Chapter 914
Liu Liang is very sure that other live broadcast platforms will definitely get the same information at about the same time: Boss Pei's rabbit tail live broadcast will not form a direct competition with them.
After all, Liu Liang and these live streaming platforms are old rivals, and they know each other well.
Based on Liu Liang's understanding of Mr. Pei, this is probably true.
Because Mr. Pei has always been an upright person, he mainly focuses on conspiracy in business, and rarely uses deceitful methods to deal with competitors.
Of course, sometimes Pei will always mislead his competitors tactically, but even then he will not deceive or lie, but will use a more sophisticated method, such as using words and "partial truth" to make the opponent focus of attention elsewhere.
Liu Liang felt that most of the other live streaming platforms would feel relieved after hearing Mr. Pei's words, and would not delve into it further.
Literally understood, Tuwei Live seems to be a knowledge live broadcast platform, similar to the model of online courses.
If you do this model, it is tantamount to paying for knowledge. For example, for a series of courses by a certain professor, the first half is free and the second half is charged. In this way, as long as the audience is large enough, you can also get a good income.
Thinking along this line of thought, the main competitors of Tuwei Live are some websites that sell open courses and pay for knowledge, not other live broadcast platforms.
Liu Liang subconsciously thought so too.
But after dealing with Zhang Yuan for a long time and hearing about Mr. Pei's deeds, Liu Liang suddenly felt that his level seemed a little shallow.
Although all this seems very reasonable, Mr. Pei's behavior is so reasonable, which in itself is the biggest unreasonable thing!
Everyone knows that when Mr. Pei first enters a new field, he will inevitably do a series of unique behaviors.This is true whether it is takeaway, Internet cafes or gyms.
All of Mr. Pei's business actions are unexpected and reasonable.That is to say, the business behavior when entering this field is very confusing, and it is only after the success of this model that it makes people suddenly understand.
On the other hand, this time, Mr. Pei entered the live broadcast platform. Although it gave people an unexpected feeling on the surface, it did not achieve that shocking effect.
Does this mean... Mr. Pei's real business model is still hidden under the rabbit tail live broadcast?The current status of Tuwei Live is just a cover-up?
The more Liu Liang thought about it, the more he felt something was wrong.
The people in charge of other live streaming platforms certainly don't think as much as he does, but Liu Liang may be a little over-thinking because of too much work pressure, and it's easy to think deeply about everything.
But I can't stop thinking about it!
"If Boss Pei just wants to build a platform for paying for knowledge, then why do you have to make it into a live broadcast mode, and the name is also called XX Live? It can be made into a public class platform like other websites and make video collections!"
"Boss Pei said that he would not form a direct competition relationship with our platforms, so...does the implication constitute an indirect competition relationship?"
"Mr. Pei must be optimistic about the future of the live broadcast platform before he plans to enter the venue. Just being a knowledge payment platform is definitely not his ultimate goal. So what is his ultimate goal?"
Liu Liang hurriedly opened the website of Tuwei Live on the computer and studied it carefully.
The interface is very simple, and the content of the live broadcast is also very simple. No matter how you look at it, it is just a platform that has just started, and there seems to be nothing special about it.
Suddenly, Liu Liang noticed something different: the live broadcast rooms of all the anchors of Tuwei Live are also their personal channels, that is to say, live broadcast and video seem to be two in one!
Although there are no videos uploaded in the personal channels of these anchors, as long as they diverge their thinking a little, they can imagine the scenes where these channels will be full of videos in the future.
Obviously, Mr. Pei's Tuwei live broadcast is not just a live broadcast platform, it is more like a combination of live broadcast and video platforms!
Compared with traditional live broadcast platforms, there will be a large amount of rich and concise video content on Tuwei Live, which can be watched repeatedly by viewers after screening;
Compared with traditional video platforms, the video area of Tuwei Live is more concise, and the pushed content will be based on the live content watched by the audience. audience stickiness.
Considering the large amount of resources in Tengda's hands, once the Tuwei live broadcast can be launched, it may develop rapidly and snowball, which will play a very important role in all live broadcast platforms and even video sites like Elli Island. Shock!
You must know that the real rise of the Elli Island website has been in the past two years. Mr. Pei has created so many business opportunities, how can he know that it will not come from behind?
Liu Liang couldn't help but suddenly said: "This kind of pattern is more in line with Mr. Pei's vision!"
"Could it be that the future development trend Mr. Pei sees is the integration of multiple media such as live broadcast platforms, video websites, and even short video platforms?"
"That's why he entered the live broadcast circle strongly?"
"At the same time, in order to appease our live broadcast platforms, Mr. Pei deliberately released false news, saying that Tuwei Live and us will not form a direct competitive relationship, let us relax our vigilance."
"This sentence is indeed true, but only in the early and mid-term! Once the rabbit tail live broadcast develops rapidly and reaches a certain scale, it will inevitably have a huge impact on all live broadcast platforms and even video websites. Competition, we must be in a bad situation!"
Liu Liang panicked more and more.
Although this idea seems absurd, which of Mr. Pei's previous actions is not absurd?
The more absurd it is, the more it looks like something Mr. Pei would do!
Liu Liang has recently been annoyed by the competition between ZZ Live and other live broadcast platforms, and his mentality is already very unstable.Now Mr. Pei suddenly stepped in again, how could he not think too much about it?
"What should I do? You can't just sit and wait for death, can you?"
"Well... otherwise, we will do the same!"
Liu Liang suddenly thought of an idea and took it to heart.
This kind of function, ZZ live broadcast can also do it!
It's nothing more than making all the anchors' spaces into their personal channels on the basis of the existing live broadcast platform, and then updating the live broadcast videos of the anchors on it!
This feature shouldn't be too much of a hassle to do.
The only problem is that if it's just a video, no one will watch it.After all, most of the live broadcasts are relatively casual, not as streamlined as videos. If you record and broadcast, the fun will plummet.
"Mr. Pei must have considered this issue. So, what will Mr. Pei do..."
"Raise a group of people to edit videos for these anchors?"
"Well, that's probably the case!"
It is definitely unrealistic for the anchors to edit their own videos. After all, the anchors are busy with live broadcasts and don’t have much time, and the editing skills of most anchors are not good.
Artificial intelligence automatic editing?Technology has not yet developed to that level, and it is estimated that it is unlikely in my lifetime.
The only solution is to recruit a group of people to help edit these videos.
But in this way, a key issue is involved: there are so many anchors, even if only the head anchor is equipped with a dedicated editor, it is definitely not a small number.Each person is paid a salary of several thousand yuan. Assuming that only the top 100 anchors are provided with professional editing, it will cost hundreds of thousands per month. If you give some performance bonuses, it will easily reach millions.
After all, if you want good results, you have to spend money to find talents with excellent editing skills.And this kind of talent has a lot of ways to find a job, and the salary level is generally not low. It is absolutely impossible to spend less money if you want to hire them.
But Liu Liang thought for a moment and felt that the money was well worth it.
Spend millions of dollars every month, betting on a future.
And it's the future Mr. Pei sees.
Thinking of this, Liu Liang immediately called his subordinates and called them to his office.
"Develop a new feature, be fast!"
……
……
Tuesday, October 2th.
Rabbittail Live.
Ma Yang is in a good mood.
Yesterday, Tuwei Direct broadcasted a promotional video, and it was officially launched.Since the official launch yesterday, the Tuwei live broadcast has not experienced any freezes or disconnections. In addition, the barrage atmosphere is very good, so the viewing experience is very good.
Of course, there is nothing surprising about this. After all, the bandwidth was bought at a huge price, and the audience that is diverted in is actually far less than the upper limit of the website’s capacity. If it still lags, it will be hell.
Many live streaming sites have made such mistakes. They went online in a boom, and several newly recruited big anchors started broadcasting at the same time. Too many, the website bandwidth is not enough, the result is stuck to the explosion, and I can't watch any live broadcast.
As a result, the hard-working audience ran away in anger, and spit out before leaving, which was not worth the loss.
But Tuwei Live will not encounter such problems at all.
Not just on the first day of launch, it is estimated that the bandwidth will not be fully occupied for a long time in the future...
Although there are still young scholars and lecturers broadcasting live today, the popularity has dropped significantly.This is the same as what Pei Qian estimated. When the website was first launched, many people just wanted to watch the excitement. After the heat passed, they left a small part of the knowledge.
But starting today, some freelance anchors have joined.Because Tuwei Live has extremely loose restrictions on anchors, many people see a new live broadcast platform and feel that this will be their own opportunity, and they will try it if conditions permit.
Ma Yang never looks at those complicated data. For him, as long as the live broadcast website does not freeze, it will be fine.
At this moment, Chen Yufeng hurried over with some expression.
"President Ma, I have something to report to you."
"I just got the news from Waiwai Live. It seems that several websites are working on new features. They want to integrate live and recorded videos together, that is, they want to copy the model of Tuwei Live!"
Ma Yang froze for a moment: "Uh...and then?"
Chen Yufeng raised his eyebrows: "Of course it's not good! These live broadcast platforms have first-mover advantages and have a large number of anchors and viewers. If they follow up the operation mode of the rabbit tail live broadcast without thinking, it will definitely severely squeeze our survival. Space!"
Only then did Ma Yang understand, and nodded suddenly: "So that's the case, then according to what you said, the situation is very serious! What should we do?"
Chen Yufeng shook his head slightly: "This is not easy to handle. There is no patent for a similar model, and other live broadcast platforms can do it if they want. Or...you should ask Mr. Pei for instructions!"
Ma Yang was a little unhappy: "I always ask Brother Qian for instructions, it seems that we are all idiots, and we can't solve any problems well."
"Let's figure it out on our own first!"
Ma Yang and Chen Yufeng stared at each other for 5 minutes.
Ma Yang picked up the phone: "Forget it, I can't figure it out. Let's ask Brother Qian what to do."
(End of this chapter)
Liu Liang is very sure that other live broadcast platforms will definitely get the same information at about the same time: Boss Pei's rabbit tail live broadcast will not form a direct competition with them.
After all, Liu Liang and these live streaming platforms are old rivals, and they know each other well.
Based on Liu Liang's understanding of Mr. Pei, this is probably true.
Because Mr. Pei has always been an upright person, he mainly focuses on conspiracy in business, and rarely uses deceitful methods to deal with competitors.
Of course, sometimes Pei will always mislead his competitors tactically, but even then he will not deceive or lie, but will use a more sophisticated method, such as using words and "partial truth" to make the opponent focus of attention elsewhere.
Liu Liang felt that most of the other live streaming platforms would feel relieved after hearing Mr. Pei's words, and would not delve into it further.
Literally understood, Tuwei Live seems to be a knowledge live broadcast platform, similar to the model of online courses.
If you do this model, it is tantamount to paying for knowledge. For example, for a series of courses by a certain professor, the first half is free and the second half is charged. In this way, as long as the audience is large enough, you can also get a good income.
Thinking along this line of thought, the main competitors of Tuwei Live are some websites that sell open courses and pay for knowledge, not other live broadcast platforms.
Liu Liang subconsciously thought so too.
But after dealing with Zhang Yuan for a long time and hearing about Mr. Pei's deeds, Liu Liang suddenly felt that his level seemed a little shallow.
Although all this seems very reasonable, Mr. Pei's behavior is so reasonable, which in itself is the biggest unreasonable thing!
Everyone knows that when Mr. Pei first enters a new field, he will inevitably do a series of unique behaviors.This is true whether it is takeaway, Internet cafes or gyms.
All of Mr. Pei's business actions are unexpected and reasonable.That is to say, the business behavior when entering this field is very confusing, and it is only after the success of this model that it makes people suddenly understand.
On the other hand, this time, Mr. Pei entered the live broadcast platform. Although it gave people an unexpected feeling on the surface, it did not achieve that shocking effect.
Does this mean... Mr. Pei's real business model is still hidden under the rabbit tail live broadcast?The current status of Tuwei Live is just a cover-up?
The more Liu Liang thought about it, the more he felt something was wrong.
The people in charge of other live streaming platforms certainly don't think as much as he does, but Liu Liang may be a little over-thinking because of too much work pressure, and it's easy to think deeply about everything.
But I can't stop thinking about it!
"If Boss Pei just wants to build a platform for paying for knowledge, then why do you have to make it into a live broadcast mode, and the name is also called XX Live? It can be made into a public class platform like other websites and make video collections!"
"Boss Pei said that he would not form a direct competition relationship with our platforms, so...does the implication constitute an indirect competition relationship?"
"Mr. Pei must be optimistic about the future of the live broadcast platform before he plans to enter the venue. Just being a knowledge payment platform is definitely not his ultimate goal. So what is his ultimate goal?"
Liu Liang hurriedly opened the website of Tuwei Live on the computer and studied it carefully.
The interface is very simple, and the content of the live broadcast is also very simple. No matter how you look at it, it is just a platform that has just started, and there seems to be nothing special about it.
Suddenly, Liu Liang noticed something different: the live broadcast rooms of all the anchors of Tuwei Live are also their personal channels, that is to say, live broadcast and video seem to be two in one!
Although there are no videos uploaded in the personal channels of these anchors, as long as they diverge their thinking a little, they can imagine the scenes where these channels will be full of videos in the future.
Obviously, Mr. Pei's Tuwei live broadcast is not just a live broadcast platform, it is more like a combination of live broadcast and video platforms!
Compared with traditional live broadcast platforms, there will be a large amount of rich and concise video content on Tuwei Live, which can be watched repeatedly by viewers after screening;
Compared with traditional video platforms, the video area of Tuwei Live is more concise, and the pushed content will be based on the live content watched by the audience. audience stickiness.
Considering the large amount of resources in Tengda's hands, once the Tuwei live broadcast can be launched, it may develop rapidly and snowball, which will play a very important role in all live broadcast platforms and even video sites like Elli Island. Shock!
You must know that the real rise of the Elli Island website has been in the past two years. Mr. Pei has created so many business opportunities, how can he know that it will not come from behind?
Liu Liang couldn't help but suddenly said: "This kind of pattern is more in line with Mr. Pei's vision!"
"Could it be that the future development trend Mr. Pei sees is the integration of multiple media such as live broadcast platforms, video websites, and even short video platforms?"
"That's why he entered the live broadcast circle strongly?"
"At the same time, in order to appease our live broadcast platforms, Mr. Pei deliberately released false news, saying that Tuwei Live and us will not form a direct competitive relationship, let us relax our vigilance."
"This sentence is indeed true, but only in the early and mid-term! Once the rabbit tail live broadcast develops rapidly and reaches a certain scale, it will inevitably have a huge impact on all live broadcast platforms and even video websites. Competition, we must be in a bad situation!"
Liu Liang panicked more and more.
Although this idea seems absurd, which of Mr. Pei's previous actions is not absurd?
The more absurd it is, the more it looks like something Mr. Pei would do!
Liu Liang has recently been annoyed by the competition between ZZ Live and other live broadcast platforms, and his mentality is already very unstable.Now Mr. Pei suddenly stepped in again, how could he not think too much about it?
"What should I do? You can't just sit and wait for death, can you?"
"Well... otherwise, we will do the same!"
Liu Liang suddenly thought of an idea and took it to heart.
This kind of function, ZZ live broadcast can also do it!
It's nothing more than making all the anchors' spaces into their personal channels on the basis of the existing live broadcast platform, and then updating the live broadcast videos of the anchors on it!
This feature shouldn't be too much of a hassle to do.
The only problem is that if it's just a video, no one will watch it.After all, most of the live broadcasts are relatively casual, not as streamlined as videos. If you record and broadcast, the fun will plummet.
"Mr. Pei must have considered this issue. So, what will Mr. Pei do..."
"Raise a group of people to edit videos for these anchors?"
"Well, that's probably the case!"
It is definitely unrealistic for the anchors to edit their own videos. After all, the anchors are busy with live broadcasts and don’t have much time, and the editing skills of most anchors are not good.
Artificial intelligence automatic editing?Technology has not yet developed to that level, and it is estimated that it is unlikely in my lifetime.
The only solution is to recruit a group of people to help edit these videos.
But in this way, a key issue is involved: there are so many anchors, even if only the head anchor is equipped with a dedicated editor, it is definitely not a small number.Each person is paid a salary of several thousand yuan. Assuming that only the top 100 anchors are provided with professional editing, it will cost hundreds of thousands per month. If you give some performance bonuses, it will easily reach millions.
After all, if you want good results, you have to spend money to find talents with excellent editing skills.And this kind of talent has a lot of ways to find a job, and the salary level is generally not low. It is absolutely impossible to spend less money if you want to hire them.
But Liu Liang thought for a moment and felt that the money was well worth it.
Spend millions of dollars every month, betting on a future.
And it's the future Mr. Pei sees.
Thinking of this, Liu Liang immediately called his subordinates and called them to his office.
"Develop a new feature, be fast!"
……
……
Tuesday, October 2th.
Rabbittail Live.
Ma Yang is in a good mood.
Yesterday, Tuwei Direct broadcasted a promotional video, and it was officially launched.Since the official launch yesterday, the Tuwei live broadcast has not experienced any freezes or disconnections. In addition, the barrage atmosphere is very good, so the viewing experience is very good.
Of course, there is nothing surprising about this. After all, the bandwidth was bought at a huge price, and the audience that is diverted in is actually far less than the upper limit of the website’s capacity. If it still lags, it will be hell.
Many live streaming sites have made such mistakes. They went online in a boom, and several newly recruited big anchors started broadcasting at the same time. Too many, the website bandwidth is not enough, the result is stuck to the explosion, and I can't watch any live broadcast.
As a result, the hard-working audience ran away in anger, and spit out before leaving, which was not worth the loss.
But Tuwei Live will not encounter such problems at all.
Not just on the first day of launch, it is estimated that the bandwidth will not be fully occupied for a long time in the future...
Although there are still young scholars and lecturers broadcasting live today, the popularity has dropped significantly.This is the same as what Pei Qian estimated. When the website was first launched, many people just wanted to watch the excitement. After the heat passed, they left a small part of the knowledge.
But starting today, some freelance anchors have joined.Because Tuwei Live has extremely loose restrictions on anchors, many people see a new live broadcast platform and feel that this will be their own opportunity, and they will try it if conditions permit.
Ma Yang never looks at those complicated data. For him, as long as the live broadcast website does not freeze, it will be fine.
At this moment, Chen Yufeng hurried over with some expression.
"President Ma, I have something to report to you."
"I just got the news from Waiwai Live. It seems that several websites are working on new features. They want to integrate live and recorded videos together, that is, they want to copy the model of Tuwei Live!"
Ma Yang froze for a moment: "Uh...and then?"
Chen Yufeng raised his eyebrows: "Of course it's not good! These live broadcast platforms have first-mover advantages and have a large number of anchors and viewers. If they follow up the operation mode of the rabbit tail live broadcast without thinking, it will definitely severely squeeze our survival. Space!"
Only then did Ma Yang understand, and nodded suddenly: "So that's the case, then according to what you said, the situation is very serious! What should we do?"
Chen Yufeng shook his head slightly: "This is not easy to handle. There is no patent for a similar model, and other live broadcast platforms can do it if they want. Or...you should ask Mr. Pei for instructions!"
Ma Yang was a little unhappy: "I always ask Brother Qian for instructions, it seems that we are all idiots, and we can't solve any problems well."
"Let's figure it out on our own first!"
Ma Yang and Chen Yufeng stared at each other for 5 minutes.
Ma Yang picked up the phone: "Forget it, I can't figure it out. Let's ask Brother Qian what to do."
(End of this chapter)
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