To become the richest man from the beginning of the game

Chapter 1357 The ugliest superhero propaganda plan

"As for the details of the share, you can go to the Elli Island website to discuss. We also often cooperate, and it doesn't matter to give them some benefits."

After Pei Qian finished speaking, he handed the plan back.

He wanted to give Elli Island as much benefit as possible, but he couldn't make it too obvious, so he could only point it out a little bit.

Anyway, earning a little less is a little bit.

How to divide it into details, in fact, there will not be a big difference after talking about it. The key is to look at the performance of "Successor" after its release.

Huang Sibo took over the plan: "By the way, Mr. Pei, there is one more thing."

"The filming of the follow-up episodes of "Successor" is also going smoothly. We consider broadcasting one episode a week until the end of next month, and finish broadcasting all 12 episodes."

"This progress should be fine, right?"

Pei Qian glanced at the calendar on the computer. According to the speed of one episode a week, it is indeed just enough to broadcast until the end of January and the beginning of February.

"Can you... hurry up?" Pei Qian asked.

He looked at the time, and if the entire episode had to be aired for nearly two months, the popularity would actually continue.

Many popular film and television dramas are broadcast one part this week and another part next week, so that they will be broadcast live for a month in order to maintain the degree of discussion on the Internet.

Otherwise, it will be over all at once, and everyone will only discuss the ending, and the enthusiasm will pass quickly.

But when it comes to "Successor", Pei Qian definitely hopes to do the opposite.

The longer it drags on, the more likely things will change.

It's best to release the entire episode at once, and then the audience can watch it all in one go, and then they can swear vigorously, and then they can call it a day.

Huang Sibo showed embarrassment: "This... in the most extreme case, it can be shortened to two episodes a week, and the last two episodes are played together, and it can be finished in about a month."

"That is, around January 1."

"However, this is not very good for the accumulation of popularity. It may feed too much to the audience at once. After all, the content of each episode of ours is close to an hour..."

Pei Qian raised his hand: "It's okay! I think this time point is quite good!"

"Then it's decided, two episodes a week, all will be aired on January 1th."

If the time is short, the preheating of the publicity will not achieve very good results, and it will be difficult for netizens to accumulate heat in the discussions. It feels like a good choice.

Huang Sibo was a little puzzled: "Uh... Mr. Pei, you mean, something might happen around January 1th, which will help the popularity of "Successor"?"

"Otherwise, why are you in such a hurry?"

Pei Qian: "..."

Who made you understand this!

But after thinking about it, Huang Sibo seems to be able to understand it this way. After all, considering all aspects, there is no reason to finish the whole drama so quickly.

Pei Qian had no choice but to say noncommittally: "Well... it may be useful, or it may not be useful. Don't have any expectations, but it doesn't matter if you try your luck."

Huang Sibo nodded immediately: "Understood!"

"Then it's settled. I'll discuss the details of the cooperation with Elli Island's website."

……

Huang Sibo withdrew from President Pei's office, just in time to seamlessly connect with Meng Chang who was waiting in the lounge.

Seeing Meng Chang, Huang Sibo said in a low voice, "You guessed it right, Mr. Pei did choose the Ellis Island website, and he also asked to change the buyout to a percentage."

Meng Chang nodded slightly, and a smile appeared on his face.

Yes, this shows that I understand Mr. Pei's intentions, so most of the publicity plan for "Successor" will be more in line with Mr. Pei's requirements, and the chance of success will increase significantly!

Huang Sibo left quickly, preparing to return to Feihuang Studio to continue discussing the specific details of the cooperation with the staff of Elli Island.

Although Mr. Pei has finalized the split plan, the specific amount of split and how to calculate each type of data still need to be studied carefully.

As for the approximate level of the broadcast volume and rating of "Successor", and the income that can catch up with the buyout, this needs to be carefully considered.

But generally speaking, if this drama series can be relatively successful, the share income must be higher than the buyout income.

After all, if it is bought out, the Elli Island website will bear the risk, and if it is divided into shares, it will become Feihuang Studio.

It is a matter of course that the party that takes more risks should get some compensation.

Meng Chang came to Mr. Pei's office door, knocked on the door and entered.

"President Pei, this is my initial publicity plan for "Successor." Meng Chang handed over the plan.

"Mr. Pei, take a look and give me some advice."

Pei Qian reached out to take it with great satisfaction.

Meng Chang can do it, he is getting better and better.

Before Meng Chang made a publicity plan, he always kept it hidden. He tried every means to keep Pei Qian from knowing, and after the plan failed, he always felt that Pei Qian was targeting him.

That's pretty sad.

But now Meng Chang took the initiative to bring the plan and listened carefully to his opinions. This is a kind of progress!

Pei Qian was very satisfied with this, and felt that Meng Chang was different from others and could be entrusted with important tasks.

Seeing Mr. Pei's satisfied expression, Meng Chang was also very happy.

He also realized that the previous approach was wrong, because President Pei only wanted to see how well he mastered Pei's propaganda method when he looked at his plan, which was completely out of good intentions.

Take the initiative to show the plan to Mr. Pei, maybe you can learn more useful things.

Pei Qian briefly reviewed the plan.

Meng Chang's plan can be said to be quite simple and rude, and it can even be said to be a bit rough.

The theme of his promotion is: "the ugliest superhero"!
In the promotional materials, there will be a lot of ugly photos and embarrassing pictures of the protagonist Phil, and the "alternative superhero theme" will be used to promote the show.

In addition, there are slogans such as "truly authentic superhero movies" and "deconstructing the essence of superheroes" that seem to be inconsistent or even a bit contradictory.

In addition, promotional videos are of course indispensable.

In fact, when editing the feature film, Feihuang Studio also cut out the promotional film, but because they didn't know what effect to cut, they cut several versions.

Meng Chang specially selected a promotional video that was edited with Phil's plot as the main lens. The first half is the scene of Phil's constant embarrassment, showing his ugliness to the fullest, while the second half is Phil's dirty work through various dirty tricks. Shots of means grabbing power.

In short, it is not a serious lens.

There is no very ingenious way of publicity, just like before, it is just a rough waste of money to pile up materials.

After reading the plan, Pei Qian couldn't help but nodded slightly.

Yes, as expected of Meng Chang, this plan is very reliable!

Roughly stacking promotional materials can get a bad publicity effect on the premise of ensuring that more money is spent.

Fully showing Phil's ugliness will help the audience feel disgusted and disgusted with the protagonist, and will dissuade many audiences through the first impression.

And these contradictory slogans can also play the role of headline party to a certain extent, causing some viewers to deviate from the content estimation of the series. After watching the first three episodes, they shouted that they were fooled and made bad comments on the spot.

However, in Pei Qian's view, this plan also has some imperfections.

"The whole idea of ​​the plan is right."

"However, I have a question."

"'Authentic superhero movie' and 'deconstructing the essence of superheroes' are two completely opposite promotional slogans. The former implies that this is an orthodox superhero movie that can deceive the audience; while the latter is The implication is that this is an anti-superhero movie."

"Why advertise in such a contradictory way?"

"You can also consider promoting it in the opposite direction, causing a misleading effect on the audience."

Hearing Mr. Pei's question, Meng Chang was not only not nervous, but very happy.

Okay, it seems that Mr. Pei is going to test my learning results!

It's like many teachers, after getting students' homework, find that a certain link lacks a demonstration process, and give the result directly. At this time, they will ask how the result was derived to test whether the students have really mastered it. This piece of knowledge is still going to be fooled.

Mr. Pei is obviously doing similar things now.

Meng Chang replied confidently: "Boss Pei, what you are talking about is the propaganda method used in "Struggle". In fact, I also considered it at the beginning."

"That is, at the beginning of the promotion, completely misplaced content is used to generate a false inducement to the audience or players, so that they will be fooled after learning the real situation, thus comprehensively lowering the evaluation in the early stage."

"But after a detailed analysis, I found that the current situation of "Successor" is different from that of "Struggle", and this method is not suitable."

"Because "Struggle" is highly confidential before it goes online, players don't know anything about the content of the game, so they can fool the past. But the original novel of "Successor" is posted on the Chinese website of the terminal, and many veterans Readers have seen it all, and it is impossible to fool everyone."

"If this is done forcibly, it may instead make the audience aware of the problem, arouse their rebellious psychology, and cause the results of the initial publicity to run counter to our expected situation."

In other words, if Meng Chang simply uses "this is a real superhero movie" to promote it, then it will definitely be debunked by the old readers of "Successor", which will have some unpredictable consequences.

And using two different ways of pros and cons to promote it can play a very good role in confusing, making it even more difficult for new audiences to grasp the essence of the movie.

After all, not everyone has the patience to finish the original novel with hundreds of thousands of words for a new drama that is not very good-looking.

Pei Qian nodded, very satisfied with Meng Chang's answer.

Meng Chang considered using the propaganda method of "Struggle", which is a kind of progress.

Although the game "Struggle" was finally successful, the promotion method of "Struggle" did attract a lot of negative reviews.

And Meng Chang could see the shortcomings of this propaganda method, so he didn't force it, but came up with a new plan based on his own understanding, which is something worthy of praise.

The method Meng Chang is using now is essentially the same as "Struggle", using the wrong propaganda orientation to create a false expectation for the audience. Once this expectation fails, they will angrily give a bad review.

It's just that his method is more subtle and unpredictable than that of "Struggle", and it will not be easily exposed.

(End of this chapter)