To become the richest man from the beginning of the game

Chapter 381 Advertisements in Movies

"A Better Tomorrow" filming scene.

"Card!"

"Okay, this one is over."

"Everyone has worked hard, take a break, and we will officially start shooting commercials later."

As soon as Director Zhu Xiaoce finished speaking, the scene immediately burst into applause and cheers, and many people were relieved.

So far, the main part of the film has been fully filmed.

Although there were some minor problems in the early stage of filming, these problems were quickly overcome under the guidance of Mr. Pei and the joint efforts of all the staff on the set.

In particular, Lu Zhiyao and other leading actors have become more and more cooperative, and the rivalry scenes have become more and more exciting. At the beginning, reshoots were often needed, but later it was often just two or three, and these two or three were very exciting. Zhu Xiaoce felt that it was a bit difficult to make a choice.

If it is difficult to make a choice, don't make a choice first, and then make a decision after editing.

Therefore, the routine shooting tasks have all been completed.

Many staff members breathed a sigh of relief, after all, only commercials are left.

And the advertisement, to put it bluntly, is just a background board in the movie. Most people instinctively feel that this thing does not need to be as concerned as the feature film, and it will be over if you just mess around.

But Zhu Xiaoce obviously didn't think so.

He was holding a thick stack of advertising planning books in his hand, and was explaining carefully to the actors in charge of the advertising shooting.

The group of people who made the commercials were also recast.

Originally, it was uncertain how to shoot the commercials. Zhu Xiaoce once had the idea of ​​letting major brands place advertisements and provide commercials himself.

It's just that this idea was rejected by Mr. Pei, so it was finally finalized: the advertisement was shot by itself, and it could not involve any company, trademark or product that existed in reality.

After it was finalized, Zhu Xiaoce began to arrange for people to cast around.

Because these advertisements will be played in the background of the film, the leading actors who have appeared in the film must not be able to participate again.

Many of the characters in the film are poor people, and in the background of the film, they are not qualified to make this kind of commercials.

Only the judge played by Zhang Zuting and the leading actor played by Lu Zhiyao (after the popularity) can shoot a few commercials.

And the young woman who was finally pushed by the judges to replace the actor can also shoot a few commercials.

Apart from these exceptions, other commercials have to choose new faces, which must be new faces that have never appeared in the movie.

In the process of planning the advertisement, director Zhu Xiaoce also spent a lot of effort, which is why he came up with such a thick stack of advertisement planning books.

"First of all, I would like to emphasize to everyone that although we are filming commercials and can only be used as the background in the movie, we must not take it lightly. It is as important as the movie itself, and even in a sense, it is even more important!"

"First of all, the advertisement plays a suggestive and serial role."

"In the movie, advertisements will be used to connect part of the storyline."

"For example, before the hero and heroine participated in the talent show, he often saw the endorsements and advertisements of the judges when watching TV shows, which allowed the audience to see the role of the judges in advance, and implied that the judges were very rich and influential. successful people.”

"After the male protagonist becomes popular, there will be some advertisements made by the male protagonist, and there can be many different products, which are used to imply his overnight popularity."

"And after the actor's reputation was ruined, he was lying on the bed, and the advertisement of the girl who replaced him was played on TV, which also implied that after he was assassinated, the judges immediately pushed a newcomer to the position, which started a cycle."

"Secondly, advertisements can be used to allude to issues such as big data and privacy leaks that people are more concerned about now."

"We will shoot many types of advertisements, which will be directly related to the hero's experience."

"For example, if the actor has just drank a can of beer, an advertisement for fried chicken or red wine will be pushed to him on the screen."

"The hero just lost a lot of money watching a TV show, and the advertisement will push loan business for him."

"And when the hero makes a lot of money, he will be pushed various financial products, insurance, luxury goods, etc."

"We spread these categories throughout the film, and as the hero's life changes, so does the advertisement he sees."

"On the one hand, it can enhance the atmosphere, on the other hand, it can also be a metaphor and satire on the issues of big data and privacy leakage."

"Finally, advertisements can strengthen the elements of science fiction, which is a kind of conjecture about the cultural life of the future world."

"As Mr. Pei said, we need to make the commercials sufficiently stream-of-consciousness, cool enough, and use some futuristic elements to confuse the audience, so that we can constantly hint to the audience that this is the future world .”

"These advertisements can make them feel the characteristics of the future world well, and it is more conducive for them to immerse themselves in this worldview."

Zhu Xiaoce looked around the crowd, then turned to one of the actors:

"Okay, it seems that everyone has understood. The next advertisement is a takeaway advertisement. The content of the advertisement is also very simple: a drone flies over the city with a takeaway."

"It's just that this drone found a fire on it, and it flew across the night sky of the city like a big fireball. Then you open the door, reach out to take the takeaway, open the exquisite lunch box inside, and find that the exquisite steak inside is like Just baked, still steaming..."

"Then the next one is a joint advertisement for food delivery and mobile phones."

"The drone came to pick up the food, but the drone's display screen said that the distance was too far, and the battery was insufficient to deliver. At this time, a close-up of a map flashed by. This food delivery will cross the desert and the ocean. to another city."

"At this time, the owner of the takeaway restaurant took down his mobile phone, connected the drone with a cable to power it, and then the drone flew away."

"The next thing is that the drone traveled across the desert, across the ocean, and experienced sandstorms, storms, and all kinds of bad weather."

"In the end, you still open the door. At this time, the drone started to return. After flying back, the restaurant owner took down the phone and found that there was still 30% of the battery on it..."

Zhu Xiaoce explained the content of the advertisement to the actors.

When deciding on the content of the advertisement, he lost a lot of brain cells.

Some stream-of-consciousness commercials are easy to do. Anyway, let the actors wear a few future costumes to pose a few poses, take a few inexplicable shots, and add some special effects.

However, advertising with a stream of consciousness alone is not enough, is it?

No matter how the world develops in the future, advertising should maintain a certain degree of diversity.

Therefore, Zhu Xiaoce randomly thought of a few other styles of advertisements as adjustments.

At the same time, Zhu Xiaoce felt very troubled about which products to advertise.

Because at least you have to make logos and advertising words for these advertisements, right?

If the logo is done carelessly, it is easy to be complained by the audience and cause drama. In that case, wouldn’t it be meaningless to shoot an advertisement by yourself?

So, the logo has to be well done, just like a real commercial.

But with so many advertisements, it all depends on Zhu Xiaoce thinking alone, even if he is exhausted, it is impossible?

So many logos are all designed from scratch by myself, which is too difficult.

Therefore, once Zhu Xiaoce and Huang Sibo discussed it, they should turn to the brother department for help!

Let Moyu Takeaway create a takeaway logo, change it with Moyu Takeaway's logo, and let OTTO Technology create an unused mobile phone logo, just don't let the audience have a sense of sight.

In short, with the collective efforts of many departments, these logos finally look like that.

Although they are all magic-reformed brands, Zhu Xiaoce still gave a few words of advice and asked all departments to claim their own magically-reformed brands and register in advance.

It's not that I expect any publicity effect from this movie, the main reason is that I am afraid that someone will register these trademarks and come to touch porcelain.

Preempting registration in advance can save these troubles.

Zhu Xiaoce estimated that although there are a lot of these advertisements, most of them are very short. In about two weeks, the filming will be almost finished.

At that time, it can be regarded as truly injecting soul into this movie.

……

……

Tenda Gaming Division.

Ruan Guangjian heaved a sigh of relief: "Okay, then the concept designs and original paintings of the first batch of heroes are all done."

Li Yada clapped his hands: "Boss, you've worked hard!"

During this period of time, Ruan Guangjian has been doing various concept designs and original paintings for GOG heroes, often running back and forth between Jingzhou and Shanghai.

However, game development and original painting design are two parallel tasks that do not affect each other.

Ruan Guangjian's job is to reshape these IP characters bought by Tenda's game department, or to create some unique original characters, such as "Modiste, Guardian of Justice".

Generally speaking, this is not a very heavy job. After all, it is not all original, and most of it is based on the existing image.

As long as you fully understand the characteristics of this character, it is much easier to make some changes on the basis of the classic image than to start from scratch.

Therefore, the design work of the original painting is actually much faster than the development progress of the game. The game is still far away from the official launch or even public testing, but the original painting has been completed.

Li Yada asked: "Big brother, what are your plans next? Do you want to tell Mr. Pei to celebrate the completion of the original painting?"

Ruan Guangjian shook his head quickly: "No, no, no need. Boss Pei is busy with work, so don't bother him with such trivial things."

"Besides, I've been to all the amusement parks in Jingzhou, and there's nothing else exciting."

"I plan to take a little rest these few days, and take a walk around Jingzhou, maybe find something new to do."

Li Yada thought for a while, and said, "By the way, Tengda has another game department called Shangyang Games, which is the project "Blood War Song", you know?"

Ruan Guangjian nodded: "I know, but I don't have much feeling for the style of art in "Blood Song"."

Li Yada: "That's why I need you to improve the art level of this company! Don't worry, we are all under President Pei, and we are not short of money."

Ruan Guangjian was a little hesitant: "For me, the two projects may be a bit incoherent..."

Li Yada waved his hand: "It's okay, they have already released a lot of art resources, boss, you can just go and have a look and give some pointers. It's mainly for guidance, and you don't need to do it yourself."

Ruan Guangjian thought for a while, then nodded: "Alright, then I can go over and have a look, and give me some advice."

　The two updates today are sorting out the outline, and we will continue to add updates tomorrow.Ask for a monthly ticket~

　　

　

(End of this chapter)