To become the richest man from the beginning of the game

Chapter 865 Product positioning and detailed plan

Guo Licheng continued: "For the vast majority of users, the space at home is limited, and they can only have one fitness equipment. If they have treadmills and spinning bikes, aerobic training can be solved, but strength training cannot be done. .”

"Because strength training requires at least a bench press and dumbbells, most people cannot have a set of strength training equipment at home after the treadmill has taken up space."

"But on the other hand, if the user has a strength training machine at home, then aerobic training can be achieved in other ways."

“For example, doing calisthenics with a yoga mat in the living room, burpees, etc.”

"Since the main purpose of the smart fitness clothes hanger is to do strength training, the parts we want to exercise must be the core strength muscles such as the chest and back."

"There is no need for too many tricks. After all, people who pursue so many details in strength training will definitely go to the gym. We are targeting general users, most of whom are fitness beginners, and this machine should be simple. , easy to understand, and easy to stick to.”

"First of all, it must be an equipment for the chest. The pectoral muscles are relatively easy to train, and the effect is quick and obvious. There must be a chest clamp, which can do three modes: butterfly clamp chest, straight arm chest clamp, and reverse arm extension."

"Secondly, the back. The back is relatively simple. It is enough to do a high-pull back trainer on the top of the machine and a seated rowing machine on the bottom."

"Then you can use the existing structure to make a pull-up booster. The seat when clamping the chest and pulling the back can be used as a booster support for the kneeling position when pulling up."

"Then you can do a rope curl at the bottom to exercise your biceps and brachioradialis."

"You can add a barbell with guide rails in the middle, you can lie on the seat and do bench presses, or you can fold the seat and stand on the ground to do weight-bearing squats."

"In this case... the exercises that this machine can do include: butterfly chest, straight arm chest, reverse spread arm, high back, seated row, pull-up, cable curl, bench press and weighted squat, There are nine exercises in total. Most of the muscles in the body should be able to be exercised."

“它的尺寸应该跟普通的龙门架差不太多，长宽高应该大概是2米1、1米4、2米1，占地面积应该在3平米左右。”

Guo Licheng took the pen and paper from the side, and quickly drew a sketch.

Chang You and Wang Xiaobin came over to watch.

The main structure is a cuboid frame made of metal material, and the back is a counterweight. Except for the barbell, all strength training uses this set of counterweights;

The seat is roomy and can be fixed or move up and down as a knee support for pull-ups.Of course, it can also be folded up without getting in the way;

Two mechanical arms are stretched out from the upper part, which can be used for chest clamping exercises, and there are two horizontal bars above and below, respectively, for high-back pulling and seated rowing;

There is a horizontal barbell in the middle, which can be used for bench press, squat and shoulder training.

Although Guo Licheng's painting skills are a bit sloppy, Chang You and Wang Xiaobin both have fitness experience and know how to use various equipment, so they can still understand.

After reading it, Chang You nodded slightly, but still frowned: "Strictly speaking, this is an upgraded version of the comprehensive fitness equipment, and there must be no problem in terms of function."

"However... this is obviously far from the 'smart clothes hanger' requested by Mr. Pei."

Guo Licheng nodded: "Uh, I just designed the most basic functions, and the details must be improved."

Chang You got up and called Xiao Jiang in again.

"I'll tell you how to change it, and you can simply draw a prototype."

Xiao Jiang nodded, and began to make changes according to what Chang You said.

"First of all, since it is a drying rack, the current size is definitely not suitable. The columns on the outside of the gantry frame take up too much space and are a serious waste of space. I think it should be designed as an 'I' shape, and the main body The support, including the two rails of the barbell, is concentrated on the central vertical bar."

"The original structure of the gantry made people think it was like a cage, which was relatively closed. After the modification, it will be more open, similar to the feeling of a basketball hoop."

"The two mechanical arms of the chest clamp are also made to be foldable. They can be folded up and put together with the top bar, and then the barbell is fixed at a higher position, and the seat is folded up. The central part of the center is all vacant. Usually it will not affect walking back and forth."

"Secondly, we have to do some simple design and function for the 'clothes rack'."

"The current shape is more like a normal hanger. Clothes can be hung on the top beam and hung in a row. And it is layered. The top beam and the lower barbells can hang different clothes respectively. .”

"We add a few more fans to the top, which can not only blow clothes to speed up drying, but also cool users down during exercise."

"And finally there's the 'smart' part."

"In addition to adding artificial intelligence AEEIS, we can also install intelligent modules in various parts. For example, if you install a module on the counterweight mechanism, you can know how much the user's current counterweight is; install sensors on the robotic arm and seat, We can know whether the user’s current actions are standard; at the same time, we can also judge whether the user has restored the machine to the standard position after use.”

"The last is the game..."

Wang Xiaobin took over the conversation: "I think this game is mainly used in conjunction with this machine."

"It's a good idea to add the smart module mentioned earlier, so that we can monitor the player's movements in real time."

"In fact, the biggest problem with traditional fitness methods is that they are boring and can't be persisted. The fun of the game is that through the combination of screen, sound and gameplay, it can provide users with a certain amount of fun and make it easier for them to persevere."

"My idea is to give these fitness movements a game-like packaging. For example, the protagonist is a warrior, and the specific fitness movements are his skills, and defeat monsters through skills. We break down the amount of training that needs to be exercised every day into levels. Players As long as these levels are completed, the purpose of exercise can be achieved."

"During the level process, we can add elements such as narration encouragement and monster provocations to stimulate players' desire to fight and make it easier for them to persevere."

"Another key point is that we can allow players to fill in their height and weight, and at the same time measure their heart rate according to the training volume, roughly determine his physical fitness, and fine-tune the training volume to ensure the best training effect."

"And these data can be exchanged with the fitness data in the Tenda Life APP, including daily regular reminders, training schedules, etc., which are all ready-made and can be used directly."

Chang You nodded while recording: "Well, how much is the investment in the game?"

Wang Xiaobin thought for a while: "The investment will not be very large, two to three million should be enough. Because the content of actions, scenes, monsters and other aspects can be reused, the main workload is still on the level design and details. "

"If the game is bundled with the device and sold, this cost can also be earned back by selling the device."

Chang You looked at Guo Licheng again: "Then Coach Guo thinks, how much does this device cost if the smart module is not considered?"

Guo Licheng thought for a while: "There are some similar fitness equipment on the Internet, and the price is about 3500 to 4000. Our current set needs to be designed separately, installed on site, and responsible for after-sales service. The cost should be 4500."

Chang You nodded: "Well, in this case, with the addition of smart modules and other functions, and considering the bundled price of the game, it is more appropriate to set around 5000 yuan."

"It's a little expensive. As a home fitness equipment, the current mainstream equipment on the market is priced around 3500, and our price does not have much advantage."

"Although the machine sold for around 3500 yuan is far behind our equipment in terms of function and fun, the price difference of 1500 yuan still makes many people hesitate."

Xiao Jiang raised his hand and said, "Mr. Chang, I have a different opinion."

"Actually, users who are willing to pay for home fitness equipment, the price difference of 1500 yuan is not the primary factor they consider."

"Their main concerns lie in two points: the first is that it takes up space, and the second is that it is difficult to persist."

"Now that housing prices are so high, the space in most people's homes is limited. Even if this device is placed on the balcony, it will occupy about 3 square meters. If calculated according to the price of 5 square meters, the cost of land occupation It’s close to [-] yuan.”

"Compared with 5 yuan, what is the price difference of [-] yuan?"

"If you buy fitness equipment and don't use it, it's pure dust, and it will be a loss to make a clothes rack."

"Buying dust, taking up space, and selling it is not easy to sell. This is the key factor why most people don't buy home fitness equipment."

"However, the folding design of our products frees up some space. It is easier to hang clothes than ordinary fitness equipment, and it is also interesting and easier to stick to."

"As long as we do well, we will definitely be very competitive."

"I think in terms of shape, we should be different from those traditional fitness equipment. We should not use black, but should use white with a sense of technology. Usually, in the contracted state, it should look more like a technology product rather than a Non-gym equipment, made as aesthetically pleasing as possible.”

"The key to this machine should not be the price, but the popularity. As long as the popularity is there and there are no competing products on the market, the price difference of 500 yuan is not a big problem at all."

"What's more, we have more functions, better effects, and a game."

Chang You nodded slightly: "Well, it makes sense!"

Thinking about it this way, although the smart fitness drying rack is a bit sandy, there is no guarantee that it will be 100% successful, but at least the product positioning is clear.

This kind of fitness equipment is only bought by young people. In this case, we should try our best to meet the needs of young people and win all other competing products.

Moreover, as a supplement to the hosting gym industry, it should not matter if you lose money in the early stage. As long as your reputation is stable and your popularity gradually increases, you will always earn back in the future.

Mr. Pei should be more tolerant of the previous losses.

During the discussion, Xiao Jiang has also completed the rough shape design.

Compared with other fitness equipment, the smart fitness drying rack will look more beautiful and more technological.

The game will be made into a mobile game, connected to the hosted fitness data in the Tenda Life APP, which can be played on a mobile phone or tablet, or cast to a monitor.

There is a smart module on the smart fitness drying rack. After connecting with a mobile phone or tablet, it can detect the current status of the device, record user actions, etc., and provide real-time feedback in the game.

The three of them checked the plan of the smart fitness drying rack again, and perfected some details.

Chang You was very satisfied: "Okay, let's tentatively decide on this plan!"

"Everyone completes the part they are responsible for. We maintain good communication and will definitely complete Mr. Pei's task satisfactorily!"

　Pushing the book, "Who Moved My Leek", ten thousand subscriptions to new books by old authors, behind-the-scenes tricks~ There are a lot of things on the weekend, next week is the end of the month, and we are going to start sprinting, everyone save the monthly pass~

　　

　

(End of this chapter)