To become the richest man from the beginning of the game

Chapter 1376 Meng Chang's Formula Can't Be Set

Thursday morning, December 12.

Advertising and Marketing Department.

Meng Chang went to the water bar to get a cup of coffee, and sat at his desk, drinking coffee slowly while thinking about the second round of publicity campaign against "Successor".

The first three episodes of "Successor" aired last weekend, and two more episodes will air this weekend.

From the current point of view, the start of "Successor" can be said to be quite ideal. The first round of publicity offensive did not play a big role. The ratings and broadcast volume of the series are relatively low. If this trend continues, the commission will be paid. Certainly not a problem.

Therefore, Meng Chang felt that he should make persistent efforts.

According to the guiding ideology of Pei's Propaganda Law, it is time to continue to increase investment in publicity at this time!
From the perspective of commission, it is determined that it is difficult to turn over at the early stage of the project, so at this time, if we increase the investment in publicity, we will definitely get more commission;
From the perspective of Pei's publicity method, although there is nothing to see at present, the publicity funds invested seem to have sunk to the bottom, but as long as the publicity plan is successful and the evaluation is reversed, the enthusiasm that has sunk to the bottom will naturally come out , to play the effect again, so that the whole plan exploded more thoroughly.

In short, no matter from which point of view, this is a great opportunity to increase investment in publicity.

At present, the follow-up publicity plan planned by Meng Chang is still similar to the first round, focusing on direct publicity.

In his conception, the final reversal may still require Tian Gongzi to come forward to interpret the deep connotation of this drama, explain the anti-superhero core of "Successor" clearly, and then explain the drama in a targeted manner Lots of detail left in focus.

It doesn't matter that the audience's first impression of this drama is not very good. After all, the first three episodes are just foreshadowing, and it is really not very good-looking.

But Meng Chang is still very confident about the following plot.

With the broadcast of the next few episodes, the word-of-mouth of "Successor" should gradually recover, and after all the broadcasts are over, all audiences will have an overall and comprehensive impression of it, and it will be time for Tian Gongzi to appear on the stage it's time.

Meng Chang was happily thinking about his plan when Huang Sibo arrived.

"There is a situation in "Successor". I didn't think of a good solution, so I had to ask for help."

Huang Sibo found the film review written by Qian on his mobile phone, and handed it to Meng Chang.

Meng Chang froze for a moment: "This is..."

"what?"

Seeing this film review, Meng Chang was stunned.

Immediately afterwards, he frowned, with a confused expression, obviously this matter was completely beyond his expectations.

Zhu Xiaoce explained: "This film review directly attacks the core of the story of "Successor", and it is very confusing, so it is difficult to do."

"I asked Cui Geng yesterday, and he didn't think of a good solution. I'm afraid you are the only one who can solve this problem now."

"If this problem is not resolved, and the opinions of this film review are allowed to affect more and more audiences, then the overall evaluation of "Successor" will definitely become worse and worse."

"In the worst case, there may be a lot of people who don't watch "Successor" at all, and viewers who have watched the previous episodes will become impatient. Once a stereotype is formed, the follow-up results will be unimaginable. "

Meng Chang didn't speak, but his expression became more serious.

He understood what Huang Sibo said very well.

The whole story of "Successor" is a satirical story of anti-superhero theme. If you want to fully understand the connotation of the whole story, you must fully understand the cause and effect of the whole story and pay attention to some details in the story.

If you only look at a part, it is easy to be biased in understanding.

Originally, if the normal process was followed, although everyone was dissatisfied and the ratings were not many in the early stage of the "Successor" episode, this kind of poor reputation is completely tolerable, because most of the audience's dissatisfaction is a kind of It is also difficult to condense into an unbreakable unified opinion for pure emotional catharsis.

After all the episodes are played, as long as the correct interpretation of "Successor" is released, the dissatisfaction of the audience can be easily resolved.

But now, Qian's film review has completely disrupted this process!

Unlike ordinary audiences who feel a little uncomfortable at first, this film review by Qian Mou directly points to the core of the story of the series "Successor", and there is a tendency to unify opinions.

Those audiences who were dissatisfied with "Successor" originally only found it emotionally unacceptable, or subjectively felt that it was not good-looking, and it was scattered and did not form a good climate.

But after seeing Qian's film review, they may agree with it very much, thinking that this is the reason why they don't like "Successor", thus forming a unified caliber.

And as this view continues to spread, it will affect more and more viewers, forming a stream of impressions.

Viewers who have seen a few episodes, or those who haven't seen it at all and just heard about it, are easily influenced.And once most people form a stereotype, they will not take the initiative to watch the episodes and form their own ideas, but will continue to spread this stereotype.

At that time, Qian's film review will have a large-scale impact on the audience's views on "Successor", making it difficult to recover the reputation of "Successor".

Meng Chang was more aware of the seriousness of this matter than Huang Sibo, and more panicked than Huang Sibo.

Because this film review will directly disrupt his publicity plan and make his Pei's publicity method fall short!
Meng Chang originally felt that the audience's dissatisfaction with "Successor" actually stemmed from some minor details, such as Phil's character design, or individual plot fragments.But these are actually highly related to the core of the story.

As long as the correct interpretation is released, the dissatisfaction of the audience can be eliminated.

But now Qian is attacking the spiritual core of the whole episode, which is very confusing, and it was released so early!
According to Meng Chang's original plan, in the middle of next month, after all the episodes are released, he will release the video as Mr. Tian to turn public opinion.

But that's still a month away!
Within a month, Qian's black draft was enough to make the audience stereotyped. Even if Mr. Tian's video is released, the effect will be greatly reduced, or even have no effect at all.

Because both Qian's point of view and Mr. Hetian's point of view have certain truths, no one can convince the other, and no one can completely prove themselves.

Therefore, which point of view comes out first and can gain the support of a large number of people earlier, and which point of view will gain an absolute advantage.

If that scene really happened, I'm afraid something bad will happen.

For Tian Gongzi’s account, if a video is released and the popularity does not explode, it will severely damage its character design, just like once the general Chang Sheng loses the battle, the myth will be broken, and many things will be difficult to handle.

Some people even wonder if Mr. Tian is collecting money to brag about "Successor", raising the attack to the level of character.

And for "Successor", the consequences are also very serious. Once Tian Gongzi's video fails to reverse its reputation, then this drama may never get up, and stereotypes will directly suppress it forever Turn over.

In short, the situation is critical!
Huang Sibo and Cui Geng were also aware of the seriousness of the problem, but their understanding was obviously not as deep as that of Meng Chang.

Moreover, the two of them also pinned their hopes on Meng Chang, thinking that although Meng Chang's publicity plan did not have any effect in the early stage, there must be a follow-up.

But what they don't know is that Meng Chang's so-called backer has actually been blocked by Qian's movie review!

Meng Chang frowned and fell into deep thought.

At this moment, he was in a bit of an embarrassing situation.

It's like a person who only knows how to memorize chess records. He plays chess with a real person for the first time, but the opponent doesn't follow the chess records at all.

It can also be said that players who have been playing wooden stakes with output techniques in the game, the wooden stakes are very smooth, but when they fight against other players, if they use a little trick, they will be completely messed up on their own side, and they will not be able to play.

When using Pei's propaganda method before, Meng Chang always used formulas in it, and he could come up with the correct answer after completing the formula.

But this time, while he was formulating the formula, the known conditions changed!
Meng Chang thought about it and struggled for a long time, but he couldn't think of any solution.

The appearance of this Qianmou disrupted his overall plan, and blocked the way he wanted to use the video interpretation sent by Mr. Tian, ​​leaving him at a loss what to do!
Seeing Meng Chang's hard thinking and meditation for a long time without any results, Huang Sibo panicked even more.

But he is an old man after all, he has seen all kinds of storms and waves, and he can still keep calm.

It can even appease Meng Chang.

"Don't worry, it doesn't matter if you can't think of a countermeasure for the time being, we still have time."

"Based on my experience, when encountering such a difficult problem, don't dig into the corner of your own. You should think more about what you would do if you were President Pei."

"If you can review the overall situation from the perspective of Mr. Pei, maybe you can gain something."

Meng Chang froze for a moment, then nodded.

What Huang Sibo said makes sense!

It seems that although he doesn't understand Pei's propaganda method, he understands Mr. Pei very well.

What will Mr. Pei do in such a situation?

Certainly not like me, because the appearance of a variable caused the entire plan to get stuck.

Mr. Pei is either adapting to the situation and making adjustments to the plan; or he is strategizing, thinking of this situation in advance and keeping a plan in place.

In these two cases, the latter is obviously more clever.

Because no matter how flexible you are, there will always be unexpected things happening; only by considering all possibilities in advance and making timely plans can you encounter any problems calmly and in an orderly manner.

Mr. Pei's talent must be the latter.

Doesn't that mean...

Mr. Pei may have anticipated this situation a long time ago?Is it even possible that we have inadvertently left a trick up our sleeves?

Meng Chang hurriedly asked: "Think about it carefully. Regarding "Successor", President Pei didn't give you any special instructions? Or special requirements?"

(End of this chapter)