To become the richest man from the beginning of the game

Chapter 1425 Pei's propaganda method, false and true
"Ghost General 2" itself is a difficult game. After all, Pei Qian is still thinking about how to dissuade players. If it is too simple, it will become a game of mowing grass. How to dissuade players?

But it won't be too difficult, at least Pei Qian has to ensure that a person like himself who can only do simple combos can pass the level after suffering.

Therefore, similar levels basically have two ways of playing with high difficulty and low difficulty.

The difficult style of play is not to use the simple rubbing mode, but to use the conventional complex rubbing moves, dodging the boss attack while continuously suppressing and outputting the boss, so as to pass the level in the shortest time.

But the error tolerance rate of this style of play is very low, because the damage of the boss is very high, it is easy to die suddenly when touched, and the complex rubbing mode is easy to make mistakes. If the output does not meet the requirements, it will still fail.

The low-difficulty style of play is to use the simple rubbing mode to output while interacting with the map mechanism.

Destroying the magic cores on the battleship can weaken the boss and prolong the game time, but these magic cores are not so easy to hit, they will be interfered by the boss, and one will be exposed every once in a while.

Playing with low difficulty is definitely much slower than playing with high difficulty.

In this demo video, Cai Hong showed a highly difficult style of play, that is, he did not touch the core of the magic way, and beat the enhanced version of Xu Chu head-on with head-to-head moves.

During the period, he was also beaten twice by Xu Chu, and his blood dropped like a roller coaster, which made his heart jump.

But this was his intention, and it was specifically requested by Meng Chang and the "Ghost General 2" project team.

Cai Hong can fight without damage, but how can players see how much damage the boss has?

In short, this video is indeed quite gorgeous, but Yu Fei feels very worried.

This concern mainly comes from three aspects:
First, this boss battle is one of the less brilliant ones among all the levels in "Ghost General 2".As far as the handsome big scenes, the scenes of warming wine and killing Huaxiong, borrowing the east wind, burning the company camp, etc., are much more handsome and cool than this scene.

Second, what Cai Hong showed is a high-difficulty style of play, but in fact the game also has a relatively low-difficulty style of play.You won't feel that this game is too difficult, and you will be dismissed directly, right?
Third, is it appropriate to just put up such a video promotion?It's not that this kind of propaganda is not good, but it's just a very conventional method of propaganda, and I don't see where Meng Chang's "Pei's propaganda method" is reflected?
When Meng Chang came here and said that he was going to make a promotional plan for "Ghost General 2", Yu Fei was still very happy, thinking that this project was highly valued by President Pei.

Moreover, Meng Chang also told him a lot of details about the "Pei's Propaganda Method", meaning to let Yu Fei read and study hard, and he will make the next publicity plan by himself.

But Meng Chang talked a lot, and this plan didn't reflect it?

Yu Fei expressed his concerns to Meng Chang, especially the last point.

How does this video reflect the "Pei's Propaganda Method" you talked about?

Seeing Yu Fei's puzzled face, Meng Chang smiled slightly: "You don't understand this."

"The way of the art of war is false and true, true and false. False and real, real and false, the most important thing is that people can't figure it out."

"I know what kind of Pei's propaganda method you expect."

"If we follow the conventional method, at this time we should publicize with great fanfare that there will be an orthodox sequel to "Ghost General". With a lot of investment, Tenda Games will do it himself, and release some original paintings, models and part of the story background of the generals. The player leads off the track."

"Let them think that this may be a large-scale card battle game following "Ghost General", or an action game like "Return to the Shore", so that the mystery will be revealed when "Ghost General 2" is actually released, and let them Shout out to be fooled."

"Right?"

Yu Fei nodded, according to the "Pei's Propaganda Method" mentioned by Meng Chang earlier, this is indeed a relatively basic routine.

Meng Chang explained: "But you have to consider that this method can't be used all the time, and you can't shout too often when the wolf is coming. We have to develop sustainably."

"At the beginning of this month, Ye Zhizhou adopted a similar method in "Safe and Civilized Driving". Although it also had some effect, it has been greatly weakened compared with the effect of "Struggle" at that time."

"This is enough to show that the application of Pei's propaganda method must be based on the situation and local conditions. It must be adjusted according to the characteristics of different projects. Do not make dogmatic mistakes."

"The reason why "Struggle" has achieved great success with this method is because the "false propaganda" of "Struggle" is deeply bound and combined with the connotation of the game, which makes its propaganda method also become a way to break the dimensional wall. Part of it, that’s why it resonated.”

"As for "Safe and Civilized Driving", Ye Zhizhou is just getting started after all, so he has to be out of shape. In addition, he has already yelled that wolf is coming, so the effect is naturally not so good."

"So, we can't do this anymore, something has to change."

Yu Fei suddenly nodded.

"So that's it! There are so many doorways here?"

"But... does this current plan also comply with Pei's Propaganda Law?"

Meng Chang nodded: "Of course, you didn't see it?"

Yu Fei said with some shame: "No... In my opinion, this is a very conventional promotional plan for fighting games, right? Let's have a showdown. "Ghost General 2" is a fighting game, and then the actual battle is also released. The picture, the key is that this picture is not the most exciting part..."

Meng Chang smiled slightly: "That's right."

"The essence of Pei's propaganda method is to promote before suppressing, and in the project of "Ghost General 2", the best 'suppressing' is its fighting game attribute!"

"We tell the players frankly that this is a fighting game, and it is a traditional fighting game with high difficulty. In this way, the core players of fighting games will definitely be very happy, but their volume is small, And most of the ordinary players probably don’t play fighting games once they hear about them.”

"But after you experience "Ghost General 2" in depth, you will find that it is completely different from ordinary fighting games. It can not only meet the high difficulty requirements of hardcore players, but also allow ordinary players to experience the fun of fighting games. !"

"So, the essence of Pei's propaganda method is: deceptive."

"It must be extremely confusing, so that our users can't tell what the real intention of the promotion is, and they can't determine where the biggest advantage of this game or product is, so that Pei's propaganda method can be successful."

"That's why it is said that what is false is true, and what is true is false. Only the false and true can better reflect the profoundness of Pei's propaganda method!"

Yu Fei was stunned.

It can be seen that Meng Chang is full of confidence, and what he said does have some truth!

I feel that Meng Chang has made some progress in studying Pei's propaganda method.

Before, Meng Chang had always been a bit formulaic, and every step was extremely stuck, and the changes in routines were far less varied than Mr. Pei's publicity plan, but now, Meng Chang's publicity level is gradually approaching that of Mr. Pei.

That being the case, there is nothing to worry about, just follow this plan!
Yu Fei feels that the most comfortable thing about being the person in charge of Tengda is that no matter what kind of support is needed, he can always find professionals to help him wholeheartedly.

The ethos of Tengda is to value professional talents, and the responsible persons respect each other's professionalism and learn from each other. That's why Yu Fei was able to support the work of the game department when he crossed such a large cross-border.

Thinking of this, Yu Fei nodded: "Okay, then follow this plan."

……

……

October 1, Wednesday.

Pei Qian was in his office, watching the promotional video of "Ghost General 2", his expression full of confusion.

I'm a bit... I don't understand Meng Chang.

The promotion plan of "Ghost General 2" this time can be said to be quite conventional. First, the promotional materials of "Ghost General 2" were released in conjunction with the official platform, including promotional pictures, game introduction and a trial video, and also on the Internet. There was some general publicity.

For example, on Weibo and Elli Island website, a joint publicity was made with Cai Hong, the top professional fighting game player in China, saying that this game was jointly developed with a group of top professional fighting game players in China, fully taking care of For fighting game lovers.

In addition, the actual combat video was also played by Cai Hong himself. Although there were two small mistakes in the middle, the overall play was quite gorgeous. It can be seen that the technique is really good and it is worth watching.

Pei Qian didn't think too much about these two small mistakes.

Although Cai Hong is a professional player, he is really proficient in those old fighting games. After all, "Ghost General 2" is a new game. Cai Hong is still not very familiar with the various mechanisms of this game, and it is inevitable to make one or two mistakes .

It's just this publicity plan that confuses Pei Qian.

For "Ghost General 2", Pei Qian can be said to be very familiar with it.

Because he has gone to great lengths to clear the game according to the requirements of the system.

Of course, Pei Qian used the simple rubbing mode, that is, the ↓→↓→+A move was simplified to ↓→+A, and the game mechanism was also fully utilized in the process of passing the picture.

For example, Zhou Yu was used to beat Xu Chu in the same Battle of Chibi, and Pei Qian only passed the level after obediently knocking out all the magic cores.

As for the fun of this game... I also felt it, but fighting games are not Pei Qian's taste after all, so I didn't feel that deeply.

As for Meng Chang's propaganda plan, if you look at it from the first level, you will feel that he has betrayed.

Isn't it a very common positive publicity plan to promote the advantages of fighting games?Is Meng Chang crazy?Don't mention it?

But if you stand on the second floor, you will feel that this plan still has a certain persuasion effect.It does show the advantages of fighting games, but that will only excite the core players of fighting games, and for other player groups, as long as they know that this game is a fighting game, they will lose interest.

Therefore, Pei Qian feels a little confused now.

He really hoped that Meng Chang could evolve quickly, get more commissions, and make the publicity plan as good as possible.But after several rounds of evolution, Meng Chang felt a bit back to basics, and was very confusing. Even Pei Qian couldn't see his true intentions.

(End of this chapter)