Chapter 670 Tenda Group Slogan

Tuesday, October 9th.

Pei Qian came to the company on a whim today to check the results of the recent Tenda Spiritual Fit Test on the computer.

Since Tengda's recruitment has changed from free recruitment of various departments to unified examination, two large-scale recruitments have been carried out so far, in November and May.

The most recently recruited employees have also joined the company as full-time employees of Tenda Group.

Of course, related arrangements, such as expanding office space, arranging workstations, purchasing office supplies, paying salaries and various benefits, etc., are all in charge of the administrative and human resources departments. Apart from asking Pei Qian if he can Except for adding money, I will basically not ask at other times.

Because he really didn't have the energy to take care of these things, and there was no need to take care of them.

But today, Pei Qian suddenly thought of a problem.

Why doesn't it seem that any employee has been eliminated in the Tenda Spiritual Fit Test so far?

This test doesn't look so good, does it?

Pei Qian looked through the records. Indeed, only the earliest batch of employees got stuck in the Tengda spiritual fit test. The pass rate was very low at the beginning, but they passed the test narrowly and narrowly in the end, and were not eliminated. Lose.

And the latest batch of new employees who took the exam in May and entered the job, all of them passed the Tengda spiritual fit test in one pass!

This is ridiculous!

In order to come up with this set of questions, Pei Qian racked his brains and laid countless traps.

As long as the respondent has a little inertial thinking in the workplace, it is difficult to pass the test.

Moreover, the question bank is constantly changing, and only Pei Qian has standard answers here.After each answer, even if the answerer passes, it is impossible to know which question is right and which question is wrong.

In this case, how did these newcomers pass all of them at once?

In the absence of leaks, Pei Qian felt that there were only two possibilities:

The first type is that the recruited people happen to be bastards.

This is too optimistic, the possibility is almost zero, Pei Qian will not lie to himself.

The second type is that these people were not bastards originally, but were influenced and trained to become bastards by various departments.

This possibility will be greater.

So here comes the question, since all departments have turned into bastard departments, and new employees have also been trained to be bastards, why is Tenda Group still flourishing and thriving?

Could it be that Tenda Group has become a magical company where everyone can work together and work casually to make the company survive and develop?

This idea is a bit outrageous, but it cannot be said that it is completely unreasonable.

After all, this is what the "Matthew Effect" is talking about.

We have to think long term.

It took Pei Qian two hours to update the entire question bank, including some of the questions in it. If you changed a few key words, the answer would be completely different.

After everything was corrected, Pei Qian resubmitted the question bank.

Although it seems that there is little hope of dissuading employees from using the Tengda Spiritual Fit Test, we cannot give up hope.

"Tuk Tuk Tuk."

There was a knock on the door outside the office, and Assistant Xin pushed the door open and entered.

"Mr. Pei, CCTV's financial observation program wants to do a special program for our company."

"The program team wanted to use our Tenda Group's slogan as the title, so they asked me. However, our company doesn't seem to have a slogan yet."

"How about you want one?"

Pei Qian, who had just uploaded the mental test questions, turned to look at Assistant Xin, and a question mark slowly floated above his head.

?

Financial observation column?

Why is it a TV station again!

Forget about Jingzhou TV Station, now even CCTV is here?

Is this wishing for me to die? !

Pei Qian's face darkened: "Reject!"

"Uh..." Assistant Xin hesitated, "Mr. Pei, you may not understand. Financial Watch is an analysis program, not an interview, and you or any Tengda employees are not required to come forward. Even if we don't provide this slogan As a title, the program team will also choose a title to broadcast."

Pei Qian was dumbfounded.

Can you still play like this?

This is to cut first and play later?

That is to say, if I cooperate or not, the show will be broadcast as usual?

Pei Qian was silent for a moment, then asked: "Then... can we discuss with them, not to broadcast this episode?"

Assistant Xin smiled and said, "I'm afraid it won't work."

Pei Qian leaned on the boss chair, feeling very melancholy.

It looks like this is not a negotiation, but a notification.

Okay, don't you just want a slogan?For you guys.

On behalf of Tenda Group, I gave an outrageous slogan. If you dare to use it, then I respect your program team for being a man.

Pei Qian thought for a while and said, "The slogan of our Tenda Group is: always believe that inexplicable things are about to happen."

Even the well-informed Assistant Xin was subconsciously stunned.

The so-called slogan can be translated into a slogan or slogan, but the translated meaning does not fully reflect the original meaning of the word.

Specifically, it is to convey the company's philosophy through short and condensed text, emphasize the most prominent features of the company and products, and establish brand characteristics to attract users.

If you use a social account as an example, the brand logo is the avatar, the brand name is the nickname, and the slogan is the personalized signature.

A good slogan must be closely related to company characteristics or product characteristics, and must be simple, easy to read, easy to understand, and easy to remember, so that customers can see the core value of the brand at the first sight.

It is not only a promotional slogan, but also a slogan that contains the core spirit of the entire company.

For example, the phrase "JUST DO IT" is a very good slogan.

As for Tenda Group so far, although there are many industries and different industries have their own characteristics, the entire Tenda Group does not have a clear slogan.

But Mr. Pei's slogan...

Ever believe that something inexplicable is about to happen?

This sentence feels as inexplicable as what it describes.

"Mr. Pei, are you sure you can use this sentence?"

Because this slogan was a bit too outrageous, it triggered a second confirmation mechanism that Assistant Xin rarely used.

Pei Qian nodded: "That's right, that's it!"

Assistant Xin didn't ask any more questions, but nodded and backed out.

She could predict that the people on the Financial Watch column would be as shocked as she was when they heard this slogan.

……

Endpoint Chinese website.

A group of horses welcomed Wu Bin, Cui Geng, and Lu Mingliang in, and then hurriedly closed the door of their office.

Then, he took out a few books from the locked drawer and distributed them to everyone.

There are several large characters written on the cover of the book: "A Preliminary Exploration of Tengda Spirit"!

The so-called preliminary exploration means preliminary exploration, which is generally used as the title of a thesis to express modesty.

The use of "preliminary exploration" here is obviously emphasizing the broad and profound spirit of Tenda. These are only preliminary explorations of the spirit of Tenda. In addition to the content in the book, we can continue to dig deeper.

Readers are reminded that this book should only be considered an inspiration, not a dogma.

Wu Bin reached out to take it, with a look of surprise on his face: "It's already printed? It's so fast!"

He stroked the cover happily, this was his hard work for several months!Finally saw the physical book!

Ma Yiqun nodded: "Well, it saved a lot of time because it was not published. As agreed before, only a small amount of 200 copies were printed, and they were first distributed to internal core employees, as well as Mr. Pei's friends like Mr. Li. "

"If you can't finish posting, lock it up and keep it, and don't send it sparingly."

Although there is not much content in this book and there is no illegal content, according to the relevant regulations, if you want to print in batches, you must obtain a printing permit, otherwise you will violate the management regulations.

Many people secretly print books without approval, even if they only read them for themselves, which is strictly speaking illegal.

Therefore, Ma Yiqun discussed with Wu Bin, and decided that it would be better to publish the book at his own expense through formal channels if he wanted to get a confirmation certificate.

Publishing a book at its own expense involves three stages: writing, publishing, and distribution. The so-called distribution is to enter the sales terminal market through distribution channels, face customers directly, and need to spend money to promote and distribute goods.

However, the book "A Preliminary Exploration of Tengda Spirit" does not expect to make money, or even spread widely. It is only for some core members to communicate and learn, so it is only published and not distributed.

There are three things worth mentioning about this book:

It is clearly written on the first page of the book. This is only a preliminary interpretation of Tengda’s spirit, and it can only serve as an inspiration. Don’t fall into dogmatic thinking, but constantly experience, expand, and dig deeper in your work.

Mr. Pei's three "World Famous Paintings", namely "The Back View of Countercurrent", "Mr. Pei's Lunch", and "Mr. Pei's Thinking", were all printed in the book as illustrations.

On the last page of the book, Mr. Pei's long list of titles is written in small characters, which is easy to miss if you don't pay attention.

Ma Yiqun said: "Basically, the printed books are in Lu Mingliang's warehouse. Everyone can pick them up according to their own needs, but the whereabouts of each book must be recorded."

Wu Bin added: "Also, let me emphasize one point."

"The reason why this book is limited is not to fear leaks, but to cultivate everyone's independent thinking spirit."

"One of the tengda spirits is 'independent thinking, not blind obedience'. If you don't think deeply about the tengda spirit after you get this book, this is another kind of blind obedience, which we must be vigilant about."

"The more valuable content of this book lies in Mr. Pei's behavior and specific examples."

"As for these few contents of Tengda spirit, it itself does not need to deliberately keep secret."

Wu Bin's meaning is very simple. If "Tengda Spirit" is a secret book, then those few sentences after a high level summary can be regarded as the name of the move at best.

It is meaningless to only know the name of the move but not the specific mentality.

On the contrary, letting these highly generalized content spread in private in an unofficial way will be helpful instead, and it is an important part of Tenda's corporate culture communication.

Everyone nodded: "Understood!"

(End of this chapter)

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