To become the richest man from the beginning of the game

Chapter 868 The publicity effect is actually very good? (updated)

After explaining everything, Pei Qian asked, "Do you remember everything?"

Ma Yang nodded: "Don't worry, Brother Qian, I will remember everything!"

Pei Qian was very satisfied, thinking that he was worthy of being an old horse, and he didn't raise any objections to these requests.

These requests made by Pei Qian are obviously very unfavorable for Tuwei Live to compete with other live broadcast platforms.

The anchors are free to come and go, and there is no time limit. Objectively, it will definitely turn the Tuwei live broadcast into an excellent springboard.

In the live broadcast circle, it is normal for anchors to change jobs. On the one hand, it is because the income of the anchors is expanding too fast, and the legal awareness is weak; on the other hand, it is also because the major live broadcast platforms are sparing no effort to poach each other.

Now most live streaming platforms will use big contracts to lock up those big anchors. Although there are sky-high liquidated damages, the fixed salary is also sky-high.

Tuwei Live is a new live broadcast platform, and the official does not pay fixed salaries. There are few viewers, and the gift money will not be much. Even if there are small anchors who become popular in Tuwei Live, they will soon be poached by big platforms with high salaries.

As long as Tuwei Live lacks influential anchors, its appeal to viewers will be very limited, and it will be difficult to become popular.

The data falsification of the live broadcast platform is already an open secret.

In fact, it's not just live broadcasts. Data fraud is widespread in the Internet industry, and it has formed a de facto bad money driving out good money.

Two apps of the same type, one with 1000 real users and the other with 10000 fake users, investors will definitely choose the latter.

Because they will think that among the 10000 fake users, one or two thousand must be real, right?And the former 1000 users, who can prove that they are all real?

Therefore, when data falsification becomes an unspoken rule, companies that do not have falsifications will also be considered as falsifications, and real data becomes meaningless.

The popularity of many platforms is hundreds of millions or billions. Although everyone knows that it is fake, but judging by this number, it will be much more lively than those live broadcast rooms with hundreds or thousands of real people.

And guilds, negotiated gifts, rankings, robot bullet screens, etc. are all means to fake popularity. If these live broadcast platforms want to do it, they must do a full set.

But Pei Qian did the opposite, just wanting to be the good money that was driven out by the bad money.

At that time, everyone will see that there are only a few thousand or tens of thousands of people in the live broadcast room on the homepage of Tuwei Live. Such a cool platform is still a hammer.

It is also a way to reduce the heat by strictly and seriously dealing with edge balls and badly oriented live broadcasts. Of course, there is also a sense of social responsibility in it.

The vast majority of current live broadcasts are very vigilant against behaviors that are expressly prohibited by law, but they turn a blind eye to many behaviors that are frivolous and hyped.

For example, a rich second-generation flirts with a girl on the street in a luxury car. The girl deliberately wears a low-cut dress to go racing. When racing, the seat belt is tightened. The girl yells a few times because the sports car accelerates... she will soon be attracted Lots of heat and attention.

Strictly speaking, this is certainly not illegal, but it will have a very bad value-oriented effect.

Pei Qian can't control what other live broadcast platforms do, but his own live broadcast platform is definitely forbidden.

In other words, the scale of Tuwei live broadcast is much stricter than other live broadcast platforms.

If these principles are implemented, Tuwei Live will definitely be submerged in numerous live broadcast platforms.

Pei Qian's goal is to let Tuwei live broadcast live in such a half-dead existence, and he can just keep paying high bandwidth fees and burning money.

At present, the mainstream live broadcast platform, the expenditure structure is roughly: 30% of the bandwidth cost, 30% of the anchor share/anchor contract fee, and 40% of other operating costs (such as conventional office operating costs, marketing costs, copyright costs, etc.).

Pei Qian cut off most of the anchor's signing costs, marketing costs, and copyright costs. Although the expenditure was reduced, it also eliminated the possibility of the platform becoming popular.

In this way, as long as the bandwidth cost is paid safely, you can achieve a pure loss of money.

Bandwidth costs are usually calculated on a monthly basis for bandwidth peaks. If the number of concurrent online users exceeds 200 million in a month, the amount of data to be transmitted per second will be as high as nearly 300GB, and the monthly cost will be 4000 million.

Of course, it is impossible to have such a high number of simultaneous online users in the initial stage of the operation of Tuwei Live, but in any case, even if the bandwidth is lowered, it will burn a lot of money every month, which significantly reduces Pei Qian's burden now.

These contents, Pei Qian has already done research in advance.

Anyone who knows something about the live streaming industry will definitely question Pei Qian's thoughts, or at least have to ask.

However, Lao Ma accepted everything without even asking. This shows that Lao Ma either knows nothing about the live broadcast industry, or he obeys his own words, and has no other ideas at all.

No matter how you look at it, the old horse is very reliable!

Pei Qian was very satisfied with Lao Ma's reaction: "Well, keep in mind the points I told you, and go prepare well. Ask He Desheng and Chen Yufeng to help you prepare the company, and you can go to other live broadcast platforms to find a middle-level person in charge. Come here, in short, I will solve the money problem, so you can do it freely!"

Ma Yang immediately stood up enthusiastically: "No problem, brother Qian, wrap it on me!"

……

Ma Yang had just left when someone knocked on the door outside the office.

Pei Qian looked up and saw that it was Assistant Xin.

"Mr. Pei, Meng Chang is here."

Pei Qian frowned slightly: "It's just right, let him in, I was looking for him."

After a while, Meng Chang knocked on the door lightly, then pushed the door open and entered.

However, the moment he saw Mr. Pei, Meng Chang couldn't help but "thump" in his heart, feeling a little weak.

Because Mr. Pei's complexion is not very good-looking, he seems a little unhappy!

When Meng Chang saw Boss Pei, he would always feel an indescribable awe, as if his every move could not escape Boss Pei's eyes, and he wanted to be clever but didn't dare.

But Meng Chang thought about it, this is my first day at work, even if Boss Pei is angry, he should be angry with someone else, and it has nothing to do with me, right?

However, before Meng Chang could speak, Pei Qian had already reached out and handed over a report: "You can read it yourself."

Meng Chang reached out to take it in a daze, and his face changed as soon as he saw the first page.

"This... is this the analysis of the communication effect of the propaganda plan I made before?"

"how can that be?"

"The publicity effect is so good?!"

Meng Chang was completely stunned. He was so eloquent that he was silenced for 5 minutes, unable to speak a word.

This report is an analysis report on the communication effect of Tenda's real industry publicity plan during the Spring Festival!

Previously, Pei Qian originally wanted Meng Chang to officially start working after the Spring Festival, but it was just in time for him to spend money suddenly and advertise for real businesses such as Moyu Takeaway, Moyu Internet Cafe, Headwind Logistics, and Sloth Apartments.

Pei Qian thought for a while. Now that Meng Chang has been decided to be in charge of advertising and marketing, why not take this opportunity to let him practice his skills?

So Pei Qian assigned a task to Meng Chang, asking him to randomly produce a set of promotional posters related to the real industry.

After Meng Chang received this publicity task, he immediately started designing.

The worse the publicity effect is, the more commission he gets, isn't that simple?

Meng Chang made a set of designs very carelessly. All the promotional posters are all in a minimalist style. A solid color background plus a logo or a picture of the store is enough. All other information is omitted, even those Ordinary people who don't know these industries can't judge what industry it is promoting after seeing this advertisement.

After finishing the job assignment, Meng Chang stopped paying attention to this matter.

Because in his opinion, the publicity effect of this advertisement must be very poor, without any key information, what effect can it have?

However, after carefully reading the communication effect analysis report, Meng Chang realized that he was wrong.

The effect of this publicity plan is unexpectedly good!

Meng Chang knew marketing very well, so when he saw this report, he reflected on his strategy and immediately understood what was going on.

"It's broken, I overlooked a very critical detail!"

"Boss Pei just asked me to publish a set of promotional posters for Tenda's physical industry, but he didn't say what the scale of the promotion will be!"

"I thought it was just a small-scale publicity in Jingzhou or other individual cities, so I finalized this publicity plan."

"If it's just a small-scale publicity, among the many colorful billboards, these extremely simple promotional posters will be very inconspicuous. Those who can recognize that it is Tengda Industry do not need to read this advertisement to know it; while those who don't People who pay attention to Tenda Industry will also feel confused after seeing this advertisement."

"But I didn't expect that Mr. Pei would launch it on such a large scale!"

"Not only in Jingzhou and Handong Province, but also in several big cities such as the Imperial Capital and the Modulus, all of them have done overwhelming publicity. Even in some bustling neighborhoods, these advertisements are all piled up together, forming a cluster effect!"

"If it's just a minimalist advertisement, it will soon be buried in all kinds of colorful advertisements; but if the entire street is full of such minimalist advertisements, it will immediately bring a strong visual impact to passers-by, leaving a lasting impression. leave a deep impression and will highlight a strong confidence in the brand's values..."

"But... as far as I know, there are not so many physical industries in many cities? They don't even have stores, but they insist on advertising?"

"This……"

Meng Chang was dizzy.

Failure to grasp a small detail directly led to earth-shaking changes in the publicity effect.

Originally, Meng Chang was full of confidence, thinking that the effect of this publicity plan would be extremely poor, but he found that it was not the case at all!

According to the previous agreement signed with Mr. Pei, the commission is paid once a month, and the amount of the commission will be determined based on the effects of all recent marketing and promotional activities.

Now that the publicity plan of Tenda's entity industry is so successful, it will definitely lower the overall evaluation greatly, and this month's commission may be seriously affected!

Meng Chang was so shocked that he didn't know what to say for a while.

He looked up at Boss Pei, and then looked down at the analysis report in his hand.

Strange, why do you feel that Boss Pei is more angry than me?

It stands to reason that this publicity plan has achieved such a good publicity effect, and President Pei's publicity funds have been earned back, so he doesn't need to pay me extra commissions. Shouldn't he be overjoyed and overjoyed?

(End of this chapter)