To become the richest man from the beginning of the game

Chapter 638 The False Propaganda and Strange Pricing of "Struggle" (Da Zhang asks for a monthly pass!)

Saturday, April 9.

Tenda's new game "STRUGGLE" is officially launched!

Magic City.

He An, who had just finished handling company affairs, returned home, ready to take a good rest.

Last Friday, I was supposed to go to Jingzhou to continue giving lectures to Mr. Ma, but He An had some minor problems with his Menguo game, which needed to be dealt with, and he didn't finish his work until yesterday.

Therefore, the lecture to Mr. Ma was naturally postponed until next Friday.

Although it was caused by an emergency, He An felt that this time seemed to be a good time.

Because today, Tenda's new game "STRUGGLE" is released!

For this game, He An is full of expectations.

After all, the several stand-alone games Mr. Pei has made before can be regarded as the benchmark of domestic stand-alone games, especially in terms of thinking and depth, they have reached a very high level.

And this time, He An, like all other players, is full of expectations for this game called "STRUGGLE", which is mostly a large-scale action-adventure theme.

He An happened to be still worrying about what he should tell Mr. Ma in this last class.

The content mentioned before is basically a high-level summary and summary of He An's decades of game production experience, which is full of dry goods.

From the idea of ​​a game, to production, to marketing and publicity, all the links have been covered.

But it is precisely because the content is highly condensed and all dry goods, so if you don't take out some more dry goods in this last class, you will feel less interesting.

Just in time, Tengda has provided a new case again!

He An thought, there is still a week before he goes to give a lecture to President Ma, and this week should be enough to get through this new game of Tengda.

Maybe I can get some inspiration from this game, or stimulate some of my dusty memories, and then squeeze out some dry goods as teaching content?

Just as the company's affairs were finished, He An was going to play a game and relax.

Turn on the computer and open the official platform.

Sure enough, the most eye-catching recommended location on the homepage of the official platform is a large promotional page, which reads "Tengda's new game "STRUGGLE" is released!"

It's just that there are only these artistic characters on this promotional page, and there are no promotional posters.

This is a bit strange.

Because the general game promotional pages will have posters, putting beautiful scenes and characters in the game can improve the first impression of players and attract players to enter.

"Boss Pei is really capricious, but it's Boss Pei after all."

He An didn't take it seriously, and clicked in.

If it is another game producer, this conventional publicity plan still needs to be followed, but Mr. Pei does not need it. Anyway, even if it is just writing "Tengda Xinyou" on the inconspicuous page, the players will definitely I will also go in and look at it insanely.

Coming to the details page of the game, He An suddenly realized that something was wrong.

Because on this page, there are text introductions and pictures of the game!

game introduction:

The so-called reality is that no matter how hard you struggle, it is difficult to get rid of the cycle of fate.

There are many promotional pictures of the game below, these promotional pictures are very beautiful, and the art style is also impressive, but the only problem is... the scenes and characters in the pictures seem to be very different from the expected ones!

In the modern urban background, many foreigners wear suits, T-shirts, sweaters and other clothing that can be seen everywhere in real life.

He An was a little confused.

What about big action-adventure games?

Indeed, there are some action-adventure games with modern themes, but those often take place in mysterious islands and lost ruins, and the scenes cannot be modern urban backgrounds!

Judging from the picture in the promotional image, it doesn't match up with action-adventure games!

What is even more confusing is the Chinese name of the slogan and the game.

"The so-called reality is that no matter how hard you struggle, it is difficult to get rid of the cycle of fate"?

This sentence is too sad!

Yes, in a sense, this sentence is correct. Reality is often helpless, and it does not depend on people's will.

However, it does not mean that such fatalism should be promoted!

It is true that life often makes people unsatisfactory, but we still have to work hard to live our lives well, because there is no option to "give up" or "quit" in life. Struggle is not to live better than others, but to live better than ourselves in the past it is good.

Moreover, the Chinese name "Struggle" has a different meaning from the original English name "STRUGGLE" in an instant!

The word STRUGGLE has many meanings. Before, everyone thought it was an action-adventure game, so they subconsciously interpreted STRUGGLE as meanings such as struggling and fighting.

But now the Chinese name is "Struggle", which is equivalent to directly dispelling all the imaginations of the previous players, making the game a realistic theme!

At the beginning of the game, before entering the game, He An was stunned by Boss Pei's tricks.

At this point, smarter players have realized that they seem to have been deceived by the propaganda.

"Boss Pei made a realistic theme, and then he was afraid that everyone would not come to play, so he made a false propaganda?"

"I can't."

"This will not deceive players. It will not help sales but will have a counterproductive effect. It will only hurt your reputation and cause greater losses."

He An was puzzled.

At this time, he suddenly realized something, and dug up the previous materials of Tengda during the preheating of the game promotion.

I looked at the promotional materials, and then looked at the game introduction.

Repeatedly read it three times.

He An was at a loss.

"Mr. Pei... There is no false propaganda, all the words are true."

"That's deliberate misleading at best."

"Is this a new routine?"

He An found that the content written on the game information did exactly match the content of the game itself!

The reason why everyone misunderstands is mainly because of the "collection of all motions".Everyone subconsciously thought that since they spent a lot of money on motion capture, it must be an action-adventure game!

In the end, it turned out to be a realistic subject.

are you crazy!What actions are used to collect realistic themes, and if there is too much money, burn it?

If it was someone else, then He An would definitely be so angry that he would curse, thinking that this was false propaganda.

When He An gave a lecture to Mr. Ma before, he said that game marketing is an important part of the success of a game. If there is a misalignment between the promotion method of the game and the game itself, it will be a devastating blow to the stand-alone game. .

The results of it?

Mr. Pei's promotion for this new game is misplaced!And it was so wrong!

He An was confused and lost.Boss Pei made a low-level mistake in his opinion, but it made him feel even more incredible.

Who is Mr. Pei?

Marketing genius!

For each game, you can find the best way to promote it, and know how to create topics among players.

Well, this must be a special marketing model too!

It's just that the specific reason why it is special can only be known after playing the game.

He An was about to buy the game, but found a second confusing place.

The dual protagonist mode was purchased separately?

After clicking the buy button, an introduction page pops up, one side is the version for the rich, and the other is the version for the poor.

The original painting on the rich version shows a business elite in a suit and leather shoes, shaking a glass of red wine and overlooking the whole city from the French windows on the top floor of a skyscraper.

Text introduction: Born in a wealthy family, your struggle will be extremely smooth, but the reason why fate is impermanent is that everyone is equal in the face of death.If you are rich, it is not recommended to buy, you will feel dull.

Price: 19 (original price 29)

The original painting on the poor version is a poor man in shabby clothes, empty-handed, looking up at the towering skyscrapers on the street with endless traffic, with a hint of envy in his back.

Text introduction: Born in a poor family, your struggle will be full of pain, struggle and helplessness. You firmly believe that struggle can change your destiny, but your destiny does not intend to be changed by you.Whether you are poor or rich, it is not recommended to buy, because you will only gain some meaningless negative energy.

Price: 79 (original price 99)

The purchase buttons on both sides are separate. Obviously, the poor version or the rich version can be purchased separately, and there is no such option as "buy all".

He An didn't care, didn't he just click the mouse one more time?

First bought the rich man's version, and then bought the poor man's version.

However, when the purchase button of the poor version is clicked, a prompt box pops up on the page.

"There is no second chance in life. If you want to experience two lives, you can't enjoy the discount. All the purchase prices are the original price, and the total price is 29+99=128. Are you sure?"

He An read the long string of text carefully, his mouth slightly opened, and his face was full of shock and question marks.

What do you mean?

Do something?

This pricing method is really unheard of for a well-informed and veteran producer like He An!

The other dual protagonist modes are implemented in the game, and you choose which one to play after entering the game.

It's good here, split it into two parts and sell it!

Not only that, but they are also priced separately, selling 19 on one side and 79 on the other, the price difference is a full four times!

But will the poor man's version really have four times as much game content as the rich man's version?Obviously impossible!

The most outrageous thing is that if you buy both versions, you will not be able to enjoy any discount. It costs 128 yuan, which is six times the price compared to the rich version that can be bought for only 20 yuan!

In He An's view, this pricing strategy is also very outrageous. 19 yuan is obviously too cheap, and 128 yuan is too expensive. If you make a compromise, wouldn't it be appropriate to sell a piece for around 98 yuan?

Doesn’t the current pricing strategy force players to only buy the rich man’s version?

Moreover, this introduction is cruel enough.

On the side of the rich, it seems to imply some bad endings, and it is not recommended for the rich to buy.

On the side of the poor, it is directly said that the fate cannot be changed, which is also a bad ending, and it is not recommended for the poor and the rich to buy?

Doesn't that mean, don't everyone buy it?

Outrageous!

He An decisively pressed the payment button.

Expensive is expensive, how?Am I the one short of 128 yuan?

I'll sell it at original price, I'm happy!

I have to see what goodies you have hidden in the poor man's edition!

He An guessed that since there are two protagonists and two versions, there must be some connection between the two versions.Maybe there are some easter eggs and hidden endings, so you have to buy both versions together to trigger them?

The more He An thought about it, the more he felt that this strategy must be as he had guessed.

If there is really no connection between these two versions, something big will happen.

Because there are not many players who buy a game without thinking when they see it, most players will still be affected by online reviews.

If the first batch of players bought two versions, but didn't find any easter eggs or hidden endings, they would definitely yell, and the later players would not do such stupid things again.

He An felt that Boss Pei would definitely not make such a low-level mistake, so he became more determined to guess that buying two copies together must have a hidden ending.

So far, before entering the game, He An realized that two of the four theories he said before have been overturned.

Choose the appropriate marketing method for game content?No.

Choose a game type with a high market share?No.

If it was another game producer, He An would be able to say that the game is going to be over without even entering the game, because the start has already gone off track, how could it be possible to reach the finish line?

But if it's Boss Pei, then He An feels that he has to finish playing the game before drawing conclusions.

Maybe Mr. Pei can overthrow all the traditional theories and give himself a surprise beyond imagination?

He An entered the rich man's version first.

……

After a brief black screen, a male voice spoke in English in a calm manner.

It didn't seem like a narration, but more like the man was talking to himself.

"My father likes to find wisdom from distant oriental cultures."

"Shortly after I became sensible, he repeatedly taught me two words from the far east: poverty leads to a plan, wealth grows a conscience. And, the warehouse knows the etiquette, and the food and clothing know the honor and disgrace."

"Father said that in the original language, these two sentences are very neat, concise, and full of philosophy."

"But the translated English can't be felt at all."

"He told me that the law of the jungle is everywhere in this society. We are the ones on top, but because of this, there are countless people staring at us, wanting to see us fall and die without a place to die."

"My father said don't trust the poor, never."

"It seems that in my father's eyes, we, and those poor people at the bottom, have become two species."

"I disagree with that view."

"Of course, I will not argue with my father, because I know that I almost failed to come into this world because of a lunatic, but fell from the roof of a skyscraper with my mother."

"Father said, that's the poor."

"But I insist that it was just a lunatic."

After the black screen and subtitles, the game screen appeared.

From the same over-the-shoulder perspective as the regular 3A masterpiece, it can be seen that this seems to be a western police officer in uniform, and his rank is not low.

Where he is now is inside a mall, it's just empty, everyone seems to have been evacuated.

In the distance, several police officers were waving to him anxiously.

A few lines of writing appeared on the wall as a guide: "As a hostage expert, conduct 'negotiations' with hostage-taking criminals."

He An didn't see any criminals at all. He turned his camera and seemed to be able to only go to the open window where the police officers were.

The police officers waved anxiously.

So, He An manipulated the police officer to walk over.

These police officers quickly helped the officer tie the safety rope, put on adsorption climbing gloves and climbing boots for him, and then moved away from the window.

"The pregnant woman is very dangerous. The hijacker is emotional. Once our sniper shoots, the hijacker may fall down with the pregnant woman. Sergeant Henry, please!"

He An controlled Henry to climb out of the window, using adsorption climbing gloves and climbing boots, all the way up the glass curtain wall of the building.

In the process of his continuous climbing, new task instructions will appear on the glass curtain wall at intervals.

"Hostage experts arrive at the scene."

"Hostage experts at the ready."

"Hostage experts ready to start 'negotiations.'"

And the more you climb, the more clearly you can hear the shouts from the top of your head.

"Don't come over, or I'll jump off!"

"Help, help..."

"Please don't be nervous, we are here to negotiate, we can agree to your terms..."

The criminal's crazy roar, the hostage's crying pleading, and the words of the police using a loudspeaker to appease the criminal were all mixed together, making people feel inexplicably anxious.

And shortly after the prompt "hostage experts are ready to start 'negotiations'" appeared, Henry also reached the top floor and quietly came under the criminal.

The criminal was seen standing on the edge of the building with a long table knife in his hand, on the neck of a pregnant woman.

The criminal seemed to have realized that there was a sniper, but he held a knife in his right hand and strangled the pregnant woman's neck tightly with his left hand. As long as he was shot, he would fall from the roof of the building.

Henry quietly came directly under the criminal, left the climbing glove on his right hand on the curtain wall, then took out his gun and pointed it at the back of the criminal's head.

"boom!"

With a gunshot, the criminal's head burst into blood, and amidst the screams of the hostages, the two were on the verge of falling!

"Hostage expert 'negotiations' over."

Henry stretched out his thick right hand to firmly support the pregnant woman, while the criminal's body fell towards the bottom of the building.

At the moment of falling, Henry saw his face.

The despair, panic, and madness before he died still remained on his face, and many kinds of emotions mixed together, making his face hideous.

After a pause like the slow motion of a movie, the camera kept falling, falling, falling with the corpse...

Finally, just before landing, everything came to an abrupt end, and the screen went black again.

"My mother was terrified, so I came into this world two weeks early."

"Some friends say I was born with a golden spoon in my mouth."

"Some friends also said that I was born at their end."

"I never deny this. Because for people like us, no matter whether it is suffering or struggle, it cannot be a talking point with others."

"Few people will recognize the struggle born on the finish line."

　5000-word chapter, there are more in the back, continue to ask for a monthly ticket!

　　

　

(End of this chapter)