretend to be fat. They would rather change the popularity and pay more for appearances, and they will definitely not lower the popularity! "

"Is this wave the willingness to take the bait?"

"Although this gossip is very dramatic, I don't believe it!"

"It's really possible that this is the case, because I noticed that the popularity of GOG competitions on several small live broadcast platforms is ridiculously low. Although there is a recommendation on the homepage, the popularity is not as good as some small anchors on the platform."

"If GOG broadcast rights are really charged according to the popularity of the live broadcast room, then it really makes sense!"

"What's this called? Tengda doesn't make money from the poor? Big platforms get a lot of money, but small platforms can just mean it?"

"No, it should be said that it's about earning face money. If you don't want face, you can pay more. If you don't want face, you can pay less. It's very righteous!"

The game is still going on, and a small group of people are still discussing the popularity of the live broadcast platform during the game break, which can be regarded as a clear stream.

After reading the discussions of these people intermittently, Pei Qian fell silent.

Because he knows that GOG's broadcast rights are indeed charged according to popularity!
But I never expected that such a consequence would happen!
Not only will the income from broadcasting rights not drop, but the key is to label platforms other than Tuwei Live.

The true impression of Tuwei live broadcast data has been deeply rooted in the hearts of the people, because no matter how low the data is in the past, Tuwei live broadcast has never been beautified.

And taking advantage of the opportunity of this finals, they put labels on other live broadcast platforms.

The most popular ones are data fraud platforms that care about face and are willing to spend money;

The ones with low popularity are stingy and shameless data falsification platforms.

Anyway, there are fake platforms back and forth, only the live broadcast of Tuwei has the most authentic data and the most advanced viewing functions!

This is obviously far-reaching, even after the end of the GOG Global Invitational, it will already have an effect!

"Zhao Xuming! You cheated on me!"

Pei Qian was almost out of anger.

Zhao Xuming came up with this bad idea!
"It's a pity that I still treat you as a minister, and asked you to think of a plan, and you actually cheated me like this?"

Pei Qian almost wanted to arrange for Zhao Xuming to be on the third list.

However, recalling the scene at that time, he dismissed this idea again.

"Uh... wait, no, no."

Pei Qian suddenly realized that Zhao Xuming's argument was that the broadcast fee was linked to the real number of people on the live broadcast platform.

It was Pei Qian who thought that the platform could change the popularity on a whim, so it was changed to be linked to the popularity.

Now that I think about it, if it was linked to the actual number of people... maybe I could really earn less!
Because a large number of viewers have been snatched away by the live broadcast of Tuwei, the actual number of these big platforms has dropped, and the money paid for broadcasting rights has naturally decreased.

But now, the actual number of people has decreased, but the big platforms still have to swell their faces to pretend to be fat and continue to maintain high popularity. This has led to the rabbit tail live broadcast earning once, and GOG broadcasting rights earning again...

Pei Qian fell into deep thought.

"That is to say... I should actually take the blame? Did I blame Zhao Xuming?"

"Zhao Xuming is indeed a vassal minister. He gave me a good suggestion, but did I use it wrong?"

This hit Pei Qian hard, and there was a kind of helplessness that after throwing the blame, the blame flew around and returned to his back.

"Forget it, it seems that the pot is indeed not Mr. Zhao's, so it's okay."

Pei Qian had nothing to say, so he could only continue to watch the game listlessly.

I feel that the fries in my hand are not fragrant...

……

……

Monday, October 12.

Jujia Group Marketing Department, Director's Office.

Gao Ming has been so busy these days that he couldn't even rest at all last weekend.

Of course, he is not the only one working overtime in the entire Jujia Group, the senior management is also working overtime, and the public relations department is also working overtime.

After all, the crisis of public opinion and the plummeting stock price have hurt investors, and the life of the top executives of Jujia Group will not be easy.

Although it is the PR department's job to deal with this public opinion crisis, Gao Ming, the director of the marketing department, can't escape, after all, he is the one who made the mess.

If it wasn't for Jujia Group to forcefully follow the popularity of the "Real Estate Agency Simulator" promotional video, it probably wouldn't be so embarrassing in the future.

But Gao Ming also felt wronged, how could he have guessed that this was actually a bait?
The "Caring Butler" business of Zhujia Group is a new business model that the top management decided early on. It was approved at a high-level meeting, and Gao Ming, the director of the marketing department, was just promoting this business.

Now that things have become like this, all the uproar on the Internet is pointing at the profit model of Jujia Group. How can this be a problem that Gao Ming can solve?
And the public relations department is also a bag, secretly scolding Gao Ming many times behind his back.

From the point of view of an onlooker, Gao Ming's actions are simply putting his head on someone else's knife, but in Gao Ming's own view, this series of operations is completely reasonable.

Who would have guessed that Zhujia Group and Chixing Studio had always had no enmity, but they were stabbed suddenly?

And it went so deep!

Don't talk about martial arts!
As soon as public opinion broke out, the public relations department of Jujia Group responded urgently and issued a crisis public relations draft.

The general idea is that we are highly concerned about this public opinion incident, and the company will conduct deep self-reflection and self-examination, further rectify related businesses, and promise to give the public a satisfactory answer in the near future.

In addition, there are some clichés, such as Zhujia Group, which has helped tens of thousands of tenants solve their living problems, and always pays attention to the living experience of tenants, etc.

Although this manuscript didn't play a big role, at least it didn't add fuel to the flames or make mistakes.

The public relations department can't do anything about it, it's hard for a clever woman to cook without rice!
In crisis public relations, there are so-called "5S principles", namely, the principle of taking responsibility, the principle of sincere communication, the principle of speed first, the principle of system operation and the principle of authoritative verification.

To put it simply, when a crisis occurs, the company that is the subject of crisis public relations cannot evade or refuse to take responsibility, and should face it calmly;

To communicate with the media and the public sincerely, not to communicate on the surface, but to reject fooling;

Respond as soon as possible and make good use of the golden time of crisis public relations;

There must be a planned and comprehensive work, taking into account all aspects;
It is best to seek endorsement from relevant competent authorities, authoritative institutions, or individuals with certain credibility.

Generally speaking, if these five points can be done well, then crisis public relations will be considered a success, and it may even turn the crisis around and turn it into an opportunity.

As for the crisis public relations of Jujia Group this time, it can be regarded as the principle of taking responsibility, the principle of speed first, and the principle of sincere communication.

After all, within a short period of public opinion, the public relations department of Jujia Group has already issued a statement. Instead of being stubborn, it bowed its head and admitted its mistakes, saying that it will conduct internal self-examination, rectification, and give the public an explanation in a short period of time.

It is not easy to make such a response in a short period of time, and it is much better than those crisis public relations that are getting more and more smeared.

After all, what was denied this time was the profit model and values ​​of Jujia Group. These are the most fundamental things of a company. The bad impression left by Jujia Group on tenants is a bit hard to get back. How can the announcement be reversed in a few words?
Therefore, crisis public relations should admit mistakes at the first time, allow some time for internal research, and finally come up with a rectification plan. This is the best solution that can be achieved in the short term.

As for the principle of system operation and the principle of authority verification, this is completely beyond the scope of the public relations department's ability.

Fortunately, after working overtime for two consecutive days on weekends, I finally figured out a solution.

It is certainly impossible to fundamentally change the current business model, because it is related to the interests of Jujia Group from top to bottom. Small changes will not only be useless, but will also cause profits to drop, making the stock price even worse.

So, to put it bluntly, we should first consider how to overcome the difficulties in front of us.

First make a gesture of serious repentance, and vigorously make superficial articles. Anyway, after getting through this period of public opinion, when the popularity on the Internet changes and netizens gradually forget about this matter, Jujia Group will also be able to slowly Rejuvenated.

This time, Jujia Group decided to issue a rectification announcement, coupled with an internal open letter.

The former is to propose some rectification measures and give an explanation to the public; the latter is for the company to see internally, emphasizing the values ​​and enhancing internal cohesion by the way.

Of course, the so-called internal open letter is ultimately for the outside world to read.

The rectification measures this time include the following items: earnestly rectify the intermediary team, and severely punish all kinds of behaviors that deceive and lure tenants into signing contracts; check the fake listings on the internal network to ensure the authenticity of the listings; When discussing cooperation, pay attention to methods and methods to reduce telephone harassment; set up a complaint mailbox to listen to more opinions from tenants.

In addition, the emphasis on "intimate butler business" is also helpful to change the current situation. I hope everyone can be more patient, understand and support more.

After all, this is the main business of Jujia Group. After so much preparation and spending so much publicity resources, we can't just give up, right?

Although these rectification measures did not touch the fundamental problem, the key point is that it is much better than other intermediary companies, right?
As long as we cooperate with the public relations department to create an atmosphere of public opinion that "other intermediary companies are even darker, and the housing group is already the most conscientious", the public opinion this time should gradually calm down.

After all, there are only a few intermediary companies in China, and the others are not as good as the Home Group. The tenants are making troubles, so you can only choose among them?

It's like that story, when you are chased by a tiger, you don't need to run past the tiger, it's enough to run past your companion.

The current method of Zhujia Group is to show everyone that it has outperformed other peers.

As long as everyone agrees to this point, the Jujia Group will be able to survive this crisis safely.

(End of this chapter)