To become the richest man from the beginning of the game

Chapter 593 He An: Three Levels of Satisfying Needs (Ask for a Monthly Pass!)

H4 Club and DGE Club played a three-day training match before, so many people kept in touch with each other. Team leader Su thought Huang Wang was quite interesting, so he also added friends.

Later, the DGE club went to other clubs.

As a result, today, Huang Wang sent a status message to celebrate!

Although there are no pictures, just the words "reserve at an unnamed restaurant" are enough to make people feel unbalanced.

After the food blogger incident before, the Quanmin Dianping website gave the unnamed restaurant a wave of promotion, which made the unnamed restaurant already famous, and Team Leader Su also heard about it.

And it's still a private meal?

This is the treatment only available to Tenda's internal employees!

As for why the celebration banquet was held, do you need to ask?

The DGE club has beaten all the larger GOG clubs in the country. It is almost invincible all over the country, kicking the gym one by one. This kind of record really needs a celebration banquet to celebrate.

But in the eyes of these beaten clubs, this state has other meanings.

Leader Su felt that he had been provoked, and the memory of being hanged and beaten once again surfaced.

"The game is about to start, let's intensify our training!"

"The tactics we learned from the DGE club before, give me a good practice again!"

"When it comes to the weekend competition, our H4 club must not be ashamed!"

Leader Su was in a panic.

On the other side, the members of the ioi club were practicing single row training while suppressing the smiles on their faces.

The two team members whispered.

"Leader Su seems to be furious again, what happened to the GOG branch?"

"I don't know. It's probably because of being beaten by that emerging club before. I heard that the abuse during that time was terrible."

"It can only be said that those people in the GOG branch are too bad, and they are embarrassing for our club."

"Forget it, don't say a few words. Hurry up and warm up your hands. We will play a training match with other clubs in a while."

"It's okay, we are not the kind of chickens in the GOG branch, this time the ioi competition organized by Tengda, we are bound to win!"

……

……

October 7th, Thursday.

Cafe near Handong University.

It's that time of the month again.

He An took a sip of coffee and began to explain today's teaching content.

"The successful experience I want to talk about today is the theory of supply and demand, which is not only suitable for the game field, but also for other fields."

"The content of today's class is a summary and generalization of the previous content. Before that, Mr. Ma, I will test you first. Do you still remember the content of the previous three classes?"

Pei Qian thought for 2 minutes, and replied: "Choose a marketing method for the game content, choose a game type with a high market share, and properly include private goods in the game."

He An was very happy: "Well, not bad! I remember it very clearly!"

Pei Qian said hehe in his heart, can you remember clearly?Most of it is related to my bloody lessons...

He An continued: "The previous three lessons ranged from easy to difficult, and they all talked about the production process of a game."

"First choose the right game type according to the market demand, then express your thoughts correctly in the process of making the game, and finally choose the corresponding marketing method according to the specific situation of the game."

"And today's content will be more difficult: how to analyze market demand."

"The content of today's lesson is the major premise of the content of the previous three lessons, and it is also the most basic step."

"Mr. Ma, you must remember that every step in the process of making a game is very important, and the first step, correctly analyzing market demand and choosing the right direction, is the most important!"

Pei Qian nodded and listened carefully.

It must be admitted that although many of the cases Mr. He talked about were Tenda cases, the content of the lectures is indeed full of dry goods.It is equivalent to telling all the key content of the game from conception to production.

This kind of systematic knowledge cannot be bought with money.

Pei Qian felt that it was very rewarding. Of course, it would be better if Mr. He didn't always use Tenda's games as examples...

He An continued: "A good producer must learn to analyze the needs of players, and make corresponding games to sell to them."

"But the point here is that sometimes players don't even know what their needs are."

"They think they want A, but what they really need is B. At this time, if you give them A, they will think that what you are doing is not the real A in their minds, and they still won't buy it."

"So 'I will give players what they want', there is nothing wrong with the concept itself, but if you really follow this concept honestly, then you will still fail miserably!"

Pei Qian was silent for a moment: "What if it's 'I won't give players what they want'?"

He An was at a loss for words, and after a moment of silence, he said, "Then I can only say that you are great."

Pei Qian asked: "Mr. He, I'm serious. Is it 'I will not give what the player wants', and it will definitely fail?"

He An thought carefully and shook his head: "There is a very small possibility that what you think the players don't want is exactly what the players say they don't want, but they really want in their hearts. In this case, not only will it not fail, Instead, it will be a great success!"

"It's just that this kind of situation... is too rare, and it can be encountered but not sought after!"

Pei Qian: "..."

Too rare?

Can meet but not ask for?

So how can I run into every game?

He An continued: "If you want to understand this problem in depth, you need to understand the three levels of meeting needs."

"The first level is to interpret the needs."

"The second level is to dig deep into the needs."

"The third level, creating demand."

"Most producers can't even reach the first stage, they are still stuck in the stage of 'repeat demand'."

"The so-called 'repeat demand' means that the player will provide what the player wants, but this kind of producer often fails. Because sometimes the player himself does not know what he wants."

"What they think they want is often misplaced with their real needs. Moreover, each different player has different positions, different tastes, and different preferences, and their demands are naturally different."

"If you're just 'repeating' what players have asked for, then you've lost control of the entire project, which is the next best thing to do."

"To give a simple example, some players have seen the existence of epic weapons in other games, and feel that this item is very expensive and sells well, so I made a suggestion to you, hoping to have epic weapons in your game. "

"At this time, if you just 'reread' the player's needs, and feel that the player needs this thing, and this thing happens to be able to make money, then do it, and the result is often a failure."

"Have you ever thought about whether a small percentage of players want epic weapons, and the majority of players really hate it?"

"Maybe, what this player wants is not an epic weapon, but a good-looking appearance, or a privilege different from other players?"

"Maybe you made an epic weapon, but you didn't make an appearance that satisfied him, so he won't buy it?"

"Obviously, if you don't think about these issues, you're bound to fail."

"You must first distinguish which players' needs are available and which are not available. If you can't even do this step, you will never be able to make progress."

"So, the first level is to interpret needs. From the many needs of players, interpret their real demands, subdivide and disassemble a general wish, and carefully analyze whether these demands have anything to do with the game itself or the big game. Most players have conflicting demands."

"After carefully demonstrating its safety, we can really do it."

"And the next level is to dig deep into the demand."

"Sometimes, players can't even express what they want, or even realize what they want."

"For example, through data analysis, we may find that there are a lot of players who lost on the third day, but we did a questionnaire survey, but we didn't collect any useful opinions at all."

"At this time, we have to analyze why so many players lost on the third day? Why are they dissatisfied? What exactly do they need?"

"Through various clues, dig out the needs hidden in the players' hearts, which they may not even be aware of. This is the second layer."

"If you can achieve this level, you are already considered a successful game producer in the general sense. This means that your direction is not wrong, and you have the ability to improve a game better and better."

"As for the third floor..."

"Creating needs that players don't have, this is the pinnacle level!"

"As for this, I won't expand on it. It is too profound and complicated, and cases are often not replicable."

"Because the new needs created are no longer new needs after they are widely accepted by players."

"For this point, I am just getting a glimpse of the way. If I talk too much, it will easily mislead you and make you think of taking a shortcut to reach the sky in one step."

"Mr. Ma, now you just need to learn not to repeat the requirements, but to carefully interpret and dig deeper into the requirements, that's enough."

Pei Qian was silent for a moment, and tentatively asked: "Then... Teacher He, can you tell me, has anyone achieved this level of demand creation?"

He An: "President Pei of Tenda Games."

"To turn something that most people don't like into something that most people like, Mr. Pei's skill is unique among domestic game producers!"

"Mr. Ma, you are a good friend of Mr. Pei. If it is convenient, you can ask for some experience in this area. But still the same sentence, don't rush to learn, it is very dangerous."

Pei Qian: "..."

I didn't know what to say for a while.

(End of this chapter)