To become the richest man from the beginning of the game

Chapter 561 Teacher He, I would like to borrow your good words! (Ask for a monthly pass!)

He An continued: "Of course, including what I'm going to say, there are also private goods. I hope you can understand, Mr. Ma."

"Because an absolutely objective and fair expression does not exist, any kind of artistic processing will be affected by the subconscious of the 'processor'."

"It's just that the private goods I'm going to bring next are my personal vision for the development of the domestic game industry. It's best if you agree with Mr. Ma, and it doesn't matter if you don't agree."

Seeing that He An's expression became obviously serious, Pei Qian also temporarily put aside his painful emotions and listened carefully.

"What I want to talk about today can be divided into two parts."

"In the first part, I will talk about my successful experience in making "Landlord Game", and demonstrate how to maintain restraint while carrying the correct 'private goods'."

"In the second part, I will briefly talk about my views on the current development prospects of the game industry, or an initiative."

Pei Qian nodded.

He could clearly feel that today's He An seemed to be different from the previous two classes.

He An in the first two classes is a pure "observer" image. As an industry insider, he carefully analyzes successful cases and interprets successful elements.

But today's He An seems to have a light of preaching and resolving doubts, reminiscent of those old gentlemen who worry about the country and the people.

I don't know if this is an illusion.

He An sorted out his thoughts and said, "First, let me talk about "Landlord Game"."

"Actually, the gameplay of this game is not my original creation. It comes from a board game during my enlightenment period. The earliest origin can be traced back to an American political economist named Henry..."

For this story, Pei Qian has a very vague impression, but it is not systematic at all, and his understanding is not deep.After He An's narration, it gradually became clear.

This political economist named Henry was born in poverty, worked as a sailor, gold digger and printer, and came into contact with countless people at the bottom who were poorer than him.

In the middle of the 19th century, the United States rose rapidly at a speed visible to the naked eye, but this also led to an unprecedented intensification of the gap between the rich and the poor in society. Henry realized that the accumulation of countless wealth did not bring prosperity to the poor, but instead made the gap between them and the rich. The gap is widening, and the income of the top 1% exceeds the total income of the other 50% of ordinary people.

So, Henry began to think about the cause of this huge inequality, and finally completed a theoretical book "Progress and Poverty", exposing the root cause of all this is the land privatization system in the United States.

At the beginning of the [-]th century, a female reporter named Elizabeth inherited Henry's ideas and decided to make a board game to test George's theory. After a long period of development, the rules of the board game were gradually improved.

And this is the prototype of "Landlord Game" produced by He An.

He An took a sip of coffee and continued: "In the process of making the computer game "Landlord Game", I added a lot of interesting gameplay to make the game more interesting. For example, adding a variety of prop cards, adding special events, Established a complete stock system, character voice system, lottery draw mechanism, etc., added different maps, and carefully polished the style of painting..."

"And these designs are all to make the game interesting enough and to be loved by players."

"Obviously, there are private goods in this game, which is my identification with Henry's thoughts."

"Many people have interpreted this game, looking for proven elements in reality, such as: the poor get poorer, the rich get richer; buying land emphasizes the first-mover advantage, the sooner the richer; the location is king; stock trading should pay attention to the inside information; pay attention to unexpected events during the investment process; the essence of war is the redistribution of resources; those who do not have initial capital are not eligible to enter the market..."

"Most of these interpretations are what I have thought of at the beginning of designing the game; a small part is what I have had a vague understanding of when designing the game; only a very small part is that I have no clear awareness, but in the process of making the game It is naturally formed with the continuous improvement of the rules of the game."

"Obviously, I brought a lot of private goods in this game, but this game did not arouse the disgust of the players, but they very much agree with it. This is a successful case."

"In a nutshell, there are three principles to follow when carrying private goods:"

"First, convey positive value."

"Second, keep the fun."

"Third, the depth of burial should be appropriate."

"Whether it is a game or other cultural products, the quality of the game itself must be achieved. To put it simply, the game must be 'fun', otherwise it is not a qualified game and will not be welcomed by players. It is impossible for the goods to affect others.”

"The depth of burial is appropriate so as not to cause resentment."

"Some players will take a dip and just have a very rudimentary, very superficial understanding of what you want to express, and the main fun is in the gameplay itself."

"Some players are more savvy and will associate these game contents by themselves."

"There are also some players who will dig deep into the details of the game, will fully understand the private goods you carry, and even in rare cases will over-interpret your thoughts..."

"The depth of burial is moderate, so that these three different players can play comfortably."

"Of course, what I'm talking about is all theoretical. When it comes to practice, you need to make decisions based on the actual situation. Don't think it's useless. The game industry, including most cultural industries, has no quantifiable success. standard."

"If there were this quantifiable measure of success, a quick formula, then everyone would be able to make a successful game."

"It is these theories that are really valuable. Understanding these theories is equivalent to finding the right direction, which is the first step to success."

Pei Qian nodded, and it can be seen that these contents are all dry goods in He An's theoretical reserve.

Although to Pei Qian, it doesn't seem to have much maneuverability, but this theory itself is valuable.

Just like many instrumental subjects, they cannot simply and directly change your life, but they can increase wisdom and subtly change your life.

He An took a sip of coffee and continued with some emotion: "The next thing is my opinion on the current game industry."

"This only represents my personal opinion, Mr. Ma, you can just listen to it, it doesn't matter if you don't agree with it."

"I think that although the domestic game market is becoming more and more prosperous, it is becoming more and more empty. Krypton gold games that sell hatred can indeed bring players a feeling of happiness and hatred, but has it conveyed any positive feelings? value? No."

"Of course, I'm not saying that all games should be educational. This is a wrong view. Games are entertainment products, and their first goal is entertainment. There is no problem with that."

"However, this does not mean that the game itself should be empty and meaningless. A game that sells hatred, plays with probability, and hits the edge may be commercially successful, but it will never become a classic game and spread around the world , unable to win the real respect of the players."

"We emphasize that the goal of the game is entertainment, which is true, but we should not laugh at those producers who express something to the players through the game, they are also essential."

"Unfortunately, in the current market environment, there are fewer and fewer such game producers."

"Everyone likes fighting, big scenes, pretty faces and hot bodies. The competition among game makers is like dishes with more and more seasonings, constantly raising the taste threshold of players and diners. Let those chefs who stick to the original taste have nowhere to go."

"So, I also considered retiring, because I know very well that in this market environment, even if I make another "Landlord Game", it is impossible to succeed."

"This is why I have always admired Tenda Games so much. Pei of Tenda Games is always a rare producer in China who dares and is good at including private goods in games. Moreover, these games are always thought-provoking."

"Mr. Ma, if you can become an excellent game producer in the future, I also hope that you are a person who knows how to bring the right amount of private goods in the game in an appropriate amount and with restraint."

"Of course, don't forget to carefully wrap this kind of private goods with an exquisite and easy-to-accept casing. It is absolutely impossible to spread the naked truth directly in front of the players."

Pei Qian listened silently, feeling complicated.

From He An's speech, one can hear a sense of sadness of a hero's twilight.I can feel how high-spirited, famous and rich he was when he made several successful games such as "Landlord Game". Now facing such a market environment, choosing to retire seems free and easy, but there is also some helplessness in it.

But the good news is that Pei Qian feels that he will definitely succeed in losing money this time!

Is there any private goods in "Struggle"?

Anyway, regardless of whether it was entrained or not, Qiao Laoshi would definitely be able to decipher the private goods.

And this game is exactly what He An said, spreading the naked truth directly in front of the players, this is a big taboo!

According to He An's theory, private goods should be buried in a moderate depth, and the more you dig, the more you dig. If you bury a lot of dry goods in the shallow layer, you will persuade most passer-by players who just want to try it out. This is a game Incentives for failure!

He An looked at the time: "Okay, that's the end of today's class."

"I hope today's lesson can help you."

"Also, please remember, don't spread the naked truth directly in front of the players, it will only backfire."

He Ansheng was afraid that "Ma Yang" would commit a crime knowingly, so he emphasized it again at the end.

Pei Qian nodded: "Okay, Mr. He, I would like to borrow your good words!"

(End of this chapter)