Chapter 253 This game seems hopeless

The other data are all good, but there are two data that have a big problem.

From clicking the ad to logging into the game, there are too many lost players, basically six or seven times more than other web games!

In addition, the payment rate of players in the game is very high, but the total income is very low.

The reason is also very simple.

The former is because the installation package of the micro-end is too large, and the installation package as high as 370M does not meet the habits of most web game players, so they simply gave up without downloading the game or trying it out.

The high payment rate of players is because the payment model of this game is too conscientious, and only sells stamina potions.

But the high payment rate is useless, because the krypton gold ceiling of the game is too low, and the local tyrants have money and have no place to spend it, so the total recharge amount cannot be increased.

Pei Qian's estimation was completely correct. Although the commercial of "The Powerful Version of Blood War Song" was shot well, the target audience was completely wrong.

Most of the players attracted by the advertisements were traditional web game players. The 370M micro-end download dissuaded most of them.

And those players who pursue fair games, most of them have gone to play end games.

They don't mind the 370M micro-end installation package, but these people have deep prejudices against web games, and they were persuaded by this ad from the very beginning.

So, it became the current dead end.

After reading the data, Pei Qian leaned back on the chair, feeling more comfortable than ever.

That's right!

That's what the script should be like!

Finally, one thing developed as I expected!

Pei Qian felt an unprecedented satisfaction.

Some time ago, the sudden popularity of Mingyun's private kitchen caused Pei Qian to suffer a severe blow, and he was a little anxious, but now seeing the state of "The Power of the Bloody Battle Song", he finally felt a little relieved.

Because according to the mode of web games, it is almost impossible to turn the tables with such a collapsed start.

Most of the web games are for making quick money. At the beginning, they heavily advertised and invited celebrities to endorse them, and they became popular in an instant. In just a few days, they became popular all over the Internet, attracting a large number of players.

But this enthusiasm will soon subside, and the income will fall off a cliff, and it will be a waste of money to start the rolling service model.

Therefore, a page game that started off hot may still die suddenly in the middle;

Not to mention web games that are not popular at the beginning, it is definitely a dead end.

The data of the first day of "Blood War Song Power Enhanced Edition" is so poor, and the possibility of a comeback is almost non-existent.

The key to dissuading most web game players is the 370M micro-end installation package. How to solve this problem?

We can't cut off all the 370M micro-ends, and re-do the instant play mode, right?Isn't that a waste of time?

Therefore, from any point of view, Pei Qian's attitude towards "Blood War Song Power Enhanced Edition" is quite optimistic.

Of course, he also knows that he can't take it lightly.

In the past, there were too many examples of good starts and overturned in the middle. Now it is only the first day of the launch of "Blood War Song Power Enhanced Edition", so we can't be too optimistic.

You still have to observe carefully for a period of time before you can be completely relieved.

……

……

At the same time, Shangyang Games.

Everyone's mood is very low, it can be said that there is a lot of grief.

Ye Zhizhou, Wang Xiaobin, and Lin Wan can also see the data that Pei Qian can see, and Ye Zhizhou and Wang Xiaobin can naturally find the problems that Pei Qian can find.

But there is no way to solve it!

Both Ye Zhizhou and Wang Xiaobin sat at their workstations without saying a word, their brows furrowed.

The 370M micro-end, this is a design proposal proposed by everyone, and Mr. Pei also nodded in approval.

But now, the painful fact has slapped him in the face. Such a big micro-end is simply not feasible in the circle of web games, and the players don't accept it!

The old players of "Blood War Song" are more accepting, after all, they already have feelings for "Hot Blood War Song", and the 370M micro-terminal brings a great leap in graphics, game fluency, etc., and they really enjoy playing it more .

But "Blood War Song" was originally a cool game that was almost out of business. How many old players can it have?

As far as they recharge, not to mention recovering R&D costs, even the company's daily operating expenses are difficult to handle.

So, this is an impasse.

Wang Xiaobin knows best how bad the current situation is.

If there is a problem with some less important links, it can still be remedied.

For example, if the player's next-day retention is too low, and they don't go online the next day after playing on the first day, then you can create a function to log in the next day to send items, which can effectively improve the next-day retention.

But now this situation cannot be remedied at all!

Most people didn't even come in to play the game after clicking the advertisement, just ran away because the 370M micro-end was too big, how to remedy this?

Wang Xiaobin and Ye Zhizhou looked at each other silently, knowing each other's thoughts.

But it's not a problem to do this and wait, you have to find a way.

Boss Pei is kind to everyone, so it's time to brainstorm and help Boss Pei share his worries.

Ye Zhizhou thought for a moment, and suggested: "Brother Wang, why don't we do this, let's subdivide the micro-end and make an initial micro-end of about 5M, so that players can start playing after clicking on it for a while."

"Wait for players to play for about 10 minutes, and then prompt them to download the resources after downloading, or download the remaining resources in the background while they are playing."

"Will this be better?"

This was the only way Ye Zhizhou could think of.

Wang Xiaobin shook his head: "The idea is good, but it's not practical."

"Our initial design was to allow players to go to the Royal City shortly after entering the game to experience the prosperity of the Royal City in advance and improve their first impression of the game. Therefore, many important resources are placed at the beginning of the game process. gone."

"To do the initial micro-end, there are a lot of resources that need to be loaded. Our characters, monsters, and scene models of the royal city are all 3D, which takes up a lot of resources. Moreover, the game program must also be the initial micro-end in?"

"In this way, such an initial micro-end, ideally, can be compressed to seventy to eighty M, and it is impossible to compress to 5M."

"Although there is a large gap between 70M and 370M in terms of value, but for the experience of web game players, both cannot be played immediately, and it will take a long time to download. The difference is not that big."

"If there is no better way, it's okay to try, but... I'm afraid it won't have a good effect."

Ye Zhizhou was speechless.

The root of this problem is that everyone did not consider that the micro-end will bring such a strong persuasion effect to traditional web game players when developing it!

At that time, everyone was thinking about changing 2D to 3D, and mosaic to high-definition, and they were too optimistic about the prospects of "Blood Song Power Enhanced Edition".

Therefore, no matter whether it is the game process or the scene setting in the early stage, the possibility of splitting the client is not considered.

Now to forcibly divide the client into two parts, you can only make major changes to the game, not to mention time-consuming and laborious, and the consequences are unpredictable.

Ye Zhizhou felt very melancholy, this seemed like an unsolvable situation!

However, Pei always agreed to this plan.

Could it be that Mr. Pei also misjudged the situation?

Mr. Pei didn't expect to fail in micro-end?

Ye Zhizhou, who has always admired Mr. Pei's design philosophy, had a hard time accepting this fact.

Wang Xiaobin sighed, and comforted himself: "Thinking of the best, the game will not affect our bonus too much."

"Starting from this month, our company's bonuses will be distributed according to the word of mouth of the game. Although "Blood Song Power Enhanced Edition" can't make money, the word of mouth is still very good."

"According to the base of the bonus calculation based on the investment in this game, each of us should get a lot of bonuses."

Ye Zhizhou shook his head: "It is true to say so, but the game does not make money, and no matter how good the reputation is, it still feels shameful."

"Besides, there are not only internal ratings and player ratings on TPDb, but also ratings from netizens. It is very possible that many people who have never played the game will score low because of our advertisement."

"If the ratings of netizens are too low, the total score of TPDb will also be lowered."

"Maybe in the end of the game, neither money nor word-of-mouth has been earned."

Wang Xiaobin was speechless for a long time, and after a long time, he said in a low voice: "Fuck...it seems to be like this..."

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(End of this chapter)

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