Chapter 894

October 2, Wednesday.

In the meeting room of Outu Technology, the "Fitness Equipment R&D Team" composed of Chang You, Guo Licheng, Wang Xiaobin, and Xiao Jiang gathered together.

We met today, on the one hand, to explain the handover of the person in charge of Outu Technology, and on the other hand, to further determine the design form of products and games.

Changyou got the best employee, so he had to leave Outu Technology.

Although Chang You took advantage of the loophole and could actually continue to influence the research and development of Outu Technology, but the rules are the rules, and he must give up his position as the person in charge.

Chang You looked at Guo Licheng and Wang Xiaobin: "Because of well-known reasons, the person in charge of Outu Technology will be replaced by Jiang Yuan in the future, and everyone has already seen it, so I won't introduce more."

"Of course, if you need me, you can call me at any time."

Jiang Yuan nodded, and said somewhat cautiously: "You can just call me Xiao Jiang. I don't have much experience. Please take care of me in the future."

Chang You: "Xiao Jiang was a little nervous, and even declined several times, obviously not very confident. You can help him a lot in the future."

Wang Xiaobin smiled at Jiang Yuan: "It's okay. When I first became the person in charge, I was just like you. I was very nervous, afraid that I might not be able to do well."

"But in Tengda, there will be such miraculous things. No matter who is selected as the person in charge, he will be inspired by Tengda's spirit and will definitely be able to do a good job. I was afraid that I would not be able to do well at the beginning, but Mr. Pei kept giving I project and exercise me, so slowly it gets better."

"What's more, since Mr. Chang chose you, it must mean that you have this potential, as long as you get the stage, you can make a difference. Besides, even if something happens, we can give you the bottom line."

Jiang Yuan was very touched: "Thank you, Brother Wang."

In fact, he just got the news two days ago, and he felt... quite bald.

Although Chang You has already confirmed that he will step down as the person in charge of Outu Technology in the selection of the best employees, it still depends on who Chang You chooses.

After Jiang Yuan knew that Changyou finally chose him, he was also very apprehensive and apprehensive, but firstly, Changyou just changed departments, so he could ask for advice if he had any questions; There haven't been any problems now, but it's been very successful, so Jiang Yuan didn't worry about it anymore, and accepted this kind of pie in the sky.

Now that everyone supports him so much, I feel more at ease.

Chang You looked at Jiang Yuan: "Now you are the person in charge, you are the one to preside over this meeting."

Jiang Yuan nodded: "Okay, let me briefly talk about the general design plan of the smart fitness clothes hanger, and then our focus today is to discuss the game plan that matches the equipment."

Wang Xiaobin nodded, and the game design draft on his side has also been written.

Jiang Yuan distributed the first design drawing of the smart fitness drying rack to everyone, and then began to introduce it.

"After repeated discussions with the foundry, we fine-tuned the previous design, mainly in terms of safety and some details, but the changes are not too big."

"Also, there were some disputes during our internal discussions before. I think we need to further clarify the market positioning of this machine."

"Home fitness equipment itself is a niche market. Chinese people don't have too many fitness habits. This kind of equipment is expensive and occupies a large area. This is a natural disadvantage, and it is difficult to reverse it simply by relying on products."

"It's unrealistic to expect to sell this device to thousands of households."

"We actually have only two choices: either make small, light, cheap equipment that doesn't take up space, or make expensive, space-consuming, but highly professional equipment."

"Although the former is easy to make and relatively easy to sell, it certainly cannot achieve a good fitness effect, and it is difficult to distinguish it from existing equipment on the market."

"So we chose the latter solution. Although it is expensive and takes up space, we want to ensure its fitness effect as much as possible. As long as the fitness effect is good, word-of-mouth and popularity can be achieved, then our products can be sold from the gym There is still room for profit from commercial use to civilian use in ordinary households."

"Our product is not aimed at cheap small equipment such as yoga mats and abdominal wheels, but the existing large fitness equipment to grab the market for these equipment."

"If you don't plan to buy it, you won't buy it. We don't care about people other than the target users. We only need to satisfy those customers who have urgent fitness needs and are more likely to persist."

"So, the key to our product lies in two points:"

"First, how do we grab the market from other large fitness equipment."

"Compared with these fitness equipment, our equipment will definitely have a price premium because of the addition of smart modules, game development costs, and unique design. How to make those professional users accept this premium is what we need the primary problem to be solved.”

"Second, after getting professional users to accept it, how should we 'break the circle' so that ordinary users who don't have fitness habits can also buy our products."

Everyone nodded while listening.

The smart fitness drying rack product is actually a professional compound fitness equipment, and after matching it with games, it has a certain degree of fun.

And its target customers can be divided into two categories: the first category is professional users with strong fitness needs. People may have considered buying large fitness equipment, so how should they be persuaded to add money to buy smart fitness drying racks?

The second category is ordinary users who have certain fitness needs, but it is difficult to make up their minds to buy this big guy. How to dispel their concerns and let them buy this big guy is also a very critical issue.

Jiang Yuan continued: "I think the key to breaking the game lies in the fun."

"People are lazy. Whether it is learning or fitness, the biggest problem is not skill or physical condition, but willpower and persistence."

"We want to guide customers to focus more on exercising and achieve better fitness effects through fun. As long as most of the first batch of users really persist and achieve the effect of fitness, our product reputation will explode. Then it can continue to spread to the mass users through publicity.”

"It's like hosting a gym back then."

Guo Licheng nodded.

The key to the success of a hosted gym is this: it actually works better than other gyms.

Of course, there are prerequisites for this kind of effectiveness: most of the customers who can’t persist are screened out, users must be guaranteed training time, and healthy meals must be bundled.

Solved the problem of "persistence", even people who don't know how to exercise can achieve results.

Jiang Yuan looked at Wang Xiaobin: "Brother Wang, the fun aspect mainly depends on whether the game is fun or not. Whether this product can be successful or not depends entirely on you."

Wang Xiaobin nodded, and distributed the game design plan in his hands to everyone.

"This is the design concept draft I wrote for the game. Although it is just a big framework and many details have not been perfected, the direction is already clear."

"While I am talking, you are watching. If you have any questions, you can ask them at any time."

Wang Xiaobin paused, and continued: "The name of the game this time is "Fitness Battle". The name is nothing to say, it is easy to understand, easy to remember, and easier to spread."

"What matters is the specific design inside it."

"First of all, in terms of genre, it is a mobile game, and at the same time, it supports mobile screen projection."

"This game is used with supporting equipment. It is impossible for us to provide users with a display screen on the equipment for bundled sales. It will definitely not be easy to sell."

"When making a mobile game, users can choose the display equipment according to their actual situation. Those who feel that there is no need to spend extra money can use mobile phones or tablets; A monitor or a 2000 yuan TV."

"This mobile game can be directly bound to the Tenda Life APP, and can communicate with managed gym data. It can also recommend players to buy fitness meals delivered by Moyu to achieve better training results."

"The focus is on the specific design of the game."

(End of this chapter)

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